Unboxing Humans

Danielle Boris

Inspiring stories from everyday humans unboxinghumans.substack.com

  1. Unboxing Boutique Fitness with Jennifer Maanavi

    04/09/2024

    Unboxing Boutique Fitness with Jennifer Maanavi

    Jennifer Maanavi, the founder of Physique 57, shares her journey from being a dancer to working on Wall Street to becoming an entrepreneur. She was inspired by shows like Solid Gold and movies like Flashdance and Working Girl. Jennifer's love for fitness and the desire to bring an effective workout to New Yorkers led her to start Physique 57. She faced challenges in finding instructors and convincing people to try the new exercise method. But through effective communication, modeling the values of the brand, and creating a strong culture, Physique 57 became a success. Jennifer Maanavi shares her journey of building the Physique 57 brand and the importance of differentiated branding. She discusses how she and her co-founder, Tanya Becker, incorporated their vision of a confident and strong woman into the brand. They chose to go against the cookie-cutter approach of PR firms and instead focused on fashion, as fashion and exercise both make people feel strong and confident. Jennifer emphasizes the importance of taking risks and differentiating oneself in the business world. She also talks about the evolution of Physique 57 from physical studios to DVDs and eventually to an online subscription platform, which became crucial during the COVID-19 pandemic. Learn more about Jennifer's work below: https://physique57.com/ https://www.linkedin.com/in/jennifervaughanmaanavi Buy Danielle's Book, The Energy of Weirdos: https://amzn.to/3xCRQqH Learn more about Danielle's work at DanielleBoris.com Get full access to Unboxing Humans at unboxinghumans.substack.com/subscribe

    47 min
  2. Unboxing Serial Entrepreneurship with Greg Besner - Part 2

    07/25/2023

    Unboxing Serial Entrepreneurship with Greg Besner - Part 2

    Join Danielle Boris and Greg Besner as they unbox serial entrepreneurship! Greg is a serial entrepreneur as the founder of four companies, an adjunct professor at NYU Stern School of Business, and the author of The Culture Quotient: Ten Dimensions of a High-Performance Culture. Greg's current company is a super-premium beach brand called Sunflow. He is also the founder and former CEO of CultureIQ, a global company that helps organizations to create high-performance cultures. He founded CultureIQ in 2013, and he and his firm have assisted more than one thousand organizations and millions of employees to strengthen their company cultures. In 2018, Greg was ranked in USA Today as the eighth best CEO in the United States among a pool of fifty thousand companies. He also was named the EY Entrepreneur Of The Year® in New Jersey in 2003. Greg is frequently published in business and leadership publications and podcasts and is a keynote speaker at leadership conferences around the world on topics of business, culture, and the future of work. Greg earned his MBA from the Wharton School of the University of Pennsylvania and his BA from Rutgers University. Follow Greg: Greg's LinkedIn- https://www.linkedin.com/in/gregbesner/ Sunflow- getsunflow.com Greg’s Book: The Culture Quotient: Ten Dimensions of a High-Performance Culture- https://bookshop.org/a/88585/9781646870172 Follow Danielle: Danielle's Book: The Energy of Weirdos- https://a.co/d/9d1rXVG Instagram- https://www.instagram.com/danielle_boris/?hl=en Website- https://www.danielleboris.com/ LinkedIn- https://www.linkedin.com/in/danielleboris/ Get full access to Unboxing Humans at unboxinghumans.substack.com/subscribe

    22 min
  3. Unboxing Serial Entrepreneurship with Greg Besner - Part 1

    07/18/2023

    Unboxing Serial Entrepreneurship with Greg Besner - Part 1

    Join Danielle Boris and Greg Besner as they unbox serial entrepreneurship! Greg is a serial entrepreneur as the founder of four companies, an adjunct professor at NYU Stern School of Business, and the author of The Culture Quotient: Ten Dimensions of a High-Performance Culture. Greg's current company is a super-premium beach brand called Sunflow. He is also the founder and former CEO of CultureIQ, a global company that helps organizations to create high-performance cultures. He founded CultureIQ in 2013, and he and his firm have assisted more than one thousand organizations and millions of employees to strengthen their company cultures. In 2018, Greg was ranked in USA Today as the eighth best CEO in the United States among a pool of fifty thousand companies. He also was named the EY Entrepreneur Of The Year® in New Jersey in 2003. Greg is frequently published in business and leadership publications and podcasts and is a keynote speaker at leadership conferences around the world on topics of business, culture, and the future of work. Greg earned his MBA from the Wharton School of the University of Pennsylvania and his BA from Rutgers University. Follow Greg: Greg's LinkedIn- https://www.linkedin.com/in/gregbesner/ Sunflow- getsunflow.com Greg’s Book: The Culture Quotient: Ten Dimensions of a High-Performance Culture- https://bookshop.org/a/88585/9781646870172 Follow Danielle: Danielle's Book: The Energy of Weirdos- https://a.co/d/9d1rXVG Instagram- https://www.instagram.com/danielle_boris/?hl=en Website- https://www.danielleboris.com/ LinkedIn- https://www.linkedin.com/in/danielleboris/ Get full access to Unboxing Humans at unboxinghumans.substack.com/subscribe

    32 min

Ratings & Reviews

5
out of 5
7 Ratings

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Inspiring stories from everyday humans unboxinghumans.substack.com