Unbreakable Brands®

Bethany McCamish

A business podcast exclusively for entrepreneurs & CEOs ready to be rock-solidly seen because blending is boring. Your host, Bethany McCamish, is breaking down the unbreakable brands that have stood the test of time and those who are rising above the sea of sameness. Here, you’ll find the top strategies used by these brands to create massive momentum in their business, helping them scale, plus the driving forces behind their creators + founders. Listen and lean in! Show notes and more: https://unbreakablebrands.com/ Connect with me: https://bethanyworks.com/

  1. 12/29/2025

    Email Isn't Dead- You Just Need to Stop Using It Like It's 2010

    In a world where social media algorithms change faster than we can keep up and attention spans are shrinking by the second, email remains one of the most powerful tools for building genuine connections with your audience. But here's the catch- you can't approach it like it's 2010 anymore. I recently fell back in love with email marketing. And I don't say that lightly. For a while, my own newsletter felt stale. My team wasn't capturing my voice, and honestly, I wasn't putting in the effort it deserved. But once I made some strategic shifts- rebranding my list, writing it myself, focusing on real value- everything changed. And it's not just me. I've grown my own list to over 5K on freebies alone, and I'm currently in concentrated growth mode. But more impressively, I've helped clients grow their lists from 1,300 to over 64,000 subscribers, and another from 8K to over 95,000 subscribers. So yeah, I have some street cred when it comes to email marketing that actually works. Today, I'm breaking down what used to work in email, why that no longer works, and what actually works now- with real examples you can steal. Let’s Keep the Momentum Going → Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips. → bethanyworks.com | Bethany Works® Design Agency → Designer ready to scale? Check out The CreativeCEO Mentorship → Not sure what makes your brand tick? Take the Free Brand Personality Quiz ________ Secure Bethany as a speaker for your next event or experience: bethanymccamish.com Let’s Keep the Conversation Going On Social: @bethanyworksdesign on Instagram & Facebook @unbreakablebrandspod on Instagram & Facebook  @bethanymccamish on TikTok and LinkedIn Connect with Bethany: Agency Website: https://bethanyworks.com/ IG: @unbreakablebrandspod IG: @bethanyworksdesign

    21 min
  2. 12/22/2025

    Full-Time Income, Part-Time Hours: What a 20-hour Workweek Looks Like

    Discover how designer Maggie Reina built a thriving design studio working just 20 hours a week. Learn her part-time framework for creating full-time income through intentional systems, clear processes, and strategic boundaries. In this episode, we’ve conversed about: How Maggie transitioned from a secure corporate job to launching Viola Hill Studio from her bedroomThe evolution of her business through different seasons- from 40-hour weeks to a sustainable 20-hour workweekWhy refining her process and systems was the key to working fewer hours without sacrificing qualityHow she structures her week to maximize productivity in limited time blocksPractical strategies for managing client expectations and boundaries without losing flexibilityThe importance of taking emotion out of business decisions and treating projects logicallyWhy having crystal-clear timelines and deliverable dates prevents project delaysHow to handle clients who go off-process or miss deadlinesThe reality of building a business during the 2020 surge and staying consistent when others burned outFirst steps designers can take to move toward a more intentional, part-time studio modelYou can find out more about Maggie (she/her) here: Violet Hill Studio Let’s Keep the Momentum Going → Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips. → bethanyworks.com | Bethany Works® Design Agency → Designer ready to scale? Check out The CreativeCEO Mentorship → Not sure what makes your brand tick? Take the Free Brand Personality Quiz ________ Secure Bethany as a speaker for your next event or experience: bethanymccamish.com Let’s Keep the Conversation Going On Social: @bethanyworksdesign on Instagram & Facebook @unbreakablebrandspod on Instagram & Facebook  @bethanymccamish on TikTok and LinkedIn Connect with Bethany: Agency Website: https://bethanyworks.com/ IG: @unbreakablebrandspod IG: @bethanyworksdesign

    44 min
  3. 11/24/2025

    Steal My Brand Strategy Framework (The Complete System I Use With Every Client)

    Most brands fail not because of bad design- they fail because there's no strategy underneath. I've watched it happen countless times. A business owner invests in a beautiful website, a polished logo, a solid visual identity. Then six months later, they're struggling to connect with clients, second-guessing their messaging, and feeling like their brand isn't actually working. The problem? They skipped the foundation. Today I'm opening up my complete brand strategy framework- the exact system I use with therapists building premium practices, SaaS founders scaling their reach, and creative entrepreneurs going from scattered to solid. This is the framework that's helped my clients build email lists over 50K, quit their nine-to-five jobs, and create brands that actually stick. Whether you're a business owner prepping for strategy work or a designer wanting to understand what should come before the colors and logos, this framework is your north star. Let’s Keep the Momentum Going → Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips. → bethanyworks.com | Bethany Works® Design Agency → Designer ready to scale? Check out The CreativeCEO Mentorship → Not sure what makes your brand tick? Take the Free Brand Personality Quiz ________ Secure Bethany as a speaker for your next event or experience: bethanymccamish.com Let’s Keep the Conversation Going On Social: @bethanyworksdesign on Instagram & Facebook @unbreakablebrandspod on Instagram & Facebook  @bethanymccamish on TikTok and LinkedIn Connect with Bethany: Agency Website: https://bethanyworks.com/ IG: @unbreakablebrandspod IG: @bethanyworksdesign

    26 min
5
out of 5
15 Ratings

About

A business podcast exclusively for entrepreneurs & CEOs ready to be rock-solidly seen because blending is boring. Your host, Bethany McCamish, is breaking down the unbreakable brands that have stood the test of time and those who are rising above the sea of sameness. Here, you’ll find the top strategies used by these brands to create massive momentum in their business, helping them scale, plus the driving forces behind their creators + founders. Listen and lean in! Show notes and more: https://unbreakablebrands.com/ Connect with me: https://bethanyworks.com/