173 episodes

touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.

touch point podcast touch point media

    • Marketing
    • 4.9, 32 Ratings

touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.

    TP166 - The Crisis Consumer and Your Online Presence

    TP166 - The Crisis Consumer and Your Online Presence

    In a time of crisis, people react differently to how they search for information, as well as their purchasing habits. For hospitals and health systems, understanding audiences’ needs and desires becomes important for developing effective communications strategies. In this episode, hosts Chris Boyer and Reed Smith share what science has found about consumer behavior in a crisis, the new consumer segmentation marketers need to understand, and then are joined by Kelly McDonald from OSU Wexner Medical Center who shares how her organization’s social media audit allowed her to gain advantage when communicating to our customers. 

    Mentions from the Show:

    Hide, Panic or Freeze: What Science Says About Consumer Behavior During A Crisis

    Roaring Out of Recession

    Kelly McDonald on LinkedIn

    Advanced Health Care Social Media & Digital Marketing Conference - hosted by Mayo Clinic and SHSMD


    Find Us Online: 

    Touchpoint podcast Twitter

    Reed Smith Twitter

    Chris Boyer Twitter

    Chris Boyer website

    Social Health Institute

    • 48 min
    The TPS5 - Week of March 30, 2020

    The TPS5 - Week of March 30, 2020

    Welcome to the TPS 5 for the week of March 30. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

    This week’s TPS5:
    -      NRC HEALTH REPORT Consumer-sentiment data on the coronavirus pandemic
    -      Healthcare marketers slash budgets, step up digital, as COVID-19 forces an evolution
    -      The Eight Types of People We Become on Zoom
    -      YouTube profits from videos promoting unproven Covid-19 treatments
    -      COVID-19 communications: Best practices and how to prepare for what’s next

    • 7 min
    TP165 - The Telemedicine Toothpaste is Out of the Tube

    TP165 - The Telemedicine Toothpaste is Out of the Tube

    Mentions from the Show:

    Is There a Difference between Telemedicine and Telehealth?

    History of Telemedicine

    The Intersection Of Policy And Digital Healthcare

    Telemedicine Surges, Fueled By Coronavirus Fears And Shift In Payment Rules

    Can’t go to the doctor? You already own a powerful medical device

    Sam Lippolis on LinkedIn

    Sam Lippolis on Twitter

    SamLippolis.com


    Find Us Online: 

    Touchpoint podcast Twitter

    Reed Smith Twitter

    Chris Boyer Twitter

    Chris Boyer website

    Social Health Institute

    • 1 hr 1 min
    The TPS5 - Week of March 23, 2020

    The TPS5 - Week of March 23, 2020

    Welcome to the TPS 5 for the week of March 23. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.
    This week’s TPS5:
    -      Coronavirus is forcing a trade-off between privacy and public health
    -      Isinnova shares 3D printed adapter to turn snorkeling mask into a non-invasive ventilator
    -      Dyson is building 15,000 ventilators to fight COVID-19
    -      A CDC veteran asks: Why is the agency ‘sitting on the sidelines’ in the fight against Covid-19?
    -      Here are the 5 kinds of pandemic villains who are making things worse for the rest of us
    -      The Exam Room podcast with Dr. Bryan Vartabedian
    -      33charts.com
    -      33 charts Facebook page
    -      Dr. Bryan Vartabedian on Twitter   

    • 7 min
    TP164 - Marketing During a Public Health Crisis

    TP164 - Marketing During a Public Health Crisis

    As hospitals and health systems are dealing with an unprecedented health crisis, the need for communications is critical. But what does this mean for health system marketing? In this episode, hosts Chris Boyer and Reed Smith discuss the impact of marketing strategies for hospitals and healthcare systems, and how now is the time (more than ever) for us to evolve to “big M” marketing.. They are joined by Chris Hemphill from SymphonyRM who describes how he is working with marketers to help them use data to understand patients’ needs and guide them to making meaningful healthcare decisions. 

    Mentions from the Show:

    Fight Against Coronavirus Misinformation Shows What Big Tech Can Do When It Really Tries

    A Post From The Trenches: Please Understand, We’re a Little Busy Until Further Notice

    The impact of marketing strategies in healthcare systems

    Health Communication and Health Information Technology

    Hospital Marketing with Algorithms: Aim Higher than Netflix

    Data Fallacies

    Chris Hemphill on LinkedIn

    Chris Hemphill on Twitter

    SymphonyRM

    Advanced Health Care Social Media & Digital Marketing


    Find Us Online: 

    Touchpoint podcast Twitter

    Reed Smith Twitter

    Chris Boyer Twitter

    Chris Boyer website

    Social Health Institute

    • 56 min
    The TPS5 - Week of March 16, 2020

    The TPS5 - Week of March 16, 2020

    Welcome to the TPS 5 for the week of March 16. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

    This week’s TPS5:
    -      A Guide to Managing Your (Newly) Remote Workers
    -      Coronavirus at a Glance: Infographic
    -      The Coronavirus Crisis Is Showing Us How to Live Online
    -      Facebook, Reddit, Google, LinkedIn, Microsoft, Twitter and YouTube issue joint statement on misinformation
    -      Connected Hospital podcast: AI brings platform to COVID-19 battlefront

    • 8 min

Customer Reviews

4.9 out of 5
32 Ratings

32 Ratings

Davis - Healthcare Designer ,

Entertaining Experts

Reed and Chris perfectly explain the ‘why’ behind what makes working in Healthcare the most rewarding career in the world. As a designer in the healthcare space, it can be hard to find valuable resources or references to help inspire. Most ‘design inspiration’ is about lofty artwork or overcomplicated compositions that don’t fit in our industry. These two really lay out what’s important to the digital space in healthcare and how achievable it is.

Ed Bennett ,

Broad expertise in a narrow niche

Reed and Chris bring decades of experince to the table - a must listen for healtcare marketing, digital and commuinications professionals!

Stephen M ,

Excellent resource...and fun to listen to

In my opinion, there's a lot of "blah, blah, blah" in the health care marketing community...too much staid case studies and best practices. Touch Point Podcast breaks up the monopoly on bland and delivers intriguing and helpful discussions impacting health care marketers. The hosts have exceptional rapport with one another, making each episode a delight to listen to. And while the hosts are experts in their own rate, I never feel like I'm being talked down to or preached at. Big thumbs up.

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