Toolbox Talk

Jon Dale

This podcast is for tradies and builders who want to put structure and systems into your business so you can grow it properly. Watch more videos at smallfish.com.au and check out the Big Numbers Workbook to learn about the important numbers in your business.

  1. 3D AGO

    287 - The Problem with Bookkeepers & Accountants

    Bookkeepers and Accountants. I don't hate them, they are important & necessary.However, there's a problem with them.For most tradies and builders, they are the people you go to for advice, particularly advice about your money.But the truth is, they are not very good at that.Both bookkeepers and accountants have a focus on compliance & saving - saving money, saving cost or saving tax.Bookkeepers tend to be mostly concerned with making sure your accounts are compliant with the law so you don't get in trouble. They want you to lodge your BAS or GST correctly, pay people correctly, and don't overpay your GST.Accountants care about tax; making sure you don't pay too much, don't do something that's not allowed and then get in trouble, and they care about your business structure & protecting your assets.Those are good things.The problems come when they are your main/only source of advice and guidance in the area of money and the finances of your business.Because there's more to it than that.--------------------------------------Get the Bookkeeping Guide for Trades and Builders here: https://www.smallfish.com.au/tradies/bookkeeping-guide-for-trades-and-builders-2/If you want more money (profit), more time (off work), and more freedom (from work, stress, responsibility) book a Money Call: smallfish.com.au/tradies/money-call/FOLLOW US AT:Facebook: https://www.facebook.com/smallfishcoach/Twitter: https://twitter.com/smallfishcoachInstagram: https://www.instagram.com/smallfishbusinesscoach/YouTube channel: https://www.youtube.com/c/smallfishau

    7 min

  2. 10/07/2025

    286 - Business For Tradies: Proper Business Plan

    More money (profit), more time (off work), and more freedom (from work, stress, responsibility) are what you want. And they are possible. You need to get good at business, not just your trade. You need to make time for working ON your business (not just IN it). You need to build the systems and structure that will give you a business that's profitable and enjoyable. A net profit of 10% (on top of your wage) of revenue and a 40-hour week and holidays, and a decent crew is entirely do-able. Here's how. Book a Money Call if you're ready to make that changes here.

    26 min

  3. 09/25/2025

    285 - [BACK OFFICE] Problems with Bookkeepers and Accountants

    Bookkeepers and Accountants. I don't hate them, they are important & necessary. However, there's a problem with them. For most tradies and builders, they are the people you go to for advice, particularly advice about your money. But the truth is, they are not very good at that . Both bookkeepers and accountants have a focus on compliance & saving - saving money, saving cost or saving tax. Bookkeepers tend to be mostly concerned with making sure your accounts are compliant with the law so you don't get in trouble. They want you to lodge your BAS or GST correctly, pay people correctly, and don't overpay your GST. Accountants care about tax; making sure you don't pay too much, don't do something that's not allowed and then get in trouble, and they care about your business structure & protecting your assets. Those are good things . The problems come when they are your main/only source of advice and guidance in the area of money and the finances of your business. Because there's more to it than that. -------------------------------------- Get the Bookkeeping Guide for Trades and Builders here: https://www.smallfish.com.au/tradies/bookkeeping-guide-for-trades-and-builders-2/If you want more money (profit), more time (off work), and more freedom (from work, stress, responsibility) book a Money Call: smallfish.com.au/tradies/money-call/FOLLOW US AT:Facebook: https://www.facebook.com/smallfishcoach/Twitter: https://twitter.com/smallfishcoachInstagram: https://www.instagram.com/smallfishbusinesscoach/YouTube channel: https://www.youtube.com/c/smallfishau

    7 min

  4. 02/22/2025

    284 - [MARKETING] Marketing Is A Numbers Game - Are You Playing It Properly, Tradie?

    Trades business owners find themselves without work in the pipeline all too often. Choosing to focus on other, seemingly more important parts of their businesses because at that moment they had work. But when the work suddenly dries up it's a lack of consistent marketing activity that we have to focus on as the culprit here. This is a common mistake though and maybe more so for tradies than other business owners because their focus is on the work and the outcome (which is important). As a business coach for tradies and builders, part of my job is to help my clients guard against this. To build a Marketing Machine that keeps working all the time so you don’t end up in this sh*ty position.This video is about the fact that marketing is a numbers game and how to play it. When you go quiet, two numbers are important - your marketing activity that finds opportunities and your sales funnel as your forecast - all the opportunities you could win (right now if you don’t find any more).You need to be measuring these numbers so you’re not at risk of work drying up… I’ve made a chart to help you. Comment ‘CHART’ and I’ll send it and comment ‘CALL’ and I’ll talk to you about whether my coaching can help you.--------------------------------------If you’re interested in growing your trade business, head over to our website and you can read some more of these Tradies Toolbox Tips: https://www.smallfish.com.au/trades-business-coaching/Book a money-maker call: https://www.smallfish.com.au/chatFOLLOW US AT:Facebook: https://www.facebook.com/smallfishcoach/Twitter: https://twitter.com/smallfishcoachInstagram: https://www.instagram.com/smallfishbusinesscoach/YouTube channel: https://www.youtube.com/c/smallfishau

    9 min

  5. 02/15/2025

    283 - [MARKETING] Business To Business Marketing For Tradies & Builder

    If you run a trade business and get your work from other businesses, not individual people, then you need to be doing business-to-business marketing. Before you dismiss marketing and say you don't do it, consider this: you're doing some form of marketing, or you wouldn't get any business.And for most businesses, business to business marketing is required. Say:- If you're a builder specialising in architectural work, architects and designers can refer work to you.- If you do front-end work, you might call designers, state managers, and even target customers directly. - If you do work with government agencies, subcontract to builders, or work controlled by property managers.All these people (employees or owners of businesses) are either in control of awarding work or have influence. So if you're someone who works with those types of companies you need to be engaging in business to business marketing. You need to be calling these people, and forming relationships with them. Not just once but repeatedly - nurturing these relationships so you can get repeat work. Want help? Check out this week’s video then get the guide. --------------------------------------If you’re interested in growing your trade business, head over to our website and you can read some more of these Tradies Toolbox Tips: https://www.smallfish.com.au/trades-business-coaching/Book a money-maker call: https://www.smallfish.com.au/chatFOLLOW US AT:Facebook: https://www.facebook.com/smallfishcoach/Twitter: https://twitter.com/smallfishcoachInstagram: https://www.instagram.com/smallfishbusinesscoach/YouTube channel: https://www.youtube.com/c/smallfishau

    8 min

  6. 02/08/2025

    282 - [MARKETING] What Marketing Should You Do, Tradie?

    Marketing is a big topic, isn't it? And there are so many elements, so many potential areas of focus. So it's super easy to get overwhelmed about what marketing is right for your business. And that's the question this week - what marketing should you be doing? The answer is - it depends... a vague answer I know. Basically, the marketing you do is based on the type of trades business you run and the customers you are trying to attract. Check out this week's video to understand what I mean here and to find out which marketing you should be doing. Oh and raise your hand for the guide. It'll help as well. --------------------------------------If you’re interested in growing your trade business, head over to our website and you can read some more of these Tradies Toolbox Tips: https://www.smallfish.com.au/trades-business-coaching/Book a money-maker call: https://www.smallfish.com.au/chatFOLLOW US AT:Facebook: https://www.facebook.com/smallfishcoach/Twitter: https://twitter.com/smallfishcoachInstagram: https://www.instagram.com/smallfishbusinesscoach/YouTube channel: https://www.youtube.com/c/smallfishau

    11 min

  7. 01/25/2025

    281 - [OPERATIONS] Why Would You Get a Business Coach?

    Why would you? It’s a good question. Something's going on for you that makes you click. We all have our one-sentence/pitch. This is mine: You want to improve your business, grow it (a bit, at least) but grow it properly – which means profitably, without loads of stress and with a normal week and holidays for you. I’ll help you put systems and structures in place so you can do that. Net profit margin of 10% of total revenue: A decent wage for you A 4 Hour week for you Holidays A business not completely dependent on you People in their jobs doing a good job and happy there too. How does that sound? Like a brochure? Thought so. -------------------------------------- If you’re interested in growing your trade business, head over to our website and you can read some more of these Tradies Toolbox Tips: https://www.smallfish.com.au/trades-business-coaching/ Book a money-maker call: https://www.smallfish.com.au/chat FOLLOW US AT: Facebook: https://www.facebook.com/smallfishcoach/ Twitter: https://twitter.com/smallfishcoach Instagram: https://www.instagram.com/smallfishbusinesscoach/ YouTube channel: https://www.youtube.com/c/smallfishau

    5 min

  8. 01/18/2025

    280 - [MANAGE YOU] My interview with Your Small Business

    I interviewed myself for my friends at Your Small Business Coach late last year about what I do and how I help tradies and builders. Want to watch or listen to the interview? -------------------------------------- If you’re interested in growing your trade business, head over to our website and you can read some more of these Tradies Toolbox Tips: https://www.smallfish.com.au/trades-business-coaching/Book a money-maker call: https://www.smallfish.com.au/chatFOLLOW US AT:Facebook: https://www.facebook.com/smallfishcoach/Twitter: https://twitter.com/smallfishcoachInstagram: https://www.instagram.com/smallfishbusinesscoach/YouTube channel: https://www.youtube.com/c/smallfishau

    20 min
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About

This podcast is for tradies and builders who want to put structure and systems into your business so you can grow it properly. Watch more videos at smallfish.com.au and check out the Big Numbers Workbook to learn about the important numbers in your business.

Information

  • Creator
    Jon Dale
  • Years Active
    2020 - 2026
  • Episodes
    287
  • Rating
    Explicit
  • Copyright
    © 620581
  • Show Website
    Toolbox Talk