23 episodes

It has been said it is better to be trusted than to be loved. We are intrigued by trust. Our governments, economies, and even our personal lives are completely built on trust. In business, if a customer trusts us they’re more willing to buy from us. How does a company build trust with customers at scale? How do we break through the noise of our digital world where consumers are less trusting than ever? This podcast seeks to answer these two questions and will focus on the ultimate keystone marketing metric that matters - customer trust.

Trust Cast Website Squirrel

    • Business
    • 5.0 • 17 Ratings

It has been said it is better to be trusted than to be loved. We are intrigued by trust. Our governments, economies, and even our personal lives are completely built on trust. In business, if a customer trusts us they’re more willing to buy from us. How does a company build trust with customers at scale? How do we break through the noise of our digital world where consumers are less trusting than ever? This podcast seeks to answer these two questions and will focus on the ultimate keystone marketing metric that matters - customer trust.

    Branding Identity and Generating Leads with Jason Vana

    Branding Identity and Generating Leads with Jason Vana

    Jason Vana, of Shft Marketing discusses LinkedIn Marketing tips, content marketing, brand identity, lead generation and transparency. This podcast is all about how to generate leads the correct way: the way that builds trust and loyal clients.

    • 58 min
    Webflow and Website Agency Secrets with Nicholas Reed

    Webflow and Website Agency Secrets with Nicholas Reed

    Two nerdy website designers, Jacob Harmon (Website Squirrel) and Nicolas Reed (253 Media) discuss website agency secrets. They talk about competition, LinkedIn, growth measurement, sales, trust, and our favorite website design and development platform: Webflow.

    • 1 hr 1 min
    Importance of Storytelling in the World of Business Marketing with Matthew Dicks

    Importance of Storytelling in the World of Business Marketing with Matthew Dicks

    Learn from expert storyteller, Matthew Dicks, how to tell a compelling story to help customers know, like, and trust you better.

    • 51 min
    Generate Marketing Results and Creating Brand Evangelists with Wayne Mullins

    Generate Marketing Results and Creating Brand Evangelists with Wayne Mullins

    “I would rather have something ugly and effective than something that’s beautiful or pretty that isn’t. Trust is at the core of marketing and basic human interaction.” - Wayne Mullins

    • 33 min
    What Makes a Truly Good Brand? with Katie Dooley

    What Makes a Truly Good Brand? with Katie Dooley

    “Put your customers first. Set your personal preferences aside for the branding and marketing process.”
    Difference Between Good Brands & Bad BrandsHow much thought and effort you put into itWhat makes a good brand?Good brands know who they serve and how to serve themBrand Valuesi.e. Honesty, Integrity, How you conduct businessMission / VisionWhy are you in business?How do you hope to serve your customers?Brand Characteristics: Personality of your brandi.e. Bold, Friendly, Laid BackWhatever you are doing, whether that be writing an email or answering the phone, be these things.Think about how the person you are serving will feelTips for Putting Yourself In Customer’s ShoesGet as many details as possible about the customer you are servingWhat do they do on the weekends?How many kids do they have?Where do they live?Figure out how to to serve them in ways your competitors aren’tAsk for continuous feedbackGet laser focused - Define your ideal customerDesign your brand, values, characteristics, marketing materials, etc. with your ideal customer in mindDo your researchPick colors to evoke certain emotionsMake different versions of the product, take it back to them, and ask for feedbackWhen asking for general feedback, ask your target market, not the general publicManage expectationsHow to Create a Trusting Relationship with ClientsTransparencyCollaborative process with clientProjected TimelinesWelcome & Entertain QuestionsTouchpoints - Let clients see the progressEffective & Regular CommunicationConnect with Katie DooleyLinkedIn @katiedooley
    Learn More About Paperline CreativePaperlime.ca
    Instagram @paperlimecreative
    Facebook @paperlimecreative
    Follow Jacob
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    Have some feedback about the show? Feel free to reach out to us at trustcast@jmh.media You can also rate us in Apple Podcasts or your favorite app to help more people discover the show!

    • 30 min
    Marketing Physical Products with Drew Vernon of Tonies

    Marketing Physical Products with Drew Vernon of Tonies

    The key to marketing is having a strategy and thinking through it. It is easy to throw out content, but you must be strategic and conscious about what you are doing and why it is important. In this episode, you will learn how to better market your products with Drew Vernon, a marketing strategist for Tonies, “the biggest adventures to come in a little box.”

    • 25 min

Customer Reviews

5.0 out of 5
17 Ratings

17 Ratings

StephyG2020 ,

Love it

So informative and helpful. Jacob is a personable guy with so much knowledge!

@_tonyv2 ,

Had a Blast

Jacob had me on as a guest on his show and it was great! Listening to other episodes he brings a ton of value!

Sabbyraymom ,

Jacob is genuine and so likable

I love listening to this podcast, the guests are interesting, and the information is helpful; but I’m here for the host. I love his insight and questions and personal opinion and experiences. He’s definitely someone I would trust to work with. Can we have more Jacob’s in the world please?

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