The Speaker Lab Podcast

Grant Baldwin

Want to learn how to get booked and paid to speak — consistently? The Speaker Lab podcast features business tactics, speaking tips, and insider strategies from Grant Baldwin, The Speaker Lab coaches, and some of the world's most successful speakers. You'll learn how to find speaking gigs, build relationships in your industry, negotiate higher speaker fees, and grow your speaking business. Every week, this podcast will give you key insights and practical advice from speakers who have been there and done that and can help you take the next step in your speaking journey. Whether you’re just getting started as a paid speaker or you’re a veteran speaker looking to build and grow your business, The Speaker Lab Podcast is here for you!

  1. قبل ٥ أيام

    Turning Adversity Into Purpose with Lance Cibik

    “[I’m trying] to use stories so the audience can find themselves in the story as it relates to their life, but then extract the lessons learned, the principles to help, to overcome, to move through the process that’s executed, to use adversity as fuel for purpose.” This week, Grant Baldwin sits down with Lance Cibik, peeling back the curtain on what it really takes to build momentum and establish yourself in the world of public speaking. Lance’s background is a blend of experiences, not just as a speaker but as someone constantly evolving and adapting. Grant drives home the importance of clarity, knowing who you serve and how you help them, then communicating that message with confidence. Moreover, focus in your messaging is non-negotiable, but it’s not just about what you say; it’s about who you say it to. Both Grant and Lance highlight the necessity of consistent outreach. You can have all the passion in the world, but if your calendar isn’t full, it’s time to revisit your prospecting strategy. Move beyond waiting for gigs to land in your inbox. Instead, get proactive by following up with past clients, checking in on leads, and never underestimate the value of your existing network. Don’t make the process of getting booked more complicated than it needs to be. Simple shifts like asking for referrals, sending thoughtful follow-ups, and refreshing your pitch can open doors you didn’t even know existed. Ultimately, landing speaking gigs isn’t about luck; it’s about showing up, nurturing relationships, and remembering that every “no” gets you closer to the next “yes.” You’ll learn: Speaking roles in corporate settings Using adversity as motivation and keynote themesTranslating personal experiences into audience-relevant lessonsA four-step process for overcoming adversityTreating speaking as a businessTaking messy action, gaining reps, and audience validationRedefining success and mentoring othersAnd much, much more! “If you find yourself in a situation where you’re looking around and saying how did I get here, I’m stuck, I don’t see the light at the end of the tunnel. How are you going to respond to that? Number one, be the change. It’s a mindset shift.” Episode Resources Lance’s Website2 Day Booked and Paid BootcampGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    ٤٧ من الدقائق
  2. ٢٣ سبتمبر

    Mastering Your Speaking Pipeline: Live Coaching with Erick Rheam

    “The whole purpose of the Speaker Lab is we’re here to help speakers, to give them confidence, to get them out there and to translate their experiences, their stories into something that they can take out and get booked and paid to speak.” Building a thriving speaking business comes down to strategy, momentum, and the discipline to keep moving forward. In this episode of The Speaker Lab, Erick Rheam coaches Marcy Grossman and Michael Foreman through the real-life challenges all speakers face, whether it’s juggling multiple roles or breaking out of a booking rut. For Marcy, who blends speaking, consulting, mentoring, and more, the key is clarity. Erick assures her that it’s fine to wear many hats, as long as she stays focused on filling her pipeline and marketing her core message. No matter how diverse your brand, consistency in outreach is critical. Meanwhile, Michael is reminded that the secret to more gigs is leveraging past relationships. The bottom line in this episode is simple but powerful: keep prospecting, nurture your network, and never miss the chance to turn one gig into two. Even subtle tweaks in your approach can mean big results for your speaking business! You’ll learn: The philosophy of booking multiple gigsThe purpose of Speaker Lab’s coaching sessionsBalancing and marketing a multidimensional brand as a speakerStructuring a website for speakers with multiple servicesStrategies for reigniting a stalled speaking pipelineAnd much, much more! “Once you have clarity over this is where I want my business to go and this is the role speaking is going to play, then what you need to do is think about how many times you want to be on stage…you want to get the reps on the stage because the stage is what gives you the momentum. That fuels other things.” Episode Resources Erick’s Website2 Day Booked and Paid BootcampMichael’s WebsiteMarcy’s WebsiteGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    ٤٠ من الدقائق
  3. ١٦ سبتمبر

    Crafting Talks That Audiences Remember with Donald Miller

    “I have a friend who used to call it putting the cookies on a lower shelf. And you want to say to the audience things that they can absolutely understand and they can take action on and that are not confusing.” What really sets the best speakers apart? This week on The Speaker Lab, host Grant Baldwin chats with Donald Miller, author, entrepreneur, and creator of the StoryBrand framework, about how to become the kind of speaker event planners and audiences remember. Donald’s golden rule? If you confuse, you lose. Rather than trying to sound smart or fancy, focus on making your message unmistakably clear. Simple, repeatable soundbites are the key to winning hearts and growing your impact. And instead of trying to be everything to everyone, Donald urges speakers to solve a specific problem. Dialing in on your area of expertise makes you the go-to choice and helps book more gigs, not fewer. In regard to feelings of imposter syndrome, speakers don’t need to know everything, just more than their audience. Donald reminds speakers that they’re not the hero, they’re the guide, and if they can help their audience win, they’ll stand out for all the right reasons. Packed with wisdom you can put into action today, this episode is essential listening for anyone who wants to master both the art and business of getting booked—and remembered—as a speaker. Don’t miss it! You’ll learn: Following proven communication principles over improvisationHow the StoryBrand framework clarifies and structures messagingDefining your niche as a speakerEstablishing authority by knowing your subjectPositioning your audience as the heroPrioritizing clarity over cleverness in communicationUsing both speaking and writing to refine your contentAnd much, much more! “The more niched down you get, the more likely you are to be on stages.” Episode Resources Donald’s Website2 Day Booked and Paid BootcampGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    ٤١ من الدقائق
  4. ٩ سبتمبر

    Mastering Speaking Logistics with Advance Agent Lori Kennedy

    “When speakers communicate directly with the clients and leave me out of the communication, it can get fuzzy. And there have been times when that’s happened and logistical details have not occurred and it has cost somebody money.” Behind every outstanding speaking event is a world of logistics, relationships, and attention to detail that most audiences never see. On this week’s episode of The Speaker Lab, host Grant Baldwin chats with Lori Kennedy from Premier Speakers Bureau, an Advance Agent, who has mastered the art of making events run smoothly. Lori unpacks the critical steps that set the best speakers apart, from executing contracts and managing travel to handling last-minute changes with calm professionalism. Her candid stories from the field highlight the importance of flexibility, communication, and always having a Plan B. For speakers aiming to build strong, long-term relationships with event planners and bureaus, Lori emphasizes the power of simple habits like responding quickly to emails, keeping commitments, and always looping your team in on changes. She shares why being easy to work with is just as crucial as what you do on stage, and how thoughtful touches like thank-you notes or a quick text that you’ve arrived can make all the difference. Packed with actionable advice, this episode is a must-listen whether you’re just starting or looking to elevate your reputation. From pre-event preparation to making a lasting impression after the applause, Lori’s wisdom will help you become the kind of speaker event planners can’t wait to work with again! You’ll learn: The meaning and responsibilities of an advanced agentRisks associated with speakers handling logistics independentlyBest practices for booking travelRoles of agents in contract creation and executionTips for making event logistics smoother for everyone involvedThe importance of personalized connection before, during, and after eventsAnd much, much more! “I am doing logistics, or what we call advancing the event, and therefore the word advanced agent…and before you go to the venue, you have to have everything set up…and so advancing was always the part that happened before you arrived to make sure that they were ready when you arrived.” Episode Resources Lori’s Website2 Day Booked and Paid BootcampGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    ٤٢ من الدقائق
  5. ٢ سبتمبر

    Self Awareness and Forming Lasting Relationships in Speaking with Brad Lomenick

    “Content is still important, but content is much more of a commodity. So the premise has to be that we’ve got to create something…It has to include conversation, it has to include community, it has to include the idea that there’s going to be something that’s analog that happens.” In this week’s episode of The Speaker Lab, Grant Baldwin chats with Brad Lomenick about what truly makes speakers memorable. Brad’s big takeaway is that being great to work with matters even more than being the most dynamic person on stage. Brad shares that self-awareness is key: know your strengths, get feedback, and focus on the type of events where you shine. He also highlights the importance of personal touches like connecting with organizers, knowing your audience, and showing genuine kindness. Ultimately, it’s the offstage moments and relationships you build that lead to lasting success. Want to get booked again and again? Prioritize being a good human, not just a good speaker! You’ll learn: The value of feedback in improving as a communicatorPursuing growth without losing sight of strengthsHow to elicit helpful criticismThe difference between different types of feedbackNavigating the challenge of competing with digital contentBuilding community and trust as a speakerTips for making big rooms feel “smaller”The long-term effect of how speakers treat people off-stageAnd much, much more! “Sometimes our own personal emotions are not the best indicator because we look at [our talk] and go, oh, I crushed it, and the audience looks at it and goes, good intentions.”  Episode Resources Brad’s Website2 Day Booked and Paid BootcampGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    ٤٦ من الدقائق
  6. ٢٦ أغسطس

    How to Avoid Burnout and Build Sustainable Success with Chris Ducker

    “...hustle and hard work might get you past a certain project or deadline, but then habits will help you last over the long haul, right? So build a business that doesn’t ultimately break you over time.” What does it take to build a speaking business and a life that lasts? In this week’s episode of The Speaker Lab, host Grant Baldwin sits down with his longtime friend Chris Ducker, who just released his new book, The Long-Haul Leader. Together, they dig into the real strategies behind sustainable success, steering clear of the non-stop hustle that risks burnout. Chris shares candid insights from his entrepreneurial journey and research, emphasizing that while hustle is required in the early days, you can’t stay in high gear forever. Instead, he champions the power of habits, boundaries, and honest self-care, arguing that protecting your energy is more important than squeezing every last minute from your calendar. The episode is packed with valuable advice: how to recognize burnout before it hits, why recovery is a competitive edge, and how to make sure your business supports your life, not the other way around. If you’ve ever wondered how to chase big goals without losing yourself along the way, don’t miss this conversation, and check out Chris’s new book for even more practical wisdom on becoming a true long-haul leader! You’ll learn: Building lasting habits over perpetual hustleRedefining success to include health, relationships, and joyNavigating the nature of starting a businessAligning business priorities to support personal well-beingBig-picture thinking without neglecting current obligationsAbout Chris’ new book The Long-Haul LeaderReframing self-care as strategic, not selfishDistinguishing between busy seasons and burnoutThe importance of adaptabilityAnd much, much more! “What you have to understand is that success, even initially, should not cost you your health, it shouldn’t cost you your family, it shouldn’t cost you your relationships or your joy of the work that you’re doing.” Episode Resources Chris’ WebsiteThe Long-Haul Leader Book2 Day Booked and Paid BootcampGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    ٤٣ من الدقائق
  7. ١٩ أغسطس

    Boosting Your Speaking Business with Visual Storytelling with John DeMato

    “A photo in general is not going to win you business, but bad photos are going to lose you your business all the time because it absolutely crushes.” Ever dread getting new headshots or wonder if your photos help your speaking business? On this episode of The Speaker Lab, Grant Baldwin chats with photographer John DeMato about what matters when it comes to imagery and visual storytelling for speakers. John’s best advice is that your branding photos aren’t for you; they’re for your audience. Every image should invite people into your world and show how you help them, building trust and credibility. This means going beyond stiff portraits and staged shots. John stresses having a strategy: your photos should tell the story of who you serve, how you solve problems, and what working with you looks like. Think candid behind-the-scenes moments, action shots, and authentic glimpses of your process, not just you on stage with a mic. Additionally, John advises focusing on natural, in-the-moment photos rather than stiff posing. And while iPhone snaps work for everyday social posts, invest in professionally captured images for your website or speaker kit. Bring outfits you’d wear on stage, choose simple backgrounds, and use natural light to keep things genuine. Most importantly, if your brand changes, refresh your photo library! You’ll learn: The purpose and power of speaker photosDefinition of visual storytelling for speakersStrategic approaches to speaker brandingCommon mistakes speakers make with photographyBuilding authenticity and comfort in photosDealing with skepticismCapturing genuine “magic moments”And much, much more! “[Branding] photos aren’t for you, they’re for them. They’re for the people that you serve.” Episode Resources John’s Website2 Day Booked and Paid BootcampGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    ٤٠ من الدقائق
  8. ١٢ أغسطس

    How to Share Your Story with Purpose with Bill Blankschaen

    “If your heart is genuinely how do I care about people by doing what I love to do, if that’s the driver of it, I don’t see how you can not end up in a place that is rewarding, fulfilling, and doing something that makes the world a better place.” Ever wonder if your story is worth sharing or how to even start turning your experience into a book, speech, or brand? In this episode of The Speaker Lab, Grant Baldwin chats with Bill Blankschaen, founder of Story Builders, for an honest look at what makes a story truly impactful. Bill’s approach is all about clarity and service. He urges aspiring speakers and authors to ask what the one thing they want their audiences to remember. If they’re unsure about that, their message probably needs fine-tuning. Importantly, Bill reminds us that while your story is about you, it’s meant for others. The value lies in helping your audience solve real problems or see themselves in your journey. Grant and Bill also unpack practical tips and frameworks for how to test if your story is more than a personal anecdote, why defining your audience is crucial, and how to avoid overwhelm from too many tempting opportunities. If you’ve struggled with self-doubt or aren’t sure where to start, this episode is a pep talk and a toolkit rolled into one. Listen in for real-world advice on making your story stick and building an authentic platform around it! You’ll learn: Storytelling and its role in thought leadershipEvaluating the value and viability of your storyThe SPEAK frameworkSustaining passion behind your messageConnecting through reliability, not noveltyAdding value rather than outdoing competitionDeveloping intellectual property from foundational ideasChoosing the right medium for your messageThe role of mindset in successAnd much, much more! “Your story may be about you, but your story ultimately isn’t for you, it needs to serve a greater purpose to help more people.” Episode Resources Bill’s Website2 Day Booked and Paid BootcampGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Want to learn how to get booked and paid to speak — consistently? The Speaker Lab podcast features business tactics, speaking tips, and insider strategies from Grant Baldwin, The Speaker Lab coaches, and some of the world's most successful speakers. You'll learn how to find speaking gigs, build relationships in your industry, negotiate higher speaker fees, and grow your speaking business. Every week, this podcast will give you key insights and practical advice from speakers who have been there and done that and can help you take the next step in your speaking journey. Whether you’re just getting started as a paid speaker or you’re a veteran speaker looking to build and grow your business, The Speaker Lab Podcast is here for you!

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