Traffic to Leads

Ted DeBettencourt

5.0 (2)
MARKETING
UPDATED WEEKLY

Converting website traffic into leads is hard. Join Ted DeBettencourt, as he interviews the top marketers in the world to discover and share their secrets for how they convert their traffic into leads. If you want to get more leads for your business this is the podcast for you.

1 DAY AGO

David Thomas: Effective Marketing Approaches for Motorcycle Accident Cases

About David Thomas: Dave L. Thomas is a seasoned executive in Business Development, Marketing, and Talent Acquisition, currently serving as Senior Vice President of Growth & Business Development for Law Tigers. With over 25 years of experience, he oversees nationwide business development and new market expansion, building strong relationships with key stakeholders. Dave leverages his expertise in relational marketing and community engagement to enhance firms'/companies' bottom lines, consistently delivering top-notch results and earning acclaim for his innovative strategies. In this episode, Ted and David Thomas discuss: Marketing for motorcycle accident casesCombining grassroots efforts with traditional and digital marketingExclusive partnerships as a core aspect of the business modelBeing a companion brand to law firms Key Takeaways: Law Tigers uses a grassroots marketing strategy where market managers travel in branded vans to connect with local motorcycle-related businesses, similar to pharmaceutical reps, to build community relationships and drive high-value case generation.The company's program involves setting up a dedicated local website and landing page for each partnered law firm, which complements its existing brand rather than replacing it, thereby increasing its market reach and credibility within the motorcycle community.Motorcycle accident cases are significantly more serious than typical automobile cases, with over 90% resulting in serious injury or death, presenting unique challenges and complexities for personal injury law firms handling these sensitive situations.The firm's marketing efforts not only focus on acquiring cases but also emphasize rider education and safety, including promoting proper insurance coverage and riding practices, which in turn enhances the brand's reputation and reinforces community ties. "We're tied to the communities that we serve. We believe that great cases come from meaningful connections with the community and authentic relationships." — David Thomas Connect with David Thomas: Website: https://lawtigersmarketing.com/ Email: dave@lawtigers.com LinkedIn: https://www.linkedin.com/in/david-l-thomas-mba-715b2921/ Join leading attorneys at the 2025 Motorcycle Accident Summit, presented by The National Trial Lawyers and sponsored by Law Tigers, to enhance your firm's case strategy, marketing, and trial skills: https://motorcycleaccidentsummit.com/ Traffic to Leads Information and links JuvoLeads.com contact page: https://juvoleads.com/contact/ JuvoLeads website: https://juvoleads.com/ Connect with show host Ted DeBettencort: ted@juvoleads.com Ideas or guests for the show: ted@juvoleads.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

22 min
5 DAYS AGO

Chris Dreyer: Scaling a Marketing Agency, SEO Strategies, and the Future of LSAs

About Chris Dreyer: Chris Dreyer, CEO and Founder of Rankings.io, an SEO agency for elite law firms and personal injury lawyers, has led his company to the Inc. 5000 list for seven consecutive years. He's the best-selling author of Niching Up: The Narrower the Market, the Bigger the Prize, a real estate investor, and host of the Personal Injury Mastermind podcast. Chris's unconventional career path spans from a history education degree and working as a detention room supervisor to managing over 100 affiliate sites and succeeding in online poker before focusing on legal SEO. In this episode, Ted and Chris Dreyer discuss: The evolution of digital marketing in the legal spaceThe importance of building strong SEO strategies for businessesChallenges and successes of managing a marketing agencyInsights into personal branding and business growth Key Takeaways: Effective SEO strategies must constantly evolve due to unpredictable algorithm changes, as even small shifts like Google's Penguin update can significantly impact search rankings and business performance.Digital marketing success hinges on various subtle factors such as office location, reputation management through reviews, and precise technical optimization, all of which must work together for optimal results.Structuring a business by clearly dividing functions such as marketing, client services, and operations can enhance productivity by aligning teams with distinct goals, reducing conflicts, and improving outcomes.Local SEO is becoming increasingly interconnected, with Google Business Profiles and Local Services Ads expected to merge, streamlining local search management while emphasizing the importance of accurate service area and review integration. "The reality is, especially on the SEO side, you can have the best strategy, the best ability to identify issues, but for whatever reason, it just doesn't work. We have a really strong track record, but I would tell you that any SEO specialist who says otherwise is just full of it." — Chris Dreyer Join the inaugural Personal Injury Mastermind Conference (PIMCon) 2024, from September 15-17, to revolutionize your personal injury practice and connect with the best in the industry: https://www.pimcon.org/. Connect with Chris Dreyer: Website: https://rankings.io/ Books: https://www.amazon.com/stores/author/B008AZZ4F8 Show: Personal Injury Mastermind Podcast: https://podcasts.apple.com/us/podcast/personal-injury-mastermind/id1501754955 LinkedIn: https://www.linkedin.com/in/chrisdreyerco/ Twitter: https://twitter.com/chrisdreyerco Facebook: https://www.facebook.com/chrisdreyerco Instagram: https://www.instagram.com/chrisdreyerco/ Traffic to Leads Information and links JuvoLeads.com contact page: https://juvoleads.com/contact/ JuvoLeads website: https://juvoleads.com/ Connect with show host Ted DeBettencort: ted@juvoleads.com Ideas or guests for the show: ted@juvoleads.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

25 min
SEP 3

Bobby Steinbach: Navigating the New Landscape of SEO and Content Creation

About Bobby Steinbach: Bobby Steinbach is a Founding Partner at MeanPug Digital, where he leads the growth of law firms through strategic branding, digital advertising, and SEO. With over a decade of experience in digital strategy and software development, he has held leadership roles at notable companies like Morgan & Morgan and Rukkus. His work focuses on achieving long-term success for clients through tailored, multi-channel growth strategies. In this episode, Ted and Bobby Steinbach discuss: Starting a marketing agency with a diverse skill setChallenges in legal marketing and the importance of processIterative testing and risk-taking in marketing strategiesThe role of comprehensive operational processes in successful marketingAI's impact on content creation Key Takeaways: Initial failures, such as the car accident calculator tool, can be transformed into valuable assets through a process of iterative testing, refining strategies based on data, and learning from each step to optimize future performance.Effective marketing should not be limited to website optimization alone but must encompass a holistic approach that includes client retention strategies, streamlined operational processes, and ongoing, transparent communication with clients to ensure long-term success.Embracing a culture of risk-taking is crucial, especially when working with firms in industries like legal marketing, as this openness to experimentation and potential failure can lead to innovative and highly effective marketing strategies that wouldn't emerge otherwise.Developing and implementing customized tools, such as a proxy CRM, is essential for accurately tracking client engagement and optimizing the various stages of the client journey, ultimately leading to more informed decision-making and improved marketing results. AI's growing role in content creation underscores the increasing importance of producing unique, high-quality content that stands out amidst Google’s vast and expanding repository, as AI-generated material struggles to match the originality and depth required for effective SEO. "I don't think that AI will be at the point that it can replicate the extremely high-quality content in the next two to five years." — Bobby Steinbach Connect with Bobby Steinbach: Website: https://www.meanpug.com Email: bobby.steinbach@meanpug.com LinkedIn: https://www.linkedin.com/in/steinbachr/ and https://www.linkedin.com/company/meanpug-digital-agency Facebook: https://www.facebook.com/meanpug Instagram: https://www.instagram.com/meanpugdigital/ Traffic to Leads Information and links JuvoLeads.com contact page: https://juvoleads.com/contact/ JuvoLeads website: https://juvoleads.com/ Connect with show host Ted DeBettencort: ted@juvoleads.com Ideas or guests for the show: ted@juvoleads.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

23 min
AUG 20

Jessica Embree: The Enduring Power of Print in a Digital World

About Jessica Embree: Jessica Embree is the Creative Director at Tulip Media Group, where she has led brand identity development and marketing strategy for over eight years. A Google Ad Certified expert, Jessica spearheads all of Tulip Media’s print and digital marketing programs. She is also the co-author of the Amazon bestseller Sales / Double Zero Salespeople: Optimize Your Sales and Marketing Into One Business Development Strategy That Works! In this episode, Ted and Jessica Embree discuss: How print media has evolved in the digital ageStrategies for integrating print and digital marketingWhy targeting specific audiences is essentialThe impact of personalized marketing content Key Takeaways: Print media continues to play a significant role in marketing by providing a tangible and lasting impression that complements digital efforts, particularly when targeting older demographics who prefer physical materials.Successful marketing strategies often involve a combination of print and digital elements, such as including QR codes in print materials to drive online traffic and track engagement, which bridges the gap between offline and online marketing.Personalization in marketing, particularly through customized print campaigns, increases engagement and conversion rates by resonating more deeply with targeted audiences, leading to better customer retention and brand loyalty.Focusing on niche markets and tailoring marketing efforts to specific audience segments can result in more effective campaigns, as it allows for messaging that directly addresses the unique needs and preferences of those groups. "You have to have a digital presence when it comes to marketing your business online. However, diversifying that and making sure that you're going where your core customer is, is very important." — Jessica Embree Connect with Jessica Embree: Website: tulipmediagroup.com Email: jessica@tulipmediagroup.com Book: Double Sales / Zero Salespeople: Optimize Your Sales And Marketing Into One Business Development Strategy That Works! (co-authored with Andy Buyting): https://www.amazon.com/Double-Sales-Zero-Salespeople-Development/dp/0578988828 LinkedIn: https://www.linkedin.com/company/tulip-media-group/ Traffic to Leads Information and links JuvoLeads.com contact page: https://juvoleads.com/contact/ JuvoLeads website: https://juvoleads.com/ Connect with show host Ted DeBettencort: ted@juvoleads.com Ideas or guests for the show: ted@juvoleads.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

20 min
AUG 13

Gyi Tsakalakis: The Lawyer's Guide to Profitable Conversions and Mastering the Digital Space

About Gyi Tsakalakis: Gyi Tsakalakis believes law firm SEO agencies should be transparent and accountable. As a non-practicing lawyer, he understands the unique challenges of legal marketing, which led him to find AttorneySync to create the most trusted team in digital legal marketing. He also invests in and advises legal technology companies, serving as Co-Chair of the American Bar Association's Techshow and frequently writing and speaking at the intersection of legal marketing and technology. Gyi’s blend of legal and digital marketing expertise, combined with his dedication to client success, makes him a sought-after consultant and industry thought leader. In this episode, Ted and Gyi Tsakalakis discuss: Connecting SEO efforts to client valueEvolution of consumer behavior in legal servicesDiversifying data validation methods in SEOImpact of AI on SEO and legal services Key Takeaways: Success in SEO is defined by meeting specific business and marketing objectives, not just generating traffic reports, emphasizing the importance of connecting efforts to actual client value and profitability.Consumers' journey to hire a lawyer has become more complex and non-linear, requiring a broader marketing approach beyond last-click attribution to capture the full impact of brand-building and referral activities.Reliable data comes from clean CRM systems, which link client acquisition directly to marketing efforts, providing a clearer picture of effective strategies compared to indirect metrics like page speed and link building.SEO efforts must be measured against concrete business metrics such as client sign-ups and revenue generation, rather than just search rankings and web traffic, to ensure that marketing activities contribute to the firm's overall growth goals. "Don't put all your eggs in one channel basket. Spread it out: email, ads, social. Social has changed everything." — Gyi Tsakalakis Connect with Gyi Tsakalakis: Website: https://www.attorneysync.com Email: gt@attorneysync.com Show: Lunch Hour Legal Marketing: https://podcasts.apple.com/us/podcast/lunch-hour-legal-marketing/id973563135 LinkedIn: https://www.linkedin.com/in/gyitsakalakis/ Twitter: https://x.com/gyitsakalakis Traffic to Leads Information and links JuvoLeads.com contact page: https://juvoleads.com/contact/ JuvoLeads website: https://juvoleads.com/ Connect with show host Ted DeBettencort: ted@juvoleads.com Ideas or guests for the show: ted@juvoleads.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

27 min
AUG 6

Jarod Spiewak: Revolutionizing Lead Quality from Ad Spend to Revenue

About Jarod Spiewak: Jarod Spiewak is an international speaker and the founder of Comet Fuel, a company dedicated to helping service and SaaS businesses scale to $5M-$10M by turning Clicks To Cash™. After a year in corporate America and two years with a digital marketing agency, Jarod launched Comet Fuel in 2018. Under his leadership, Comet Fuel has turned over $40M in ad spending into more than $250M in revenue for their clients. Jarod is committed to making his clients more money, focusing on driving qualified traffic, converting leads, and optimizing every step of the process to ensure maximum return on ad spend. In this episode, Ted and Jarod Spiewak discuss: Effective data attribution in marketingClassifying and evaluating lead qualityIntegrating marketing and sales effortsCustomizing marketing tools for specific needs Key Takeaways: Properly attributing leads to specific marketing channels and keywords can greatly enhance ROI measurement and reporting, enabling better marketing spend allocation and more effective campaigns.Classifying leads into various categories based on their potential value and characteristics helps identify high-quality leads and adjust marketing and sales strategies to optimize conversion rates.Integrating marketing and sales data effectively can eliminate departmental conflicts by providing clear insights into lead quality and sales performance, promoting a collaborative approach to improving business outcomes.Customizing marketing tools to fit the client's specific environment, rather than using generic solutions, addresses unique challenges and creates more efficient processes, despite requiring more initial effort and resources. "There's so many problems with every business...just having someone that has another pair of eyes on things can be insanely helpful." — Jarod Spiewak Connect with Jarod Spiewak: Website: https://cometfuel.com/ Email: jarod@cometfuel.com YouTube: https://www.youtube.com/@JarodSpiewak LinkedIn: https://www.linkedin.com/in/jarodspiewak/ Twitter: https://twitter.com/JarodSpiewak Facebook: https://www.facebook.com/jarod.spiewak/ Traffic to Leads Information and links JuvoLeads.com contact page: https://juvoleads.com/contact/ JuvoLeads website: https://juvoleads.com/ Connect with show host Ted DeBettencort: ted@juvoleads.com Ideas or guests for the show: ted@juvoleads.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

19 min
JUL 30

Darbi Bodie: Navigating Legal Lead Generation

About Darbi Bodie: Darbi Bodie has been with Legal Brand Marketing since 2007, currently serving as the Managing Director. In this role, she oversees operations with a focus on growth and innovation, instrumental in developing and expanding the company's legal brands for lead generation services. Darbi has also applied her design expertise to numerous websites and publications for LBM's clients. She holds a degree in Finance from California State University Northridge and spent a year studying Interior Architecture at Woodbury University. In this episode, Ted and Darbi Bodie discuss: Effective lead generation strategiesSEO challenges and solutionsImportance of intake processesMarket saturation and keyword bidding Key Takeaways: Partnering with a lead generation company can provide immediate leads, enabling law firms to acquire clients quickly without waiting for organic SEO to take effect, which can be a lengthy and uncertain process.To achieve high organic rankings, firms need to consistently produce high-quality, engaging content, often requiring a dedicated team to manage content creation, SEO optimization, and regular updates to stay competitive.Law firms should implement dedicated intake teams or systems that can handle leads efficiently, ensuring prompt follow-up and effective communication, which are critical for converting potential clients into actual clients.Legal marketers must continuously adapt their strategies to evolving market conditions, such as rising keyword costs and increased competition, by refining their approach and exploring niche or long-tail keywords to maintain a steady lead flow. "With leads come great responsibility. Leads are not referrals." — Darbi Bodie Connect with Darbi Bodie: Website: https://www.legalbrandmarketing.com/ Email: darbi@legalbrandmarketing.com LinkedIn: https://www.linkedin.com/in/darbi-bodie-4642878/ & https://www.linkedin.com/company/legal-brand-marketing/ TikTok: https://www.tiktok.com/@legalbrandmarketing Traffic to Leads Information and links JuvoLeads.com contact page: https://juvoleads.com/contact/ JuvoLeads website: https://juvoleads.com/ Connect with show host Ted DeBettencort: ted@juvoleads.com Ideas or guests for the show: ted@juvoleads.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

22 min
JUL 23

Doug Bradley: Mastering Web Visibility in Legal Practice

About Doug Bradley: Doug is the founder of Everest Legal Marketing, specializing in SEO, website design, and content marketing for law firms. After studying at the University of La Verne, he gained experience in advertising and SEO, including a role at Lawyers.com. Following a company layoff, he established his own firm, which has since grown under his leadership. Everest Legal Marketing focuses on building trustworthy client relationships while maintaining high standards in delivering marketing solutions. In this episode, Ted and Doug Bradley discuss: The influence of AI on digital contentThe role of backlinks in online visibilityThe effects of search engine algorithm updatesMethods for enhancing user engagement on websites Key Takeaways: Despite the advancements in AI, fully relying on AI-generated content for legal SEO is risky because it may not meet the high standards required for legal accuracy and could lead to potential backlash from clients.Backlinks remain crucial for achieving high rankings on Google, and no law firm can rank on the first page for competitive search terms without them.Recent changes to Google's algorithm have caused significant volatility in search engine rankings, impacting niche and affiliate websites, with forums like Reddit gaining unexpected prominence in search results.To benefit from Google's emphasis on user behavior, law firms should incorporate engaging elements like short-form videos and front-loaded helpful content on their landing pages to increase dwell time and user interaction. "The legal industry, the marketers, and the lawyers are all going to need to become far more comfortable with doing things in video and getting it published quickly." — Doug Bradley Connect with Doug Bradley: Website: https://www.everestlegalmarketing.com/ Email: doug@everestlegalmarketing.com LinkedIn: https://www.linkedin.com/in/douglas-j-bradley/ Twitter: https://twitter.com/EverestLawMktg Traffic to Leads Information and links JuvoLeads.com contact page: https://juvoleads.com/contact/ JuvoLeads website: https://juvoleads.com/ Connect with show host Ted DeBettencort: ted@juvoleads.com Ideas or guests for the show: ted@juvoleads.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

24 min

See All (32)

out of 5

2 Ratings

Yahooooo…excited for this podcast

08/10/2023

Nice Guys on Business

Congratulations Ted and Nick, this is going to be a great show. An early fan, I have got your show locked and loaded. Bring on the great guests and the great learning.

Creator

Ted DeBettencourt
Years Active

2023 - 2024
Episodes

32
Rating

Clean
Show Website

Traffic to Leads

Traffic to Leads

Episodes

David Thomas: Effective Marketing Approaches for Motorcycle Accident Cases

Chris Dreyer: Scaling a Marketing Agency, SEO Strategies, and the Future of LSAs

Bobby Steinbach: Navigating the New Landscape of SEO and Content Creation

Jessica Embree: The Enduring Power of Print in a Digital World

Gyi Tsakalakis: The Lawyer's Guide to Profitable Conversions and Mastering the Digital Space

Jarod Spiewak: Revolutionizing Lead Quality from Ad Spend to Revenue

Darbi Bodie: Navigating Legal Lead Generation

Doug Bradley: Mastering Web Visibility in Legal Practice

Ratings & Reviews

Yahooooo…excited for this podcast

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