28 episodes

They’re the best sales team in the business...the spirits business that is, and they’re going to show you how they do it. Top Shelf Integrity gives you an inside look at how the Beam Suntory On-Premise sales team maintains their best-in-class standards of excellence through a combination of service and responsibility... and a hearty shot of integrity.

This podcast is by the industry for the industry.

Through conversations with leaders at Beam Suntory, you’ll learn what it is that makes the On-Premise sales team the “go-to” sales team in the alcohol industry through tactical business and sales advice grounded in the team’s collective decades of experience.

Business is changing by the second and the only way to stay ahead of the curve is to have a killer team by your side. With Top Shelf Integrity, you’ve got yours.

Top Shelf Integrity Beam Suntory | Soulfire Productions

    • Business
    • 4.8 • 21 Ratings

They’re the best sales team in the business...the spirits business that is, and they’re going to show you how they do it. Top Shelf Integrity gives you an inside look at how the Beam Suntory On-Premise sales team maintains their best-in-class standards of excellence through a combination of service and responsibility... and a hearty shot of integrity.

This podcast is by the industry for the industry.

Through conversations with leaders at Beam Suntory, you’ll learn what it is that makes the On-Premise sales team the “go-to” sales team in the alcohol industry through tactical business and sales advice grounded in the team’s collective decades of experience.

Business is changing by the second and the only way to stay ahead of the curve is to have a killer team by your side. With Top Shelf Integrity, you’ve got yours.

    Why You Need to Leverage Consumer Insights with Christina Kollereb & James Melucci

    Why You Need to Leverage Consumer Insights with Christina Kollereb & James Melucci

    Christina Kollereb is the Director of On-Premise Consumer Marketing at Beam Suntory for North America, and she is joined by the Director of Shopper Insights at Beam Suntory, James Melucci. In today’s conversation, they discuss the creative ways Beam Suntory helps their clients better understand what consumers are looking for from on-premise sites.

    • 27 min
    On-Premise Scale & Approach with Rachel Harris & Hiro Hayakawa

    On-Premise Scale & Approach with Rachel Harris & Hiro Hayakawa

    Rachel Harris is the Vice President of On-Premise in the United States at Beam-Suntory, and Hiro Hayakawa is the Director of On-Premise Center of Excellence in the United States. Today, Rachel and Hiro talk about the role of On-Premise Portfolio Managers in scaling the On-Premise and their approach to building demand with their portfolio of brands.

    • 25 min
    The Evolving Hotel Channel with Rachel Harris & Lisa Nelson

    The Evolving Hotel Channel with Rachel Harris & Lisa Nelson

    Rachel Harris is the Vice President of On-Premise in the United States at Beam-Suntory, and she is joined by the Senior National Account Manager for Hotels at Beam-Suntory USA, Lisa Nelson. In today’s conversation, they discuss where the hotel channel was before and during the pandemic and how it survived as the hardest hit sub-channel during COVID, along with what consumers can expect for the future of their hotel experiences.

    • 23 min
    East + West Marketing & Sales with Kathleen DiBenedetto & Charlie Takeuchi

    East + West Marketing & Sales with Kathleen DiBenedetto & Charlie Takeuchi

    Kathleen DiBenedetto is the Senior Director of Seed Brands, and she is joined by Atsushi “Charlie” Takeuchi whose expertise is the Whisky Highball. Charlie shares his journey in building the highball business from the ground up in the U.S. after his successful experience in Japan with the Highball Machine. Kathleen talks about building Sipsmith as a high opportunity brand in the U.S, and together they discuss the challenges, opportunities, and insights from their time in this business.

    • 25 min
    Proof You Can - Straight Up Self-Awareness

    Proof You Can - Straight Up Self-Awareness

    VP of On-Premise USA at Beam Suntory, Rachel Harris, is joined by Paula Erickson, SVP, Global, Chief Human Resources Officer, Beam Suntory. In today’s conversation from the video series “Proof You Can,” Rachel and Paula dive into why self-awareness is crucial to your success as a leader. They unpack the importance of listening to your employees' concerns and ways to gather their feedback to create meaningful action.

    • 6 min
    Mavens of Mixology with Christina Kollereb & Amy Probasco

    Mavens of Mixology with Christina Kollereb & Amy Probasco

    Christina Kollereb is the Director of On-Premise Consumer Marketing for Beam Suntory, USA and she is joined today by Beam Suntory’s Regional Account Mixologist, Amy Probasco. Amy unpacks her career evolution in mixology and bartending, sharing the ways she continues to grow in her craft and stay relevant in an industry that is always shifting.

    • 38 min

Customer Reviews

4.8 out of 5
21 Ratings

21 Ratings

sco347 ,

Great industry podcast

Just like sitting at the bar with a good friend and chatting about a great new bourbon, except in this case it’s the story of iconic brands you’ve known and loved for years.

gjbeam ,

NAM

Two 'Hall of Famer's' at Beam Suntory and legends in the industry!

kgschmidt ,

So good!

I love being able to hear conversations and fun stories from the inside of Beam Suntory! They demonstrate true leadership and you can feel the love they have for their team and what they do through these conversations.