Two in Twenty

Alpha Agency (formerly White Marble Consulting)
  • 5.0 (1)
  • MARKETING
Two in Twenty

Alpha Agency (formerly White Marble Consulting) is a marketing agency specialising in the investment industry. Our podcast, Two in Twenty, addresses the often unique challenges of this industry through insights from industry experts in an anecdotal and accessible format. Tune in to each 20 minute episode to hear two hand-picked experts share their pearls of marketing wisdom. You can also catch up on our previous podcast series AIM High on this channel for further listening.

  1. OCT 25

    Why did that pitch fail?

    Join Kirsten Hastings, Head of Content at White Marble Consulting (an Alpha Group company) as she hosts Nick Pilkington in the latest episode of our 2 in 20 podcast. They discuss the five factors of success that can elevate your pitch so that it genuinely resonates with your target audience.

    25 min

  2. JUL 18

    Demystifying diversity

    In this episode we are joined by senior executive coach and educator Marie-Laure Humbert and Elisa Magistrali, Marketing Consultant at White Marble. Join us as we discuss culture, why diversity is about much more than purely physical attributes, and how companies may be doing themselves and their clients a disservice by pursuing a narrow recruitment path.

    24 min

  3. MAR 18

    Content remains king in 2024

    Two in Twenty

    17 min

  4. FEB 6

    Size does truly not matter when it comes to systems stewardship

    Featuring in this episode, Kirsten Hastings, White Marble's Head of Content, is joined by by Rick Alexander, CEO of The Shareholder Commons and Rebecca Vodel, Marketing Consultant at White Marble. In this episode, they discuss what is meant by market-wide systematic risks, identifying and addressing these risks and what it takes to be considered an official systems steward.

    24 min

  5. JAN 17

    Marketing and the multi-affiliate model

    Kirsten Hastings, White Marble's Head of Content and Twink Field, CEO and founder of White Marble are joined by Mark Doyle, formerly EVP Strategic Marketing & Product at Natixis. In this episode they dive into the world of marketing and the multi-affiliate model, talking through the challenges and opportunities – not only from a brand perspective, but also a budget one – and whether it is possible to have a unified multi-affiliate culture.

    22 min

  6. 10/17/2023

    To B or not to B Corp

    In this episode, Kirsten Hastings, Head of Content at White Marble Consulting and Lisa Mattes Senior Marketing Executive are joined by Lucy Ronan, Impact and Sustainability Manager at Octopus Group.White Marble achieved B Corp certification in 2023 and with Octopus Group gearing up for recertification, in this podcast they delve into the reasons companies want to achieve B Corp certification, what the process is like and how it has shaped the companies.

    22 min

  7. 09/27/2023

    When global messaging and local language converge

    In this episode Kirsten Hastings is joined by Cordelia Hughes Regional Vice President, Financial & Legal at RWS Group, and Lauren Glossop, Marketing Consultant at White Marble. In this podcast they delve into the challenges facing the financial services industry when it comes to delivering regulatory compliant content in multiple languages, the growing threat of AI and ensuring accessibility.

    23 min

  8. 07/31/2023

    Sustainability is not enough

    In this episode Kirsten Hastings, Head of Content at White Marble, is joined by Pratibha Vuppuluri, Managing Partner at Unreasonable Collective, and Benjie Elston, President – North America, Head of Sustainability, at White Marble. During this episode they delve into a range of topics, including why setting up a corporate sustainability agenda is just a first step – albeit a crucial one, how good partnerships can play an important role, and why mentoring should be part of the equa...

    23 min
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Ratings & Reviews

About

Alpha Agency (formerly White Marble Consulting) is a marketing agency specialising in the investment industry. Our podcast, Two in Twenty, addresses the often unique challenges of this industry through insights from industry experts in an anecdotal and accessible format. Tune in to each 20 minute episode to hear two hand-picked experts share their pearls of marketing wisdom. You can also catch up on our previous podcast series AIM High on this channel for further listening.

Information

  • Creator
    Alpha Agency (formerly White Marble Consulting)
  • Years Active
    2020 - 2024
  • Episodes
    49
  • Rating
    Clean
  • Copyright
    © 2024 AIM High
  • Show Website
    Two in Twenty

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