Two Guys and A Question

Danny Jefferson and Alan Creedy
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2 Minutes to Clarity: Rapid-Fire Answers to Funeral Service's Toughest Questions Welcome to Two Guys and a Question, the podcast where Danny Jefferson and Alan Creedy challenge your thinking and deliver high-impact insights fast! In every episode, they field questions sourced from their community of over 1,000 subscribers, tackling the most pressing and complex issues facing the funeral service profession today—all in under 12 minutes. Tune in for rapid-fire, focused answers designed to provoke thought, streamline your decision-making, and give you clear direction on your toughest challenge

  1. Receptions & Alcohol: Navigating the Line Between Hospitality and Liability

    9H AGO

    Receptions & Alcohol: Navigating the Line Between Hospitality and Liability

    What happens when good intentions create unintended risks? As funeral homes increasingly expand into reception and gathering spaces, the presence of alcohol is no longer a fringe issue—it is a leadership and liability challenge. This episode explores the critical balance between serving families well and protecting the future of your business. Key topics discussed in this episode: The Liability Shift: Identifying where hospitality ends and legal responsibility begins. Risk Management Strategies: Why you need to have serious conversations with your insurance agent and attorney. Policy & Consistency: The importance of indemnity agreements and uniform policies for caterers and families. Protecting Your Reputation: How one incident can impact a lifetime of building community trust. Hospitality and liability don’t have to be opposing forces when your decisions are guided by clarity and foresight. Join us to learn how to lead with confidence and ask the better questions that protect your funeral home's legacy. #FuneralService #RiskManagement #FuneralHomeLiability #HospitalityAndLiability #FuneralDirector #BusinessLeadership #AlcoholPolicy #FuneralTrends #LiabilityProtection #DeathCare

    6 min
  2. Personalization vs. Memorialization: Leading with Meaning & Reassurance

    FEB 5

    Personalization vs. Memorialization: Leading with Meaning & Reassurance

    Families don’t walk into a funeral home looking for a performance or a checklist—they are looking for reassurance. In this episode, Danny Jefferson and Alan Creedy explore the critical distinction between personalization and memorialization in funeral service. While modern funeral service often confuses personalization with production, families actually value guidance and help telling their loved one's story far more than elaborate displays. Learn why true personalization isn’t about what families see, but what they are helped to say. In this episode, you’ll discover: The Power of Questions: Why lead with curiosity and conversation to build trust and reduce resistance. Meaning Before Decisions: How to guide families toward authentic services without unnecessary complexity. Providing Confidence: Why affirming family choices and asking better questions is more valuable than simple customization. "Families may forget the details, but they never forget how supported they felt." Tune in to learn how to turn conversations into clarity and service into purpose. #FuneralService #Personalization #Memorialization #GriefSupport #FuneralDirector #ThePowerOfQuestions #MeaningfulService #Legacy #EndofLifeCare #JAndCAdvisors

    11 min
  3. Finding Clarity: When Fast Decisions Cost You Trust

    JAN 23

    Finding Clarity: When Fast Decisions Cost You Trust

    Are you looking for clarity in a shifting industry? In this episode, Danny Jefferson and Alan Creedy provide a clear roadmap for independent funeral home owners to move from daily chaos to long-term prosperity. They strip away the complexity of "firefighting" the day-to-day to reveal how small, intentional steps create massive transformation. Discover the clarity you need to: Identify True Value: Gain a clear understanding of what actually builds equity in your firm versus what just keeps you busyDefine Your Staffing Goals: Bring clarity to your recruitment process by defining exactly what a "good person" looks like for your team culture.Bridge the Service Gap: Clear the path between the "first call" and "final disposition" by asserting professional value in every family interaction.Balance Your Life: Obtain the mental clarity to step away from the 60-hour work week without guilt, focusing on results rather than hours logged.The "East to West" of Service: Balancing traditional practices with the modern shift toward cremation and personalized final dispositions.If you are caught in the day-to-day rhythm and struggling to find the time to build long-term business value, this episode is for you.#FuneralService, #DeathCare, #FuneralDirector, #CemeteryManagement, #EndOfLifeCare, #BereavementSupport, #BusinessClarity, #OperationalExcellence, #FuneralHomeMarketing, #BusinessTransformation, #LeadershipInDeathCare, #GrowthMindset, #TwoGuysAndAQuestion, #JAndCAdvisors

    13 min
  4. J&C Advisors: Bridging the Gap to the Future of Funeral Service

    JAN 13

    J&C Advisors: Bridging the Gap to the Future of Funeral Service

    Is your funeral firm stuck in the past? Funeral service isn’t what it was a generation ago—and that’s a massive opportunity for those ready to lead. In this episode, Danny Jefferson and Alan Creedy introduce J&C Advisors, a partnership designed to give funeral home owners and successors the skills, confidence, and financial clarity needed to thrive in the 21st century. In this episode, we discuss: The Bridge to the Future: Why J&C focuses on high-impact, one-year intensive partnerships rather than lifetime commitments. Pathfinders Peer Group: Moving beyond "country club" networking to actual skill development and firm advancement. The "Dance with Families": Adapting to modern consumer needs and helping families self-discover their true service requirements. Ignite the Next You: A deep dive into succession planning and helping the next generation of owners find their leadership voice. Signature Stewardship: How to turn complex "tabular" financial data into a simple "car dashboard" view to manage your business effectively. Stop winging it and start leading. Take the Next Step:Visit JandCAdvisors.com to explore our resources or schedule a 30-minute consultation. This isn't a sales pitch—it's a real exchange designed to help you walk away better than you arrived. “You can do it, and we can help.” #FuneralService #DeathCare #FuneralHomeOwner #SuccessionPlanning #BusinessLeadership #JandCAdvisors #FuneralDirector #SmallBusinessStrategy #Entrepreneurship

    14 min
  5. The Blueprint for Modern Funeral Home Success: Balancing Tradition and Growth

    JAN 9

    The Blueprint for Modern Funeral Home Success: Balancing Tradition and Growth

    Are you an independent funeral home owner feeling caught in the "day-to-day" grind? In this episode of Two Guys and a Question, Alan Creedy and Danny Jefferson pull back the curtain on how they help funeral directors transition from being "firemen" to strategic planners. Alan and Danny discuss the tangible impact of small, disciplined changes—sharing a real-world example of how just eight months of coaching increased a business's value by over $300,000. They dive deep into the four biggest challenges facing the industry today: Staffing & Retention: How to define a "good person" and build a culture worth joining. Managing Burnout: Moving past the 60-hour work week and the "guilt" of not being on the floor. Competitive Edge: How small firms can thrive against large corporate chains. The Cremation Shift: Balancing long-held traditions with the rising demand for cremation and final disposition. Whether you're looking to boost your average sales, increase volume, or simply find more dignity and balance in your profession, this episode offers a roadmap for transformation. #FuneralService #DeathCare #SmallBusinessGrowth #FuneralDirector #BusinessTransformation #WorkLifeBalance #IndependentFuneralHome #Entrepreneurship #TwoGuysAndAQuestion

    13 min
  6. Conversations That Move Leaders Forward

    JAN 5

    Conversations That Move Leaders Forward

    Is your leadership style stuck in the 20th century? In this episode of Two Guys and a Question, Danny Jefferson and Alan Creedy explore a fundamental shift in management: the transition from being a "question answerer" to a "question asker." Alan shares insights from a recent Harvard Business Review study, noting that the most effective leaders today don't dictate from above—they seek feedback, embrace curiosity, and ask the right questions of their teams and themselves. In this episode, you’ll discover: The 3-Item Exercise: A simple, anonymous way to uncover what your staff loves and what frustrates them. The Silent Performers: Why your best employees (the "20%") are often the quietest, and how to stop ignoring them. Unconscious Traits: A candid look at how personal mannerisms—like being perceived as "harsh"—can unintentionally devalue a team. The Power of Being Needed: Why asking for a team member's advice is one of the strongest motivators in the workplace. If you’ve ever felt a disconnect with your staff or want to move from managing to truly leading, this conversation is for you. Learn why ending your sentences with a question mark instead of a period can change everything. #LeadershipSkills #TeamCulture #ManagementTips #ProfessionalGrowth #Curiosity #ActiveListening #TwoGuysAndAQuestion #HBR #CompanyCulture #EmployeeEngagement

    9 min
  7. Vision: Where Do You Want to Be?

    JAN 5

    Vision: Where Do You Want to Be?

    Most leaders are busy, but very few are intentional. In this episode of Two Guys and a Question, hosts Danny Jefferson and Alan Creedy dive deep into why vision, not just daily activity, is the ultimate game-changer for leadership, business growth, and long-term relevance. Drawing from Proverbs 29:18—“Where there is no vision, the people perish”—Alan and Danny explore why nearly 98% of business owners struggle to look beyond their daily tasks. They discuss how a true vision isn't just a "grand" corporate slogan found on Google, but a personal, practical, and guiding force that shapes every decision you make. In this episode, you’ll learn: The Ritz-Carlton Standard: How a simple vision of "Ladies and Gentlemen serving Ladies and Gentlemen" creates a world-class culture. The Goal of Being Unnecessary: A powerful story of how building a business that can run without you increases its value and gives you true freedom. Vision vs. Goals: Why you need both to lead effectively, and how they differ. Adapting to Change: Why a clear vision is your best defense against shifting consumer needs and market irrelevance. Whether your vision is born from grand ambition or the necessity of survival, this conversation will challenge you to stop just "doing" and start leading with purpose. #Leadership #BusinessGrowth #VisionaryLeadership #IntentionalLiving #ProfessionalDevelopment #TwoGuysAndAQuestion #Entrepreneurship #RitzCarlton #LeadershipSkills #BusinessStrategy

    13 min
  8. Reclaiming Compassion: Moving Beyond Transaction in Funeral Service

    12/08/2025

    Reclaiming Compassion: Moving Beyond Transaction in Funeral Service

    What happens when technology gets in the way of compassion? In this crucial episode of Two Guys and a Question, Alan Creedy and Danny Jefferson explore how the funeral profession has slowly drifted toward transactions—and, more importantly, how to bring back the heart of human interaction. Drawing from their own decades of experience in the arrangement room and the development of their tool, Funeral Flow, they share practical wisdom on: Reclaiming genuine connection with grieving families. Restoring balance to the funeral director's role. Serving families with true presence and purpose, ensuring technology supports, rather than distracts from, empathy. Tune in to learn how to put the human element back at the center of every interaction. #CompassionateCare #FuneralFlow #ReclaimingConnection #TransactionalService #HumanInteraction #AlanAndDanny #FuneralDirectorPurpose #EmpathyInService #TwoGuysAndAQuestion

    9 min
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About

2 Minutes to Clarity: Rapid-Fire Answers to Funeral Service's Toughest Questions Welcome to Two Guys and a Question, the podcast where Danny Jefferson and Alan Creedy challenge your thinking and deliver high-impact insights fast! In every episode, they field questions sourced from their community of over 1,000 subscribers, tackling the most pressing and complex issues facing the funeral service profession today—all in under 12 minutes. Tune in for rapid-fire, focused answers designed to provoke thought, streamline your decision-making, and give you clear direction on your toughest challenge

Information

  • Creator
    Danny Jefferson and Alan Creedy
  • Years Active
    2025 - 2026
  • Episodes
    27
  • Rating
    Clean
  • Copyright
    © Danny Jefferson and Alan Creedy
  • Show Website
    Two Guys and A Question