Truthache

Truthache

The Podcast in The Room On Truthache, we talk about the elephant in the room, because we were all thinking it anyway. Join Michael and Daniel as we discuss culture, life, and the issues that matter to us all.  Watch on YouTube and Spotify. Listen everywhere.

  1. JAN 31

    Protesting and Audacious Beliefs - Alex Holt

    How to live out your beliefs on the streets, at work, and in the community. Alex Holt was a creative director at a church when a job loss pushed him to start a full-time creative agency. A bad weekend turned out better than what he would have chosen. Since Alex focuses on helping his clients understand the beliefs that shape their business decisions, we thought we’d ask him to talk about what *he* believes. So, to keep things light, we decided to discuss political protests and whether they are a problem or a necessary part of culture. After that, we discussed religion, how one arrives at their beliefs, and how religious institutions become political. Pretty easy topics. We also discussed the creative business, why bigger is not always better, and how the business community is seeking ways to be flexible and cost-effective, leading to more gig workers and allowing entrepreneurs to build lean teams and optimize for quality rather than quantity.  Also in this episode, Michael Salemi rubs his warm vacation in Mexico in our faces, and I dealt with some mild technical difficulties as a host who is simultaneously also a producer. Everything worked out great. About The Guest: Alex Holt is a founder and owner at CRTR Studio (https://www.crtrstudio.com/), a brand and identity design studio. He also hosts the podcast, Creative Belief. Mentioned in this episode: We briefly discuss how effective managers are often hated or viewed as controversial, a point which referenced a discussion in the comments section of The Lorem Ipsum, an issue that inspired some of the content of this episode. About The Hosts: Daniel Herndon is a brand strategist at HRNDN Brand Agency and author of The Lorem Ipsum. Michael Salemi owns a branded apparel and swag company, Colored Threads.

    1h 35m
  2. JAN 13

    Unplugged and Unhinged - Tall Dark and Handsome

    What it’s like to take a break and come back to a mess? Well, it’s nice to take a long break from work over the holidays, and we talk about how unplugging can benefit someone who spends all year working hard. Then, we decided to catch up on the latest headlines.  After our guest cancelled, we were relieved that we didn’t have to subject them to a discussion about important breaking news, after ICE activity in Minneapolis led to the death of a protester, Renee Nicole Good. We discussed our views on this situation, and, as usual, they are mixed. We discussed what we would do if our own neighborhoods were subject to significant ICE activity. Then we discuss the USA’s renewed commitment to imperialism, what’s happening with Tesla stock (because Michael’s best friend is his car, although Daniel and Aaron are fighting for second best). We then discuss how tariffs affected Michael’s sales and profit margins, since his import-heavy business became our own little scientific study (consisting of a sample size of exactly one business). And then, suddenly, this became a sports talk podcast, with 66% of the hosts not following sports. Tune in to get updates, analysis, and confusion about the game(s) weekly. Mentioned in this episode: An important fact check on a point of discussion: Crowds at some rallies are indeed planned and compensated by organizations like crowdsondemand.com, which is hired by companies as a PR effort and deploys protestors who are compensated. The organization is often hired by for-profit companies and partisan actors. Indivisible also plans rallies and protests, but claims to be a grassroots organization focused on opposing the MAGA movement and authoritarianism. They do not pay protesters and are not hired by for-profit companies. The claim that protests are staged is true, but the claim needs context. In general, studies show that paid or “astroturfed” protests (as opposed to organic “grass roots” protests ) represent less than 5% of all protests in the US. This report shows the “bodycam” footage of the ICE agent who shot Renee Nicole Good, which was actually a handheld cellphone. The department of homeland security claims it is getting dangerous criminals off the streets. It was said on the show that ICE is in neighborhoods for the purpose of serving warrants, however ICE generally operates without judicial warrants, but with a lower administrative warrant issued internally which doesn’t require probable cause nor are they issued by a judge. Some lawsuits assert arrests have taken place without any kind of warrant at all in some cases arresting American citizens, and at least some incidents of this sort have been confirmed. Because this is a critical detail, we wanted to add some additional data for context. According to data from the Transactional Records Access Clearinghouse (TRAC) as of November 30, 2025, ICE detained 65,735 individuals, of whom 73.6% (48,377) had no criminal convictions, while 26.4% (17,358) had criminal convictions.  A more detailed breakdown from the Cato Institute, using ICE custody data as of November 15, 2025, indicates that 73% of detainees had no criminal convictions, but 47% had neither convictions nor pending criminal charges—meaning 26% had pending charges (but no convictions) and 27% had convictions.  Of those with convictions, only 5% involved violent crimes.    About The Hosts: Daniel Herndon is a brand strategist at HRNDN Brand Agency and the author of The Lorem Ipsum. He also produces our podcast. Aaron Douglas is an internet marketing and AI-readiness consultant and the owner of AIRAA. Michael Salemi owns Colored Threads, a company that produces branded apparel and swag, including the Truthache branded tumblers our guests receive.

    1h 23m
  3. 12/29/2025

    Gen Z on Life and Taxes - Kaija Herndon

    A recent graduate tells us what Gen Z thinks about the real world, and how everyone is judging them.  Kaija is a graduate of Maurer School of Law and a tax attorney. She is currently attending NYU in a Tax LLM program and is, in fact, my (Daniel’s) daughter, a guy who just does marketing (and podcasting, apparently). We talk about everything from Gen Z’s views on happiness and dating to the American dream and where they fit in the workplace. I air my grievances while Kaija implores me to invest more time in hiring and developing the Zoomer generation. Daniel still isn’t sure. We talk about the bullishness of the Mamdani election through the eyes of young progressives, whether UFOs are real, and whether the biggest addiction of her generation, social media, is more good for society or more bad. About The Guest: Kaija Herndon is found at https://www.linkedin.com/in/kaijaherndon/ or in lower Manhattan at Trader Joe’s Mentioned in this episode: An article about what bosses think about Gen Z. Deloitte study on Gen Z in the workplace. A Hims study on Gen Z dating trends. About The Hosts: Daniel Herndon is a brand strategist at HRNDN Brand Agency and the author of The Lorem Ipsum. He also produces our podcast. Michael Salemi owns Colored Threads, a company that produces branded apparel and swag, including the Truthache tumblers our guests receive.  Aaron Douglas is an internet marketing and AI-readiness consultant and the owner of AIRAA.

    1h 32m
  4. 12/23/2025

    Working The Streets – Matt Soverns

    How do you pursue an unlikely dream in the music business when a job that pays better is staring you in the face? Matt Soverns is a full-time musician best known for his impromptu piano performances on the streets of Indianapolis, New York City, and elsewhere. We discuss what it’s like making a living in the blue-collar music industry, where artists depend on cover gigs to supplement their pursuit of a career as an original artist. Everyone takes risks today, but most don’t go for the moonshot. Matt talks about what it takes to pursue the wildest dreams when success is almost impossible. He also shares how the chase doesn’t stop. Even those who have made it to a sustainable living in the entertainment business still face the same challenges of conforming to market expectations and may have dreams that continue to feel just out of reach. As a bonus, Matt gives us his debut performance of a new song, right here in the studio. About The Guest: Matt Soverns is a professional musician, performing cover acts at weddings and piano bars, and a recording artist with original tunes, including his album Phoning it In. You can find his music and performance schedule at mattsoverns.com.  Mentioned in this episode: Mayer Hawthorne - The Walk Allen Stone Slim Shady 50s cover About The Hosts: Daniel Herndon is a brand strategist at HRNDN Brand Agency and author of The Lorem Ipsum. Michael Salemi owns Colored Threads, a company that produces branded apparel and swag.  Aaron Douglas is an AI readiness consultant and owner of AIRAA.

    1h 38m
  5. 12/16/2025

    Turning Lemons into Lemonade (Shakeups) – Dan Fahrner

    This is an episode about how to ditch your marketing job to start a liquor company (no experience needed).  When life gives Dan Farhrner lemons, we have an idea what he does, but we wanted to find out firsthand, so we had him on the show. It was just a few years ago when he, his wife, and a close friend started High and Mighty Distillery, which is now focused on his brand of canned craft cocktails called Shake Up.  We spend the entire session drinking responsibly while discussing how a small startup can compete with major brands in a cost-intensive industry. We talk about what makes a business more successful, if your options are money, branding, hard work, and luck. You may be surprised by the answer. We also dug into much more, like how to navigate business relationships that become personal, including when it feels like you’re being stabbed in the back (or at least having a dinner canceled for “a better offer”), and whether a classic beverage company chasing the cannabis cocktail trend is just like Subway adding guac. We also talked about local and national politics and the impact on business, and what we think about the MyPillow guy running for Governor. It was a full-flavored conversation. About The Guest: Dan Fahrner is a founder at Shake Up over at https://drinkshakeup.com/, where Shake Up brand cocktails have infiltrated the ready-to-drink cocktail market.  About The Hosts: Daniel Herndon is a brand strategist at HRNDN Brand Agency and author of The Lorem Ipsum. Michael Salemi owns Colored Threads, a company that produces branded apparel and swag. Aaron Douglas is an AI readiness consultant and owner of AIRAA.

    1h 33m

Ratings & Reviews

4.5
out of 5
8 Ratings

About

The Podcast in The Room On Truthache, we talk about the elephant in the room, because we were all thinking it anyway. Join Michael and Daniel as we discuss culture, life, and the issues that matter to us all.  Watch on YouTube and Spotify. Listen everywhere.