Transform My Dance Studio – The Podcast For Dance Studio Owners

Dance Studio Owners Association

Behind every great studio is a story of transformation. The Transform My Dance Studio Podcast is your weekly lifeline for leadership, clarity, and community. This podcast is for studio owners at any stage of their journey who are ready to build profitable businesses that support their lives. Each episode sparks inspiration and strategies to transform your studio and your life. You'll hear real-life stories from studio owners, mentors, and coaches who've been in the trenches, candid solo episodes that explore the personal and professional growth of studio leadership, and thoughtful deep dives with industry experts offering practical insight for studio owners. This show is designed to help studio owners move beyond survival mode and into a more intentional way of leading that supports financial growth without sacrificing joy, energy, or fulfillment. If you're building a studio you care deeply about, but know there's a better way to do it, Transform My Dance Studio is here to support you every step of the way.

  1. 6d ago

    Why Belonging Is The Real Retention Strategy

    What makes families stay at a dance studio for years and what causes them to quietly walk away?  In this episode of the Transform My Dance Studio Podcast, relationship marketing expert Barb Betts shares why retention is built through emotional connection, authentic culture, and meaningful relationships. Guided by reflections from the DSOA's operations specialist Katie Wilber, this conversation explores the deeper human side of studio leadership and the moments that make families feel like they truly belong. Barb unpacks how studio owners can strengthen loyalty, improve communication, build stronger relationships with teachers and parents, and create a studio culture families never want to leave. From practical retention strategies to the power of authenticity and connection, this episode will challenge studio owners to think differently about what truly drives long-term growth and referrals. What You'll Learn: Why retention is rooted in belonging and emotional connection The difference between unavoidable attrition and preventable departures Why studio owners can never fully delegate relationships How stronger teacher relationships improve retention Practical ways to create community outside of dance classes Why authentic studio culture attracts the right families The power of intentional communication and personal connection How relationship-based leadership drives referrals and long-term growth The "small moments" that create lasting studio loyalty Why trying to be everything for everyone hurts retention About Barb Betts Barb Betts is a keynote speaker, CEO, relationship strategist, and author of The Relationship Advantage. With more than 23 years of experience building businesses through trust-based relationships, Barb teaches leaders how authentic human connection drives growth, loyalty, and long-term success. Her work has been featured in outlets including ABC, KTLA, and Us Weekly. Explore our partners: Try our Daily Decision Compass with a Free 7-Day Trial: dsoa.com/compass Join our growing community of people just like you inside our free Facebook group. Click here to join!  Follow The Dance Studio Owners Association:  Instagram: @dancestudioownersassociation | TikTok: @dsoaofficial | Facebook: @dancestudioownersassociation

    33 min

  2. May 18

    The Risk That Nearly Cost Everything… But Changed Everything

    What if your studio isn't struggling… it's just misaligned?  In this powerful episode, Jodi Shilling unpacks how authentic branding can completely transform your enrollment, culture, and confidence as a leader.  Jodi Shilling is a dance studio owner in Los Angeles and a seasoned growth coach inside the DSOA Inner Circle. Known for her bold decisions and elevated brand, Jodi has helped studio owners redefine their identity, attract aligned families, and build thriving, values-driven businesses.  This episode dives deep into what branding really means for dance studio owners and why it's often misunderstood. Jodi shares her journey from inconsistent, inauthentic branding to building a highly aligned studio that scaled from 250 to 800+ students.  From losing 70% of her clients to creating a brand that fuels connection, trust, and growth, this conversation will challenge how you think about marketing, leadership, and identity.  What You'll Learn:  Why branding is NOT about logos, colors, or aesthetics  How authenticity directly impacts enrollment growth  The role of personal brand in building trust and sales  Why repelling the wrong clients is essential  How to create emotional connection through marketing  The difference between polished vs. relatable content  How to align your team with your brand values  Practical ways to discover your personal brand  Jodi Shilling is a Studio Growth Coach with the Dance Studio Owners Association and the founder of Relevé Studios in Los Angeles. With over 17 years of experience, she helps studio owners grow revenue, impact, and freedom through aligned leadership and authentic branding.

    25 min

  3. May 11

    3 Expert Tips for Branding Beyond the Dance Studio with Bruce Turkel

    If your studio's marketing sounds like everyone else's… this might be why.  In this episode, branding expert Bruce Turkel shares why standing out has nothing to do with what you offer and everything to do with how people experience your brand.  From understanding what today's customers actually care about to breaking free from outdated "features-based" marketing, this conversation will challenge the way you position your studio and help you connect in a way that drives real growth.  Bruce explains why function is simply the "cost of entry" in today's market and how the studios that truly thrive are the ones creating emotional connection, memorable experiences, and meaningful differentiation.  If you're tired of blending in and ready to build a brand families feel, this episode is a must-listen.  What You'll Learn  Why most dance studio marketing sounds the same  The difference between function and brand value  How emotional connection influences buying decisions  Why customer experience matters more than features  The branding lesson dance studios can learn from Tiffany & Co.  How to make your studio stand out in a crowded market  The key difference between good brands and great brands  Bruce Turkel is an internationally recognized branding expert, speaker, and author who helps businesses create more valuable and memorable brands. He has worked with major companies including Discovery Channel, Hasbro, Bacardi, and Miami, and is the author of several books on branding and customer experience, including All About Them, named one of Forbes' top business books of the year.  Join our growing community of people just like you inside our free Facebook group. Click here to join!  Follow The Dance Studio Owners Association:  Instagram: @dancestudioownersassociation | TikTok: @dsoaofficial | Facebook: @dancestudioownersassociation

    24 min

  4. May 4

    If You're Still Managing Everything…This Is Your Next Step

    What if the next level of your studio doesn't require more effort—but a different role? In this episode of the Transform My Dance Studio Podcast, Cara Poppitt breaks down the critical shift every growing studio owner must make: moving from managing the day-to-day… to leading with vision as a CEO. Drawing from her own journey, Cara shares what it really takes to step out of the weeds, develop a clear direction for your studio, and build a team that can help carry it forward. Because long-term growth doesn't come from doing more—it comes from leading differently. If you've ever felt stuck in the operations of your business or unsure how to scale without burning out, this episode will challenge you to rethink your role—and step into the leadership your studio actually needs. What You'll Learn: The difference between management and true leadership Why staying in "task mode" keeps you stuck and overwhelmed How to hire and build a team aligned with your vision The role of culture in retention and team performance How to stop being the bottleneck in your business Why leadership is about people, not just systems How to develop the skills needed to lead effectively Cara Poppitt is a leadership expert, entrepreneur, and founder of two award-winning companies. She has helped over 10,000 entrepreneurs grow their businesses and is the author of the bestselling book Big Freakin' Change.   Join our growing community of people just like you inside our free Facebook group. Click here to join!  Follow The Dance Studio Owners Association:  Instagram: @dancestudioownersassociation | TikTok: @dsoaofficial | Facebook: @dancestudioownersassociation

    20 min

  5. Apr 27

    Moving Forward Together: A Message to Our Community

    In this special short episode, Lisa DeMaio, Inner Circle Program Director, shares an important update with the Dance Studio Owners Association community regarding a recent leadership change. This is a message of continuity, confidence, and forward momentum as we continue to evolve and support you.  Join our growing community of people just like you inside our free Facebook group. Click here to join!  Follow The Dance Studio Owners Association:  Instagram: @dancestudioownersassociation | TikTok: @dsoaofficial | Facebook: @dancestudioownersassociation

    3 min
  6. Why Smart Studios Are Using Video to Double Their Retention Rates

    05/26/2025

    Why Smart Studios Are Using Video to Double Their Retention Rates

    Today's studio families want more than just great classes — they want to see growth and feel the progress. In this episode of the Transform My Dance Studio Podcast, Inner Circle Growth Coach Annie Leese reveals: - How strategic use of simple class videos can dramatically boost loyalty and re-enrollment - Easy ways to highlight student achievements without turning into a full-time content creator - How to use video to celebrate growth, strengthen parent trust, and build a studio culture students never want to leave Crucial tips for privacy, permission, and staying legally protected when using student videos Whether you are trying to keep more students after recital season or build a stronger studio brand, this episode will help you leverage video as one of your most powerful and underused retention tools. Plus, join our free Facebook group for studio owners for even more templates, strategies, and real-time examples: https://www.facebook.com/groups/theDSOA

    15 min
  7. Interactive Tools That Make Dance Class Their Favorite Hour of the Week

    05/19/2025

    Interactive Tools That Make Dance Class Their Favorite Hour of the Week

    Getting students through the door is just the first step — real growth comes from keeping them excited, motivated, and emotionally connected to your studio week after week. In this episode of the Transform My Dance Studio Podcast, Inner Circle Growth Coach Annie Leese shares: - Why loyalty and retention are built in the small, daily moments — not just big performances - 5 simple, interactive tech tools you can use to boost connection without adding hours to your schedule - How gamification, feedback apps, and social media recognition can turn your classes into a highlight of your dancers' week Why retention — not just attraction — is the real measure of studio growth If you're ready to simplify your engagement systems, build loyalty faster, and stop fighting enrollment turnover every season, this one's for you. Plus: Want real examples, templates, and tools you can plug into your studio today? Join our free Dance Studio Owners Facebook Group: www.facebook.com/groups/theDSOA

    15 min
  8. Plan Dance Classes in Half the Time (Without Losing the Magic)

    05/12/2025

    Plan Dance Classes in Half the Time (Without Losing the Magic)

    What starts as a simple across-the-floor jazz outline… ends up in a 2 a.m. TikTok spiral. We've all been there. This week on the Transform My Dance Studio Podcast, we're breaking the cycle of burnout planning and giving you the ultimate shortcut to smarter, faster lesson design. Join Inner Circle Studio Growth Coach, Annie Leese, as she shares: - Her real-world tech workflow for building 30 weeks of lessons in minutes - How to use ChatGPT and your studio's core values to generate meaningful class content - Systems that help your teachers stay creative without starting from scratch every week - Why "record what you're already doing" is your new favorite strategy This isn't about working harder — it's about working smarter with the tools already at your fingertips. Want more tools like this every week? Join us inside the free DSOA Studio Owners Facebook Group: facebook/com/groups/theDSOA

    18 min
See All (100)

4.7
out of 5
70 Ratings

About

Behind every great studio is a story of transformation. The Transform My Dance Studio Podcast is your weekly lifeline for leadership, clarity, and community. This podcast is for studio owners at any stage of their journey who are ready to build profitable businesses that support their lives. Each episode sparks inspiration and strategies to transform your studio and your life. You'll hear real-life stories from studio owners, mentors, and coaches who've been in the trenches, candid solo episodes that explore the personal and professional growth of studio leadership, and thoughtful deep dives with industry experts offering practical insight for studio owners. This show is designed to help studio owners move beyond survival mode and into a more intentional way of leading that supports financial growth without sacrificing joy, energy, or fulfillment. If you're building a studio you care deeply about, but know there's a better way to do it, Transform My Dance Studio is here to support you every step of the way.

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