True Medicine

Truemed

The U.S. spends more on healthcare than any country in history—yet we’re sicker than ever. Chronic disease, obesity, and inflammation are skyrocketing, and life expectancy is dropping. But instead of addressing the root cause, we’re given more prescriptions and quick fixes. It’s time for a different conversation. In this podcast we’re breaking down the fundamentals of real health and the evidence-based innovations that actually move the needle.

Episodes

  1. 2d ago

    Inside Apothékary: Founder Shizu on Eastern Medicine, Tinctures, and Unlocking HSA/FSA Dollars.

    Shizu Okusa, Founder and CEO of Apothékary, joins us for a wide-ranging conversation on building one of the first HSA/FSA-eligible supplement brands and why she did it differently from the start. Apothékary has been around for six and a half years, and was one of the very first supplement brands to partner with Truemed. We cover the problem Shizu saw walking through the supplement aisle plastic bottles, unrecognizable ingredients, and pills/powders that don't actually absorb well and how that led her to build a brand rooted in 5,000 years of Eastern herbal medicine, ultimately landing on liquid tinctures as the form factor that solved for absorption, taste, and ritual. In this episode: Shizu's background and why she built Apothékary differentlyApothékary's retail growth: 2,000 doors now, another 2,000 next year with a new major retailerWellness vs. medicine: where Shizu draws the lineWhy Apothékary opened HSA/FSA payments through Truemed as a first moverThe three customer types: informed, curious, and skeptical — and how each uses HSA/FSAApothékary's growth on TikTok Shop (the #19 brand in health & wellness, $1M+/month)Where Shizu thinks HSA/FSA spending is headed over the next 5-10 years 00:00 Intro — Nature is medicine 00:18 Meet Shizu Kusa, Founder of Apothékary 00:52 What problem Apothékary set out to solve 04:22 Why liquid tinctures over pills and powders 06:05 Apothékary as a health investment vs. lifestyle purchase 08:15 Where wellness ends and medicine begins 13:02 Shizu's daily health routine 14:15 How Apothecary works with HSA/FSA 15:39 Why people hesitate to invest in alternative health 17:19 The future of HSA/FSA and healthcare spending 19:24 What makes someone convert to Apothecary 20:10 Where to find Apothékary + closing Shop Apothékary and use your HSA/FSA funds at checkout: https://www.truemed.com/shop/partners/apothekary Learn more about Truemed: https://www.truemed.com/ Follow Apothekary: https://www.instagram.com/apothekary/ Follow Truemed: https://www.instagram.com/truemedpayments #HSA #FSA #Wellness #Supplements #EasternMedicine #HealthTech #Truemed #Apothekary

  • 1 Episode

Ratings & Reviews

5
out of 5
8 Ratings

About

The U.S. spends more on healthcare than any country in history—yet we’re sicker than ever. Chronic disease, obesity, and inflammation are skyrocketing, and life expectancy is dropping. But instead of addressing the root cause, we’re given more prescriptions and quick fixes. It’s time for a different conversation. In this podcast we’re breaking down the fundamentals of real health and the evidence-based innovations that actually move the needle.

Information

  • Creator
    Truemed
  • Years Active
    2025 - 2026
  • Episodes
    1
  • Rating
    Clean
  • Copyright
    © Truemed
  • Show Website
    True Medicine