The Multichannel Success Podcast - from Prospero & The Multichannel Expert

David Worby, Mark Pinkerton and David Kohn
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How to be successful in Multichannel & eCommerce - practical suggestions and advice from seasoned industry experts. We have many years of experience and we share our knowledge and discuss important multichannel issues with guests. We hope you find it interesting. Talk to us - www.prosperocommerce.com/connect We had some great feedback from you for our first season released earlier this year, so have decided to come back for a second season. As before, we’ve tried to give you a mix of strategic guidance and real-world practical advice that will help you drive your multichannel success. In addition, we are delighted to welcome a new sponsor BetterCommerce. Season 2 is packed with more helpful advice and help for your Multichannel journey and contains 6 episodes and more guest speakers

  1. Building a data-driven organisation with Penelope Bellegarde - Multichannel Success Podcast S4e6

    2024/09/19

    Building a data-driven organisation with Penelope Bellegarde - Multichannel Success Podcast S4e6

    In today's episode, we have an insightful discussion on what it takes to build a data-driven organisation. Joining us is Penelope Bellegarde, a data specialist who has worked with brands like TUI and PwC and now runs her own company, DataTouch. We explore the challenges organisations face in becoming data-driven and how AI fits into the picture. We talk about the need for a solid vision and the importance of having a measurement framework. We also delve into the environmental concerns related to data centers and the significance of ESG. Whether you're a data novice or an expert, this episode offers valuable insights and tips for leveraging data in your business.   See all episodes here:  Multichannel Success Podcast Season 4

    31 分钟
  2. Tracking & Using Customer Intent with David Mannheim - Multichannel Success S4e5

    2024/09/18

    Tracking & Using Customer Intent with David Mannheim - Multichannel Success S4e5

    Today's podcast episode was a real treat as we had David Mannheim from Made With Intent join us. David talked about his career journey, from his early days in advertising to founding his own agency and writing a book. We had some light-hearted moments discussing our favorite football teams and Disney, but the core of our conversation was about consumer behavior. David emphasises the need to see consumers as real people and not just data points, sharing stories about Starbucks and Disney to make his point. He also introduced a fascinating concept from football called 'expected goals' to explain how businesses should measure success. This episode was packed with valuable insights and entertaining moments! For all episodes see here: Multichannel Success Podcast Season 4

    31 分钟
  3. Why do Vendors oversell with Jamie Hancox - Multichannel Success S4e4

    2024/09/18

    Why do Vendors oversell with Jamie Hancox - Multichannel Success S4e4

    In this episode of the Multichannel Success Podcast, David and Mark welcome Jamie Hancox, a digital guru and founder of Commerce Futures, to discuss why software vendors tend to oversell their products. Jamie shares his experience working with both merchants and software vendors, explaining that the relationship between the two can often be strained due to unmet promises. Jamie points out that while everything is theoretically possible with software, the reality often involves significant effort and resources that aren't always communicated upfront. The conversation also touches on the role of systems integrators (SIs) and the importance of customer success teams in ensuring long-term satisfaction. They highlight the competitive nature of the market and the tendency for vendors to overpromise, especially in the rapidly evolving fields of e-commerce and AI. The episode wraps up with advice for the industry to listen to customers and ensure that what they're selling truly fits the customer's needs. For all episodes see here: Multichannel Success Podcast Season 4

    27 分钟
  4. Market Insights with Richard Lim - Multichannel Success S4e3

    2024/09/18

    Market Insights with Richard Lim - Multichannel Success S4e3

    In this episode of the Multichannel Success podcast, we dive into the world of retail economics with our special guests, Richard Lim along with David Worby. Richard, the CEO of Retail Economics, shares some optimistic news about the economy, mentioning that inflation has hit the target level of 2% and interest rates are starting to cut, which could boost consumer confidence. David Worby adds that while economic data looks good, consumer confidence might take longer to recover because the real feel is still not very positive. We also discuss the challenges retailers face, like rising operating costs and soft consumer demand, making it a tough time for the industry despite some positive outlooks. We wrap up with an interesting chat about the trend of big brands taking over the high street, and the potential future of marketplaces and second-hand retail. Overall, it was a fascinating discussion about the current state and future of retail. For all episodes see here: Multichannel Success Podcast season 4

    27 分钟
  5. How the buying world should change with Anna Berry - Multichannel Success S4e2

    2024/09/18

    How the buying world should change with Anna Berry - Multichannel Success S4e2

    In this episode of the Multichannel Success Podcast, Mark had an insightful chat with Anna Berry, a seasoned buyer from John Lewis, and our regular co-host, David Worby, who also has a background in merchandising. We delved into how the roles of buyers and merchandisers differ yet complement each other in retail. Anna shared her journey and experiences while highlighting the importance of teamwork between buyers and merchandisers for a successful product assortment. We also explored how eCommerce has transformed the buying process, with online sales becoming a significant part of the business. The conversation touched on the growing role of data and AI in retail, emphasizing the need for agility and customer-centric strategies. Overall, it was a fascinating discussion about the evolving landscape of retail buying and merchandising.

    29 分钟
  6. The Retail Challenge with Ian Scott - Multichannel Success S4e1

    2024/09/18

    The Retail Challenge with Ian Scott - Multichannel Success S4e1

    In this episode of the Multichannel Success Podcast, we dive into the post-COVID world of physical retail with Ian Scott, a renowned independent retail consultant. Ian shares insights on how the pandemic was a wake-up call for the retail industry and how human nature has driven a return to in-store shopping. We discuss the integration of digital and physical retail, highlighting how brands are using technology to enhance the in-store experience. Ian also emphasises the importance of understanding customer behavior and adapting to their needs, whether you're a large corporation or a small retailer. We wrap up by exploring the role of innovation and the importance of internal collaboration in driving retail success. Tune in for a fascinating discussion on the evolving retail landscape! For all episodes see here:Multichannel Success Podcast Season 4

    31 分钟

  7. 2024/04/18

    Why you probably don't need to replatform - but why you might - Multichannel Success Podcast S3e1

    In our first podcast episode of Season 3, we dive into the world of eCommerce platforms and ecosystems. We have Deepak Anand from Shopline and Jeremy Wilson from Prospero join us to unravel the complexities of modern retail tech. We talk about the shift from monolithic platforms to flexible ecosystems, and the evolving nature of platforms into partnerships. Deepak highlights the trend towards subscription-based models and the importance of aligning tech with business objectives. We also touch on the increasing role of social media in customer acquisition and the critical need for retailers to involve their customers in the tech development process. From the importance of a clear plan to the benefits of an external project manager, we covered the A to Z of re-platforming and how to navigate the risks. It was a jam-packed session full of insights for retailers pondering the big question: to re-platform or not to re-platform?

    44 分钟

  8. 2024/04/18

    Why your conversion rate obsession is obsolete - or is it? Multichannel Success Podcast S3e2

    In this episode of 'Multichannel Success Podcast,' David Kohn had the pleasure of chatting with Mark Pinkerton from Prospero, and our special guest, Abi Hough from uu3. We dove into the evolving world of Conversion Rate Optimization (CRO) and questioned whether it's becoming obsolete. Abi, with her 20 years of consulting experience, shares fascinating insights into the importance of understanding user behaviour beyond mere conversion rates. Mark reflects on his extensive CRO background and noted the shift towards a more holistic optimization approach. We debate the relevance of CRO in today's tech-driven landscape, and Abi reminds us that despite advances in AI, the human touch remains crucial in understanding customers. We concluded that while CRO is changing, it's certainly not obsolete, and knowing your users is key to any brand's success.

    38 分钟
查看全部 27 集

关于

How to be successful in Multichannel & eCommerce - practical suggestions and advice from seasoned industry experts. We have many years of experience and we share our knowledge and discuss important multichannel issues with guests. We hope you find it interesting. Talk to us - www.prosperocommerce.com/connect We had some great feedback from you for our first season released earlier this year, so have decided to come back for a second season. As before, we’ve tried to give you a mix of strategic guidance and real-world practical advice that will help you drive your multichannel success. In addition, we are delighted to welcome a new sponsor BetterCommerce. Season 2 is packed with more helpful advice and help for your Multichannel journey and contains 6 episodes and more guest speakers

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