6 episodes

Umai Marketing Co-Founders Alison and Karin just launched a podcast! From week to week, they’ll share irresistibly inspiring food, bev, and wellness brands as well as interviews with CPG industry leaders. You better believe these two are gonna peel back some layers to reveal the why behind work - what makes this modern world of social media marketing + advertising so special? Let’s find out together.

Umai Social Circle Umai Marketing

    • Marketing
    • 5.0 • 11 Ratings

Umai Marketing Co-Founders Alison and Karin just launched a podcast! From week to week, they’ll share irresistibly inspiring food, bev, and wellness brands as well as interviews with CPG industry leaders. You better believe these two are gonna peel back some layers to reveal the why behind work - what makes this modern world of social media marketing + advertising so special? Let’s find out together.

    #6: How the 1st Ever Coconut Milk Ice Cream, NadaMoo!, Earned Its Way Into the Freezer Aisle

    #6: How the 1st Ever Coconut Milk Ice Cream, NadaMoo!, Earned Its Way Into the Freezer Aisle

    In 2005, @nadamoo seriously shook up the frozen dessert market with the first ever dairy-free coconut milk ice cream. 🥥🚫🐄 Not long after, CEO @nadamoodan joined the team - re-working his mechanical engineering skills to put their books in order and become a chief problem solver as the company expanded to the well-known CPG brand 🍦 it is today. We chat flavors, seasonal SKUs, expansion to Canada, and so much more in our latest episode. Don't forget to follow us on Instagram @umaimarketing!

    • 56 min
    #5: Kettle & Fire Mukbang, Their Unique Approach to Increasing Average Order Value

    #5: Kettle & Fire Mukbang, Their Unique Approach to Increasing Average Order Value

    @kettleandfire bring the heat with a checkout system, indoctrination email series, and landing page loaded with special offers! You’re going to walk away from this episode hungry for Tom Yum Chicken Bone Broth and raring to edit your own sales pages for more 🤑. And really, there’s no better way to celebrate the beginning of autumn than chatting upsell strategies over a cup of bone broth. 🍲 Don’t ya think? Don't forget to follow us on Instagram @umaimarketing!

    • 37 min
    #4: Shaking up the Market with Pasture-Raised Eggs and Cricket Protein

    #4: Shaking up the Market with Pasture-Raised Eggs and Cricket Protein

    Believe us when we say we’re eggstatic to share this week’s episode. 😬🥚 We chat with Jason Jones, Cofounder of Vital Farms - a company created with revitalized farming methods that prioritize animal welfare! Not only that, he’s an advisor to entrepreneurs and CEO of Exo Protein (🦗). And, before you ask - yes, we’ve tried their Whole Roasted Crickets! And yes, they’re amazing!! Don't forget to follow us on Instagram @umaimarketing!

    • 45 min
    #3: Siete Foods Mukbang, How They Nurture a +300k Community of Engaged Followers

    #3: Siete Foods Mukbang, How They Nurture a +300k Community of Engaged Followers

    Y’all are in for a literal treat this episode! It’s this duo’s first mukbang: chip and dip edition. Alison and Karin taste test Siete Foods Spicy Blanco Cashew Queso with Grain Free Tortilla Chips (Sea Salt & Jalapeno). Then, break down the brand’s mission to better understand why their sizable Instagram following is soo engaged. Don't forget to follow us on Instagram @umaimarketing!

    • 33 min
    #2: Creating a product that’s *actually* different with Natural Stacks​

    #2: Creating a product that’s *actually* different with Natural Stacks​

    Grab a snack  and settle in - 'cause your brain is about to get bio-hacked. Today, Alison catches up with Roy Krebs (Co-Founder & CEO of Natural Stacks) to discuss his entrepreneurial “why” as well as the how behind creating standout supplements in an increasingly overcrowded market. Spoiler alert: It has a whole lot to do with quality ingredients! Don't forget to follow us on Instagram @umaimarketing!!

    • 33 min
    #1: Our Founder Story, How Karin & Alison Met

    #1: Our Founder Story, How Karin & Alison Met

    Alison and Karin sit down together to share their backstory. A series of jobs throughout their early twenties evolved into the food, bev, and wellness marketing agency that you know today.

    • 32 min

Customer Reviews

5.0 out of 5
11 Ratings

11 Ratings

Hollythehare ,

CPG with personality!

You'll start listening to this pod for the social media insights, but then Alison and Karin's personalities will keep you coming back for more!! :)

Granger123! ,

Pod cast

Good story Al and Karen.

Carcarcar98 ,

My fav podcast!

If you’re into CPG + social media, this is the podcast for you! 🤩

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