Topline

Pavilion

The #1 podcast for founders, operators, and investors in B2B tech. Tune in every week to hear Sam Jacobs, AJ Bruno and Asad Zaman discuss and debate the trends, news, and developments impacting the B2B tech world. Enjoy the hot takes, strong opinions, and dry humor.

  1. VC Whisperer: There Will Be No Exits For... | Peter Walker, Head of Insights @ Carta

    قبل ٦ أيام

    VC Whisperer: There Will Be No Exits For... | Peter Walker, Head of Insights @ Carta

    Peter Walker brings Carta's proprietary private market data from 60,000 startups and 85% of US unicorns to expose the brutal realities of today's tech landscape. While Q1 saw record capital raised, the money is highly concentrated among foundation models. We review the harsh truth behind the 530,000 open tech jobs in the US and the widening talent divide separating top 10% performers from the rest of the market. The conversation covers why venture capital is squeezing operators, how private equity is no longer a guaranteed exit strategy, and the urgent need to optimize your GTM strategy for AI-native workflows. We also debate the death of long-term product roadmaps, the impact of AI on enterprise pipeline generation, and evaluate whether middle management will survive the next 24 months. Key Takeaways The traditional safety net for slow-growth SaaS companies has disappeared, with Peter Walker noting that "A lot of companies held out this PE route as like, this is my escape hatch if I don't grow that fast. And now they're finding it's like, actually, the PEs don't care about you either." Securing venture capital has never been harder for founders outside of the AI bubble, as Peter Walker states "it's definitely not the easiest time to raise money unless you are already in the legible cohort. And if you're in the legible cohort, you know who you are." Rapid execution is replacing traditional product planning, with Peter Walker emphasizing that "the companies that are moving fast… don't know what they're doing in three weeks... we have no idea what's going to happen in October." Artificial intelligence is fundamentally threatening traditional communication hierarchies, and Sam Jacobs is bearish on the future of people managers because "if the purpose of management is to facilitate decision making at certain executive levels, that is something that AI can do." Connect with the Hosts & Guests  Host: Sam Jacobs - https://www.linkedin.com/in/samfjacobs/  Host: AJ Bruno - https://www.linkedin.com/in/ajbruno3/  Host: Asad Zaman - https://www.linkedin.com/in/azaman1/  Guest: Peter Walker - https://www.linkedin.com/in/peterjameswalker/   Topline is more than a YouTube Channel! Subscribe to Topline Newsletter: https://toplinemedia.substack.com/ Tune into Topline Podcast, the #1 podcast for founders, operators, and investors in B2B tech: https://www.joinpavilion.com/topline-podcast  Join the free Topline Slack channel to connect with 600+ revenue leaders to keep the conversation going beyond the podcast: https://www.joinpavilion.com/topline-slack Chapters:  00:00 The AI Funding Divide  02:36 Is It Harder to Raise Capital  04:37 VCs Only Care About Growth  06:44 The Death of the PE Exit  10:48 Transitioning to AI Native  14:50 Why Product Roadmaps Are (Kinda) Dead  19:19 Stop Defaulting to VC  29:11 Historic Tech Funding Rounds  31:59 Over 530K Open Tech Jobs  36:55 Hiring Market Concentration  46:29 The Growing Tech Talent Divide  49:11 VC Fund Performance Realities  54:28 Future of Foundation Models  58:29 The End of Middle Management

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  2. The #1 GTM Engineer In The World | Jordan Crawford, Founder @ Blueprint GTM

    ١٩ أبريل

    The #1 GTM Engineer In The World | Jordan Crawford, Founder @ Blueprint GTM

    In this episode, Jordan Crawford outlines how revenue leaders can build an autonomous pipeline generation engine and transition away from static playbooks. The discussion covers practical methods for extracting competitor usage data, identifying segments of users who are far more likely to buy, and generally how top GTM teams are using GTM Engineering to dramatically improve their results. The hosts also evaluate how AI tools alter revenue operations, shift the traditional B2B SaaS go-to-market strategy, and force a total redesign of traditional AE compensation models. Key Takeaways: Top-down executive mandates fail because leadership lacks hands-on experience with the required technical systems. Jordan Crawford notes the absurdity of this disconnect, stating, "You read these letters from all these CEOs and they're like, 'We need to be an AI first organization and I can't tell you what that means or how to implement it, but goddamn, you need to be able to do it.'" The core function of revenue operations must shift from administrative reporting tasks to running active market tests. Sam Jacobs explains this organizational friction, observing many Rev Ops employees think their job is still to deliver reports to the C-Suite and ensure data accuracy, when today's reality is that "actually your job now is to generate demand and like I need 50 campaigns tested by tomorrow." Identifying high-value target accounts requires prioritizing product telemetry and user actions over static CRM fields. Jordan highlights the power of this approach, explaining that "AI can basically analyze customers' words, actions, and what's in the CRM and say... these accounts are worth 10 times more than these accounts." Connect with the Hosts & Guests: Host: Sam Jacobs - https://www.linkedin.com/in/samfjacobs/  Host: AJ Bruno - https://www.linkedin.com/in/ajbruno3/  Host: Asad Zaman - https://www.linkedin.com/in/azaman1/  Guest: Jordan Crawford - https://www.linkedin.com/in/jordancrawford/ Topline is more than a YouTube Channel: Subscribe to Topline Newsletter: https://www.joinpavilion.com/topline-newsletter  Tune into Topline Podcast, the #1 podcast for founders, operators, and investors in B2B tech: https://www.joinpavilion.com/topline-podcast J Join the free Topline Slack channel to connect with 600+ revenue leaders to keep the conversation going beyond the podcast: https://www.joinpavilion.com/topline-slack Chapters: 00:00 Podcast Episode Introduction  02:52 Reversing GTM Strategy  06:44 RevOps and AI Thought Partners  13:58 Executing Fast Sales Campaigns  18:25 AI For Comp Plan Benchmarks  21:04 Defining Pain Qualified Segments  26:42 Shifting RevOps Priorities  38:41 Unbundling B2B SaaS Jobs  39:21 The Topline Trivia Game  45:11 Top Of Funnel AI Tactics  46:43 Middle Of Funnel Telemetry  47:56 Bottom Of Funnel Contract Review  49:10 Bull/Bear Predictions

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  3. How Top VCs Pick Winners In 2026 | Cassie Young, General Partner @ Primary Venture Partners

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    How Top VCs Pick Winners In 2026 | Cassie Young, General Partner @ Primary Venture Partners

    Cassie Young, Partner at Primary Venture Partners, joins the show to break down their contrarian $625 million seed fund and the reality of the coming gross retention apocalypse for tech companies. The conversation outlines why classical venture logic is breaking and how AI-native CRMs are plotting to steal enterprise market share from legacy giants like Salesforce. The group also details why the $6 trillion white-collar labor pool is the real target for emerging AI workflows rather than traditional software budgets. Expect a direct discussion on the myth of the zero CAC CEO, the evolving definition of the jaw-dropping customer experience, and the specific signals Primary looks for when writing checks to early-stage go-to-market founders building the next wave of B2B SaaS products. Key Takeaways -Primary Ventures just raised a massive $625 million seed fund by challenging traditional venture capital models, as Cassie explains, "The conventional wisdom at seed is to stay small. We fundamentally disagree with that." But don't worry: Cassie explains why they believe their approach is the right one. -Cassie warns that a retention reckoning is inevitable for AI startups noting, "I still very much live in fear of this... it might not be next month, it might not be next year, but it's ultimately going to come." Meanwhile, the hosts wonder: is it truly inevitable? Or just highly likely? -Cassie points out that a "Zero CAC CEO who's not supplemented by amazing technologists, it's just not enough." And that's just one of the many classic competitive moats which Cassie flags as reducing in value. -Asad highlights how rapid AI advancements are forcing companies to continuously rethink their competitive moats and sales motions, stating, "There are no product advantages that are long-lasting anymore." Connect with the Hosts & Guests  Host: Sam Jacobs - https://www.linkedin.com/in/samfjacobs/  Host: AJ Bruno - https://www.linkedin.com/in/ajbruno3/  Host: Asad Zaman - https://www.linkedin.com/in/azaman1/  Guest: Cassie Young - https://www.linkedin.com/in/cassyoung/ Topline is more than a YouTube Channel:  Subscribe to Topline Newsletter: https://www.joinpavilion.com/topline-newsletter  Tune into Topline Podcast, the #1 podcast for founders, operators, and investors in B2B tech: https://www.joinpavilion.com/topline-podcast  Join the free Topline Slack channel to connect with 600+ revenue leaders to keep the conversation going beyond the podcast: https://www.joinpavilion.com/topline-slack Chapters: 00:00 Cassie Young Joins Topline 04:37 Raising a $625M Seed Fund 08:08 How Primary Wins Seed Deals 12:56 The 6 Trillion AI Opportunity 19:04 Can AI CRMs Beat Salesforce 29:14 Gross Retention Apocalypse 40:12 Myth of the Zero CAC CEO 46:58 Eradicating Switching Costs 53:15 Backing Go-to-Market Founders

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  4. What World-Class AI in GTM Looks Like | Kyle Norton, CRO @ Owner.com

    ٥ أبريل

    What World-Class AI in GTM Looks Like | Kyle Norton, CRO @ Owner.com

    Kyle Norton's AI-enabled revenue team at Owner.com has completely rewritten the economics of what's possible in sales. Kyle joins the show to share why decentralized AI rollouts fail, how to build a core intelligence engine centrally, and why early AI investments must focus on one specific area. The hosts also discuss navigating go-to-market strategy shifts, rethinking RevOps AI integration, and why sales leadership can no longer use budget constraints to delay AI adoption. Key Takeaways: -Building a highly functional AI go-to-market strategy requires a perfect mapping of your entire market and deep enrichment, as Kyle Norton notes to "start with data... without that, nothing really works because you can't give the models what they need to make smart decisions or give you good outputs." -Pushing individual reps to build their own AI workflows yields poor results compared to building central intelligence, which is why Kyle Norton realized that "all of the best things, all of the most impactful implementations were all highly centralized... you just get a completely different result out of it and you can properly enable your whole org to adopt it." -Companies looking to see immediate ROI from their AI investments need to direct their resources toward the top of the funnel, with Kyle Norton emphasizing that "80% of your AI efforts in your early innings should be pipeline focused... AI is a really good pipeline tool." Connect with the Hosts & Guests: Host: Sam Jacobs - https://www.linkedin.com/in/samfjacobs/  Host: AJ Bruno - https://www.linkedin.com/in/ajbruno3/  Host: Asad Zaman - https://www.linkedin.com/in/azaman1/  Guest: Kyle Norton - https://www.linkedin.com/in/kylecnorton/   Topline is more than a YouTube Channel: Subscribe to Topline Newsletter: https://www.joinpavilion.com/topline-newsletter Tune into Topline Podcast, the #1 podcast for founders, operators, and investors in B2B tech: https://www.joinpavilion.com/topline-podcast Join the free Topline Slack channel to connect with 600+ revenue leaders to keep the conversation going beyond the podcast: https://www.joinpavilion.com/topline-slack Chapters: 00:00 - Introduction 04:05 - Data Foundations for Sales AI 08:14 - Predicting Lead Connect Rates 10:05 - Centralized AI Rollout Strategy 17:20 - Building the Intelligence Engine 22:05 - AI Investments for Startups 28:12 - Changing Comp Plans Quarterly  33:58 - Centralizing AI by Department 37:35 - The Five Ps Decision Framework 39:33 - Focusing AI on Pipeline Gen 43:16 - Salesforce Acquisition Strategy 45:24 - The Reality of Founder Mode 48:01 - The Next Phase of AI Workflows

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  5. Is This The End of Sales As We Know It? (CEO @ 1mind, Amanda Kahlow)

    ٢٩ مارس

    Is This The End of Sales As We Know It? (CEO @ 1mind, Amanda Kahlow)

    Amanda Kahlow raised $30 million to build AI sales agents that improve the buying experience. As the founder of 1mind and previously 6sense, she sits at the forefront of modern go to market strategy. In this episode, Sam Jacobs, AJ Bruno, and Asad Zaman sit down with Amanda to discuss the reality of AI in the sales motion; she explains how Superhumans (1mind's AI Agents) handle everything from top of funnel enterprise pipeline generation to acting as sales engineers on live demos. The conversation covers the technical hurdles of building high performing AI agents, why she believes buyers will soon demand to interact with AI over human sellers, and what revenue leaders must do to prepare their teams for a radically different future. Key Takeaways: According to Amanda, the speed and accuracy of application specific AI will soon eclipse traditional human selling, as Amanda Kahlow predicts that "When buyers realize their answer is going to be more accurate and more empathetic, they're going to demand to talk to an AI over a human." The traditional role of the sales representative is facing total disruption, and Amanda Kahlow states clearly that in the future "I don't think there will be sellers... I think the best thing we can do for sellers and for the market right now is to be f***ing honest about what is coming for them." Product development for revenue technology must prioritize the end customer over internal efficiency, a philosophy Amanda Kahlow emphasizes by noting that "If I can create a better buying experience, I believe the rest will fall into place... if that's not a better buying experience, I want to be a hard no to it." Connect with the Hosts & Guests: Host: Sam Jacobs - https://www.linkedin.com/in/samfjacobs/  Host: AJ Bruno - https://www.linkedin.com/in/ajbruno3/  Host: Asad Zaman - https://www.linkedin.com/in/azaman1/  Guest: Amanda Kahlow - https://www.linkedin.com/in/amandakahlow/ Topline is more than a Podcast: Subscribe to Topline Newsletter: https://www.joinpavilion.com/topline-newsletter  Tune into Topline on YouTube, the #1 podcast for founders, operators, and investors in B2B tech: https://www.youtube.com/@TOPLINE-Media Join the free Topline Slack channel to connect with 600+ revenue leaders to keep the conversation going beyond the podcast: https://www.joinpavilion.com/topline-slack Chapters (Audio Version): 01:00 Introducing Amanda Kahlow and 1mind 02:27 What are Go To Market Superhumans? 06:50 Managing AI Latency and Models 09:53 AI: More Trustworthy Than Human Sellers 15:40 Building the Future of GTM Tech 22:25 The Next Three Years of GTM 35:16 Closing Six Figure Enterprise Deals 40:01 Will Sales Reps Exist in Two Years? 50:00 Collapsing the Sales Assembly Line 54:08 Adapting to the AI Sales Era 58:36 The Autonomous Context Graph Future

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  6. Why Intercom Destroyed Its Predictable SaaS Revenue

    ٢٢ مارس

    Why Intercom Destroyed Its Predictable SaaS Revenue

    Intercom gave up $60 million in contracted seat-based ARR to bet the entire company on an AI agent named Fin. The result? They passed $400 million in total ARR, with Fin driving over $100 million in revenue and 35% growth. In this episode, Sam Jacobs, AJ Bruno, and Asad Zaman break down what went into this massive turnaround. The conversation starts with the problem: the SaaS market cap dropping by $600 billion, and how this creates an urgent need for structural pivots. The hosts discuss the financial reality of agentic business models, why historic 90% SaaS gross margins are disappearing, and how scaling compute costs will impact your GTM strategy. The episode wraps up with tactical advice on managing board support, handling leadership pushback, and executing a burn-the-boats transition before your legacy product-market fit evaporates. Link to Intercom CEO Eoghan McCabe's essay: https://ideas.fin.ai/p/there-is-exactly-one-way-that-saas Key Episode Takeaways:  - Shifting to an AI-first product fundamentally changes your financial model, requiring exponential revenue generation to offset massive compute costs, which Sam Jacobs points out by stating, "You are trading a good business for a worse business... you have to grow at exponential rates as an agentic business because your gross margins are so much lower than SaaS." - Comfort is the enemy of innovation for established software companies, and survival often requires a massive operational reset, as AJ Bruno explains when noting that "Intercom had five straight quarters of zero net new ARR growth" before they took drastic action. - The cost of human capital is rising as top performers require heavy compute access to execute their roles effectively, a reality Asad Zaman highlights by predicting that "Every recruiter at STA will probably have $10K, $20K, $30K worth of inference calls in the next couple of years... That's like a mini assistant for each person." Connect with the Hosts: Host: Sam Jacobs - https://www.linkedin.com/in/samfjacobs/ Host: AJ Bruno - https://www.linkedin.com/in/ajbruno3/ Host: Asad Zaman - https://www.linkedin.com/in/azaman1/   Topline is more than a YouTube Channel:  -Subscribe to Topline Newsletter: https://www.joinpavilion.com/topline-newsletter -Tune into Topline Podcast, the #1 podcast for founders, operators, and investors in B2B tech: https://www.joinpavilion.com/topline-podcast -Join the free Topline Slack channel to connect with 600+ revenue leaders to keep the conversation going beyond the podcast: https://www.joinpavilion.com/topline-slack Chapters: 00:00 Intro and Episode Overview  01:21 Intercom 400M ARR Turnaround  03:41 The Massive SaaS Market Cap Reset  05:27 Executing a Burn the Boats Pivot  09:05 Gross Margins of AI vs Legacy SaaS  12:00 Defending App Commoditization  18:16 Returning to Founder Mode  27:29 Why You Need Full Board Support  32:26 The Danger of Comfortable Growth  36:31 The Real Cost of AI Inference  42:27 Rising Talent Compute Economics  49:25 Tracking the Right Churn Metrics  52:38 Shifting GTM to Vertical SaaS

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  7. Do SaaS Teams ACTUALLY Need AI?

    ١٥ مارس

    Do SaaS Teams ACTUALLY Need AI?

    Sam Jacobs (CEO, Pavilion), AJ Bruno (CEO, QuotaPath), and Asad Zaman (CEO, Sales Talent Agency) debate exactly how to handle team members resisting AI adoption. When to leave them, when to nudge them, and when to fire them. The discussion highlights real-world data, including how leading companies reach the top decile of AI adoption and the mechanics of running a 24-hour, four-squad AI hackathon to force experimentation. We also cover a critical performance heuristic from the past CPO of LaunchDarkly: if your team cannot execute simple tasks in a single day, you are falling behind. The conversation covers change management for revenue leaders, how to integrate AI into your daily enterprise pipeline generation, and why optimizing your GTM strategy means making hard decisions about personnel who refuse to adapt. Key Takeaways: >Driving AI adoption requires clear communication and rewarding good behavior, but AJ Bruno warns that leaders will ultimately have to "leave behind a handful of folks that are just not going to get on the bus, that aren't getting on board." >When implementing new AI tools across your teams, Asad Zaman notes that expectations must scale with seniority, stating "I have more tolerance as I move lower in the org and less tolerance at the higher levels." >AI should be treated as a creative partner for deeper analysis rather than a shortcut for unedited output, a reality Sam Jacobs emphasizes by warning "If you are just the pass through, you will be fired." Connect with the Hosts Host: Sam Jacobs - https://www.linkedin.com/in/samfjacobs/  Host: AJ Bruno - https://www.linkedin.com/in/ajbruno3/  Host: Asad Zaman - https://www.linkedin.com/in/azaman1/   Topline is more than a YouTube Channel:  Subscribe to Topline Newsletter: https://www.joinpavilion.com/topline-newsletter  Tune into Topline Podcast, the #1 podcast for founders, operators, and investors in B2B tech: https://www.joinpavilion.com/topline-podcast  Join the free Topline Slack channel to connect with 600+ revenue leaders to keep the conversation going beyond the podcast: https://www.joinpavilion.com/topline-slack Chapters: 00:00 Intro 00:35 The Question: Employees resisting AI 01:39 Convert them or fire them? 02:07 Running internal AI hackathons 03:54 How CEOs drive adoption 05:08 Mapping tasks to AI agents 06:27 The "Robot Layer" in emails 07:40 Claire Vo's anti-dinosaur framework 08:07 The One-Day Execution Heuristic 12:52 Why you should be scared 14:30 Elevating junior AI talent 16:35 Reducing 3 hours of work to 45 mins 18:54 Summary: How to uplevel the org 21:09 The tension between speed and depth 21:52 Pass-through? Fired! FIRED!!!

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  8. This is How Tech Executives Will Get Hired in 2026

    ٨ مارس

    This is How Tech Executives Will Get Hired in 2026

    Is your traditional SaaS experience becoming obsolete? In this new 20-minute rapid-fire format, Sam Jacobs, AJ Bruno, and Asad Zaman tackle a specific listener question: How does a senior operator transition from a legacy B2B SaaS role into a high-growth AI company? The market is shifting toward a meritocracy where recent hands-on capability outweighs decades of tenure on a CV. The hosts break down exactly how to position yourself for companies like CoreWeave and EliseAI. They discuss why hiding your lack of technical engineering skills is a mistake, how to build a portfolio of "work product" using low-code tools like Replit and Claude, and why being able to articulate the failures of AI models is actually the strongest signal of fluency. Key Takeaways: - Stop relying on a static resume and start building a portfolio of practical applications. As Sam Jacobs notes, the hiring landscape has shifted so that "your work product needs to speak for itself... demonstrating that you're capable of working with these tools, not theoretically, but practically through your conversations that you're having with hiring managers." - We are entering a career reset where agility beats seniority. Asad Zaman warns that "whenever there is a platform shift... the value of experience goes down a little bit," which creates a massive opportunity for younger leaders to "move up faster if you present in a very compelling manner because people are not looking at titles the same way." - Cultural currency matters as much as technical skill. To be taken seriously by founders in this space, you must consume information where they do. As Asad Zaman puts it, "If they find out that you're not on AI Twitter or AI X, I think they will think you're not a serious person... the information is not gonna be found in these old school channels." Connect with the Hosts: Host: Sam Jacobs - https://www.linkedin.com/in/samfjacobs/ Host: AJ Bruno - https://www.linkedin.com/in/ajbruno3/ Host: Asad Zaman - https://www.linkedin.com/in/azaman1/   Topline is not JUST a YouTube Channel! Subscribe to Topline Newsletter: https://www.joinpavilion.com/topline-newsletter Tune into Topline Podcast, the #1 podcast for founders, operators, and investors in B2B tech: https://www.joinpavilion.com/topline-podcast Join the free Topline Slack channel to connect with 600+ revenue leaders to keep the conversation going beyond the podcast: https://www.joinpavilion.com/topline-slack   Chapters: 00:00 Intro 01:58 Viewer Q: Transitioning to AI 02:48 Show Work Product, Not Just CVs 04:36 Applying SaaS Principles to AI 05:58 The AI-First Mentality 08:58 Articulating AI Limitations 11:30 The Meritocracy Shift 13:55 Unexpected AI Wins 21:27 Staying Culturally Relevant 24:29 Summary: How to Get Hired

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The #1 podcast for founders, operators, and investors in B2B tech. Tune in every week to hear Sam Jacobs, AJ Bruno and Asad Zaman discuss and debate the trends, news, and developments impacting the B2B tech world. Enjoy the hot takes, strong opinions, and dry humor.

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