Two Uteruses Walk Into a Bar

A Perimenopositive™ Podcast by GrayMatter Agency
  • 5.0 (2)
  • MARKETING
  • UPDATED WEEKLY

Real talk. Smart strategy. Women’s health marketing, served straight up. If you're a brand leader, marketer, founder, or investor in women’s health or FemTech, pull up a stool — this is your podcast. Hosted by Gabrielle Svenning and Karen Flynn of GrayMatter Agency, this Perimenopositive™ podcast explores the brand strategies driving success, featuring candid conversations with founders, brand strategists, healthcare professionals, and industry disruptors about what it really takes to market products and experiences built for women today. Gain insight in how to:
 • Position your health brand with authenticity and impact
 • Build trust in the age of influencers and misinformation
 • Design marketing that resonates with the women driving care decisions
 • Elevate your voice while staying regulatory-smart
 • Future-proof your brand for what’s next in women’s health 9 episodes. Zero fluff.
Mocktails included. Follow & be notified when episodes drop!

Episodes

  1. What Investors Really Want

    APR 15

    What Investors Really Want

    Despite explosive growth projections, why does FemTech funding still lag? And how can embracing a marketing mindset help you give investors reason to lean in? We have a very engaging conversation with Amy Millman, Managing Partner of the StageNext Fund, and get her insights on the challenges and opportunities facing women entrepreneurs and women's health innovators in the investment landscape. We discuss the importance of understanding the investor's perspective, crafting compelling pitches, establishing credibility and trust, being clear about your goals — and the significance of leveraging your networks and your own credentials. We also strip down the elusive "aha moment" you hear so much about. A Perimenopositive™ podcast, powered by GrayMatter Agency, Inc.©2025 GrayMatter Agency, Inc. (www.graymatter.agency) See below for full list of series episodes. Guest:Amy Millman, Managing Partner, StageNext LLC Company Link:StageNext LLC Creator Link:• GrayMatter Agency: https://graymatter.agency/ Show Resources:• It's Time for FemTech to Step Up — marketing insights, strategies, and tactics for women's health brands• Episode Webpage: link t/k Extras:• Episode Mocktail Poster! Mimosa Mocktail: link t/k Chapters:00:00 Cold Open and Intro01:55 Introducing Amy Millman03:06 What Investors Notice First04:35 Creating the Aha Moment08:43 Knowing Your Audience11:31 Leading With the Business Case19:46 Owning Your Plan24:25 Building and Rebuilding Your Deck for Success31:55 The Reality of Gender Bias in the Room38:54 Building Networks That Open Doors41:06 The Power of the Team43:10 Getting Very Good at Presenting Yourself52:27 Final Thoughts54:42 Thank You and Outro Series Episodes:• Ep.1 Let’s Set the Record StraightTOPIC: Unlocking opportunities in a world of misinformation for credible, emotionally intelligent marketing.GUEST: DR. C (THE VAG DOC) https://www.tiktok.com/@thevagdoc • Ep.2 Feminine by DesignTOPIC: Harnessing the powers of empathy, listening, and community to shape brand relevance.GUEST: IKRAM GUERD, Aspivix • Ep.3 Leading the ShiftTOPIC: Changing the conversation to open minds, spark dialogue, and move markets.GUEST: TRACY MACNEAL, Materna Medical • Ep.4 The Art of Being HumanTOPIC: Transitioning your voice from clinical to conversational for authentic, relatable connection.GUESTS: DR. MANDY PULLIAM and CHRISTINA REITA, Axena Health • Ep.5 The Power (and Pitfalls) of InfluenceTOPIC: Working with creators, ambassadors, and UGC to build trust and amplify impact.GUEST: ERICA GATLIN, CEG Agency • Ep.6 The FemTech Social Media PlaybookTOPIC: Platform strategies to make your message stick and spread.GUEST: DR. ANJALI MALIK, BRCA Strong  https://www.tiktok.com/@anjalimalikmd • Ep.7 What Investors Really WantTOPIC: Insider perspectives on winning attention and securing funding in women’s health.GUEST: AMY MILLMAN, StageNext LLC • Ep.8 Empowering a FemTech Sales ForceTOPIC: Modern sales enablement strategies that drive connection, confidence, and results.GUEST: DEBBIE GARNER, FemSelect Ltd. • Ep.9 Trends That Could Change EverythingTOPIC: Innovations and ideas shaping the next era of FemTech marketing.GUESTS: CAROLYN RUSH, Koto and DR. JENNY YU Click here to view the episode transcript.

    55 min
  2. The FemTech Social Media Playbook

    APR 1

    The FemTech Social Media Playbook

    Social media is where women’s health conversations are happening — and it offers a real opportunity to build credibility, trust, and connection when approached with intention. How can FemTech marketers participate meaningfully without compromising that credibility? In this episode, we talk with Dr. Anjali Malik, a board-certified breast imaging radiologist and trusted clinician voice online, about what thoughtful social media participation looks like. From choosing the right platforms to understanding the hidden labor behind credible content, this conversation helps FemTech founders and marketers think more clearly about where to invest, how to show up responsibly, and why restraint can be just as powerful as reach. A Perimenopositive™ podcast, powered by GrayMatter Agency, Inc.©2025 GrayMatter Agency, Inc. (www.graymatter.agency) See below for full list of series episodes. Guest:Dr. Anjali Malik, BRCA Strong Guest Links:Instagram/anjalimalikmdTikTok/@anjalimalikmd Creator Link:• GrayMatter Agency: https://graymatter.agency/ Show Resources:• It's Time for FemTech to Step Up — marketing insights, strategies, and tactics for women's health brands• Episode Webpage: link t/k Extras:• Episode Mocktail Poster! Dirty Coconut Coke: link t/k Chapters:00:00 Cold Open and Intro02:02 Introducing Dr. Anjali Malik05:38 Why Clinician Voices Matter Online07:37 Information vs. Influence12:15 Showing Up With Intention16:03 The Hidden Labor Behind Credible Content21:25 Why Misinformation Travels Faster26:05 Building Credible Alternatives31:11 Where Brands Should Invest35:25 Stewarding Influence46:44 Thank You and Outro Series Episodes:• Ep.1 Let’s Set the Record StraightTOPIC: Unlocking opportunities in a world of misinformation for credible, emotionally intelligent marketing.GUEST: DR. C (THE VAG DOC) https://www.tiktok.com/@thevagdoc • Ep.2 Feminine by DesignTOPIC: Harnessing the powers of empathy, listening, and community to shape brand relevance.GUEST: IKRAM GUERD, Aspivix • Ep.3 Leading the ShiftTOPIC: Changing the conversation to open minds, spark dialogue, and move markets.GUEST: TRACY MACNEAL, Materna Medical • Ep.4 The Art of Being HumanTOPIC: Transitioning your voice from clinical to conversational for authentic, relatable connection.GUESTS: DR. MANDY PULLIAM and CHRISTINA REITA, Axena Health • Ep.5 The Power (and Pitfalls) of InfluenceTOPIC: Working with creators, ambassadors, and UGC to build trust and amplify impact.GUEST: ERICA GATLIN, CEG Agency • Ep.6 The FemTech Social Media PlaybookTOPIC: Platform strategies to make your message stick and spread.GUEST: DR. ANJALI MALIK, BRCA Strong  https://www.tiktok.com/@anjalimalikmd • Ep.7 What Investors Really WantTOPIC: Insider perspectives on winning attention and securing funding in women’s health.GUEST: AMY MILLMAN, StageNext LLC • Ep.8 Empowering a FemTech Sales ForceTOPIC: Modern sales enablement strategies that drive connection, confidence, and results.GUEST: DEBBIE GARNER, FemSelect Ltd. • Ep.9 Trends That Could Change EverythingTOPIC: Innovations and ideas shaping the next era of FemTech marketing.GUESTS: CAROLYN RUSH, Koto and DR. JENNY YU Click here to view the episode transcript.

    48 min
  3. The Power (and Pitfalls) of Influence

    MAR 18

    The Power (and Pitfalls) of Influence

    From expert creators to real-world voices, influencers play a major role in shaping health decisions. It makes sense to want to harness that power to market your brand. Should you? If so — how? We talk with Erica Gatlin, Director of Partnerships at CEG Agency and Founder of Mulberry Lane Social Influence, to explore the realities of influencer marketing — UGC, whitelisting, brand ambassadors, realistic expectations, and how to work with agencies and the right creators to amplify your message. We discuss the importance of authentic content, knowing who your audience is, and building genuine relationships with content creators — and reveal the danger of "chasing unicorns." A Perimenopositive™ podcast, powered by GrayMatter Agency, Inc.©2025 GrayMatter Agency, Inc. (www.graymatter.agency) See below for full list of series episodes. Guest:Erica Gatlin, Dir. of Partnerships, CEG Agency; Founder, Mulberry Lane Social Influence Company & Profile Links:• CEG Agency• Mulberry Lane Social Creator Link:• GrayMatter Agency: https://graymatter.agency/ Show Resources:• It's Time for FemTech to Step Up — marketing insights, strategies, and tactics for women's health brands• Episode Webpage: link t/k Extras:• Episode Mocktail Poster! Sweet & Sour Cherry Sparkler: link t/k Chapters:00:00 Cold Open and Intro02:07 Introducing Erica Gatlin02:42 Knowing Your Audience and Your Objective07:14 Authenticity Can’t Be Scripted09:01 Whitelisting vs. Sponsored (and Why It Matters)10:50 Measuring What “Success” Really Means14:34 Guardrails in a Regulated World17:57 Contracts, Control, and Long-Term Partnerships21:45 Vulnerability, Sensitivity, and Real Stories25:53 Influence is an Investment and a Long Game29:21 Thank You and Outro Series Episodes:• Ep.1 Let’s Set the Record StraightTOPIC: Unlocking opportunities in a world of misinformation for credible, emotionally intelligent marketing.GUEST: DR. C (THE VAG DOC) https://www.tiktok.com/@thevagdoc • Ep.2 Feminine by DesignTOPIC: Harnessing the powers of empathy, listening, and community to shape brand relevance.GUEST: IKRAM GUERD, Aspivix • Ep.3 Leading the ShiftTOPIC: Changing the conversation to open minds, spark dialogue, and move markets.GUEST: TRACY MACNEAL, Materna Medical • Ep.4 The Art of Being HumanTOPIC: Transitioning your voice from clinical to conversational for authentic, relatable connection.GUESTS: DR. MANDY PULLIAM and CHRISTINA REITA, Axena Health • Ep.5 The Power (and Pitfalls) of InfluenceTOPIC: Working with creators, ambassadors, and UGC to build trust and amplify impact.GUEST: ERICA GATLIN, CEG Agency • Ep.6 The FemTech Social Media PlaybookTOPIC: Platform strategies to make your message stick and spread.GUEST: DR. ANJALI MALIK, BRCA Strong  https://www.tiktok.com/@anjalimalikmd • Ep.7 What Investors Really WantTOPIC: Insider perspectives on winning attention and securing funding in women’s health.GUEST: AMY MILLMAN, StageNext LLC • Ep.8 Empowering a FemTech Sales ForceTOPIC: Modern sales enablement strategies that drive connection, confidence, and results.GUEST: DEBBIE GARNER, FemSelect Ltd. • Ep.9 Trends That Could Change EverythingTOPIC: Innovations and ideas shaping the next era of FemTech marketing.GUESTS: CAROLYN RUSH, Koto and DR. JENNY YU Click here to view the episode transcript.

    31 min
  4. The Art of Being Human

    MAR 10

    The Art of Being Human

    Medical device marketing has long been formal and risk-averse. But if you're not human, you're not heard. We talk with two leaders at Axena Health — Mandy Pulliam and Christina Reita — to explore how the team behind the groundbreaking Leva Pelvic Health System addresses clinical correctness and approachability in their messaging. We discuss the importance of tone and language choices, empowering women through education and accessible solutions, and collaboration among teams to ensure that messaging is both clinically credible and approachable. We also touch on the changing dynamics in patient-provider conversations and the impact of generational differences on health discussions. Product Context: Leva Pelvic Health System by Axena Health.This discussion is for informational purposes only and does not constitute medical or investment advice. A Perimenopositive™ podcast, powered by GrayMatter Agency, Inc.©2025 GrayMatter Agency, Inc. (www.graymatter.agency) See below for full list of series episodes. Guests:Dr. Samantha (Mandy) Pulliam, CEO, Axena Health Christina Reita, Vice President of Sales and Marketing, Axena Health Company & Product Links:• Axena Health• Leva Pelvic Health System Creator Link:• GrayMatter Agency: https://graymatter.agency/ Show Resources:• It's Time for FemTech to Step Up — marketing insights, strategies, and tactics for women's health brands• Episode Webpage: link t/k Extras:• Episode Mocktail Poster! Nojito: link t/k Chapters:00:00 Cold Open and Intro01:56 Introducing Mandy Pulliam and Christina Reita04:57  Making the Medically Important Approachable07:23 Designing For Clarity and Real Life10:49 The Impact of Simple Language Changes14:49 Collaborating With Trust17:34 Making Data Meaningful21:50 Shifting From Funnels to Care Journeys27:40 Results of a Successful Approach29:37 A Cultural Shift in Women’s Health Conversations34:14 The Best Therapy? One That She’ll Do38:00 Follow Your North Star39:52 Thank You and Outro Series Episodes:• Ep.1 Let’s Set the Record StraightTOPIC: Unlocking opportunities in a world of misinformation for credible, emotionally intelligent marketing.GUEST: DR. C (THE VAG DOC) https://www.tiktok.com/@thevagdoc • Ep.2 Feminine by DesignTOPIC: Harnessing the powers of empathy, listening, and community to shape brand relevance.GUEST: IKRAM GUERD, Aspivix • Ep.3 Leading the ShiftTOPIC: Changing the conversation to open minds, spark dialogue, and move markets.GUEST: TRACY MACNEAL, Materna Medical • Ep.4 The Art of Being HumanTOPIC: Transitioning your voice from clinical to conversational for authentic, relatable connection.GUESTS: DR. MANDY PULLIAM and CHRISTINA REITA, Axena Health • Ep.5 The Power (and Pitfalls) of InfluenceTOPIC: Working with creators, ambassadors, and UGC to build trust and amplify impact.GUEST: ERICA GATLIN, CEG Agency • Ep.6 The FemTech Social Media PlaybookTOPIC: Platform strategies to make your message stick and spread.GUEST: DR. ANJALI MALIK, BRCA Strong  https://www.tiktok.com/@anjalimalikmd • Ep.7 What Investors Really WantTOPIC: Insider perspectives on winning attention and securing funding in women’s health.GUEST: AMY MILLMAN, StageNext LLC • Ep.8 Empowering a FemTech Sales ForceTOPIC: Modern sales enablement strategies that drive connection, confidence, and results.GUEST: DEBBIE GARNER, FemSelect Ltd. • Ep.9 Trends That Could Change EverythingTOPIC: Innovations and ideas shaping the next era of FemTech marketing.GUESTS: CAROLYN RUSH, Koto and DR. JENNY YU Click here to view the episode transcript.

    41 min
  5. Leading the Shift

    FEB 18

    Leading the Shift

    Sometimes, positioning a women's health brand — or simply being heard — means changing the conversation entirely. We talk with Tracy MacNeal, CEO of Materna Medical, and explore what it takes to reframe and validate women’s health needs, challenge outdated norms, and design solutions that meet women where they actually are. We discuss Tracy's journey in redesigning women's health experiences, particularly focusing on pelvic floor disorders, the challenges faced in the FemTech industry, and the need for clear communication and education around women's health issues. Tracy shares insights on innovative marketing strategies and the future of women's health innovations, highlighting the significance of empowering patients and investing in women's health. Product Context: Materna Medical's Milli and Ellora System* for pelvic health.*The Ellora System is currently in clinical trial.This discussion is for informational purposes only and does not constitute medical or investment advice. A Perimenopositive™ podcast, powered by GrayMatter Agency, Inc.©2025 GrayMatter Agency, Inc. (www.graymatter.agency) See below for full list of series episodes. Guest:Tracy MacNeal, CEO, Materna Medical Company & Product Links:• Materna Medical• Milli• Ellora System Clinical Study Creator Link:• GrayMatter Agency: https://graymatter.agency/ Show Resources:• It's Time for FemTech to Step Up — marketing insights, strategies, and tactics for women's health brands• Episode Webpage: link t/k Extras:• Episode Mocktail Poster! Blood Orange Spritzer: link t/k Chapters:00:00 Cold Open and Intro02:49 Introducing Tracy MacNeal05:14 Breaking Taboos and Showing Up09:33 Navigating Marketing Challenges13:42 Finding Language and Aligning the Field16:43 Empowering Patients and Defining the Category21:33 Validating Need and Changing Perspectives26:40 Navigating Your Paradigm Shift 31:56 Thank You and Outro Series Episodes:• Ep.1 Let’s Set the Record StraightTOPIC: Unlocking opportunities in a world of misinformation for credible, emotionally intelligent marketing.GUEST: DR. C (THE VAG DOC) https://www.tiktok.com/@thevagdoc • Ep.2 Feminine by DesignTOPIC: Harnessing the powers of empathy, listening, and community to shape brand relevance.GUEST: IKRAM GUERD, Aspivix • Ep.3 Leading the ShiftTOPIC: Changing the conversation to open minds, spark dialogue, and move markets.GUEST: TRACY MACNEAL, Materna Medical • Ep.4 The Art of Being HumanTOPIC: Transitioning your voice from clinical to conversational for authentic, relatable connection.GUESTS: DR. MANDY PULLIAM and CHRISTINA REITA, Axena Health • Ep.5 The Power (and Pitfalls) of InfluenceTOPIC: Working with creators, ambassadors, and UGC to build trust and amplify impact.GUEST: ERICA GATLIN, CEG Agency • Ep.6 The FemTech Social Media PlaybookTOPIC: Platform strategies to make your message stick and spread.GUEST: DR. ANJALI MALIK, BRCA Strong  https://www.tiktok.com/@anjalimalikmd • Ep.7 What Investors Really WantTOPIC: Insider perspectives on winning attention and securing funding in women’s health.GUEST: AMY MILLMAN, StageNext LLC • Ep.8 Empowering a FemTech Sales ForceTOPIC: Modern sales enablement strategies that drive connection, confidence, and results.GUEST: DEBBIE GARNER, FemSelect Ltd. • Ep.9 Trends That Could Change EverythingTOPIC: Innovations and ideas shaping the next era of FemTech marketing.GUESTS: CAROLYN RUSH, Koto and DR. JENNY YU Click here to view the episode transcript.

    33 min
  6. Feminine By Design

    FEB 4

    Feminine By Design

    What do we mean by “feminine” communication styles—and why do listening, empathy, trust, and community matter so much when building women’s health brands? We talk with Ikram Guerd, General Manager (USA) and Chief Marketing Officer at Aspivix, to explore the impact of — and need for — empathy in designing gynecological products and procedures. We cover the importance of listening to women's voices, changing the narrative around gynecological care, and the role of education in empowering patients and providers. Ikram shares insights on marketing strategies for FemTech, the balance between clinical evidence and emotional storytelling, and recent wins in women's health guidelines. Product Context: Carevix® by Aspivix, a female-friendly solution for transcervical procedures. This discussion is for informational purposes only and does not constitute medical or investment advice. A Perimenopositive™ podcast, powered by GrayMatter Agency, Inc.©2025 GrayMatter Agency, Inc. (www.graymatter.agency) See below for full list of series episodes. Guest:Ikram Guerd, GM (USA) & CMO, Aspivix Company & Product Links:• Aspivix• Carevix® (for USA) Creator Link:• GrayMatter Agency: https://graymatter.agency/ Show Resources:• It's Time for FemTech to Step Up — marketing insights, strategies, and tactics for women's health brands• Episode Webpage Extras:• Episode Mocktail Poster! Bees Knees Mocktail Chapters:00:00 Cold Open & Intro01:50 Introducing Ikram Guerd03:02 Pain Is the Problem That Went Ignored06:41 Listening as a Catalyst for Change08:12 Changing the Narrative to Invite Change in Care13:02 When Stories and Evidence Work Together17:24 The Importance of Finding Champions22:43 Turning Patient Voices Into Strategic Pillars25:00 How Social Accelerates Credibility29:50 FemTech’s Responsibility in This Moment32:43 A Patient Story That Says It All36:54 Take Every Opportunity to Spread the Word40:02 Thank You and Outro Series Episodes:• Ep.1 Let’s Set the Record StraightTOPIC: Unlocking opportunities in a world of misinformation for credible, emotionally intelligent marketing.GUEST: DR. C (THE VAG DOC) https://www.tiktok.com/@thevagdoc • Ep.2 Feminine by DesignTOPIC: Harnessing the powers of empathy, listening, and community to shape brand relevance.GUEST: IKRAM GUERD, Aspivix • Ep.3 Leading the ShiftTOPIC: Changing the conversation to open minds, spark dialogue, and move markets.GUEST: TRACY MACNEAL, Materna Medical • Ep.4 The Art of Being HumanTOPIC: Transitioning your voice from clinical to conversational for authentic, relatable connection.GUESTS: DR. MANDY PULLIAM and CHRISTINA REITA, Axena Health • Ep.5 The Power (and Pitfalls) of InfluenceTOPIC: Working with creators, ambassadors, and UGC to build trust and amplify impact.GUEST: ERICA GATLIN, CEG Agency • Ep.6 The FemTech Social Media PlaybookTOPIC: Platform strategies to make your message stick and spread.GUEST: DR. ANJALI MALIK, BRCA Strong  https://www.tiktok.com/@anjalimalikmd • Ep.7 What Investors Really WantTOPIC: Insider perspectives on winning attention and securing funding in women’s health.GUEST: AMY MILLMAN, StageNext LLC • Ep.8 Empowering a FemTech Sales ForceTOPIC: Modern sales enablement strategies that drive connection, confidence, and results.GUEST: DEBBIE GARNER, FemSelect Ltd. • Ep.9 Trends That Could Change EverythingTOPIC: Innovations and ideas shaping the next era of FemTech marketing.GUESTS: CAROLYN RUSH, Koto and DR. JENNY YU

    41 min
  7. Let's Set the Record Straight

    JAN 21

    Let's Set the Record Straight

    Calling Dr. Google? Health misinformation thrives online — and it’s impacting real decisions. How can FemTech brands be part of the solution and also use the power of platforms to market effectively? This is what we dig into with the help of one of the most trusted medical voices in women's health online: Dr. C, a practicing OB-GYN known to millions of viewers as The Vag Doc. Together, we unpack how women are really searching for answers today, why misinformation so often wins, and how credibility, clarity, and consistency can become powerful antidotes. For FemTech founders, marketers, and brand leaders, this conversation makes the case for embracing a marketing mindset — not to persuade, but to educate, connect, and help audiences feel confident enough to lean in. Because trust isn’t a tactic. It’s the strategy. A Perimenopositive™ podcast, powered by GrayMatter Agency, Inc.©2025 GrayMatter Agency, Inc. (graymatter.agency) See below for full list of series episodes. Guest:Dr. C, a.k.a. "The Vag Doc" Guest Links:TikTok/@thevagdocYouTube/@TheVagDoc Creator Link:• GrayMatter Agency: https://graymatter.agency/ Show Resources:• It's Time for FemTech to Step Up — marketing insights, strategies, and tactics for women's health brands• Episode Webpage Extras:• Episode Mocktail Poster! Sparkling Carmen Chapters:00:00 Cold Open and Intro02:24 Introducing Dr. C (The Vag Doc)05:25 The Knowledge Gap No One Addressed08:00 How Women Look for Answers15:31 Why Misinformation Wins19:14 Trust Is the Strategy24:03 The Real-World Cost of Misunderstanding27:23 Creating Clarity37:03 Why Analogies Work41:28 Partnering With Brands45:26 Protecting Authenticity and Tone47:57 The Hallmarks of Success55:02 Thank You and Outro Series Episodes:• Ep.1 Let’s Set the Record StraightTOPIC: Unlocking opportunities in a world of misinformation for credible, emotionally intelligent marketing.GUEST: DR. C (THE VAG DOC) https://www.tiktok.com/@thevagdoc • Ep.2 Feminine by DesignTOPIC: Harnessing the powers of empathy, listening, and community to shape brand relevance.GUEST: IKRAM GUERD, Aspivix • Ep.3 Leading the ShiftTOPIC: Changing the conversation to open minds, spark dialogue, and move markets.GUEST: TRACY MACNEAL, Materna Medical • Ep.4 The Art of Being HumanTOPIC: Transitioning your voice from clinical to conversational for authentic, relatable connection.GUESTS: DR. MANDY PULLIAM and CHRISTINA REITA, Axena Health • Ep.5 The Power (and Pitfalls) of InfluenceTOPIC: Working with creators, ambassadors, and UGC to build trust and amplify impact.GUEST: ERICA GATLIN, CEG Agency • Ep.6 The FemTech Social Media PlaybookTOPIC: Platform strategies to make your message stick and spread.GUEST: DR. ANJALI MALIK, BRCA Strong  https://www.tiktok.com/@anjalimalikmd • Ep.7 What Investors Really WantTOPIC: Insider perspectives on winning attention and securing funding in women’s health.GUEST: AMY MILLMAN, StageNext LLC • Ep.8 Empowering a FemTech Sales ForceTOPIC: Modern sales enablement strategies that drive connection, confidence, and results.GUEST: DEBBIE GARNER, FemSelect Ltd. • Ep.9 Trends That Could Change EverythingTOPIC: Innovations and ideas shaping the next era of FemTech marketing.GUESTS: CAROLYN RUSH, Koto and DR. JENNY YU Click here to view the episode transcript.

    56 min
  8. Why This Podcast? Why Now? And What to Expect

    JAN 14

    Why This Podcast? Why Now? And What to Expect

    In this short kick-off episode, we (Gabrielle Svenning and Karen Flynn) introduce ourselves, the podcast, and the reason behind it. We discuss the evolving landscape of women's health marketing and the need for brands to engage strategically with intention and boldness to meet the moment, stand out in a competitive marketplace, and establish leadership. We give a brief overview of this limited interview-based information series, designed to provide actionable insights and tools for marketers, founders, and strategists in the women's health sector, with a roadmap for navigating challenges and opportunities in the field. And we introduce an important feature of every episode of "Two Uteruses Walk into a Bar"… Mocktail of the Day! See below for full list of series episodes. A Perimenopositive™ podcast©2025 GrayMatter Agency, Inc. (graymatter.agency) Creator Link:• GrayMatter Agency: https://graymatter.agency/ Show Reserouces:• It's Time for FemTech to Step Up — marketing insights, strategies, and tactics for women's health brands• Closing the Women's Health Gap — 2024 McKinsey Health Institute insight report Extras:• Episode Mocktail Poster! Rosemary Paloma Spritz Chapters:00:00 Intro00:28 Welcome01:17 Why This Podcast Series02:36 About the Name03:29 Mocktail of the Day04:00 Who We Are05:26 What to Expect06:48 Wrap Up, See You Soon!07:28 Outro Upcoming Series Episodes:• Ep.1 Let’s Set the Record StraightTOPIC: Unlocking opportunities in a world of misinformation for credible, emotionally intelligent marketing.GUEST: DR. C (THE VAG DOC) • Ep.2 Feminine by DesignTOPIC: Harnessing the powers of empathy, listening, and community to shape brand relevance.GUEST: IIKRAM GUERD, Aspivix • Ep.3 Leading the ShiftTOPIC: Changing the conversation to open minds, spark dialogue, and move markets.GUEST: TRACY MACNEAL, Materna Medical • Ep.4 The Art of Being HumanTOPIC: Transitioning your voice from clinical to conversational for authentic, relatable connection.GUESTS: DR. MANDY PULLIAM and CHRISTINA REITA, Axena Health • Ep.5 The Power (and Pitfalls) of InfluenceTOPIC: Working with creators, ambassadors, and UGC to build trust and amplify impact.GUEST: ERICA GATLIN, CEG Agency • Ep.6 The FemTech Social Media PlaybookTOPIC: Platform strategies to make your message stick and spread.GUEST: DR. ANJALI MALIK, BRCA Strong • Ep.7 What Investors Really WantTOPIC: Insider perspectives on winning attention and securing funding in women’s health.GUEST: AMY MILLMAN, Next Stage LCC • Ep.8 Empowering a FemTech Sales ForceTOPIC: Modern sales enablement strategies that drive connection, confidence, and results.GUEST: DEBBIE GARNER, FemSelect Ltd. • Ep.9 Trends That Could Change EverythingTOPIC: Innovations and ideas shaping the next era of FemTech marketing.GUESTS: CAROLYN RUSH, Koto and DR. JENNY YU Click here to view the episode transcript.

    8 min
  • 8 Episodes

Ratings & Reviews

5
out of 5
2 Ratings

About

Real talk. Smart strategy. Women’s health marketing, served straight up. If you're a brand leader, marketer, founder, or investor in women’s health or FemTech, pull up a stool — this is your podcast. Hosted by Gabrielle Svenning and Karen Flynn of GrayMatter Agency, this Perimenopositive™ podcast explores the brand strategies driving success, featuring candid conversations with founders, brand strategists, healthcare professionals, and industry disruptors about what it really takes to market products and experiences built for women today. Gain insight in how to:
 • Position your health brand with authenticity and impact
 • Build trust in the age of influencers and misinformation
 • Design marketing that resonates with the women driving care decisions
 • Elevate your voice while staying regulatory-smart
 • Future-proof your brand for what’s next in women’s health 9 episodes. Zero fluff.
Mocktails included. Follow & be notified when episodes drop!

Information

  • Creator
    A Perimenopositive™ Podcast by GrayMatter Agency
  • Years Active
    2K
  • Episodes
    8
  • Rating
    Clean
  • Copyright
    ©2025 GrayMatter Agency, Inc.