Umai Marketing Co-Founders Alison and Karin just launched a podcast! From week to week, they’ll share irresistibly inspiring food, bev, and wellness brands as well as interviews with CPG industry leaders. You better believe these two are gonna peel back some layers to reveal the why behind work - what makes this modern world of social media marketing + advertising so special? Let’s find out together.
#22: Formulating Authentic Better-For-You Products With Marissa Epstein
You’re at the grocery store, heading down the chip aisle. 💭 There’s a bag of fairtrade plantain crisps to your right and a box of sustainably packaged pretzels to your left. As a mindful consumer with an equal appetite for both flavors, you’re torn. So… as a CPG brand or marketer, how can we ease the burden of choice for our customers? We’ve invited Marissa Epstein of Springdale Ventures onto the pod to address exactly that! Y’all, this is a big deal. 👏 Marissa has worked with emerging brands to build innovative products, technology, and services for 10+ years. And, she led nutrition initiatives at The White House alongside Michelle Obama!!! For more from us, head to umaimarketing.com
#21: Joi Chevalier on Thoughtful, Repeatable Management Systems
If you wanna work smarter, not harder, you’ve got to MoSCoW it! And, we’re not talking about the mule variety. 🍸It’s an acronym for… M - Must have, S - Should have, C - Could have, W - Won't have. Or, creating priority-based systems that truly move the needle. Joi Chevalier is the Founder and CEO of The Cook’s Nook - a culinary incubator at the intersection of food and tech made for CPG entrepreneurs as well as the plethora of professionals needed to develop consumer products. Many more thoughtful nuggets of wisdom await on this episode of UMAI Social Circle. For more from us, head to umaimarketing.com
#20 Financial Planning Success with The Good Food CFO
The Good Food CFO, Sarah Delevan, breaks down the best processes and strategies for creating and implementing a stand-out financial model that will help your business become more profitable.
#19: Andy Kurtts Unwraps the Mysteries of Branding and Packaging Design
Alison picks Buttermilk Creative’s Founder, Andy Kurtts’, brain to discover the inside scoop on branding and packaging. Find out what buyers look for, how to draw consumers in for a bite, and the small details that can make or break packaging.
#18: Food Styling and Product Photography Tips with Ashleigh Amoroso
Photographer, Food Stylist, and Educator Ashleigh Amoroso joins the podcast to discuss what CPG brand owners should know leading up to that big day. She’s worked with such household names as Magnolia Home (Chip and Joanna Gaines, how cool?!), Patron, and Tillamook - now, she’s sharing some of those lessons learned with YOU. Ya better listen.
#17: Amplify Snack Brands’ Sr. Supply Chain Planner Explains Big-Picture Inventory Strategy
How MUCH of your product should you STOCK? Whether it’s your first product run or your 100th - it’s a question you’re continuously asking yourself! While it’s tempting to consult your nearest fortune teller on this matter, it’s 100% not recommended. 🙅 Instead, check out this interview with Ellen Wilson! She’s Amplify Snack Brands’ very own Senior Supply Chain Planner and answering the above question for clean snack brands is her expertise... For more from us, head to umaimarketing.com
CPG with personality!
You'll start listening to this pod for the social media insights, but then Alison and Karin's personalities will keep you coming back for more!! :)
Good story Al and Karen.
My fav podcast!
If you’re into CPG + social media, this is the podcast for you! 🤩