Transformarketing Prashant Malkani

Big data as a concept has been around for a long time, but it's use in the field of marketing has been garnering some steam recently.

With the growing importance of first party data and personalization, big data now has a much larger role to play. In this episode, featuring Vidhyashankar Sriram (VP, client solutions - Crayon data) we deep dive into some use cases, strategy and adoption of big data in marketing.

We are back with Season 2, with a focus on new technologies and concepts for the next phase of marketing.  

What better way to kick start this new season, than by discussing Metaverse and its impact on marketing.  

Through this episode Piyush Gupta, who is the CEO of Vosmos (a one-stop shop for customer-centric, experiential, and immersive solutions), helps us demystify some key myths of Metaverse, along with sharing the routes that brands can adopt to integrate their marketing efforts on this technology.

Most marketing professionals, at some point in their career, envision themselves to one day become a CMO. If you believe you've ever thought of this, then this episode is definitely for you.
The one important thing to keep in mind is that you could envision to become a CMO, from the very first day you begin your career, and your career moves, learnings & experiences and mentors you engage with, can be all based on keeping on mind your final goal.

With the changing times, the journey is not linear anymore and I believe that's definitely better, as you can choose your own path and interests.

In this episode, Raghunath Koduvayur shares some key insights on how can we ultimately become a successful CMO. Raghu's career journey and path to become a CMO, has definitely been inspiring and is a perfect candidate for this topic

In recent years, consumers have become even more aware of the social, environmental and economic responsibilities of businesses, and companies that aren't living up to this, have been receiving a lot of flak, specially in today's times, when the world is going through a pandemic.
Keeping this in mind, companies and businesses have started looking at sustainable marketing, as a way to build relationships with consumers, while letting them know that they are important and so are future generations.

In this episode of the Transformarketing podcast, Masooma Sandeep and I discuss the meaning, value and functions of Sustainable Marketing.

Tune in now, to know more!

Technology at large, in the last few years, has forever changed the way how we live our daily lives. Our experiences with our devices have become easier and better. Thus, it should come as no surprise that brands across every industry keep steadily increasing their technology spending, driven to reach various objectives.
Early adopters of new technology, change the rule of the game. But with the pace technology is innovating, and all the positives it brings with it, there are a few apprehensions and rightly so, multiple consumers and the world at large have with it.

Through this episode, featuring Todd Brizendine, we were able to discuss a few key topics:
Technology singularityImpact of MarTech and AdTechInnovation driven by consumptionsFuture of AdTechThe next big thing - in marketing
Tune in to know more!

In case you wish to start your own podcast, you can do so by visiting hubhopper studio.

Google currently holds ~92% of the total worldwide search market share and 53% of all trackable website traffic comes from organic search, with the average CTR the first Google desktop search result gets, is 32%. The reason for sharing these figures, is to emphasize the importance of SEO and content is one of the biggest tools to improve your SEO strategy. SEO and content, at their best, form a bond that can catapult any website to the top of the search engine rankings. In this episode of the