Type A: Unhinged

Type A Unhinged
  • 0.0 (0)
  • MARKETING
  • UPDATED WEEKLY

Welcome to Type A: Unhinged, the podcast for high-achievers who know that a little chaos is part of the master plan. We’re your hosts: a performance marketing guru who lives for data and a creative services director who makes words and websites sing. Together, we’re the professional working partners who are also a hoot, bringing organized chaos to marketing and beyond. Each week, we dissect the systems, strategies, and delightful madness behind success. We’ll bring you no-fluff marketing advice, interviews with whip-smart guests who are masters of their craft (from finance to aviation and AI), and our unfiltered take on how to be ruthlessly effective without losing your mind. If you’re ready to build, optimize, and laugh while you’re doing it, you’re in the right place. Hit subscribe and let’s get unhinged. Find more organized chaos at typeaunhinged.com.

  1. MAY 4

    Beyond the Excel Sheet: The Active Desk Philosophy and Hunting for HighPos

    If you only know your team through status reports and middle management, you aren’t leading a team, you’re managing a black box. In this episode of Type A: Unhinged, Nate and Di audit the Active Desk Philosophy. As you climb the ladder, it becomes dangerously easy to see names on a chart rather than talent in action; we break down why keeping a real project on your desk is the only way to find your “HiPos” (High Potentials) and maintain your technical empathy. We dive into Nate’s “Logistics Brain” lessons from his Target days, Di’s workflow automation wins, and why the most “unhinged” drive is often found in the people thinking three steps ahead of the meeting agenda. The Audit Highlights: The Ghost Ship Risk: Why managing from 30,000 feet means you’re leading a version of the business that doesn’t actually exist anymore. Hunting for HighPos: How to spot the “unhinged” spark in a junior staffer who solves a problem before you even finish the preliminary meeting. The Pallet Jack Test: Nate explains why a leader who hasn’t “touched the floor” in three months loses the trust and respect of the team. AI is the Intern: Why leaders must become the early adopters of new tech to provide the right guidance and guardrails for their teams. The Micromanager Trap: How to pick a “loosely defined” project to work on without accidentally becoming a bottleneck for your managers. The Clean Handoff: Why “inspecting what you expect” is the key to successfully transitioning an active project to a rising star.

    34 min

  2. APR 20

    Sentiment Over Syntax: Vibe Coding and the Death of the Semicolon

    “I felt like Tom Hanks in Castaway… I made fire.” In this episode, Nate and Di audit the world of Vibe Coding - the transition from fighting syntax to leading with intent. Whether you’re a non-coder building your first app or a technical architect self-hosting local LLMs, this is the blueprint for force-multiplying your output. We dive into the “Hard Way” history of manual Python scrapers and disk-space disasters, contrasting it with the modern reality of “Vibe-ing” entire functional platforms into existence in a single afternoon. The Audit Highlights: Defining the Vibe: Moving from is my comma in the right place? to what am I actually trying to achieve? The Model Time Clock: How Di used Canva AI and Firebase to kill a manual studio bottleneck and “make fire” for the first time. The 3090 Beast: Nate reveals his unhinged setup - a headless server in a laundry room closet running local AI models to avoid the “Convenience Tax” of Big Tech. The Hard Way Scars: Why manual coding disasters (like filling up a server’s hard drive at midnight) are actually your best QC superpower today. Solo Dev x3: How to use Roo Code and local infra to maintain The Hangout Spot and build new Amazon management tools without a 10-person dev team. Rapid Fire Audit: Cloud vs. Local, the most unhinged prompts, and why Vibe Coding is a brand-new language.

    35 min

  3. APR 6

    AI is the Intern: Scaling Customer Lifecycle with Hibbett's Kayla Brown

    “If you stop learning, you stop leading.” In this episode of Type A: Unhinged, Nate and Di sit down with Kayla Brown, Director of Customer Lifecycle at Hibbett, to audit what it really takes to scale a career and a tech stack in the high-velocity world of retail sneakers and sports. Kayla has been at Hibbett for eight years, moving from Email Marketing Specialist to Director—a rare feat in an industry where “jumping ship” is the standard. We dive into her “Yes, And” mentality and how she manages a massive plate that includes CRM, Loyalty, Email, Mobile, and Paid Media. The Audit Highlights: The AI Intern: Why Kayla tells her team that AI is the “intern,” not the specialist. We discuss how to use tools like DaVinci and Movable Ink to evolve roles from execution to strategy. The Conference Survival Guide: How Kayla treats the conference circuit like a product launch—complete with color-coded calendars and “transition blocks” to protect her Type A energy. Life as a CRM Program: Kayla reveals her “unhinged” secret to work-life balance: treating work as “Acquisition” and personal life as “Retention.” The Click Rate Controversy: Why focusing on clicks is a distraction for multi-channel retailers and how Hibbett uses loyalty data to track the “surgical assumption” of in-store conversions. The Pomodoro Pivot: Nate and Di introduce Kayla to the magic of Pomodoro timers (and the high-performance “ding” of checking off a task).

    38 min

  4. MAR 23

    Forklifts, French Espresso, and the 4-Day Shopify Sprint

    “Everything is figureoutable.” That is the mantra of today’s guest, Nicole Williams. Nicole is a Type A powerhouse who transitions between high-stakes worlds like a pro, from the calculated environment of Private Equity to building high-end ecommerce sites and serving as the CEO and Board President of USA Dodgeball. In this episode, we audit the “Whatever it Takes” mindset that defines Nicole’s career. We dive into the legendary 2015 Wine Opener Incident, where she stood up a full Shopify store, managed affiliate marketing, and launched a Black Friday campaign in exactly four days. All while learning how to operate heavy machinery in a warehouse. Key Takeaways from the Audit: The Forklift Pivot: Why being a logistics brain means rolling up your sleeves (and hopping on a pallet jack) when the 90-degree demand wall hits. The 4-Day Sprint: How to leverage no sleep and French espresso to build a brand from scratch under impossible deadlines. The Business of Dodgeball: How Nicole is using her PE background to turn dodgeball into a professionally recognized, Olympic-caliber sport. The Nicole Stack: A look at her technical toolkit, including the Pomodoro timer, Notion, and her Pocket AI meeting recorder.

    25 min

  5. MAR 16

    Hobbies: The Unpaid Secondary Careers

    In this episode, Nate and Di confess to the “Pro-Grade Trap.” Why do Type A people buy the $600 version of something before they’ve even finished the tutorial? The Highlights: The $600 Racing Wheel: Nate’s “closet of shame” and why he won’t let guests see his pro-shifter. The Yarn Basket of Broken Dreams: Di’s unfinished “knitting in the round” projects and the Etsy shop that almost was. The Sourdough Sentient Roommate: Why Nate let his starter die (and why he’s actually okay with it). The Tire Changer Math: How Nate changed 14 sets of tires for friends just to “pay off” a $700 machine. The Challenge: The Hobby ROI Audit. List three professional skills you accidentally learned from a hobby that is currently collecting dust.

    38 min

  6. MAR 9

    Interview with the "Clown Shoe" COO

    From Cleaning Rental Shoes to Chief Operating Officer 👠📦 We sit down with Amanda, the COO of our day job, a mother of five (including one-year-old twins), and the woman who can move 10,000 boxes while managing a “stroller blowout.” The Highlights: The Tuxedo Trauma: The specific item found in a rental pant leg that made Amanda vow to own the company one day. The Imposter Syndrome Sprint: How she led Product Development without a design degree by “optimizing the process” instead of the art. Warehouse vs. Toddlers: Why getting five kids into a car is officially harder than managing a 300,000 sq. ft. peak-season shipping floor. The $700 iPad Accident: What happens when your kid thinks “Delete” means “Refund.” The Challenge: Stop second-guessing. Say your goal out loud this week and push for it. As Amanda says: “You can have it all.”

    29 min

  7. MAR 2

    Agentic Hype, Bathroom Pitches, and a Ghost from the Fjord: eTail 2026 Recap

    We are officially back from eTail Palm Springs, and while the “polite panic” of the show has subsided, our to-do lists are at peak capacity. In this episode, we audit the Agentic AI hype, recount the most unhinged sales pitch in conference history, and reveal the technical ghost that nearly caught us on the hook before we even left for the airport. The Lars LLM: How a “Salmon Fisher and Efficiency Enthusiast” from Norway used our own “Type A” language to bypass our triage—only to turn out to be a ghost in the machine. The Bingo Audit: Nate officially concedes the Bingo game to Ty, who managed to check off the “Wardrobe Malfunction” square. Tech Reality Check: Why the “Agentic AI” on the expo floor felt lackluster, from beta-only tools to the “Monday Report” pitch that fell on deaf ears. The Bathroom Pitch: We share an impromptu interview about a vendor who followed an attendee into a bathroom stall to finish a sales pitch. The Gold Mine of Networking: From full-circle recruitment stories to meeting 23-year-old founders, why this year was about connections over tools. The Challenge: What is the most unhinged AI pitch you’ve received this year? If you can beat the “Bathroom Stall Subscription,” we’ll feature you on the show.

    24 min

  8. FEB 23

    eTail 2026: The Bingo Board, The Packing Rituals, and The "Polite Panic"

    The sun is finally out in Minnesota, but Nate and Di are trading 50-degree weather for the palm trees of eTail Palm Springs. In this “Pre-Game” episode, we break down the high-stakes logistics of surviving one of the biggest retail conferences of the year without letting our daily operations—or our minds—implode. In this episode, we cover: The Out-of-Office Triage: How Nate protects his ad spend and Di preps her team to “divide and conquer” so the “polite panic” doesn’t turn into a real crisis. Bingo Board Live Build: We’re building our high-stakes eTail bingo board live. Tallying everything from “Agentic AI” re-brands to inside-out wardrobe malfunctions and “Liquid IV” oases. The “Pack-Unpack” Ritual: Nate reveals his 4-stage optimization process for a week in a carry-on, while Di defends her status as a chronic over-packer. Field Study Missions: Our 2026 goals: hunting for “AI wrappers” and finding another “Hyper-Seasonal” retailer who understands the Halloween struggle. The Stakes: Winner of Bingo gets lunch on the loser. Join the chaos at typeaunhinged.com.

    27 min
See All (15)

Trailer

About

Welcome to Type A: Unhinged, the podcast for high-achievers who know that a little chaos is part of the master plan. We’re your hosts: a performance marketing guru who lives for data and a creative services director who makes words and websites sing. Together, we’re the professional working partners who are also a hoot, bringing organized chaos to marketing and beyond. Each week, we dissect the systems, strategies, and delightful madness behind success. We’ll bring you no-fluff marketing advice, interviews with whip-smart guests who are masters of their craft (from finance to aviation and AI), and our unfiltered take on how to be ruthlessly effective without losing your mind. If you’re ready to build, optimize, and laugh while you’re doing it, you’re in the right place. Hit subscribe and let’s get unhinged. Find more organized chaos at typeaunhinged.com.

Information

  • Creator
    Type A Unhinged
  • Years Active
    2K
  • Episodes
    15
  • Rating
    Clean
  • Copyright
    © Type A Unhinged
  • Show Website
    Type A: Unhinged