The Partner Awesome Podcast

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How do today's fastest-growing companies really win? They don't just build better products—they build unbeatable partner ecosystems. Welcome to the PartnerAwesome Podcast, where we decode the strategies behind market-defining growth. We're an innovation consultancy obsessed with helping you master the art and science of partnerships, from go-to-market execution to creating transformative customer value. Join us to explore the alliances, strategies, and insights that will unlock your company's future. It's time to move beyond the competition.

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  1. 2025. 10. 03.

    TPAP EP 11: Deployment Forms Part 3

    In this episode of the Partner Awesome podcast, Jason Asher and Ryan Albretsen discuss the critical aspects of deployment forms in partner management. They emphasize the importance of backend management, creating a responsive framework, and effectively managing expectations and communication to ensure project success. The conversation highlights the need for a structured approach to deployment, focusing on the situation room where key decisions are made, and the role of partner managers in facilitating communication and accountability throughout the process. Takeaways The backend management is crucial for successful deployment.A responsive framework is essential for effective partner management.Expectations and communication are key to project success.The situation room is where critical decisions are made.Managing expectations can prevent project failures.Customization of deployment forms is necessary for different clients.Effective communication can significantly impact project outcomes.Partner managers should remain involved during deployments.Understanding the nuances of deployment can lead to better results.Learning from past failures is vital for future success. Sound Bites "This area becomes the situation room.""How can projects succeed?""We kind of nerded out a little bit." Learn more: MIRO Board: Click Here > PartnerAwesome Website: https://partnerawesome.com/ Chapters 00:00 Introduction to Deployment Forms02:48 The Importance of Backend Management05:31 Creating a Responsive Framework08:23 Managing Expectations and Communication11:06 Key Takeaways and Conclusion

    13분

  2. 2025. 09. 25.

    TPAP EP 10: Deployment Forms Part 2

    In this episode of the Partner Awesome podcast, Jason Asher and Ryan Albretsen delve into the intricacies of deployment forms, focusing on their structure and importance in project management. They discuss the phases of pre-sales, deployment, and post-deployment, emphasizing the need for clear communication, expectation management, and alignment between partners and clients. The conversation highlights the significance of these forms in ensuring successful software implementation and fostering productive relationships. Takeaways Deployment forms are crucial for managing expectations.Effective communication is key during pre-sales and deployment.Project management requires alignment between teams and clients.Understanding modules and customizations is essential for success.Post-deployment insights help in future project planning.Expectation management can prevent misunderstandings.Regular check-ins and meetings are vital for project success.Deployment forms provide a framework for accountability.The complexity of projects increases with more customizations.• Learning from deployment experiences benefits all parties involved. Chapters 00:00 Introduction to Deployment Forms 02:31 Structuring Deployment Forms 05:47 Pre-Sales and Communication Cadence 09:23 Project Management and Client Expectations 13:44 Post-Deployment Review and Future Steps Learn more at www.partnerawesome.com #deploymentforms, #projectmanagement, #pre-sales, #communication, #modules, #customizations, #expectations, #partnermanagement, #softwareimplementation, #clientrelations

    16분

  3. 2025. 09. 19.

    TPAP EP 9: Deployment Forms Part 1

    In this episode of the Partner Awesome Podcast, Jason Asher and Ryan Albretsen discuss the significance of deployment forms in partner management, drawing from Jason's experience at NetSuite. They explore how these forms facilitate communication, accountability, and scalability within partnerships, while also sharing personal anecdotes and food-related discussions. The conversation sets the stage for future episodes focused on building effective deployment forms and enhancing partner management strategies. Takeaways Deployment forms are crucial for managing partner relationships.Effective communication is key to successful partnerships.Scalability in partner programs requires structured processes.Deployment forms help track project statuses and escalations.Understanding the middle and back end of partnerships is essential.Partnerships function like businesses within businesses.Regular updates on projects can improve partner management.Deployment forms can reveal insights into project failures.The right tools can enhance the efficiency of partner managers.Future episodes will focus on building effective deployment forms. Sound bites "I was asked to deploy it in many different areas." "You have to put together a timeline and put together a plan." "These forms are really the pistons inside the engine." Chapters 00:00 Introduction to the Podcast and Deployment Forms 05:44 The Importance of Deployment Forms 14:23 Looking Ahead: Future Topics on Deployment Forms Visit us to learn more: https://partnerawesome.com/

    14분

  4. 2025. 09. 10.

    TPAP EP 8: AI for Partner Analytics & Forecasting

    In this episode of the Partner Awesome Podcast, Jason Asher and Ryan Albretsen delve into the intricacies of partner programs, focusing on the importance of ROI, data streams, and the integration of AI. They discuss how to effectively measure the success of partner programs through objectives and key results (OKR), and emphasize the critical role of relationship management in driving revenue. The conversation also highlights the necessity of visualizing metrics and leveraging AI to enhance partner program strategies, ultimately aiming for sustainable business success. Takeaways ROI in partner programs can be complex and multifaceted.Data streams are essential for measuring the success of partner programs.Objectives and Key Results (OKR) help ground partner programs in strategy.Identifying key areas for ROI is crucial for partner program success.Visualizing metrics can aid in understanding the effectiveness of partner programs.Relationship management is critical for ensuring client satisfaction and revenue generation.AI can significantly enhance the effectiveness of partner programs.A successful partner program requires a great product and strong support.The most critical path for post-live partners is effective relationship management.Defining all aspects of a partner program is essential for leveraging AI effectively. Sound Bites "CROs and partner sleep over analytics and forecasting.""This is really a success formula.""We have to define all of these aspects of a program." Chapters 00:00 Introduction and Light Banter02:49 Understanding ROI in Partner Programs04:32 Analytics and Forecasting for CROs07:01 Objectives and Key Results (OKRs) in Partner Programs08:29 Measuring ROI Across Partner Program Dimensions10:57 The Importance of Relationship Management15:52 Leveraging AI for Partner Program Success21:44 Integrating AI into Business Strategies28:18 Deep Research and AI Conversations29:55 Conclusion and Next Steps Link to the MIRO Board: Click Here >

    31분

  5. 2025. 09. 09.

    TPAP EP 7: From Reactive to Responsive: How AI is Revolutionizing Partner Ecosystems

    TPAP EP 6: AI for Partner Programs pt. 6 Supercharging Partner Enablement with AIIn this episode of the Partner Awesome Podcast, Jason Asher and Ryan Albretsen discuss the concepts of co-selling and co-marketing, emphasizing the transformative role of AI in partner programs. They explore how AI can enhance deal matching and streamline co-marketing efforts, allowing for tailored strategies that benefit all parties involved. The conversation highlights the importance of collaboration and technology in modern business partnerships. Takeaways🎯 Two is better than one in partnerships.🎯 AI can significantly impact co-selling and co-marketing.🎯 Predictive deal matching can streamline sales processes.🎯 AI can monitor intent signals for better alignment.🎯 Generative AI can create tailored marketing plans quickly.🎯 Custom solutions enhance partner engagement.🎯 AI can save time in analytics and meetings.🎯 Co-marketing strategies can be personalized for each partner.🎯 Using AI, plans can be generated in hours, not days.🎯 Collaboration between companies is essential for success.Sound Bites“Two is better than one.”“Generative AI can create tailored marketing plans quickly.”“intent signals for better alignment”Chapters00:00 Introduction to Co-Selling and Co-Marketing02:03 The Role of AI in Co-Selling05:40 Innovations in Co-Marketing StrategiesLinks from the VideoPartner Marketing: Co-Marketing Plan generated with AIhttps://partnerawesome.com/partner-marketing-co-marketing-plan-generated-with-ai/Partner Co-Marketing: The Go-To-Market Blueprint (SaaS Multi-Entity Portal)https://partnerawesome.com/partner-marketing-the-go-to-market-blueprint-saas-multi-entity-portal/How-to-Video:https://youtu.be/VJKltLw1jrQ

    26분

  6. 2025. 09. 09.

    TPAP EP 6: AI for Partner Programs pt. 6 Co-Selling and Co-Marketing with AI

    In this episode of the Partner Awesome Podcast, Jason Asher and Ryan Albretsen discuss the concepts of co-selling and co-marketing, emphasizing the transformative role of AI in partner programs. They explore how AI can enhance deal matching and streamline co-marketing efforts, allowing for tailored strategies that benefit all parties involved. The conversation highlights the importance of collaboration and technology in modern business partnerships. Takeaways🎯 Two is better than one in partnerships.🎯 AI can significantly impact co-selling and co-marketing.🎯 Predictive deal matching can streamline sales processes.🎯 AI can monitor intent signals for better alignment.🎯 Generative AI can create tailored marketing plans quickly.🎯 Custom solutions enhance partner engagement.🎯 AI can save time in analytics and meetings.🎯 Co-marketing strategies can be personalized for each partner.🎯 Using AI, plans can be generated in hours, not days.🎯 Collaboration between companies is essential for success.Sound Bites“Two is better than one.”“Generative AI can create tailored marketing plans quickly.”“intent signals for better alignment”Chapters00:00 Introduction to Co-Selling and Co-Marketing02:03 The Role of AI in Co-Selling05:40 Innovations in Co-Marketing StrategiesLinks from the VideoPartner Marketing: Co-Marketing Plan generated with AIhttps://partnerawesome.com/partner-marketing-co-marketing-plan-generated-with-ai/Partner Co-Marketing: The Go-To-Market Blueprint (SaaS Multi-Entity Portal)https://partnerawesome.com/partner-marketing-the-go-to-market-blueprint-saas-multi-entity-portal/How-to-Video:https://youtu.be/VJKltLw1jrQ

    9분

  7. 2025. 09. 09.

    TPAP EP 5: AI for Partner Programs pt. 5 Supercharging Partner Enablement with AI

    In this episode of the Partner Awesome Podcast, Jason Asher and Ryan Albretsen discuss the transformative role of Partner Enablement with AI. They explore how AI can enhance onboarding processes, provide interactive training, and streamline ongoing support operations. The conversation emphasizes the importance of maintaining human connections in an increasingly AI-driven world, highlighting that while technology can handle repetitive tasks, the essence of business relationships remains rooted in personal interactions. The hosts also touch on the significance of aligning partner programs with broader business outcomes to ensure success. TakeawaysAI can significantly enhance partner enablement processes.Onboarding can be revolutionized through AI-driven interactive experiences.Training should be adaptive and engaging to keep partners interested.AI can handle repetitive inquiries, freeing up human resources for strategic tasks.Real-time insights from AI can help identify partner engagement levels.The human element in business relationships is irreplaceable, even with AI.AI can provide tailored support to partners based on their specific needs.Effective partner enablement requires a clear understanding of business objectives.AI can help smaller businesses deliver enterprise-level service.Maintaining personal connections is crucial in an AI-driven environment.Sound BitesAI flips onboarding on its head.The AI does the heavy lifting.People do business with people.ChaptersIntroduction to Partner Enablement and AI: 00:00The Role of AI in Onboarding and Training: 03:33Enhancing Partner Engagement with AI: 08:50AI’s Impact on Partner Program Operations: 12:32The Human Element in AI-Driven Partnerships: 15:20

    17분

  8. 2025. 09. 09.

    TPAP EP 4: AI for Partner Programs pt. 4 Partner Sourcing & Scoring

    In this episode of the Partner Awesome Podcast, Jason Asher and Ryan Albretsen delve into the transformative role of artificial intelligence in Partner Sourcing & Scoring. They discuss how AI can enhance the recruitment process by moving beyond gut feelings and referrals to a more data-driven approach. The conversation covers the importance of structuring prompts for AI, the dynamic nature of partner scoring, and the potential biases that can arise in AI systems. They also provide a roadmap for implementing AI in partner programs, emphasizing the need for deep research and continuous learning. TakeawaysPartner recruitment is essential for fueling partnerships.AI can transform recruitment from gut-based to data-driven.Effective use of AI requires structured prompts and deep research.Dynamic scoring models can adapt to changing partner landscapes.Bias in AI can lead to missed opportunities in partner selection.Understanding market timing is crucial for partner success.AI can serve as a scout for identifying potential partners.Historical performance data is key to predictive scoring.Implementing AI requires a step-by-step approach: crawl, walk, run.Sound Bites “The AI becomes the scouts.”“AI can help us think of something better.”“It’s a phenomenal discussion.”Chapters00:00: Introduction to AI in Partner Recruitment02:44: The Science and Art of Partner Recruitment05:14: Predictive Scoring and AI’s Role08:11: Addressing Bias in AI Partner Selection 09:01: Roadmap for Implementing AI in Partner Programs

    11분

  9. 2025. 09. 09.

    TPAP EP 3: AI for Partner Programs pt. 3

    In this episode, we explore the fascinating realm of generative AI for Partner Programs, spotlighting the capabilities of GPT-4 and Claude. These advanced technologies are not just buzzwords; they’re revolutionizing the way we approach creativity, problem-solving, and innovation across various sectors. Join us as we unpack the mechanics behind these AI models, revealing how they generate human-like text and assist in tasks ranging from content creation to complex data analysis. We’ll discuss real-world applications, showcasing how businesses and individuals are leveraging these tools to gain a competitive edge and streamline operations. But it’s not all smooth sailing—our conversation also touches on the ethical considerations and potential pitfalls of AI, including issues of bias and the importance of responsible usage. Whether you’re a tech aficionado, a business leader, or simply curious about the future of AI, this episode offers valuable insights and practical advice on harnessing the power of generative AI. TakeawaysGenerative AI Tools: Leveraging tools like GPT-4 and Claude can significantly streamline content creation for partner programs, reducing the time and effort traditionally required.Customization and Efficiency: AI allows for the creation of customized marketing content, such as solution briefs and case studies, tailored to specific partners or industries.Ethical Considerations: While AI tools are powerful, they come with challenges like potential biases and the need for responsible usage.Democratization of Information: AI is democratizing access to information, making high-quality content creation accessible to a broader audience.Future of AI: Embracing AI is crucial for staying competitive, as it enables more efficient workflows and innovative solutions.Sound Bites“Say hello to my little AI friends!” – Jason Asher“AI isn’t just a fad; it’s a thing.” – Ryan Albretsen“Generative AI is a whole brave new world in terms of the value it brings.” – Jason AsherChaptersIntroduction to AI in Partner Programs (0:00 – 2:00)Content Generation with AI (2:01 – 10:00)Tools and Techniques (10:01 – 20:00)Ethical Considerations and Challenges (20:01 – 25:00)The Future of AI and Closing Thoughts (25:01 – End)

    22분

  10. 2025. 09. 09.

    TPAP EP 2: AI for Partner Programs pt. 2

    In this episode of the Partner Awesome Podcast, Jason Asher and Ryan Albretsen discuss the integration of AI in partnership management, focusing on the challenges of onboarding automation. They explore how AI can streamline processes, enhance partner experiences, and ultimately lead to faster revenue generation. The conversation emphasizes the importance of optimizing onboarding processes and the role of AI in personalizing training and support for partners. Takeaways Onboarding new partners can take weeks or months. AI can significantly reduce onboarding time and improve efficiency. Automation can help manage the overwhelming number of vendors and partners. AI can provide immediate answers to common questions during onboarding. Younger employees may miss out on learning opportunities due to automation. AI can enhance the self-service model for smaller partners. Personalized training paths can be created using AI. Smoother onboarding leads to better partner outcomes and less escalation. AI can help identify and flag data issues during onboarding. Understanding where to optimize processes is crucial for partner managers. Sound Bites "AI can flag any issues with the data." "AI can help each instance of the business." * "Faster onboarding means faster revenue." Chapters: 00:00: Introduction to Partnerships and AI 01:42: The Challenges of Onboarding Automation 05:27: AI's Role in Enhancing Partner Management 09:03: The Future of Content Generation in Partnerships

    13분

  11. 2025. 07. 24.

    TPAP EP 1: AI for Partner Programs pt. 1

    Join hosts Jason Asher and Ryan Albretsen on the Partner Awesome Podcast as they explore the pivotal role of AI in today's partner programs. This episode delves into how AI has evolved from a novelty to a necessity, becoming an embedded intelligence layer within every partner lifecycle. Discover the transformative impact of AI on onboarding, ecosystem development, and value creation, and learn how tools like Google Gemini are revolutionizing partner management. Whether you're a partner manager or a CRO, gain insights into leveraging AI to enhance your partner strategies and stay competitive in the modern landscape.

    16분
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How do today's fastest-growing companies really win? They don't just build better products—they build unbeatable partner ecosystems. Welcome to the PartnerAwesome Podcast, where we decode the strategies behind market-defining growth. We're an innovation consultancy obsessed with helping you master the art and science of partnerships, from go-to-market execution to creating transformative customer value. Join us to explore the alliances, strategies, and insights that will unlock your company's future. It's time to move beyond the competition.

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