55 episodes

Uncaged Wisdom: Deep DipsThe podcast where we take a quick, but deep, dip into the world of Relationship Marketing.
#justthetip_oftheiceberg

Uncaged Wisdom Cheetah Digital

    • Business
    • 5.0 • 6 Ratings

Uncaged Wisdom: Deep DipsThe podcast where we take a quick, but deep, dip into the world of Relationship Marketing.
#justthetip_oftheiceberg

    Deep Dips: Mastering Destination Marketing w/ Roger Williams

    Deep Dips: Mastering Destination Marketing w/ Roger Williams

    This week's edition of Uncaged Wisdom: Deep Dips is all about destination marketing(or travel marketing) with Roger Williams. Roger is an Enterprise Strategy Director at Cheetah Digital, specializing in loyalty marketing and programs. He shares the ins and outs of travel marketing with us, emphasizing that if we align our marketing approaches with what our customers want, our strategies can be more successful. Listen now for insight into bringing zero-party data and destination marketing together and how you can help your clients refresh their loyalty programs.

    • 32 min
    Deep Dips: The Evolution of Restaurant Loyalty Programs w/ Kevin Sanders

    Deep Dips: The Evolution of Restaurant Loyalty Programs w/ Kevin Sanders

    In this week's edition of Deep Dips, Kevin Sanders talks with Diva and Julian about the evolution of restaurant loyalty programs. Kevin shares what restaurant loyalty programs were like before everything became digital, why participation and personalization is the heart of next-gen loyalty, and thoughts on loyalty programs while third-party organizations have become a middle-man. Listen now for the evolution of restaurant loyalty programs, plus the pineapple on pizza debate is settled at last!

    • 31 min
    Deep Dips: Datatypes, featuring Zero-Party Data w/ Nick Watson

    Deep Dips: Datatypes, featuring Zero-Party Data w/ Nick Watson

    Today's episode is all about data! Specifically, zero-party data and why it should be important to you, which is why we brought in Nick Watson, SVP of Global Experiences, to navigate us through this zero-party data deep dip. Nick shares not only why zero-party data can be crucial to your marketing strategy, but tips on how you can begin implementing it into your strategy. Listen now and don't miss Nick's answer to this week's "Sympathy for the Devils Advocate" segment!

    • 30 min
    Deep Dips: Emotional Loyalty w/ Jillian Dimoff

    Deep Dips: Emotional Loyalty w/ Jillian Dimoff

    On this week's Uncaged Wisdom, we are opening the New Year with Jillian Dimoff to discuss Emotional Loyalty. Jillian is a Strategic Account Executive here at Cheetah Digital, and today, she joins Diva and Julian for a conversation to help modernize your loyalty program. This discussion brings insight into the power of personalization and why you need to make sure you use your creative assets. Listen now!

    • 23 min
    The Importance of Mobile Marketing w/ Andy Gladwin

    The Importance of Mobile Marketing w/ Andy Gladwin

    Today on Uncaged Wisdom, Julian sits down with Cheetah Digital's Head of Mobile Go-to-Market, Andy Gladwin, to discuss the world of mobile marketing. Andy shares his expertise to show us why mobile is valuable and how you can better utilize it in marketing strategies. Listen now! You'll learn best practices to get your campaigns off the ground and running and how to get your customers on board with your mobile programs.

    • 36 min
    A Deep Dive Into The Complexity Of Financial Modeling For Loyalty Programs w/ Jay Weinberg

    A Deep Dive Into The Complexity Of Financial Modeling For Loyalty Programs w/ Jay Weinberg

    Financial Modeling for Loyalty Trilogy: Part 3
    Today's episode is the third and final part of a loyalty trilogy with guest Jay Weinberg. Jay is a Marketing Strategy Expert at Ascendant Loyalty Marking.
    Over 3 appearances Jay discusses financial modeling for loyalty programs by breaking the topic into three essential parts:
    • Why Financial Modeling is crucial to a successful loyalty program
    • A breakdown of the critical elements of Financial Modeling
    • A deep dive into the complexity of Financial Modeling for loyalty programs.

    Listen now to start building your Financial Model for a more successful program.

    • 26 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

Kbc121212 ,

Incredibly informative

Full of helpful bits of digital marketing insights and tips for informing strategy

julianbdavis ,

Unleashed Knowledge - with some lolz

Massive amounts of information relaid in a relaxed conversational form. Fantastic insight from industry experts and really helpful for practitioners, like myself, in digital marketing. Cheetah Digital is a big cat family and it’s very refreshing to hear from those actually on the front line, those using technologies like these day-to-day.

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