50 episodes

Cheetah Digital's Podcast for Modern MarketersEach week Julian and Kayla will be joined by a passionate marketing practitioner who will share industry insights and reveal how they solve problems using a combination of marketing technology and digital strategy.

Uncaged Wisdom Cheetah Digital

    • Business
    • 5.0 • 5 Ratings

Cheetah Digital's Podcast for Modern MarketersEach week Julian and Kayla will be joined by a passionate marketing practitioner who will share industry insights and reveal how they solve problems using a combination of marketing technology and digital strategy.

    A Deep Dive Into The Complexity Of Financial Modeling For Loyalty Programs w/ Jay Weinberg

    A Deep Dive Into The Complexity Of Financial Modeling For Loyalty Programs w/ Jay Weinberg

    Financial Modeling for Loyalty Trilogy: Part 3
    Today's episode is the third and final part of a loyalty trilogy with guest Jay Weinberg. Jay is a Marketing Strategy Expert at Ascendant Loyalty Marking.
    Over 3 appearances Jay discusses financial modeling for loyalty programs by breaking the topic into three essential parts:
    • Why Financial Modeling is crucial to a successful loyalty program
    • A breakdown of the critical elements of Financial Modeling
    • A deep dive into the complexity of Financial Modeling for loyalty programs.

    Listen now to start building your Financial Model for a more successful program.

    • 26 min
    A Breakdown of the Critical Elements of Financial Modeling w/ Jay Weinberg

    A Breakdown of the Critical Elements of Financial Modeling w/ Jay Weinberg

    Financial Modeling for Loyalty Trilogy: Part 2
    Today's episode is the second part of a loyalty trilogy with guest Jay Weinberg. Jay is a Marketing Strategy Expert at Ascendant Loyalty Marking.
    Over the next 3 appearances Jay discusses financial modeling for loyalty programs by breaking the topic into three essential parts:
    • Why Financial Modeling is crucial to a successful loyalty program
    • A breakdown of the critical elements of Financial Modeling
    • A deep dive into the complexity of Financial Modeling for loyalty programs.

    Listen now to start building your Financial Model for a more successful program.

    • 17 min
    Why Financial Modeling is Crucial to a Successful Loyalty Program w/ Jay Weinberg

    Why Financial Modeling is Crucial to a Successful Loyalty Program w/ Jay Weinberg

    Financial Modeling for Loyalty Trilogy: Part 1
    Today's episode is the first part of a loyalty trilogy with guest Jay Weinberg. Jay is a Marketing Strategy Expert at Ascendant Loyalty Marking.
    Over the next 3 appearances Jay discusses financial modeling for loyalty programs by breaking the topic into three essential parts:
    • Why Financial Modeling is crucial to a successful loyalty program
    • A breakdown of the critical elements of Financial Modeling
    • A deep dive into the complexity of Financial Modeling for loyalty programs.

    Listen now to start building your Financial Model for a more successful program.

    • 17 min
    Developing A Human-Centric Approach To Loyalty w/ Jodi Rausch & Hannah Sherwood

    Developing A Human-Centric Approach To Loyalty w/ Jodi Rausch & Hannah Sherwood

    In today's episode, Jodi Rausch and Hannah Sherwood join Julian to discuss having a human-centric approach to loyalty. Hannah is an associate director of design, and Jody is the senior practice director of the Integrated Loyalty Solutions team, both at PK. As experts in their field, Hannah and Jodi share strategies to appropriately use data to improve customer experiences and how you can bring brand value to life between customer transactions.

    • 33 min
    Inclusivity and Authenticity in the Workplace w/ Sarah Yeazel & E.C. Burns

    Inclusivity and Authenticity in the Workplace w/ Sarah Yeazel & E.C. Burns

    In this week's episode, Cheetah's own Sarah Yeazel and E.C. Burns are here to talk about inclusivity and authenticity in the workplace. They both share what it means to be inclusive and why it's essential for everyone to be their authentic self at work. Through their stories and experiences, we learn ways to ensure our workplace is genuinely inclusive.

    • 33 min
    Email Insights Mini-Series: Privacy changes at Apple and Google w/ Tom Corbett

    Email Insights Mini-Series: Privacy changes at Apple and Google w/ Tom Corbett

    This week, Julian sits down with Tom Corbett to discuss the recent changes on privacy at Apple and Google. Tom, Senior Deliverability Consultant here at Cheetah Digital, guides us through these privacy changes with the lens of an email marketer. He shares steps marketers can take to adapt and embrace the privacy change, and why marketers should be proactive, forward planners.

    • 25 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

Kbc121212 ,

Incredibly informative

Full of helpful bits of digital marketing insights and tips for informing strategy

julianbdavis ,

Unleashed Knowledge - with some lolz

Massive amounts of information relaid in a relaxed conversational form. Fantastic insight from industry experts and really helpful for practitioners, like myself, in digital marketing. Cheetah Digital is a big cat family and it’s very refreshing to hear from those actually on the front line, those using technologies like these day-to-day.

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