Supply chains: Smart cars - for iPod/iPhone

The Open University
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What happens when you bring the best of two famous brands together? What sorts of innovations can emerge, and how is a brand image created for the new product? The Smart car came about as a result of a collaboration between car manufacturer Mercedes-Benz and Swatch, the Swiss watch maker. This album examines the innovations behind the Smart car, its supply chain, and its assembly line in Hambach, France, where a finished car is produced every 96 seconds. With its major suppliers situated on the same site, Smart can rapidly assemble a good value customisable car which is both pioneering and appealing. This material forms part of The Open University Course T882 Supply chain innovation, strategy and management.

单集

  1. 2009/12/05

    Supply chains: Smart cars

    A short introduction to this album

    1 分钟

  2. 2009/12/05

    Transcript -- Supply chains: Smart cars

    Transcript -- A short introduction to this album

  3. 2009/12/05 ·  视频

    Smart thinking

    Introducing the funky customisable Smart car, the result of a partnership between Mercedes and Swatch watches

    7 分钟

  4. 2009/12/05

    Transcript -- Smart thinking

    Transcript -- Introducing the funky customisable Smart car, the result of a partnership between Mercedes and Swatch watches

  5. 2009/12/05 ·  视频

    Smartville

    How the innovations continue at Smart's factory, and how the brand image is built

    9 分钟

  6. 2009/12/05

    Transcript -- Smartville

    Transcript -- How the innovations continue at Smart's factory, and how the brand image is built

  7. 2009/12/05 ·  视频

    Behind the brand

    The radical re-thinking of the car assembly process and its supply chain, along with 12 on site component suppliers

    12 分钟

  8. 2009/12/05

    Transcript -- Behind the brand

    Transcript -- The radical re-thinking of the car assembly process and its supply chain, along with 12 on site component suppliers

  9. 2009/12/05 ·  视频

    Innovating the aftermarket

    The servicing and selling of Smart cars to customers is also revolutionised, combining the best of Swatch and Mercedes' brand values

    3 分钟

  10. 2009/12/05

    Transcript -- Innovating the aftermarket

    Transcript -- The servicing and selling of Smart cars to customers is also revolutionised, combining the best of Swatch and Mercedes' brand values

  • 10 集

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What happens when you bring the best of two famous brands together? What sorts of innovations can emerge, and how is a brand image created for the new product? The Smart car came about as a result of a collaboration between car manufacturer Mercedes-Benz and Swatch, the Swiss watch maker. This album examines the innovations behind the Smart car, its supply chain, and its assembly line in Hambach, France, where a finished car is produced every 96 seconds. With its major suppliers situated on the same site, Smart can rapidly assemble a good value customisable car which is both pioneering and appealing. This material forms part of The Open University Course T882 Supply chain innovation, strategy and management.

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