Tradition Breakers

Mary Moses

Join host, Mary Vallarta, as she shares helpful information and inspiring stories from AAPI individuals who bravely broke free of limiting expectations and traditions to follow their creative, artistic, or entrepreneurial passions. Mary comes from a Pilipino immigrant family and grew up in LA's Historic Filipinotown. She is a Fractional CMO based in Venice, CA who leads growth-stage multi-location businesses like restaurants and lifestyle concepts to enter and dominate new markets. Her expansive career includes working as a buyer for major retailers like Macy's and BCBG, launching and scaling multiple fashion and hospitality concepts in high profile markets like LA, NY, SF, and Boston, as well as leading Marketing & Creative for a national restaurant concept. But the most valuable experience Mary continues to relish is parenting her two kids with her husband, Enrico.

  1. JAN 28

    Designing the Invisible: How Systems, Power, and Futures Shape Our Lives with Lee-Sean Huang

    What does it mean to design the invisible systems that shape our everyday lives? In this episode of Tradition Breakers, Mary sits down with Lee-Sean Huang—artist, service designer, educator, and Co-Executive Director of AIGA—to unpack how the systems we move through every day are intentionally designed, and why centering real human needs in those systems matters more than ever. Lee-Sean's work lives at the intersection of design, social impact, and future thinking. From redesigning financial services for New York City residents, to working with genocide memorials in Rwanda, to advocating for labor justice in higher education, his career challenges the idea that design is just about aesthetics. Instead, it's about power, access, culture, and imagining better futures—plural. Together, Mary and Lee-Sean explore his winding path from political science at Harvard to service design, how growing up as a 1.5-generation Taiwanese American shaped his worldview, and what it means to navigate identity, leadership, and belonging across cultures. They also dive into futures thinking—how leaders, founders, and creatives can intentionally imagine what's coming next instead of reacting to change after it arrives. This conversation is for anyone thinking deeply about how systems are built, who they're built for, and how creativity can be a tool for collective care and social change. In this episode, we cover: What service design is—and why it shapes nearly every experience we have Designing systems around how people actually move through the world Growing up between cultures as a 1.5-generation immigrant Power dynamics, leadership, and being perceived in professional spaces Why imagination is essential for founders, creatives, and change-makers Futures thinking, AI, and navigating between utopia and dystopia Rethinking labor, community, and collective organizing in modern work About Lee-Sean Huang: Lee-Sean Huang is an artist, designer, and educator whose work focuses on service design, social innovation, and futures thinking. He is the Co-Executive Director of AIGA, the professional association for design, and has taught at Parsons School of Design, NYU, and SVA. His work spans civic systems, financial services, education, and community-centered design, with a deep commitment to equity and human-centered futures. If this episode resonated with you, share it with someone who's building, leading, or imagining a better way forward—and don't forget to subscribe to Tradition Breakers for more conversations about identity, creativity, and redefining success on your own terms. Links:  Schedule a call with Fractional CMO, Mary Moses: https://marymoses.com/marketing  Follow Tradition Breakers on Instagram: https://www.instagram.com/traditionbreakers  Follow Mary on Instagram: https://www.instagram.com/traditionbreakers  Visit Lee-Sean's website: https://foossa.com/  Visit Lee-Sean's LinkedIn: https://www.linkedin.com/in/leesean

    59 min
  2. 12/23/2025

    Trusting Your Instincts: Navigating Global Leadership as an AAPI Woman in Publishing with Tara Parsons

    In a world that often demands we follow a pre-written script, how do you find the courage to write your own? This week on Tradition Breakers, Mary Moses sits down with Tara Parsons, Vice President and Deputy Publisher at HarperCollins, and one of the few AAPI women leading a major global publishing group. Tara opens up about her journey as a "tradition breaker" born to a mixed-race couple—a Japanese immigrant mother who was a radical computer scientist in her day and a Northern European father who served in the Peace Corps . Growing up between cultures in New Jersey, Tara learned early on that identity is often projected by others, but strength comes from "shoring up" who you actually are. In this episode, we dive into: The Power of Ancestral Grit: How Tara's Japanese heritage instilled a sense of "grit and determination" that she applies to her leadership and her lifelong commitment to seeing every path through to the end. Leading in the Silence: Navigating an industry where senior leadership rarely looks like you and learning to trust your instincts in spaces where you weren't always expected to lead. The Subjectivity of Success: Why, in a world of data and AI, the human "gut instinct" remains the most powerful tool for identifying stories that are truly "unputdownable". Representation as an Essential: Tara's mission to elevate diverse voices through imprints like Amistad, HarperCollins Español, and HarperVia, and why she believes that as America becomes more multicultural, representation is no longer optional—it's essential. Whether you are navigating the corporate ladder or building your own path, this conversation is a masterclass in using your unique multicultural perspective as a competitive advantage. About Our Guest: Tara Parsons is the Vice President and Deputy Publisher at HarperCollins. A lifelong advocate for global and underrepresented voices, she oversees several publishing teams dedicated to bringing powerful, international stories into the mainstream. Links:  Schedule a call with Fractional CMO, Mary Moses: https://tastydirectives.com/contact Follow Tradition Breakers on Instagram: https://www.instagram.com/traditionbreakers  Follow Mary on Instagram: https://www.instagram.com/traditionbreakers  Learn more about Tara Parsons: https://communityofwriters.org/bio/tara-parsons/  Learn more about HarperCollins: https://www.harpercollins.com/

    1h 1m
  3. 12/16/2025

    No Role Models, No Rules: How Jonah Nigh Went From Opera to Stand-Up and Social Justice Advocate

    In this episode of Tradition Breakers, Mary Moses sits down with the brilliant and wickedly funny Jonah Nigh — a queer Korean adoptee raised by a Jewish mother and a Southern Baptist father, former opera singer, and now one of comedy's most intriguing new voices. Jonah's story is anything but typical. From growing up in Minnesota with no idea what being Asian "meant," to discovering his identity decades later, to fearlessly using his voice on stage and inside boardrooms, Jonah shows us what it really looks like to challenge expectations — not just cultural ones, but the ones society quietly places on all of us. Through humor, vulnerability, and razor-sharp insight, Jonah and Mary dive deep into: what happens when you grow up with zero mirrors for who you are, how comedy became the unexpected home he didn't know he needed, the invisible systems that shape race, power, and belonging, why DEI isn't "broken" — and where real change actually starts, and the surprising reason younger generations are craving community more than ever. This conversation is equal parts eye-opening, laugh-out-loud, and cathartic. If you've ever felt "different," struggled to use your voice, or questioned the systems you're moving through — Jonah's story will hit home. This is one of those episodes you'll think about long after it ends. Links:  Schedule a call with Fractional CMO, Mary Moses: https://tastydirectives.com/contact Follow Tradition Breakers on Instagram: https://www.instagram.com/traditionbreakers  Follow Mary on Instagram: https://www.instagram.com/traditionbreakers  Visit Jonah's website: https://www.jonahnigh.com/  Follow Jonah on Tiktok: https://www.tiktok.com/@nighjonah

    1h 2m
  4. 12/09/2025

    Not Speaking Your Truth Can Cost You Your Life

    In this solo episode of Tradition Breakers, Mary tackles a pervasive issue in the AAPI community: the tendency to stifle our voices to keep the peace. Mary opens up about her own journey of learning to speak her truth and explores the high price we pay when we stay silent. We dive deep into the data, looking at why suicide is the leading cause of death for Asian American young adults (ages 15–24) and why Asian American women face a unique "double bind" of cultural and gender expectations. Mary also discusses the "Bamboo Ceiling" and why keeping your head down in corporate America is preventing you from reaching executive leadership. If you are tired of shrinking yourself for the comfort of others, this episode is your invitation to start building the muscle of using your voice. Topics discussed: Life vs. Light: Mary's framework for how silence costs us our physical survival (mental health struggles) and blocks our "light" (abundance, blessings, and authentic living). The AAPI Mental Health Crisis: Sobering statistics on why suicide is the leading cause of death for young Asian Americans and the unique "double bind" facing women. Shattering the Bamboo Ceiling: Why the "keep your head down and work hard" strategy is statistically preventing Asian Americans from reaching executive leadership roles. The Roots of Silence: How immigrant family dynamics and "survival mode" conditioned us to prioritize harmony over truth—and how to begin breaking that cycle. Links: Schedule a call with Fractional CMO, Mary Moses: https://tastydirectives.com/contact Follow Tradition Breakers on Instagram: https://www.instagram.com/traditionbreakers  Follow Mary on Instagram: https://www.instagram.com/traditionbreakers

    19 min
  5. 12/02/2025

    Stanford Decision Engineer Reveals the 3-Part Framework for Making Decisions with Clarity and Intention

    In this episode of Tradition Breakers, host Mary Moses sits down with Michelle Florendo — a Stanford-trained Decision Engineer, executive coach, and Filipino American mother of two — to unpack the exact 3-part framework she teaches leaders to make decisions with clarity, confidence, and intention. If you've ever felt overwhelmed by choices, stuck in analysis paralysis, or pressured to follow the "safe" path you were raised to pursue, this conversation will feel like a breath of fresh air. Michelle breaks down the proven decision-making model taught at Stanford — Objectives, Options, and Information — and explains how to use it to move through life with less stress and more alignment. She also shares deeply personal insights about being raised by immigrant parents, unlearning the old rulebook for success, and navigating the fear and risk aversion common in the AAPI community. You'll learn: The 3-part framework that simplifies even the most complex decisions Why smart, successful people still get stuck in overthinking — and how to stop How to integrate emotion + logic for choices that "feel right" and make sense The difference between a maximizer and a satisfier mindset How children of immigrants can redefine risk and choose paths that honor both heritage and individuality Why making intentional decisions is not only a skill — but a privilege and a gift Whether you're navigating a career pivot, entrepreneurship, parenthood, or simply trying to make better choices with less stress, this episode gives you the tools and language to move forward with confidence. If you're an AAPI creative, founder, or leader working to break tradition and build a life on your own terms — this conversation was made for you. Links:  Schedule a call with Fractional CMO, Mary Moses: https://tastydirectives.com/contact Follow Tradition Breakers on Instagram: https://www.instagram.com/traditionbreakers  Follow Mary on Instagram: https://www.instagram.com/traditionbreakers  Visit Michelle's website, Powered By Decisions, where her information, courses, services, and podcast link live: https://www.poweredbydecisions.com/  Connect with Michelle on LinkedIn: https://www.linkedin.com/in/michelleflorendo

    1h 1m
  6. 11/25/2025

    From Parachute Kid to CEO: How Alice Kao Built One of SoCal's Largest Indoor Climbing Gyms and Redefined Leadership

    In this deeply moving episode of Tradition Breakers, host, Mary Moses, sits down with Alice Kao — an Asian American woman who went from being a 12-year-old "parachute kid" raising herself in the U.S. to becoming the CEO of one of Southern California's largest indoor climbing gyms, Sender One. Alice opens up about the raw, often unseen journey behind her success. She shares how being sent to the U.S. alone as a child forged a resilience and independence that later became essential in building a multi-location climbing gym and leading through crises like the COVID-19 pandemic. Her entrepreneurial story began with heartbreak. After a devastating breakup left her in depression, Alice discovered rock climbing — a sport that grounded her, healed her, and connected her to a community that would eventually inspire her to build something far bigger than she ever imagined. As one of the few Asian women CEOs in the climbing industry, Alice talks candidly about the weight of cultural expectations, what she calls her "Asian woman backpack," and her lifelong dance with imposter syndrome. She shares why emotional vulnerability is core to her leadership, how asking for help became her superpower, and why community — not strategy — is truly what sustains entrepreneurs. This conversation is for anyone who has ever felt like an outsider, carried the pressure of immigrant-family expectations, or built something while healing themselves at the same time. ⭐ In This Episode, We Explore: How being a "parachute kid" shaped Alice's survival instincts and leadership style Why rock climbing became the gateway to her emotional healing How a passion project grew into one of SoCal's largest climbing gym companies What it means to lead as a vulnerable, emotionally honest Asian American woman The truth about imposter syndrome and the "Asian woman backpack" How asking for help became Alice's defining leadership strength The loneliness of entrepreneurship and the power of community The lifelong work of self-acceptance, breaking traditions, and redefining identity Links:  Schedule a call with Fractional CMO, Mary Moses: https://tastydirectives.com/contact Follow Tradition Breakers on Instagram: https://www.instagram.com/traditionbreakers  Follow Mary on Instagram: https://www.instagram.com/traditionbreakers  Visit Sender One's website: https://www.senderoneclimbing.com/  Connect with Alice on LinkedIn: https://www.linkedin.com/in/alice-kao-ca

    52 min
  7. 11/18/2025

    Mixed, Queer & Becoming: Ingrid Hu Dahl on Healing Grief, Finding Belonging, and Leading with Humanity

    In this powerful episode of Tradition Breakers, host Mary Moses sits down with Ingrid Hu Dahl, leadership coach, consultant, and author of the memoir, Sun Shining on Morning Snow, for an intimate conversation on identity, grief, belonging, and the evolution of "humane leadership." Born into an interracial household and navigating life as a mixed-race, queer Asian woman, Ingrid grew up straddling cultures, expectations, and the feeling of being "othered." After the loss of her mother to cancer, she felt an urgent calling to preserve her family's stories and confront the deeper layers of identity she'd long carried. In this episode, Ingrid shares: How grief cracked her open and transformed her relationship with purpose What it means to "become" when you've grown up mixed, underrepresented, or invisible Why she walked away from big tech to create more human-centered leadership spaces Her critique of cortisol-driven hustle culture and how leaders can detox from burnout The truth about authenticity, belonging, and choosing your own bold path Why mixed-race representation is one of the fastest-growing cultural needs today Listen in for a story that reminds us: we get one life. Choose boldly. Choose yourself. Choose humanity. Links:  Sign up for the Growth Reset Audit (only 5 spots): https://tastydirectives.com/ Follow Tradition Breakers on Instagram: https://www.instagram.com/traditionbreakers  Follow Mary on Instagram: https://www.instagram.com/traditionbreakers  Visit Ingrid Hu Dahl's website: https://www.ingridhudahl.com/ Order Ingrid's book, Sun Shining on Morning Snow: https://www.sunshiningonmorningsnow.com/  Catch Ingrid on stage in 2026: https://criticalmixedracestudies.com/cmrs2026-conference-theme/

    50 min
  8. 11/11/2025

    Everyone's Discounting. Does My Brand Have To?: How to Turn Black Friday Momentum into Long-Term Growth

    Every founder feels the pressure this time of year. Ads everywhere. Deep discounts. Competing voices shouting "Do more! Sell more!" But does your brand really have to follow the same playbook? In this solo episode of Tradition Breakers, host Mary Moses — Fractional CMO for growing brands — shares how to approach Black Friday and Cyber Monday differently. You'll learn how to turn short-term sales into long-term brand growth without losing your margins, your focus, or your values. Mary breaks down: Why most DTC brands over-discount — and what to do instead How authentic customer nurturing can boost profits by up to 95% The real secret to using BFCM momentum to fuel year-round sales How to stay grounded in your brand integrity while still driving results If you're a DTC founder, creative entrepreneur, or purpose-driven brand owner, this episode will help you close out the year strong — with clarity, confidence, and a growth strategy that actually lasts. Tradition Breakers is a podcast that highlights the stories of AAPI individuals who broke from tradition to follow their own artistic, creative, and entrepreneurial paths. It's hosted by Mary Vallarta and produced by Tasty Directives, an integrated marketing agency based in Venice, CA. Links:  Sign up for the Growth Reset Audit (only 5 spots): https://tastydirectives.com/ Follow Tradition Breakers on Instagram: https://www.instagram.com/traditionbreakers  Follow Mary on Instagram: https://www.instagram.com/traditionbreakers

    20 min
5
out of 5
7 Ratings

About

Join host, Mary Vallarta, as she shares helpful information and inspiring stories from AAPI individuals who bravely broke free of limiting expectations and traditions to follow their creative, artistic, or entrepreneurial passions. Mary comes from a Pilipino immigrant family and grew up in LA's Historic Filipinotown. She is a Fractional CMO based in Venice, CA who leads growth-stage multi-location businesses like restaurants and lifestyle concepts to enter and dominate new markets. Her expansive career includes working as a buyer for major retailers like Macy's and BCBG, launching and scaling multiple fashion and hospitality concepts in high profile markets like LA, NY, SF, and Boston, as well as leading Marketing & Creative for a national restaurant concept. But the most valuable experience Mary continues to relish is parenting her two kids with her husband, Enrico.