UNBOUND MIND

Erin Andrea Craske

Unbound Mind is dedicated to leadership psychology of decision-making, problem-solving, strategy and culture, confronting the prisons of our own making: Stress, Struggle, Suffering—whether they appear in the boardroom or in our personal lives. We operate on one radical truth: the psychological traps that sink businesses are the exact same traps that screw your life and your mental health. Here, we dissect the cognitive biases, flawed cultural narratives, and comfortable lies that keep you trapped. We show you how to question assumptions and provide mindset to tools for true cognitive freedom.

  1. LEADERSHIP PATHOLOGY: High-Functioning Toxicity & Organisational Morality

    5D AGO

    LEADERSHIP PATHOLOGY: High-Functioning Toxicity & Organisational Morality

    What if corporate systems reward pathology? This deep dive into LEADERSHIP PATHOLOGY deconstructs the corporate mental health narrative, introducing a provocative concept of High-Functioning Toxicity. We examine how modern corporate structures mistake well-managed pathology for professional excellence, rewarding the ability to suppress empathy and objectify human capital under the guise of "stoic professionalism."  We redefine mental health in the boardroom—not as a lack of personal suffering, but as the capacity to avoid damaging others. You will discover how power serves as a "Psychic Shield," masking deep-seated insecurities and violating Organisational Morality. And we reveal why the traits required to climb the hierarchy are often the exact opposite of those required to lead it. In this episode, we cover: High-Functioning Toxicity: Identifying the leaders who deliver results while leaving a trail of psychological wreckage.The Systemic Rig: How "Corporate Objectification" rewards those who can detach from the human consequences of their decisions.Brain Illness vs. Mind Malfunction: A crucial clinical distinction between biological pathology and socially constructed behavioural patterns.Power as a Psychic Shield: Analysing the defence mechanism where leaders use their authority to mask deep-seated personal insecurities.The Empathy Suppression Reflex: Why the corporate world often views emotional intelligence as a liability rather than a strategic asset.The Redefinition of Mental Health: Why "healthy" leadership is measured by the psychological safety of the collective, not the ego of the individual.This is a deep dive into Organisational Morality. For the Unbound Mind, true success isn't just about reaching the top; it’s about arriving there without having sacrificed your humanity—or that of your team. Stop rewarding the pathology. Start leading with the mind. UNLOCK THE STRATEGIST’S EDGE Your inbox deserves substance, not filler. Download the 100+ page Business Strategy Toolkit - “From Purpose To Profit.” Includes strategy templates, decision filters, and customer understanding frameworks to dissect, diagnose & dominate your strategy. No spam. Just clarity & rule-breaking insight. Download here: https://www.erinandreacraske.com/strategy-toolkit IN THIS EPISODE 00:00 Introduction 01:50  The Roots of Conditioning: Schemas and the Need for Control 03:26 The Weaponisation of 'Mental Health' (Master's Thesis Deep Dive) 04:25 Brain Illness vs. Mind Malfunction: A Clear Distinction 04:59 The Mental Health Industry's Model of Deficiency 06:07 Generational Trauma & Epigenetics Argument 07:29 Drawing the line between mentally healthy and mentally sick 10:07 High-Functioning Toxicity: Mistaking Profit for Wellness 11:37 Objectification in Business: Viewing People as ‘Inventory' 12:36 Power as a 'Psychic Shield' (Insecurity's Resolution) 14:30 Why the Best Leaders Don't Want the Job KEEP IN TOUCH 1. Fancy weekly quick-read summaries? Subscribe here: https://erinandreacraske.substack.com/ 2. Enjoy video content? I’ve got you covered. The UNBOUND MIND. UNBOUND SELF YouTube channel awaits. 3. Ready to ditch the 4S of Stress, Struggle, Suffering, and Stuckness in one go and for all? Drop me a line on www.erinandreacraske.com or find me on LinkedIn.  Time to set yourself free! ABOUT UNBOUND MIND UNBOUND MIND confronts the prisons of our own making: Stress, Struggle, Suffering, and Stuckness. We operate on one radical truth: the psychological traps that sink businesses are the exact same traps that screw your life and your mental health. This channel is a toolkit for leaders, thinkers, and anyone ready to take responsibility for their own mind. Subscribe to get unbound.

    15 min
  2. LEADERSHIP EGO: How Narcissism, Insecurities & Fixed Mindset DESTROY Executive Reality

    JAN 27

    LEADERSHIP EGO: How Narcissism, Insecurities & Fixed Mindset DESTROY Executive Reality

    Why do two leaders with the same training produce radically different results?  This deep dive into LEADERSHIP PSYCHOLOGY explores the the Psychology of Self-Concept through Leadership Ego Labyrinth, illustrating how an executive's unexamined internal mirrors distort organisational reality.  We dissect the mechanics of the Leadership Ego and its three architects of failure: The Inflated Self (Narcissism), The Deflated Self (Insecurities) and Fixed Mindset.  You will learn that business performance is a direct projection of a leader's psychological health. Consequently, large-scale layoffs and stagnant teams are often not signs of employee failure, but symptoms of Management’s Self-Regulatory Deficit that forces the organisation to conform to the leader's psychological issues rather than market opportunities. This episode is a candid dissection of the mechanics of the Leadership Ego. We reveal how "Ego Shields" act as psychological bottlenecks, forcing the organisation to conform to the leader's internal insecurities rather than market opportunities. In this episode, we cover: The Leadership Labyrinth: Navigating the internal psychological path from self-perception to organisational impact.The Inflated Self: How fantasies of infallibility and narcissism erode social capital and trust.The Deflated Self: Why micromanagement and perfectionism are actually manifestations of a fear-based, "Fixed Mindset."The Mirror of True Self-Concept: Moving from self-constructed narratives to a grounded, "Growth Mindset" reality.The Decision-Making Distortion: How ego-driven biases (like the Sunk Cost Fallacy) lead to catastrophic corporate pivots.Breaking the Labyrinth: Why the most successful executives prioritise the "Unbound Mind" over the preservation of an image.This is a deep dive into Executive Identity. If you want to change the trajectory of your business, you must first have the courage to dismantle the psychological shields that keep you safe—and stuck. Stop managing your image. Start leading from the self. UNLOCK THE STRATEGIST’S EDGE Your inbox deserves substance, not filler. Download the 100+ page Business Strategy Toolkit - “From Purpose To Profit.” Includes strategy templates, decision filters, and customer understanding frameworks to dissect, diagnose & dominate your strategy. No spam. Just clarity & rule-breaking insight. Download here: https://www.erinandreacraske.com/strategy-toolkit IN THIS EPISODE 00:00 The Leadership Labyrinth: The Intro (Setting the Scene) 01:28 Business Failure is a Reflection of Leadership 02:51 Alex’s Story: The Business Owner on the Verge of Falling 06:00 The Chamber of Inflated Self (Narcissistic Leadership) 08:20 The Chamber of Deflated Self (Insecure Leader Signs) 10:23 The Fixed Mindset Corridor & Resistance to Growth 11:21 The Mirror of No Self-Concept: The Path to Clarity 13:57 Leadership is Inside-Out, Not Top-Down KEEP IN TOUCH 1. Fancy weekly quick-read summaries? Subscribe here: https://erinandreacraske.substack.com/ 2. Enjoy video content? I’ve got you covered. The UNBOUND MIND. UNBOUND SELF YouTube channel awaits. 3. Ready to ditch the 4S of Stress, Struggle, Suffering, and Stuckness in one go and for all? Drop me a line on www.erinandreacraske.com or find me on LinkedIn.  Time to set yourself free! ABOUT UNBOUND MIND UNBOUND MIND confronts the prisons of our own making: Stress, Struggle, Suffering, and Stuckness. We operate on one radical truth: the psychological traps that sink businesses are the exact same traps that screw your life and your mental health. Here, we dissect the cognitive biases, flawed cultural narratives, and comfortable lies that keep you trapped. This isn't about easy, ego-soothing answers. It's about giving you the tools of provocative thinking to reclaim your power, forge resilience, and achieve true cognitive freedom. This channel is a toolkit for leaders, thinkers, and anyone ready to take responsibility for their own mind. Subscribe to get unbound.

    14 min
  3. LEADERSHIP PSYCHOLOGY: Executive Self-Awareness Deficit & Organisational Failure

    JAN 20

    LEADERSHIP PSYCHOLOGY: Executive Self-Awareness Deficit & Organisational Failure

    Is a leader’s lack of self-awareness the ultimate psychological bottleneck? This episode explores the organisational pathology of the "Fish Rot Paradox." We precisely isolate the psychological root cause of systemic failure: the Executive Self-Awareness Deficit. Drawing on research from Korn Ferry and Tsedal Neeley, we analyse the statistical link between high rates of leadership self-awareness and superior stock returns and organisational agility.  Every sophisticated executive knows that a company’s culture and performance are only as healthy as the psyche of its leadership. This is a data-driven provocation for leaders ready to confront a brutal truth: surface-level interventions—perks, wellness programs, and bonuses—are merely "corporate sedatives" that cannot remedy a deep cultural decay. For the psychology-savvy executive, this is a deep dive into why the most insidious and costly flaw in any organisation is the unexamined mind of its leader. Stop seasoning the body of the fish. Start examining the head. In this episode, we cover: The Fish Rot Paradox: Why organisational rot is a top-down phenomenon, not a bottom-up one.The ROI of Self-Awareness: Analysing the statistical link between a leader’s internal clarity and the company's financial performance.The "Symptom-Fixing" Trap: Why HR-led "culture shifts" fail when the executive remains the primary psychological bottleneck.Inside-Out Leadership: Introducing the framework of moving from individual meta-cognition to collective excellence.The Unexamined Mind: Why your personal biases and defence mechanisms eventually become your company’s "Standard Operating Procedures."This is the start of a journey toward Radical Management. Your business success starts with the courage to look inward and bridge the gap between who you think you are and how your organisation actually functions. Stop seasoning the body of the fish. Start examining the head. UNLOCK THE STRATEGIST’S EDGE Your inbox deserves substance, not filler. Download the 100+ page Business Strategy Toolkit - “From Purpose To Profit.” Includes strategy templates, decision filters, and customer understanding frameworks to dissect, diagnose & dominate your strategy. No spam. Just clarity & rule-breaking insight. Download here: https://www.erinandreacraske.com/strategy-toolkit IN THIS EPISODE 00:00 The Fish Rot Paradox: Why Perks Don't Fix Culture 02:14 Executive Self-Awareness & Financial Performance (The Data) 03:09 My Corporate Story: Witnessing Leadership Change & Culture Rot 06:32 The Illusion of Standardised Leadership Training 08:36 An Individual Behind A Leader: Personality Over Training 10:25 The Unexamined Mind: The Most Expensive Liability 11:53 Business Owner psychology Testimonial 14:24 Inside-Out Leadership: The First Step to Transformation (Series Theme) KEEP IN TOUCH 1. Fancy weekly quick-read summaries? Subscribe here: https://erinandreacraske.substack.com/ 2. Enjoy video content? I’ve got you covered. The UNBOUND MIND. UNBOUND SELF YouTube channel awaits. 3. Ready to ditch the 4S of Stress, Struggle, Suffering, and Stuckness in one go and for all? Drop me a line on www.erinandreacraske.com or find me on LinkedIn.  Time to set yourself free! ABOUT UNBOUND MIND UNBOUND MIND confronts the prisons of our own making: Stress, Struggle, Suffering, and Stuckness. We operate on one radical truth: the psychological traps that sink businesses are the exact same traps that screw your life and your mental health. Here, we dissect the cognitive biases, flawed cultural narratives, and comfortable lies that keep you trapped. This isn't about easy, ego-soothing answers. It's about giving you the tools of provocative thinking to reclaim your power, forge resilience, and achieve true cognitive freedom. This channel is a toolkit for leaders, thinkers, and anyone ready to take responsibility for their own mind. Subscribe to get unbound.

    14 min
  4. THE LOGIC OF RUIN: Sunk Cost Fallacy & The Short-Termism Trap in Strategic Decision-Making

    JAN 15

    THE LOGIC OF RUIN: Sunk Cost Fallacy & The Short-Termism Trap in Strategic Decision-Making

    Why do rational executives continue to invest good money after bad? This episode explores THE LOGIC OF RUIN, dissecting the two primary COGNITIVE DISTORTIONS responsible for history's most expensive BUSINESS FAILURES: The Sunk Cost Fallacy and the Short-Termism Trap. This is an essential masterclass in STRATEGIC DECISION-MAKING, teaching leaders how to spot the difference between necessary persistence and the catastrophic human impulse to "dig a deeper grave." We analyse why the human brain refuses to cut its losses, leading to long-term ecological and strategic ruin. You Will Learn: The Roanoke Trap: How the refusal to admit failure (the ultimate Sunk Cost) led to the total loss of a colony, illustrating the cost of clinging to failed ventures.The DeLorean Disaster: A case study in government's vulnerability to the Sunk Cost Fallacy and the corporate inability to pivot resources effectively.The Cane Toad Effect: Why short-term efficiency hacks often create devastating long-term strategic and ecological catastrophe (the danger of Short-Termism).The Golden Goose Fallacy: The mathematical stupidity of killing long-term, compounding value for the sake of immediate, short-term extraction.Escaping Ruin: Frameworks for analysing when persistence becomes pathology in high-stakes decision-making. UNLOCK THE STRATEGIST’S EDGE Your inbox deserves substance, not filler. Download the 100+ page Business Strategy Toolkit - “From Purpose To Profit.” Includes strategy templates, decision filters, and customer understanding frameworks to dissect, diagnose & dominate your strategy. No spam. Just clarity & rule-breaking insight. Download here: https://www.erinandreacraske.com/strategy-toolkit IN THIS EPISODE 00:00 The Logic of Ruin: Introduction 00:46 The Lost Colony of Roanoke: When Sunk Costs become Human Costs 04:16 The DeLorean Disaster: How Governments Fall for the Sunk Cost Fallacy 07:47 The Cane Toad Effect: The Dangers of Short-Term Thinking 11:21 The Golden Goose: Killing Value for Immediate Gratification KEEP IN TOUCH 1. Fancy weekly quick-read summaries? Subscribe here: https://erinandreacraske.substack.com/ 2. Enjoy video content? I’ve got you covered. The UNBOUND MIND. UNBOUND SELF YouTube channel awaits. 3. Ready to ditch the 4S of Stress, Struggle, Suffering, and Stuckness in one go and for all? Drop me a line on www.erinandreacraske.com or find me on LinkedIn.  Time to set yourself free! ABOUT UNBOUND MIND UNBOUND MIND confronts the prisons of our own making: Stress, Struggle, Suffering, and Stuckness. We operate on one radical truth: the psychological traps that sink businesses are the exact same traps that screw your life and your mental health. Here, we dissect the cognitive biases, flawed cultural narratives, and comfortable lies that keep you trapped. This isn't about easy, ego-soothing answers. It's about giving you the tools of provocative thinking to reclaim your power, forge resilience, and achieve true cognitive freedom. This channel is a toolkit for leaders, thinkers, and anyone ready to take responsibility for their own mind. Subscribe to get unbound.

    15 min
  5. BEHAVIOURAL ECONOMICS: Escaping Status Quo Bias & Loss Aversion in Leadership Decision-Making

    JAN 14

    BEHAVIOURAL ECONOMICS: Escaping Status Quo Bias & Loss Aversion in Leadership Decision-Making

    Why do smart leaders repeatedly choose familiar failure over uncertain success? This episode deconstructs The Comfort Cage, a cognitive prison built by two powerful forces: Status Quo Bias and Loss Aversion. This lesson in BEHAVIOURAL ECONOMICS and COGNITIVE RE-EDUCATION reveals why the human brain is pathologically wired to cling to the past, sabotaging necessary innovation and leading to systemic decline. Essential viewing for executives facing difficult changes in LEADERSHIP DECISION-MAKING. You Will Learn: Status Quo vs. Innovation: Why resisting change, even when destructive, feels safer than embracing profitable risk.System 1 vs. System 2: Analysing the "Internal Civil War"—how impulsive System 1 thinking systematically sabotages logical System 2 decision-making.The Loss Aversion Error: The psychological mechanics behind rejecting new, superior solutions (like the smallpox vaccine case) because the perceived risk of loss outweighs the potential gain.The Odysseus Hack: Mastering Pre-commitment Strategies—the only true defence against temptation and inertia when facing organisational change.Cultural Collapse: Historical case studies (like Easter Island) on how cultural pride and the refusal to pivot can lead entire civilisations to extinction.Breaking the Cycle: Identifying and dismantling the "Golden Cage" of your own making to achieve true strategic adaptation. UNLOCK THE STRATEGIST’S EDGE Your inbox deserves substance, not filler. Download the 100+ page Business Strategy Toolkit - “From Purpose To Profit.” Includes strategy templates, decision filters, and customer understanding frameworks to dissect, diagnose & dominate your strategy. No spam. Just clarity & rule-breaking insight. Download here: https://www.erinandreacraske.com/strategy-toolkit IN THIS EPISODE 00:00 The Comfort Cage: Intro to Status Quo Bias 00:44 The Two Wolves: System 1 vs System 2 03:56 The Odysseus Hack: Mastering Pre-Commitment Strategies 07:29 Cultural Collapse: Easter Island & The Refusal to Pivot 11:11 Loss Aversion: Why We Reject New Solutions (The Smallpox Case) KEEP IN TOUCH 1. Fancy weekly quick-read summaries? Subscribe here: https://erinandreacraske.substack.com/ 2. Enjoy video content? I’ve got you covered. The UNBOUND MIND. UNBOUND SELF YouTube channel awaits. 3. Ready to ditch the 4S of Stress, Struggle, Suffering, and Stuckness in one go and for all? Drop me a line on www.erinandreacraske.com or find me on LinkedIn.  Time to set yourself free! ABOUT UNBOUND MIND UNBOUND MIND confronts the prisons of our own making: Stress, Struggle, Suffering, and Stuckness. We operate on one radical truth: the psychological traps that sink businesses are the exact same traps that screw your life and your mental health. Here, we dissect the cognitive biases, flawed cultural narratives, and comfortable lies that keep you trapped. This isn't about easy, ego-soothing answers. It's about giving you the tools of provocative thinking to reclaim your power, forge resilience, and achieve true cognitive freedom. This channel is a toolkit for leaders, thinkers, and anyone ready to take responsibility for their own mind. Subscribe to get unbound.

    15 min
  6. TEMPORAL MYOPIA: How Instant Gratification Destroys Your Future

    JAN 13

    TEMPORAL MYOPIA: How Instant Gratification Destroys Your Future

    Why does the "Rational You" set goals that the "Impulsive You" consistently destroys? This episode investigates Temporal Myopia and the Gratification Bait—the neurological lures that cause us to trade massive LONG-TERM SUCCESS for fleeting, short-term dopamine. We delve into BEHAVIOURAL ECONOMICS to analyse why the brain prioritises "now" over "later," and how to engineer a strategic system that forces you to defeat this internal enemy. This is an essential guide to mastering SELF-DISCIPLINE and protecting your Future Self from the high cost of executive impatience. You Will Learn: Temporal Myopia: The neurological architecture of impatience and how Present Bias systematically sabotages strategic execution.The Marshmallow Lie: Debunking the pervasive myth of the Marshmallow Test and analysing why willpower alone is insufficient for achieving Delayed Gratification.Hacking Present Bias: Strategic case studies (like The License Killer) on how high-stakes environments successfully engineered systems to defeat Temporal Myopia.The Chemistry of Anticipation: How dopamine hijacks rational investment and strategic decision-making (The Gold Rush Bait).The Orpheus Curse: Why humans are neurologically incapable of waiting for the "finish line" and the high cost of this executive impatience.Defeating the Present Self: Concrete mental models for ensuring long-term success against the internal struggle for instant reward.This is a guide to defeating the enemy within: The struggle between your Present Self and your Future Self. UNLOCK THE STRATEGIST’S EDGE Your inbox deserves substance, not filler. Download the 100+ page Business Strategy Toolkit - “From Purpose To Profit.” Includes strategy templates, decision filters, and customer understanding frameworks to dissect, diagnose & dominate your strategy. No spam. Just clarity & rule-breaking insight. Download here: https://www.erinandreacraske.com/strategy-toolkit IN THIS EPISODE 00:00 The Enemy Is You: Intro to Temporal Myopia 00:51 The Marshmallow Test: Debunking the Willpower Myth 04:30 The License Killer: Hacking Present Bias (The West Virginia Case) 08:03 The Gold Rush: How Dopamine Baits Your Brain 11:30 The Orpheus Curse: The High Cost of Impatience KEEP IN TOUCH 1. Fancy weekly quick-read summaries? Subscribe here: https://erinandreacraske.substack.com/ 2. Enjoy video content? I’ve got you covered. The UNBOUND MIND. UNBOUND SELF YouTube channel awaits. 3. Ready to ditch the 4S of Stress, Struggle, Suffering, and Stuckness in one go and for all? Drop me a line on www.erinandreacraske.com or find me on LinkedIn.  Time to set yourself free! ABOUT UNBOUND MIND UNBOUND MIND confronts the prisons of our own making: Stress, Struggle, Suffering, and Stuckness. We operate on one radical truth: the psychological traps that sink businesses are the exact same traps that screw your life and your mental health. Here, we dissect the cognitive biases, flawed cultural narratives, and comfortable lies that keep you trapped. This isn't about easy, ego-soothing answers. It's about giving you the tools of provocative thinking to reclaim your power, forge resilience, and achieve true cognitive freedom. This channel is a toolkit for leaders, thinkers, and anyone ready to take responsibility for their own mind. Subscribe to get unbound.

    15 min
  7. REACTIVE DECISION-MAKING: How Quick-Fix Decisions of Quarterly Capitalism Kill Your Business

    JAN 12

    REACTIVE DECISION-MAKING: How Quick-Fix Decisions of Quarterly Capitalism Kill Your Business

    Your brain thinks short-term solutions are a cure. They aren't. They are a toxin—temporary relief that acts like slow poison, compounding into catastrophic failure. This episode exposes Short-Term Solutions Bias and Reactive Short-Sighted Decision-Making as a cognitive flaw that convinces leaders to choose a quick fix over long-term survival.  We dive deep into the "Quarterly Capitalism" culture that feeds this addiction, exploring how the obsession with 90-day reports forces  decision-making errors, slashing R&D, neglecting culture, and drinking the "Kool-Aid" of efficiency at the cost of effectiveness. And we’ll learn why "low risk" decisions today cause massive Negative Compounding tomorrow. In this episode, we cover: The Toxic Cure: Why we crave the immediate relief of a bad decision.Quarterly Capitalism: How short-term financial engineering poisons brand equity.Negative Compounding: Why "low risk" decisions today collect massive interest payments tomorrow.The Mirror Test: A framework to determine if you are solving problems or just relocating them to your future self.Immediate feels manageable. Eventual feels theoretical. Until the bill comes due. UNLOCK THE STRATEGIST’S EDGE Your inbox deserves substance, not filler. Download the 100+ page Business Strategy Toolkit - “From Purpose To Profit.” Includes strategy templates, decision filters, and customer understanding frameworks to dissect, diagnose & dominate your strategy. No spam. Just clarity & rule-breaking insight. Download here: https://www.erinandreacraske.com/strategy-toolkit IN THIS EPISODE 00:00 The Short-Termism Poison: Introduction 01:02 Running a Business on Short-Termism 02:09 Short-Term Solutions Bias: The Toxic Cure 05:12 Short-Termism as Drowning In Perpetual Stress 07:19 Reasons Behind Short-Termism 07:37 Quarterly Capitalism: Profit Now vs. Death Later 08:05 Negative Compounding: The High Cost of the "Quick Fix" 10:59 Psychological Cacophony: The Voices of Short-Termism 13:52 The Only BS Detection Pattern 16:30 The Coaching Moment: Solving vs. Relocating Problems 15:57 Conclusion: Avoidance Compounding KEEP IN TOUCH 1. Fancy weekly quick-read summaries? Subscribe here: https://erinandreacraske.substack.com/ 2. Enjoy video content? I’ve got you covered. The UNBOUND MIND. UNBOUND SELF YouTube channel awaits. 3. Ready to ditch the 4S of Stress, Struggle, Suffering, and Stuckness in one go and for all? Drop me a line on www.erinandreacraske.com or find me on LinkedIn.  Time to set yourself free! ABOUT UNBOUND MIND UNBOUND MIND confronts the prisons of our own making: Stress, Struggle, Suffering, and Stuckness. We operate on one radical truth: the psychological traps that sink businesses are the exact same traps that screw your life and your mental health. Here, we dissect the cognitive biases, flawed cultural narratives, and comfortable lies that keep you trapped. This isn't about easy, ego-soothing answers. It's about giving you the tools of provocative thinking to reclaim your power, forge resilience, and achieve true cognitive freedom. This channel is a toolkit for leaders, thinkers, and anyone ready to take responsibility for their own mind. Subscribe to get unbound.

    17 min
  8. NEUROPSYCHOLOGY: Habits Formation, Motivation, Willpower, and the Psychological Reactance Theory

    JAN 9

    NEUROPSYCHOLOGY: Habits Formation, Motivation, Willpower, and the Psychological Reactance Theory

    Forget more discipline, more willpower, or more motivational b******t. This Neuropsychology analysis exposes the science of Self-Sabotage.  Whether you are struggling with weight loss, procrastination, or business performance, the problem isn't laziness; it's the Internal Civil War happening in your brain. This video reverse-engineers the system that controls you by deconstructing the Two-Self Conflict—the perpetual battle between your impulsive self and your rational, patient self.  We dismantle the "Habit Formation Scam," revealing why your bad habits are conditioned thoughts with a secret payoff. You will learn that you cannot "willpower" your way out of biology; freedom comes not from ‘trying harder’ but from understanding the trap and negotiating a peace treaty to build resilience and better decision-making capacity.  We’ll go below the surface to uncover the painful truth about motivation and the  "rebel's alibi," (Psychological Reactance Theory) the deep, subconscious reason you choose self-destruction as a statement of freedom. And then, we’ll revisit the Cherokee tale of two wolves with a crucial twist: you've been systematically trained to feed the wrong one. The is Part 3 of the RATIONAL DECISION-MAKING series. UNLOCK THE STRATEGIST’S EDGE Your inbox deserves substance, not filler. Download the 100+ page Business Strategy Toolkit - “From Purpose To Profit.” Includes strategy templates, decision filters, and customer understanding frameworks to dissect, diagnose & dominate your strategy. No spam. Just clarity & rule-breaking insight. Download here: https://www.erinandreacraske.com/strategy-toolkit IN THIS EPISODE 00:00 The Story of Two Wolves: The Internal Civil War (Intro) 01:29 The Two-Self Conflict: Midbrain vs. Prefrontal Cortex 03:42 Self-Help Gurus’ Surface Solutions 04:33 Why Willpower is a "Magnificent Failure" 06:19 The Habit Formation Scam (Why 66 Days is a Lie) 08:06 The "Mental Shortcut Trap": Why We Choose Pizza Over Gym 09:42 Going Below The Stormy Surface 10:26 Motivation vs. Resilience (The Weight Loss Trap) 12:31 The Rebel's Alibi: Self-Sabotage as Freedom (Psychological Reactance Theory Explained) 14:47 The Solution: A 4-Step Framework KEEP IN TOUCH 1. Subscribe to UNBOUND MIND. UNBOUND SELF.  if you’d rather think than belong. Join the movement of mental liberation - freedom is in our heads; let's dig it out together. As such, your questions are always welcome. Drop them below. 2. Fancy weekly quick-read summaries? Subscribe here: https://erinandreacraske.substack.com/ 3. Too busy to watch? I’ve got you covered. The Unbound Mind podcast awaits:  Spotify: https://shorturl.at/g5tgOApple Podcasts: https://shorturl.at/1Bo1rYouTube Music: https://shorturl.at/V8GrTAmazon Music/Audible: https://shorturl.at/5goCf4. Ready to ditch the 4S of Stress, Struggle, Suffering, and Stuckness in one go and for all? Drop me a line: Website: www.erinandreacraske.comLinkedIn: www.linkedin.com/in/erinandreacraskeTime to set yourself free! ABOUT UNBOUND MIND UNBOUND MIND confronts the prisons of our own making: Stress, Struggle, Suffering, and Stuckness. We operate on one radical truth: the psychological traps that sink businesses are the exact same traps that screw your life and your mental health. Here, we dissect the cognitive biases, flawed cultural narratives, and comfortable lies that keep you trapped. This isn't about easy, ego-soothing answers. It's about giving you the tools of provocative thinking to reclaim your power, forge resilience, and achieve true cognitive freedom. This channel is a toolkit for leaders, thinkers, and anyone ready to take responsibility for their own mind. Subscribe to get unbound.

    17 min

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About

Unbound Mind is dedicated to leadership psychology of decision-making, problem-solving, strategy and culture, confronting the prisons of our own making: Stress, Struggle, Suffering—whether they appear in the boardroom or in our personal lives. We operate on one radical truth: the psychological traps that sink businesses are the exact same traps that screw your life and your mental health. Here, we dissect the cognitive biases, flawed cultural narratives, and comfortable lies that keep you trapped. We show you how to question assumptions and provide mindset to tools for true cognitive freedom.