Truth Well Spoken

McCann Health
  • 4.6 (9)
  • MARKETING

The official podcast of McCann Health. An opportunity to connect across disciplines, companies, and countries in our mutual pursuit of endless truth-seeking. --- Disclaimer: The views and opinions expressed by individuals are their own and not representative of MHNJ or IPG Health.

  1. 01/09/2025

    How to Sell Meat and Successfully Merge Agencies: the Linda Bennett Story

    New year, new agency! In 2024, McCann Health New Jersey and Hill Holliday Health joined their complementary forces to become Rise & Run: a new full-service healthcare agency under the keen leadership of Linda Bennett. Join us as we get to know our new agency president from making bulk meat cold calls in her early days to overseeing a successful merger today—plus her plans for growth in 2025 and beyond.

    26 min

  2. 06/12/2024

    Lucky Marketing

    How many times have you been swayed to try a product due to a message or video that didn’t even come from that brand? In the age of social media trends and the ease of widespread opinion-sharing, some brands can just get lucky. Listen to Kendall Colletti, E’lana Lemon, and Kelly O’Grady chat about some of these viral marketing accidents and what the implications are for brands that have been subject to them.

    19 min

  3. 02/12/2024

    Emotional Touchdowns: Scoring in the Super Bowl of Feelings

    Explore the unique intersection between sports and emotion as the podcast team reflects on and replays Super Bowl LVIII discussing the advertisements and the surprising impact of how watching sports can affect your health.

    29 min

  4. 01/08/2024

    January 2024: Intentions & Resolutions

    Some members of the podcast team (Deana Rauh, Natalie Mercer, Kendall Colletti) share their thoughts on those ill-fated new year’s resolutions and offer tips for sustainable intentions in physical, mental, and emotional health.

    29 min

  5. 12/13/2023

    Pharma on Social

    Social media can feel taboo in the pharmaceutical industry. With so many legal and regulatory compliances to adhere to, some brands may not feel it’s worth the effort. Join Kendall Colletti as she chats with Zakkiya Miller, Director of Social Media Strategy at McCann Health New Jersey, to find out how pharma brands can thrive on social. They discuss the nuances of social media platforms, how they can be used for both patient and physician engagement, the differences between paid and organic media, and how pharma can take advantage of trending content.

    22 min

  6. 11/08/2023

    Entertaining Advertising: Where Commercial Content Becomes Captivating

    Many people can’t wait to click that ‘skip ad’ button or scroll right past a promotional post, so how do capture our audience’s attention to make the most of it? Deana Rauh sits down with Ben Red, Dane Gianarkis, and Zakkiya Miller to discuss the line between advertising and entertainment and what can be strategically gained from blurring it. We consider what defines entertainment, its emotional experience, and its potential in healthcare marketing. View the Mirum Pharmaceuticals virtual reality Alagille syndrome example > Disclaimer: The views and opinions expressed by individuals are their own and not representative of MHNJ or IPG Health.

    30 min

  7. 10/07/2023

    The Rise of Egg Freezing

    In recent years, fertility preservation, specifically egg freezing, has changed from a medical necessity to an elective procedure. More women than ever are deciding to freeze their eggs to improve their chances of having children later in life. Join an intimate conversation between two longtime friends and former colleagues, who also happen to be in healthcare marketing, as they discuss the patient journey and debunk myths about egg freezing along the way.

    31 min

  8. 08/02/2023

    Let’s Talk About Artificial Intelligence

    We’ve all heard artificial intelligence, or AI, being discussed in the news or in passing conversation, but what does AI actually do?  What are the programs and where are the ethical boundaries of how they are used? Join our panelists, Samantha Catoggio, Jai Brinkofski, Ying Wong, and Mike Nuckols, in our first AI-enhanced episode (using Adobe Enhance) as they explore what AI looks like in-practice and the potential ethical dilemmas we may face as its capabilities grow.

    29 min
See All (33)

Ratings & Reviews

4.6
out of 5
9 Ratings

About

The official podcast of McCann Health. An opportunity to connect across disciplines, companies, and countries in our mutual pursuit of endless truth-seeking. --- Disclaimer: The views and opinions expressed by individuals are their own and not representative of MHNJ or IPG Health.

Information

  • Creator
    McCann Health
  • Years Active
    2020 - 2025
  • Episodes
    33
  • Rating
    Clean
  • Copyright
    © Copyright 2021. All rights reserved.
  • Show Website
    Truth Well Spoken