True Worth Tech Talks

True Worth
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Welcome to the True Worth Tech Talks Podcast, where we explore technology and data transformation. In each episode, we speak with senior experts on the challenges and successes of delivering tech and data projects. As a global tech consultancy, True Worth Consulting builds high-performing teams and provides strategic guidance to drive business growth. We connect clients with 150+ expert tech specialists through the True Worth Collective to deliver tailored solutions. Join us for insights on leveraging technology to unlock your business’s true worth.

  1. 20.06.2025

    Customer-Led Growth | The Power of Listening & Responding to Your Customers

    Are you ready to hear how a sales manager became a customer experience champion? Ed Micklewright shares his journey from sales at Cyber Till to becoming their Chief Customer Officer. Learn how he: Identified and fixed friction points in the customer service process.Championed a customer-led approach that drove growth.Created a culture of empathy that improved the bottom line.Built customer forums and executive sponsor programs for key clients.Navigated challenges like product migrations and COVID-19.Discovered the importance of change management and empowering people.

    59 мин.

  2. 12.06.2025

    Unlocking ROI with Generative AI: Practical Strategies for Your Business

    Discover how businesses can thrive by implementing generative AI effectively! In this enlightening discussion, gain insight into the evolution of generative AI and its practical applications. Learn about crucial elements such as ROI, strategic objectives, and aligning AI tools with business goals. Explore real-world examples, like enhancing productivity in a pharmaceutical company and streamlining airport operations, demonstrating how companies can embrace change without the overwhelm. Understand the value of a measured approach, community involvement in tech adoption, and practical methods for leveraging AI to boost efficiency and decision-making. Timestamps: 0:00 - Unlocking ROI from Generative AI 0:51 - What Makes This AI Moment Different 1:40 - Understanding AI’s Practical Capabilities 2:32 - Comparing AI to Intranet Implementation 4:09 - Why Approach AI Methodically 5:14 - Finding Real Value in AI Integration 6:08 - Breaking Down Generative AI for Leaders 9:14 - Augmented Intelligence in Business Processes 10:39 - Streamlining Work with AI Tools 11:44 - Leveraging Knowledge for Better Decisions 15:24 - Starting Your AI Journey with Leadership 18:05 - Building Community Around AI Adoption 20:30 - Overcoming Data Management Challenges 22:52 - Tailoring AI Solutions to Business Size 24:48 - Final Thoughts on AI Integration Strategies 30:38 - Preparing for the Next Episode Follow or connect with True Worth ⁠⁠⁠⁠⁠⁠www.trueworthconsulting.com⁠⁠⁠⁠⁠⁠ Twitter ⁠⁠⁠⁠⁠⁠@TrueWorthUK⁠⁠⁠⁠⁠⁠ Linkedin - ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/true-worth-consulting⁠

    31 мин.
  3. The Core Digital Marketing Challenges for Luxury Brands in 2025 Part 3/3

    14.02.2025

    The Core Digital Marketing Challenges for Luxury Brands in 2025 Part 3/3

    Discover how to enhance customer experiences by merging retail's physical and digital worlds! This engaging content unpacks the art of creating striking brand experiences that blend the digital and physical realms. Key insights include the importance of consistency across all customer touchpoints, how brands can utilize technology to create immersive experiences and exciting examples of successful digital initiatives. Learn how personalization plays a vital role in customer loyalty and discover how the evolving landscape of retail requires brands to innovate continuously while maintaining a customer-centric approach. Timestamps: 0:00 - Blending Physical and Digital Experiences 2:25 - Importance of Consistency Across Touchpoints 4:22 - Creating Seamless Customer Experiences 6:35 - In-Store Theatre & Brand Experience 8:31 - Generating Buzz with Unique Events 11:30 - The Power of Disney's Magic Band 14:10 - Future Opportunities in Technology Integration 16:57 - Overcoming Challenges in Fidgetal Strategies 19:00 - Utilizing Data for Personalized Experiences 25:09 - Embracing Hyper-Personalization in Branding 27:21 - Building Loyalty Through Unique Experiences 30:16 - Preparing for Future Technological Changes 33:12 - Key Takeaways and Expert Insights Follow or connect with True Worth ⁠⁠⁠⁠⁠⁠www.trueworthconsulting.com⁠⁠⁠⁠⁠⁠ Twitter ⁠⁠⁠⁠⁠⁠@TrueWorthUK⁠⁠⁠⁠⁠⁠ Linkedin - ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/true-worth-consulting⁠

    34 мин.
  4. The Core Digital Marketing Challenges for Luxury Brands in 2025 Part 2/3

    31.01.2025

    The Core Digital Marketing Challenges for Luxury Brands in 2025 Part 2/3

    Discover how luxury brands are stepping up their game with hyper personalisation and unique customer experiences. This engaging video explores the innovative ways brands can create lasting connections with their customers. It delves into the significance of hyper personalisation, the integration of advanced technology for enhanced customer journeys, and why loyalty programs are evolving. Viewers will learn how major brands, like Apple, implement personalised experiences, and how smaller luxury brands can compete by understanding their customers deeply. Unique case studies, including topics like the future of loyalty schemes and the blend of values with branding, provide insightful perspectives for businesses wanting to thrive in today’s competitive market. Timestamps: 0:00 - Understanding Hyper-Personalisation 0:30 - Apple Vision Pro: A Case Study 1:11 - Enhancing Customer Experience 2:41 - Tailoring for Individual Needs 3:51 - Creating Memorable Brand Interactions 5:14 - The Role of Technology in Personalisation 7:46 - The Beauty Industry's Shift to Personalisation 9:07 - Crafting Unique Fragrance Experiences 10:49 - Building Customer Loyalty Through Experience 12:27 - Challenges for New Brands 14:12 - Data-Driven Personalisation Strategies 17:47 - The Impact of Communication Overload 19:35 - Bridging Loyalty Programs and Personalisation 22:43 - Connecting Brand and Customer Values 25:05 - Innovations in Loyalty Programs 26:38 - Customer Experiences in Physical Stores Follow or connect with True Worth ⁠⁠⁠⁠⁠⁠www.trueworthconsulting.com⁠⁠⁠⁠⁠⁠ Twitter ⁠⁠⁠⁠⁠⁠@TrueWorthUK⁠⁠⁠⁠⁠⁠ Linkedin - ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/true-worth-consulting⁠

    34 мин.
  5. The core digital marketing challenges for luxury brands in 2025 Part 1/3

    17.01.2025

    The core digital marketing challenges for luxury brands in 2025 Part 1/3

    Discover the secrets behind how luxury brands connect with the new Gen Z consumer. This video explores the changing landscape of customer behaviour, especially among the influential Gen Z demographic. Key insights include the importance of values like sustainability and transparency, the rise of hyper-personalization in brand experiences, and how technology transforms how consumers engage with luxury products. Learn how brands like Stella McCartney and Jaguar adapt to capture the new generation's hearts (and wallets) while navigating the complex world of digital and physical retail. Timestamps: 0:00 - Welcome to Digital Luxury Brand Experiences 2:39 - Understanding Gen Z Consumer Behavior 4:50 - Defining Gen Z and Their Values 6:51 - Importance of Brand Values for Gen Z 10:14 - Examples of Conscious Luxury Brands 12:23 - Social Media's Role in Brand Discovery 15:03 - Creating a Seamless Customer Experience 18:15 - Challenges in Digital Brand Engagement 21:11 - Navigating the Complexity of Luxury Retail 25:03 - Leveraging Second-Hand Market Trends 28:04 - Spotlight on Emerging Luxury Brands 32:59 - Adapting Established Brands to Gen Z Demands Follow or connect with True Worth⁠⁠⁠⁠⁠⁠www.trueworthconsulting.com⁠⁠⁠⁠⁠⁠Twitter ⁠⁠⁠⁠⁠⁠@TrueWorthUK⁠⁠⁠⁠⁠⁠Linkedin - ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/true-worth-consulting⁠

    38 мин.
  6. Understanding the Journey of Stratesys: Expanding into the UK Market, Pablo Meijide, Director

    25.11.2024

    Understanding the Journey of Stratesys: Expanding into the UK Market, Pablo Meijide, Director

    Discover how to navigate the challenges of entering a new market and leveraging unique solutions for business growth.This podcast presents the journey of Stratesys as it expands into the UK market, focusing on its innovative strategies and business model adaptations. Learn about the importance of cultural understanding in global business, how to build lasting relationships with clients, and the role of emerging technologies like AI in shaping service delivery. Gain insights on the balance between local and global operational strategies and how to find the right talent to support business initiatives.Timestamps: 0:00 - Welcome to True Worth Tech Talks0:36 - Exploring Pablo's Journey to the UK1:29 - Building Long-Term Customer Relationships2:01 - Stratesys Specialisation in SAP Consulting5:06 - Transitioning from Technical to Business Focus7:03 - Implementing Customer-Centric Solutions10:26 - Utilising AI to Enhance Services18:03 - Challenges Faced in UK Market Expansion33:14 - The Importance of Industry-Oriented Approach45:09 - Future Growth Plans for Stratasys in the UK49:11 - Lessons Learned from Professional Experience50:10 - Closing Remarks and Next StepsRecorded Nov '24Follow or connect with True Worth⁠⁠www.trueworthconsulting.com⁠⁠Twitter ⁠⁠@TrueWorthUK⁠⁠Linkedin - ⁠⁠ / true-worth-consulting⁠

    51 мин.
  7. How Businesses Can Retain People By Being Human-Centric, Charlotte D Blignaut, Founder Your Hidden Genius® Full Potential Pty Ltd and Emotion In Motion®

    25.10.2024

    How Businesses Can Retain People By Being Human-Centric, Charlotte D Blignaut, Founder Your Hidden Genius® Full Potential Pty Ltd and Emotion In Motion®

    Discover how businesses can thrive by adopting a more human-centric approach. Explore the importance of prioritising relationships with employees and their impact on successful customer relationships. This engaging content focuses on understanding human-centric business models, the role of empathy in employee and customer interactions, and the strategies that can bring a more personal touch to business operations. Gain insights on creating meaningful connections with customers and transform your approach to business for better engagement and loyalty. Use code ‘tw’—this is the code your followers can use on checkout to get approximately $60 off the listed price on any topic on ⁠www.myhiddengenius.org⁠. You can then choose one (suggested not more than two max) topics at a time based on where you get stuck the most in your work or personal life.Follow or connect with True Worth⁠⁠⁠⁠⁠⁠www.trueworthconsulting.com⁠⁠⁠⁠⁠⁠Twitter ⁠⁠⁠⁠⁠⁠@TrueWorthUK⁠⁠⁠⁠⁠⁠Linkedin - ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/true-worth-consulting⁠

    1 ч. 1 мин.
  8. What is the True Worth of a tech consultancy? John Welsh, Head of Consultancy

    12.07.2024

    What is the True Worth of a tech consultancy? John Welsh, Head of Consultancy

    In this episode, we sit down with John Welsh, a seasoned tech consultant and former CIO/CTO. John's journey in the tech industry began in 2003/4 at HFS Loans, where he started as a tech graduate and swiftly transitioned into Software Development. Over the past five years, John has focused on consultancy, successfully delivering tech projects across Automotive, Manufacturing, and Finance sectors. We delve into the intricacies of digital transformation projects, exploring how they are executed and the critical role consultancies play in this process. John shares invaluable insights on collaborating with consultancies, providing a clear roadmap for companies about to embark on their own digital transformation journey. Whether you're considering a small-scale digital change or a large-scale project, this episode offers practical steps and expert advice to ensure success. Tune in for an enlightening conversation that demystifies the world of digital transformation. Follow or connect with True Worth ⁠⁠⁠⁠www.trueworthconsulting.com⁠⁠⁠⁠ Twitter ⁠⁠⁠⁠@TrueWorthUK⁠⁠⁠⁠ Linkedin - ⁠⁠⁠⁠https://www.linkedin.com/company/true-worth-consulting

    58 мин.
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Welcome to the True Worth Tech Talks Podcast, where we explore technology and data transformation. In each episode, we speak with senior experts on the challenges and successes of delivering tech and data projects. As a global tech consultancy, True Worth Consulting builds high-performing teams and provides strategic guidance to drive business growth. We connect clients with 150+ expert tech specialists through the True Worth Collective to deliver tailored solutions. Join us for insights on leveraging technology to unlock your business’s true worth.

Информация

  • Автор
    True Worth
  • Годы выхода
    2023 - 2025
  • Выпуски
    19
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © True Worth
  • Сайт подкаста
    True Worth Tech Talks