Toucan Talks

Kickstart Collective

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MARKETING
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Toucan Talks

Toucan Talks is a podcast for Wilmington-area business owners and entrepreneurs who are eager to learn from those on a similar journey. Each week, we talk with an area business owner about their successes, challenges, and experiences in business. Don’t worry – we keep it fun as we bounce from topic to topic.

MAR 12

EP28 Minisode - Harnessing Humor and Nostalgia: Making Successful Video Campaigns

Tune into this week's episode of Toucan Talks as Luke and Joshua Break Down Mess Hall's Good Burger Ad. Ever wondered how a dollop of humor and a dash of nostalgia can turbocharge a marketing campaign? Get the inside scoop on how we transformed the essence of "Good Burger" into a feast for the funny bone that not only entertained but struck a chord with viewers. Our discussion peels back the layers of the conceptualization process, illuminates the hurdles of crafting comedy that clicks, and d...

14 min
MAR 5

EP27 - Will Hardison: Marketing Mastery and the Entrepreneurs Journey

Tune into Toucan Talks this week as we chat with Will Hardison of Creative Outdoor Solutions. Once a cover band member and DJ, he started a successful marketing agency and worked with an innovative e-commerce business selling meats online. Now he is working on a new venture called Creative Outdoor Solutions to help keep you home safe with storm shutters. As we chat, we peel back the layers of this entrepreneurial venture, examining the essentials of targeting the right customer base. Will has...

32 min
FEB 27

EP26 - Jacob Tippett: Business and Strategy with a Serial Entrepreneur

Jacob Tippett joins us on this week's episode of Toucan Talks to unravel his journey as a serial entrepreneur. With ventures ranging from e-learning platforms like Production Online to the innovative Sticky Notes, Jacob imparts a masterclass in steering businesses through the tides of time zones and the subtleties of product design. Get ready to immerse yourself in the entrepreneurial ethos as we explore the intricacies of crafting business strategies and attainable objectives. We delve into ...

30 min
FEB 20

EP25 - Minisode: Breaking Down This Year's Super Bowl Commercials

Join us as we breakdown some of our favorite Super Bowl ads from this year. This episode pulls back the curtain on big-brand maneuvers, revealing how they can be scaled for small and medium-sized businesses. From the importance of generating pre-launch buzz to the clever use of witty humor, this episode can help you with creating content that's not just seen but felt. We dive deep into some of the common themes from this year's big game, covering everything from big celebrities to dark humor ...

41 min
FEB 13

EP24 - Sherry and Carmin Black: Business Ventures, Family and Resilience

Have you ever wondered how the bond of family can weave its way into the fabric of entrepreneurship? Tune into Toucan Talks this week for an intimate conversation with Sherry and Carmin Black, the mother-daughter powerhouse whose stories will inspire you. Sherry, an interior design maven with years of wisdom, alongside Carmin, whose fresh take on the fashion industry following her shift from Half United to her own brand, open up about the highs and lows of their business ventures, including t...

1h 15m
JAN 30

EP23 Minisode: Marketing Ins and Outs for 2024

Tune into Toucan Talks this week with Laura and Alyssa from Kickstart Collective. In this minisode, we break down the freshest marketing trends of the new year. We play marketing "Ins and Outs" for 2024 and discuss how a strategic approach to digital content is key to resonating with the modern consumer. We also talk about why SEO is now cozying up with AI and voice searches. With a spotlight on conversational, long-tail keywords, we're navigating the new SEO landscape so you can optimize you...

31 min
JAN 23

Ep22 - Wes Barefoot: Franchise Opportunities and Entrepreneurial Success

Explore the world of franchising with industry expert Wes Barefoot, owner of Path of Freedom. Wes is a passionate entrepreneur with extensive experience in franchising, who now helps other entrepreneurs with proven franchise consulting processes.From Wes's experiences at 101 Mobility to leading ShelfGenie with his wife, learn about the process of franchise ownership and how to craft a vision for your business. His journey in franchising has significantly impacted his life and his f...

55 min
JAN 16

EP21 - Coach Reggie: Growth Strategies for Small Businesses in 2024

Welcome to Season 2 of Toucan Talks! We are excited to be back and are looking forward to bringing you more insights from business owners in the Wilmington area. Season 2 is going to be all about business strategies to help you start 2024 off on the right path.In this episode, we're thrilled to have Coach Reggie, owner and business coach at Business Growers, share his advice and experience on helping businesses growing. He shares about his journey from the Marine Corps to the dynamic world of...

1h 17m

Toucan Talks is a podcast for Wilmington-area business owners and entrepreneurs who are eager to learn from those on a similar journey. Each week, we talk with an area business owner about their successes, challenges, and experiences in business. Don’t worry – we keep it fun as we bounce from topic to topic.

Creator

Kickstart Collective
Years Active

2023 - 2024
Episodes

28
Rating

Clean
Copyright

© 2024 Toucan Talks
Show Website

Toucan Talks