Tuesday Trends

Ryan Solutions

Weekly hotel and resort marketing insights.

Episodes

  1. 10 - How many of those #nofilter marketing pics really are #nofilter?

    03/09/2016

    10 - How many of those #nofilter marketing pics really are #nofilter?

    For every deep, meaningful data set we cover, there’s at least one that’s fun but maybe not quite as applicable. This is one of those. The Instagram hashtag #nofilter is used to brag about a photo that was so amazing it didn’t need to be enhanced. But the filter a photo uses isn’t secret, it’s included in the data behind the scenes. So, how many of these photos aren’t telling the truth? Here’s what we found. For text version: http://www.ryansolutions.com/blog/2016/nofilter-marketing-instagram/ For full archive: http://www.ryansolutions.com/tuesday/ For more details: http://www.ryansolutions.com/

    2 min
  2. 9 - Google loves fast sites, but most hotels are lagging way behind.

    03/02/2016

    9 - Google loves fast sites, but most hotels are lagging way behind.

    Google cares about how quickly your website renders. It’s as simple as that. Load times are consistently rated a top SEO factor by experts and something Google has built a suite of tools around to help us measure and improve. But how are hotels doing? Are they keeping up with Google’s demands for speed? Here’s what we found. For the text version: http://www.ryansolutions.com/blog/2016/hotels-google-pagespeed/ For the full archive: http://www.ryansolutions.com/tuesday/ For details: http://www.ryansolutions.com/

    2 min
  3. 8 - How dead is Google+? Hotel and resort profile data tell the story.

    02/24/2016

    8 - How dead is Google+? Hotel and resort profile data tell the story.

    Google+ has become the punch line of many marketing jokes. References to life support and ghost towns are not uncommon as the struggling network somehow manages to make the occasional, positive headline. But what do the numbers say? Have resorts and their followers deserted Google’s latest social foray? Here’s what we found. For the text version: http://www.ryansolutions.com/blog/2016/how-dead-is-google-plus/ For the full archive: http://www.ryansolutions.com/tuesday/ For details: http://www.ryansolutions.com/

    2 min
  4. 7 - Do millennials even open hotel marketing emails?

    02/18/2016

    7 - Do millennials even open hotel marketing emails?

    Many marketers have claimed that Millennials don’t use email. They’re on Snapchat, they’re on Facebook, but not in their inboxes. Others say just the opposite. But what do the numbers tell us? Do the campaigns your hotel is sending to 20-somethings end up in long-since-forgotten inboxes? Here’s what we found. Text version: http://www.ryansolutions.com/blog/2016/millennials-vs-email/ Full archive: http://www.ryansolutions.com/tuesday/ More info: http://www.ryansolutions.com/

    2 min
  5. 6 - A crazy stat behind those times you have to send a “correction” email.

    02/08/2016

    6 - A crazy stat behind those times you have to send a “correction” email.

    The other day an email came across one of our inboxes. The title, “CORRECTION: Tons of Snow and…” caught our eye, but what really got us thinking was that we didn’t remember seeing the original. Sure enough, there it sat just a few messages below. Could it be, we wondered, that a “correction” email gets more opens than the original? Here’s what we found. For text version: http://www.ryansolutions.com/blog/2016/marketing-mistakes/ For more info: http://www.ryansolutions.com/

    2 min
  6. 5 - How many skiers book a return trip to the same resort in the summer?

    01/31/2016

    5 - How many skiers book a return trip to the same resort in the summer?

    Seasonal crossover is a big question in the ski industry, and rightly so. With a loyal, engaged group that tends to create traditions with their ski vacation behavior, activating these guests during opposite seasons could be priceless. But how many winter travelers are already coming in the summer? And visa versa? Here’s what we found. For text version: http://www.ryansolutions.com/blog/2016/ski-and-summer-guest-crossover/ For more info: http://www.ryansolutions.com/tuesday/

    2 min
  7. 4 - Half of hotel Twitter followers don’t tweet, but are they still listening?

    01/27/2016

    4 - Half of hotel Twitter followers don’t tweet, but are they still listening?

    In December we published a simple, but somewhat depressing, stat about the state of hotel and resort Twitter followers. Using each user’s last tweet date we found that only 44% had tweeted during the last month. But the question quickly arose, what about those who don’t tweet? How many of them are still listening? Here’s what we found. For text version: http://www.ryansolutions.com/blog/2016/inactive-twitter-followers/ For more details: http://www.ryansolutions.com/

    2 min
  8. 3 - Do women open resort marketing emails more frequently than men?

    01/17/2016

    3 - Do women open resort marketing emails more frequently than men?

    We’ve looked at gender a few times in regard to mountain resort marketing, but we’ve never looked at gender in the context of the most basic email marketing metrics of open and click rates. So, do women tend to open or click marketing emails more often than men? Here’s what we found. Text version: http://www.ryansolutions.com/blog/2016/gender-email-open-click-rates/ More details: http://www.ryansolutions.com/

    2 min
  9. 2 - Hotel social media posting drops 12-20% in 2015.

    01/10/2016

    2 - Hotel social media posting drops 12-20% in 2015.

    One of the metrics we’ve updated semi-regularly over the years is YOY social posting frequency. At the intersection of adoption, content quality, and social ROI, it’s been a telling stat to see spike in the early days and then plateau in 2013. But what about now? As we head into 2016, how often are resorts and hotels posting to social media? Text version: http://www.ryansolutions.com/blog/2016/yoy-social-posting-2015/ More details: http://www.ryansolutions.com

    2 min
  10. 1 - If I open a hotel marketing email twice, am I twice as likely to buy?

    01/06/2016

    1 - If I open a hotel marketing email twice, am I twice as likely to buy?

    You’ve seen it a hundred times. Within each email campaign is a group of people who don’t just open your email, they open it again and again and again. But what happens after those opens? Are repeat openers more likely to transact than those who do so just once? Here’s what we found. Text version: http://www.ryansolutions.com/blog/2016/email-behavior-vs-transactions/ More details: http://www.ryansolutions.com/

    2 min
  • 10 Episodes

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Weekly hotel and resort marketing insights.

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    Ryan Solutions
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  • Episodes
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