Tourpreneur Tour Business Podcast

Tourpreneur
  • 4.9 (47)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Tourpreneur is a community of passionate tour business owners eager to improve their skills and increase their profits. Our community is passionate about helping each other. As small tour business owners, we understand it’s a lonely job, a daily grind, and easy to become a busy fool… working harder but not smarter. The Tourpreneur community helps you get advice from your peers as well as experts in the areas you need to grow your business and make it more profitable. Whether you explore our hundreds of free articles, podcasts and other resources, or join our Tourpreneur+ community, we’re here to help!

  1. 3D AGO

    Invisible No More: Busting Myths About the 50+ Woman Traveler with Carolyn Ray

    What if the most powerful segment in travel has been hiding in plain sight for decades? Tourpreneur's Mitch Bach talks with Carolyn Ray, CEO of Journey Woman, about her transformation from corporate executive to full-time traveler and advocate for the 50+ woman traveler—a demographic that represents half the world's population yet remains largely invisible to the travel industry. After a life-changing trip to Kenya at age 50, Carolyn sold everything and reinvented herself, eventually acquiring Journey Woman in 2019 and transforming it from a 1990s-era newsletter into a multifaceted platform that includes research, advocacy, a women's travel directory, and speakers bureau. Through her groundbreaking "Invisible No More" research, Carolyn became the first to quantify this market segment, revealing that operators who only market destinations are "doing half the job" because 50+ women travelers are looking for purposeful, intentional experiences beyond simple safety assurances. She challenges the industry's obsession paid media and influencer marketing, and urges women entrepreneurs to reject outdated rules, trust their intuition, and put themselves unapologetically in the spotlight—embodying her company's core value to "make your own rules." The "Invisible No More" studyArticle mentioned: Is it safe to travel to the US right now?The new Women's Travel Directory

    55 min

  2. FEB 2

    15,000 Guests in Three Years: How Carlo Leverages Tech and Creativity to Grow

    This is a story of growth through creativity, experimentation, and using technology to stay lean. Carlo Pandian (LinkedIn) is the founder of Slow Travel Italia. Four years ago he started with a single wine tasting in Verona, and today runs 160 experiences across 12 Italian cities, serving 15,000 guests a year with a very small team. In this episode, he talks to TP host Mitch Bach about exactly how he did it: experimenting with neglected time slots (like 6pm) that competitors ignore, launching five tours at once instead of one to multiply his chances of finding a niche, using Airtable and automations to eliminate manual booking assignments and personalize communication at scale, and treating OTAs as a launchpad rather than a long-term home. Carlo shares how he identifies gaps in crowded markets by studying what's missing—not just in Italy but in places like Japan—and why he pulled out of Milan when the math didn't work. He explains his "requirements manifesto" for vetting partners, how he coaches food producers on storytelling for international audiences, and why the biggest trend he's seeing is travelers willing to spend half a day outside the city for a single product done deeply—visiting the olive grove, watching mozzarella pulled from boiling water, understanding one thing fully rather than tasting nine things superficially. As always, more info and takeaways on tourpreneur.com.

    36 min

  3. JAN 19

    An Ex-Human Rights Lawyer's Uncomfortable Questions for Adventure Tourism

    In this episode Mitch Bach sits down with Marinel de Jesus, a former human rights lawyer turned tour operator. She is filled with questions about the adventure tour industry: Why do porters on the famous, touristy Inca Trail in Peru carry crushing loads for little pay and even less dignity? Why is it so difficult to find women adventure guides in so many parts of the world? What do indigenous communities actually want from tourism—and why doesn't anyone bother to ask them? These are just some of the uncomfortable questions and themes she's carried with her as she's lived and trekked around the world. Originally from the Philippines, she became a human rights lawyer in Washington D.C., spending 15 years prosecuting child protection and mental health cases. Then her mother passed away—and she never went back to the office. But Marinel didn't just start a tour company. She moved into indigenous communities. She lived with Quechua porters in Peru and learned the dark truths behind the picture-perfect Inca Trail. She spent nearly 300 days in Mongolia during Covid, co-creating a nomad camp that started with tea and a blank piece of paper—not a business plan. She walked 100 days across Nepal with Mingmar, a female guide she searched for over a year and a half to find, proving that women belong on the Great Himalaya Trail. This discussion challenges everything we assume about adventure tourism—the colonial narratives baked into our itineraries, the voices we never hear, the scripts we impose on communities who know how to welcome guests far better than we do. She makes the case for showing up with no agenda, listening before designing, and building something that matters more than scale. Marinel's organizations: Equity Global Treks (Brown Gal Trekker)The Porter Voice CollectiveHer vision for Himalayan Women Trail LeadersHer film KM82 on the Quechuan Porters of PeruThe Khusvegi English & Nomadic Culture Camp she helped start in Mongolia More show notes and resources on tourpreneur.com

    54 min

  4. JAN 14

    From Solo Engineer to 26 Guides: The Unorthodox Growth Strategies behind Rainbow Tours

    This short episode was recorded live at GetYourGuide's Unlocked conference in September 2025. When you meet Arturo Ardao Rivera, the first thing you feel is his energy. He doesn't come off as an engineer, which was his profession until he discovered a joy for tour guiding and running a tour business. Originally from Madrid, Arturo found his true passion when he created Rainbow Tours Stockholm. It has grown from a solo operation to employing 26 guides. His story is one of rejecting some of his engineering tendencies (choosing feelings over numbers!) and leaning into strategies that appear unorthodox but have worked well for him. You'll discover: His unique "taxi tariff" model for private tours, and his approach to hyper-personalization.Why he doesn't ask for reviewsWhy he's not sold on the "get more bookings" industry mantra Why he visits guides he's thinking of hiring in their comfort zone, not hisHow guide applicants are asked to become undercover tour takersHow he leverages running two separate brands for pricing strategyHow he grow leveraging 10+ OTA partners, and how he's managing his distribution mix Connect with Arturo on LinkedIn, and visit Rainbow Tours Stockholm!

    34 min

  5. JAN 5

    Stop entertaining tourists. Start making meaning. (w/ Dr. Anu Taranath)

    It's 2026... welcome to a new year of Tourpreneur weekly travel business podcasts! And we're starting the year off in a slightly different vein. This episode is a must-listen to help you set a new and hopefully inspirational, deeper tone for your year ahead as a business owner or guide. Our opening guest is the inimitable Dr. Anu Taranath, a professor, author, and facilitator. She's truly one of a kind. She gave the opening keynote at last year's Tourpreneur conference, and blew everyone away. So Tourpreneur's Mitch Bach was excited to sit down with Anu to challenge Tourpreneurs to think new thoughts about what they're doing as business owners. Yes, our job is to bring joy and entertainment and storytelling to our guests. Yes, our job as business owners is to show up for the daily grind of practical, nuts and bolts business. That's the spine of many of our lives out there. This episode will ask you to go deeper. If you rest on only the level of entertainment, and 'customer service' and professionalism, you're missing an opportunity for greater meaning, both in your business and your guests' lives. Anu asks you to think of your role as creating not only staged performances, but also spaces and containers to "rehumanize humans" and "normalize the normal"—that is, the kinds of human questions about culture and difference that are normal reactions to a travel experience that stretches people. It's an invitation to take off the armor — yours and your guests, and create something more meaningful together, something deeply human. As always, more show notes and links on tourpreneur.com. Dr. Anu's WebsiteConnect with Anu on LinkedInAnu's InstagramAnu's book, Beyond Guilt Trips

    1h 14m

  6. 12/29/2025

    WeRoad: Building a Tour Operator Where Technology Enables Human Connection

    Pete Syme interviews Andrea Lamparini from WeRoad, a hybrid tech company and tour operator that's rewriting the rules of group travel for millennials and Gen Z. The conversation reveals how WeRoad has achieved exceptional growth by building a community-first model where strangers become friends through small group experiences, using travel coordinators instead of traditional guides, operating as a curated marketplace where top coordinators design their own trips, and leveraging technology to scale operations with one-third of their 200-person team dedicated to tech. Andrea shares how they maintain quality with 4,000+ casual travel coordinators who each lead just one trip per year, why they leave 30-40% of each itinerary unstructured for group decision-making, how their supply model works across 68-70 DMCs globally, and why they're expanding into B2B channels including travel agencies, employee benefit programs, and corporate partnerships that already represent 17-18% of revenue. The discussion covers their VC backing (rare for a tour operator), plans for US expansion in 2026, the power of their We Meet app hosting 50,000 community members at events this year, and Andrea's key lesson learned: curating their marketplace offering earlier would have prevented the conversion drop caused by overwhelming choice. Top Ten Takeaways 1. Travel Coordinators Work Alongside Local Guides WeRoad uses travel coordinators who are the same age as travelers, depart from the same home country, and focus on facilitating group dynamics rather than delivering local expertise. Local guides are still included for museums, parks, and other sites where specialized knowledge is needed. Travel coordinators create WhatsApp groups one month before departure, balance introverted and extroverted personalities, and coordinate the 30-40% of unstructured time built into every itinerary. WeRoad has 4,000+ coordinators working casual contracts with a commitment of just one trip per year. 2. Quality at Scale Without Full-Time Staff Coordinators go through online applications, webinars, group interviews, and a final boot camp weekend with 100 candidates. Most visit destinations for the first time, but rigorous hiring and training ensure consistency. Local DMC partners provide backup if logistics fail. Top performers can become "producers" who design and scout their own trips. 3. Groups Decide 30-40% of Their Itinerary in Real Time Accommodations, transport, and core experiences are fixed, but dinners, half-days, and optional activities are decided by the group during the trip based on their interests and budget. Travel coordinators provide options and handle bookings with local partners, personalizing the experience to match group energy. 4. A Curated Marketplace Scales the Portfolio 5x WeRoad's internal team creates 200 itineraries while travel producers create 1,000+ more. This model scaled their catalog 5x without adding internal headcount. All producers use standardized supply agreements ensuring every DMC meets centralized requirements for safety, insurance, compliance, and capacity. 5. Supply Quality Is Non-Negotiable WeRoad works with 68-70 DMCs globally, visits partner sites, and monitors quality constantly. The rule is simple: mess up once or twice and you're out. Because each group makes different choices during unstructured time, suppliers must be flexible enough to support varied activities in every destination. 6. Community Extends Beyond Travel Through We Meet The We Meet app hosts 10,000+ events across Europe where 50,000 people connected this year. Travel coordinators organize pottery classes, running groups, hiking, pub quizzes, and weekend trips in their home cities. This keeps...

    35 min

  7. 12/21/2025

    Growing Without Scaling: Christy Hunter's Strategy for Building Photo Walk

    Christy Hunter started Photo Walk Nashville seven years ago after discovering Airbnb Experiences, combining her photography skills with local knowledge to create tours that capture memories for travelers. What began as open photo shoots quickly evolved as she learned to segment products for different customer types—bachelorette parties, couples, solo travelers, dog owners, and corporate groups. The conversation covers her product development journey, including early mistakes like mixing incompatible customer types and learning when to say no. Christy emphasizes the importance of local partnerships, sharing examples like teaming up with cosmetic brand Winky Lux for a home base and an apartment complex for rooftop access. On marketing, Christy shares her successful TikTok strategy: having team member Gina speak directly to camera as if she were a past guest ("You have to do this one thing in Nashville..."), which drove multiple viral videos and direct bookings. She also discusses influencer marketing from both sides—as a tour operator and as an influencer herself—stressing the importance of clear communication, doing research on engagement rates, and not asking for specific deliverables. Christy expanded to Charleston this year when a team member relocated, keeping the same operational model rather than franchising. She's also building Go To Nashville, an OTA reselling partner experiences through Tour Base's affiliate system. Looking ahead, she's focused on increasing capacity utilization rather than geographic expansion, and launching a consulting business to help other photographers and retailers enter the tourism space. Top 10 TakeawaysShe learned to segment products by customer type after mixing incompatible groups. Couples from Ohio and bachelorette parties on the same tour didn't work. She created separate experiences for bachelorette parties, dog owners, proposals, and corporate groups. She also had to add rules like no showing up intoxicated.Local partnerships solved operational problems. She partnered with Winky Lux cosmetics to use their store as a tour base. She partnered with an apartment complex to do one event per month in exchange for building access, free parking, gym, pool, and exclusive rooftop access for a champagne add-on.She met business partner Gina through Airbnb host meetups. Gina developed scheduling systems for Photo Walk and now leads their TikTok strategy. They found a part-time scheduling manager who is also one of their hosts to keep operations in the family.Styled shoots solve the content creation problem. Designate one day per quarter or year, hire models (friends and family work), hire a photographer, and simulate the tour experience. Creating content during real tours is too difficult.Their TikTok strategy: Gina speaks as if she's a past guest. She says "you have to do this one thing in Nashville" direct to camera. They had multiple viral videos and saw direct booking surges. They repeat the same hook for different demographics. TikTok shows it to different audiences each time.Influencer marketing is about clear communication and research. Look at engagement rates, not follower counts. Check if they have real followers by looking at views relative to follower count. Don't ask for specific deliverables. Show them a good time and they'll naturally post. Get expectations in writing.She hires photographers who are connectors and storytellers first. Technical skill matters, but being a people person is more important. She uses live view mode to avoid putting the camera between her and the guest. She tells guests upfront she has posing ideas so they relax.She tracks booking sources through Peak's intake form. She asks "how did you hear about us?" Her biggest...

    53 min

  8. 12/15/2025

    Champagne at an Active Volcano: Selling Luxury Tours in Remote Places

    Ryan Connolly went from finance analyst to glacier guide to co-founder of Hidden Iceland. In this episode, he shares the numbers behind their most pivotal business decision: cutting small group tours that represented 50% of their departures but only 10% of revenue. That shift to exclusively premium and luxury private tours helped the company grow by 5% while improving quality and profitability. Ryan explains how relationship marketing drives 70% of their bookings directly without OTAs, why they lead with education when working with travel advisors, and why PR outperforms paid advertising when selling luxury experiences. Plus, the story of how a three-year journey across 40 countries led him to Iceland, where he met his wife on a glacier tour and built a business with two partners. Top 10 Takeaways for Tour Operators1. Cut unprofitable segments ruthlessly Small group tours accounted for 50% of Hidden Iceland's departures but only 10% of revenue. After eliminating that segment, they grew 5% by focusing resources on premium and luxury private tours where margins are higher. 2. Partner with competitors instead of viewing them as threats When customers can't afford Hidden Iceland's luxury pricing, Ryan personally introduces them to partner companies that serve the budget segment. This maintains relationships and positions them as helpful experts rather than pushy salespeople. 3. PR drives better ROI than paid ads for high ticket sales Over 450 articles in publications like Condé Nast, Forbes, and CNN have driven 70% direct bookings. For luxury trips ($20,000+), earned media builds trust better than Facebook or Google ads. 4. Lead with personal story in first customer contact Ryan's initial email starts: "Hello, my name is Ryan. I'm originally Scottish. I've lived in Iceland since 2016. I originally trained as a glacier guide..." This builds immediate trust and differentiates from transactional competitors. 5. Educate travel advisors. Don't just sell to them Hidden Iceland runs webinars teaching agents about Iceland's seasons, distances, and what each time of year offers. Not sales pitches. The education first approach builds meaningful advisor relationships that generate 30% of bookings. 6. Vet activity partners on safety and environmental standards Before partnering with snowmobile companies, helicopter tours, or other providers, Hidden Iceland shares their own safety and environmental policies first, then asks partners to reciprocate. This creates collaboration, not just transactions. 7. Train guides to be themselves, not follow scripts Instead of teaching guides what to say at each stop, Hidden Iceland tells them: "Be yourself in the most authentic way possible and create genuine connections." This leads to reviews that praise the guide more than the destination. 8. Choose conferences strategically. Avoid the herd Ryan skips luxury travel conferences if more than 2 or 3 other Iceland companies will attend. Less competition means easier differentiation and more meaningful conversations with travel advisors. 9. Keep the sales process low tech and high touch Despite having a CRM (LEMACS), Hidden Iceland puts key itinerary details in the body of emails and offers phone calls early. For luxury clients, human connection trumps slick automation. 10. Build the business with partners you trust implicitly Ryan emphasizes: "Don't set up a company with anyone you don't trust inherently and that you believe will communicate effectively during the hardest times." Through pandemics and volcanic eruptions, Hidden Iceland's three owners have never shouted at each other because they chose partnership carefully.

    53 min
See All (382)

4.9
out of 5
47 Ratings

About

Tourpreneur is a community of passionate tour business owners eager to improve their skills and increase their profits. Our community is passionate about helping each other. As small tour business owners, we understand it’s a lonely job, a daily grind, and easy to become a busy fool… working harder but not smarter. The Tourpreneur community helps you get advice from your peers as well as experts in the areas you need to grow your business and make it more profitable. Whether you explore our hundreds of free articles, podcasts and other resources, or join our Tourpreneur+ community, we’re here to help!

Information

You Might Also Like