39 episodes

Umai Marketing Co-Founders Alison and Karin just launched a podcast! From week to week, they’ll share irresistibly inspiring food, bev, and wellness brands as well as interviews with CPG industry leaders. You better believe these two are gonna peel back some layers to reveal the why behind work - what makes this modern world of social media marketing + advertising so special? Let’s find out together.

UMAI Social Circle Umai Marketing

    • Business
    • 5.0 • 13 Ratings

Umai Marketing Co-Founders Alison and Karin just launched a podcast! From week to week, they’ll share irresistibly inspiring food, bev, and wellness brands as well as interviews with CPG industry leaders. You better believe these two are gonna peel back some layers to reveal the why behind work - what makes this modern world of social media marketing + advertising so special? Let’s find out together.

    #39: Lessons Learned from 7-Figure CPG Brands: Digital Marketing (Part 3 of 3)

    #39: Lessons Learned from 7-Figure CPG Brands: Digital Marketing (Part 3 of 3)

    Join Alison and Karin as they chat with Alli Ball, creator of Retail Ready, and Adam Pollock of Rodeo CPG in this mini series: Lessons Learned from 7-Figure CPG Brands!
     
    In the last episode of our mini series - Alison and Karin will be talking about the digital marketing KPIs you need to track to make informed decisions, three essential digital marketing levers for CPG brands, and how to prioritize your marketing to-do list so you can avoid overwhelm. 
     
    Let's get into our final episode! 🙌🏼
    Timestamp:[0:45 - 1:35] Introduction
    [5:35 - 10:32] The core three marketing levers for digital success
    [10:32 - 12:23] Why you should focus on these three marketing levers for success
    [12:24 - 14:23] How these three levers work together to master consistent sales
    [14:24 - 17:58] How to build a community
    [18:00 - 22:40] When to expand your marketing efforts
    [22:41 - 26:17] The primary KPI you need to track for social media
    [26:20 -  30:37] The primary KPI you need to track for paid advertising
    [30:38 - 34:16] The primary KPI you need to track for email marketing
    [34:17 - 35:17] More freebie education to snag!
    [36:14 - 37:42] Closing

     
    Mentions from this episode:
    Learn more and Start growing with them -
    Adam Pollack -
    Check out their website: https://www.rodeocpg.com/
    Instagram: https://www.instagram.com/rodeocpg/
    LinkedIn: https://www.linkedin.com/in/zachary-deangelo/ or
    email Adam: adam@rodeocpg.com
     
    Alli Ball -
    Check out their website: https://www.alliball.com/
    Instagram: https://www.instagram.com/itsalliball/
    Facebook: https://www.facebook.com/AllisonBallConsulting/
    Free Workbook: https://www.alliball.com/100
     
    👉🏼 Stay in touch:
    Join UMAI’s Facebook Group: CORE 3 https://www.facebook.com/groups/core3inspiration 

    • 38 min
    #38: Lessons Learned from 7-Figure CPG Brands: Retail (Part 2 of 3)

    #38: Lessons Learned from 7-Figure CPG Brands: Retail (Part 2 of 3)

    Learn the strategies of million dollar brands! Join Alison and Karin as they chat with Alli Ball, creator of Retail Ready, and Adam Pollock of Rodeo CPG in this mini series: Lessons Learned from 7-Figure CPG Brands!
     
    In the second episode of our mini series – Alli Ball shares everything you need to know about getting on AND off the shelf, and setting your CPG brand up for retail success.
     
    Alright, let’s get onto more shelves! Oops....We meant onto the pod! 🎙 
     
    Timestamp:
    [0:46 - 2:47] Introduction
    [3:28 - 6:01] How to successfully reach out to grocery buyers
    [6:02 - 11:46] Establishing trust and building retail relationships
    [12:02 - 15:00] For new brands without existing sales data: how do you pitch sales?
    [15:01 - 17:46] What to do when a buyer is ghosting you
    [18:58 - 22:28] Getting more sales
    [22:29 - 24:59] Effective strategies for a brand to move product off the shelf
    [25:01 - 27:39] How to handle being "stuck" in retail and increase velocity
    [27:49 - 28:48] Inspirational quote from Alli
    [29:02 - 30:10] Activity for all listeners!
    [30:12 - 31:57] Outro
     
     

    Mentions from this episode: Learn more and Start growing with them -
    Adam Pollack -
    Check out their website: https://www.rodeocpg.com/
    Instagram: https://www.instagram.com/rodeocpg/
    LinkedIn: https://www.linkedin.com/in/zachary-deangelo/
    or email Adam: adam@rodeocpg.com
     
    Alli Ball -
    Check out their website: https://www.alliball.com/
    Instagram: https://www.instagram.com/itsalliball/
    Facebook: https://www.facebook.com/AllisonBallConsulting/
    Free Workbook: https://www.alliball.com/100 
     
    Stay in touch: Join UMAI’s Facebook Group: CORE 3 -https://www.facebook.com/groups/core3inspiration

    • 32 min
    #37: Lessons Learned from 7-Figure CPG Brands: Operations (Part 1 of 3)

    #37: Lessons Learned from 7-Figure CPG Brands: Operations (Part 1 of 3)

    Join Alison and Karin as they chat with Alli Ball, creator of Retail Ready, and Adam Pollock of Rodeo CPG in this mini series: Lessons Learned from 7-Figure CPG Brands!They're sharing some of the strategies that successful consumer goods brands implement across operations, retail, and digital marketing.In this first episode of our mini series - Adam Pollock shares everything you need to know from demand production, procurement, and cash flow.Let's get into today's episode... 📣
     
    Timestamp:
    [0:45 - 1:23] Introduction
    [1:25 - 5:08] Defining "operations"
    [5:15 - 6:50] Demand, production, procurement, and cash flow
    [6:52 - 11:23] What should founders do next? Outlining your operations plan
    [11:24 - 12:27] Bottoms up planning
    [12:28 - 18:14] Executing your operations
    [19:01 - 21:14] The connection between operations and sales [21:31 - 24:36] What brands are doing it right?
    [24:54 - 26:44] How Rodeo CPG can help you
    [26:49 - 27:53] Closing remarks
     
    Mentions from this episode: Learn more and Start growing with them -
    Adam Pollack -
    Check out their website: https://www.rodeocpg.com/
    Instagram: https://www.instagram.com/rodeocpg/
    LinkedIn: https://www.linkedin.com/in/zachary-deangelo/
    or email Adam: adam@rodeocpg.com
     
    Alli Ball -
    Check out their website: https://www.alliball.com/
    Instagram: https://www.instagram.com/itsalliball/
    Facebook: https://www.facebook.com/AllisonBallConsulting/
     
    Stay in touch: Join UMAI’s Facebook Group: CORE 3 -https://www.facebook.com/groups/core3inspiration
     

    • 28 min
    #36: Growing a Women’s Wellness Brand with Kate Morton of Funk It Wellness

    #36: Growing a Women’s Wellness Brand with Kate Morton of Funk It Wellness

    When we think of founders who live, breathe, (and eat) their product every single day - Kate Morton is definitely right up there on that list. She's the founder of Funk It Wellness, a woman-owned menstrual health company based here in Austin, TX.Kate went to school to become a registered dietitian, and never intended to be an entrepreneur let alone become a marketer for her own business. In this episode, Kate will be sharing wisdom about building her brand from the ground up, the struggles of marketing a menstrual wellness brand, and wearing (and looking good in) many hats along the way.
     
    This episode is loaded with insights for accelerating your brand’s growth. You DEFINITELY don't want to miss it if you're in the wellness space, too. Let's get funky!
     
    Timestamp:
    [0:45 - 4:41] Introduction
    [4:44 - 6:50] Small Wins lead to big victories
    [6:51 - 10:40] Overcoming product development challenges
    [10:43 - 15:03] Ways of pushing through obstacles to achieve her goals
    [15:06 - 17:45] Building and maintaining good business relationships
    [17:49 - 20:10] Funk It Team
    [20:11 - 24:00] Kate’s marketing strategy 
    [24:05 - 29:35] Favorite thing about UMAI’s Growth Course
    [29:39 - 34:24] What marketing channel are you most excited about?
    [34:32 - 36:10] Biggest piece of advice for small CPG business owners 
    [36:25 - 37:17] Outro
     

    Mentions from this episode: 
    Learn more and Join there mailing list -
    Check out their woman-owned menstrual health company, here
    Instagram, here
    Facebook, here
    Pinterest, here
    Stay in touch: Join UMAI’s Facebook Group: CORE 3

    • 37 min
    #35: How Steady Growth Created a Better CPG Business with April King

    #35: How Steady Growth Created a Better CPG Business with April King

    April King, founder of Better Than Provisions, joins Alison and Karin to discuss her journey of building her own keto-friendly, grain-free granola brand.
    From farmers' market roots to an all-grown-up re-brand, April shares her biggest wins, advice she has for other founders, and how taking the Consumer Goods Growth Course has given her the confidence to show up on social for her community. Listen in to discover how April's motto to be "better than", paired with small steps and small actions, led to long-term growth.
     
    Let's break it down for you:
    [0:46 - 5:17] Introduction
    [5:18 - 11:44] The leap of faith that took her brand from a hobby to a real business
    [11:49 - 20:11] April's grassroots approach for steady growth
    [20:13 - 25:30] How April connects to her audience to better share her brand's mission 
    [25:32 - 30:50] What keeps April driven
    [31:03 - 32:46] Looking forward for Better Than Provisions
    [32:47 - 35:30] Using community & continued education to build her brand
    [35:34 - 41:30] How April uses the Consumer Goods Growth Course to build her strategy & marketing knowledge
    [41:34 - 44:11] Closing remarks
     

    Mentions from this episode: 
    Learn more and Join there mailing list -
    Check out their grain-free granola, here
    Instagram, here
    Facebook, here
    Use code UMAI20 and get 20% discount off to your entire order
    Stay in touch:
    Join UMAI’s Facebook Group: CORE 3

     
     

    • 44 min
    #34 CPG Pandemic Pivot with Diana Beshara, Co-founder & CEO of Cantina Royal

    #34 CPG Pandemic Pivot with Diana Beshara, Co-founder & CEO of Cantina Royal

    Co-Founder and CEO of Cantina Royal Hot Sauce, Diana Beshara, joins UMAI Social Circle podcast to chat about her biggest wins, challenges she overcame as an owner (including a major pandemic pivot from restauranteur to CPG brand owner), and how a pinch of luck landed her hot sauce on "Hot Ones", an Emmy nominated celebrity interview YouTube show with a viewing of over 100 million people. You're going to love this SPICY episode, so let's get into it! 🔊
     
    Timestamp:
    [0:47 - 8:30] Starting as a restauranteur
    [8:31 - 12:00] How running a restaurant helped Diana succeed in CPG
    [12:05 - 15:20] Why building a commercial space was the right move
    [15:37 - 21:48] How Diana’s hot sauce became famous on the show "Hot Ones"
    [21:55 - 27:43] From part-time to going ALL in
    [27:48 - 29:17] How the Growth Course motivated Diana to market her biz
    [30:07 - 33:29] How Cantina Royal used the Growth Course to cut their marketing spend in half without a decrease in sales
    [33:42 - 36:05] Closing remarks
     
    📩 Learn more and Join there mailing list -
    Check out their bold inventive sauces: https://cantinaroyalhotsauce.com/
    Instagram: https://www.instagram.com/cantinaroyalhotsauce/
    Facebook: https://www.facebook.com/cantinaroyalhotsauce
    👉🏼 Stay in touch:
    Join UMAI’s Facebook Group CORE 3: https://www.facebook.com/groups/core3inspiration/
     

    • 36 min

Customer Reviews

5.0 out of 5
13 Ratings

13 Ratings

Hollythehare ,

CPG with personality!

You'll start listening to this pod for the social media insights, but then Alison and Karin's personalities will keep you coming back for more!! :)

Granger123! ,

Pod cast

Good story Al and Karen.

Carcarcar98 ,

My fav podcast!

If you’re into CPG + social media, this is the podcast for you! 🤩

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