Uncoded

Maurizio Grassi

What if technology wasn’t the answer—but the question? In a world flooded with hype, Uncoded is the podcast where tech entrepreneurs learn to think clearly, act intentionally, and grow on their own terms. Hosted by entrepreneur and coach Maurizio Grassi, this podcast cuts past the buzzwords to explore what really works when building, promoting, and scaling technology-driven businesses. This isn’t about lines of code or technical specs. It’s about navigating the messy, human, often uncomfortable path of turning powerful ideas into real-world impact—and sustainable profit. Through open, unconventional conversations with founders, creatives, and bold thinkers, Maurizio dives into the strategies, mindset shifts, and quiet disciplines that fuel lasting success. No hacks. No hype. Just clear thinking, honest reflection, and a little challenge when you need it. If you’re a tech entrepreneur seeking clarity, connection, and a deeper way to grow, you’re in the right place. Because technology doesn’t change the world. You do.

Episodes

  1. 09/23/2025

    Bradford Carlton: From Law to Low-Code | Automating Business with AI & n8n (Ep.9)

    ⚡ From Courtroom to Code | Bradford Carlton on AI, Automation & Business Growth What happens when a lawyer becomes an AI automation consultant? In this episode of UNCODED Podcast, host Maurizio Grassi talks with Dr. Bradford Carlton, former attorney turned AI business consultant, about his journey from law to low-code—and how he helps companies scale with AI and no-code tools like n8n. 🔎 What You’ll Learn in This Episode: Why Bradford left law to embrace business consulting and AIHow he discovered low-code/no-code and automated his own workWhy process understanding matters more than technology in automationThe role of discovery calls in translating ideas into workflowsPricing and business models for building automationsThe future of agentic AI and vertical automation Whether you’re a founder, consultant, or business leader exploring automation, this episode shows how AI can unlock time, scale processes, and reshape entire industries. 📌 Listen & Subscribe to UNCODED: YouTube: Subscribe here https://bit.ly/3GTPmc4Spotify: Listen here https://spoti.fi/4irDUSpApple Podcasts: Listen here https://apple.co/3YenqFURSS Feed: https://feeds.captivate.fm/uncoded/ 👤 Host & Guest Info Host: Maurizio Grassi – Entrepreneur & CoachLinkedIn: /mauriziograssiGuest: Dr. Bradford Carlton – AI Automation ConsultantLinkedIn: /bradfordcarlton 🎙️ Produced by Zero2Stars | Voice & Editing: Riccardo Grassi 💌 Join the Community & Stay Connected Subscribe to LinkedIn Newsletter: https://bit.ly/lnkd-newsletterBook a Discovery Call: https://bit.ly/40j2yP0Sponsorships & Contact: https://bit.ly/4iIcKXg

    32 min
  2. 09/09/2025

    Angelo Ponzi: Fractional CMO, AI in Marketing & Innovation Strategy (Ep.9)

    🚀 Strategy Before Tactics | Angelo Ponzi on Marketing Leadership & AI Innovation What’s the real role of marketing in an AI-driven business world? In this episode of UNCODED Podcast, host Maurizio Grassi talks with Angelo Ponzi, Fractional CMO, strategist, and author of The Strategy Blueprint. Together, they dive into why startups and SMEs need strategic marketing leadership, how fractional executives create impact, and where AI fits into innovation and ideation. 🔎 What You’ll Learn in This Episode: The value of a Fractional CMO for startups and small businessesWhy companies fail without a clear marketing strategyHow to balance ideation vs execution in innovationThe risks of over-relying on AI for marketing (and what really works)The future of agentic AI and orchestration in businessHow to test, validate, and scale new ideas effectively If you’re a founder, entrepreneur, or business leader navigating growth, this episode will help you rethink marketing, innovation, and AI adoption with a sharper lens. 📌 Listen & Subscribe to UNCODED: YouTube: Subscribe hereSpotify: Listen hereApple Podcasts: Listen hereRSS Feed: https://feeds.captivate.fm/uncoded/ 👤 Host & Guest Info Host: Maurizio Grassi – Entrepreneur & CoachLinkedIn: /mauriziograssiGuest: Angelo Ponzi – Fractional CMO & Author of The Strategy BlueprintLinkedIn: /angeloponzi 🎙️ Produced by Zero2Stars | Voice & Editing: Riccardo Grassi 💌 Join the Community & Stay Connected Subscribe to LinkedIn Newsletter: https://bit.ly/lnkd-newsletterBook a Discovery Call: https://bit.ly/40j2yP0Sponsorships & Contact: https://bit.ly/4iIcKXg 🔥 If you found this episode valuable, don’t forget to like, share, and comment with your biggest takeaway about strategy, AI, or marketing.

    34 min
  3. 08/26/2025

    Why Tech Alone Isn’t Enough: Joel Benge on Turning Vision into Message - EP. 8

    WHAT IF THE REAL CHALLENGE FOR FOUNDERS WASN’T BUILDING THE TECH—BUT TELLING THE STORY? In this episode of UNCODED, Maurizio Grassi sits down with Joel Benge, a technologist turned communication strategist, who helps founders transform raw innovation into compelling narratives. Joel shares why even the smartest solopreneurs hit a wall when they cling too tightly to their product—and how scaling requires more than code. Together, we explore: Why investors don’t care about your tech, only your outcomesThe messy reality of AI startups growing too fast, too aloneHow Joel uses a “card game” to unlock authentic messaging from foundersThe danger of generic slogans that sound good but mean nothingWhy AI might be useful for prompts—but never replaces human storytelling If you’ve ever wondered how to move from “cool technology” to a clear message that scales teams, wins customers, and convinces investors, this conversation is for you. 🎧 IN THIS EPISODE Joel Benge unpacks how technologists can find their voice, involve their teams, and create messaging that truly connects. ► SUBSCRIBE: https://bit.ly/3GTPmc4 ► Listen on Spotify: https://spoti.fi/4irDUSp ► Listen on Apple Podcasts: https://apple.co/3YenqFU ► RSS Feed: https://feeds.captivate.fm/uncoded/ 👤 HOST & CREW Host: Maurizio Grassi LinkedIn: https://linkedin.com/in/mauriziograssi Voice-over & Editing: Riccardo Grassi Produced by Zero2Stars

    32 min
  4. 06/17/2025

    Think like an investor - With Rob Matkin - EP. 3

    WHAT IF INVESTORS AREN’T JUST FUNDERS—BUT YOUR BEST TEACHERS? In a world where founders chase growth at all costs, UNCODED is the podcast where tech entrepreneurs learn to think clearly, act intentionally, and grow on their own terms. Hosted by entrepreneur and coach Maurizio Grassi, this series cuts through the noise to uncover what really drives scalable, sustainable businesses. 🎧 IN THIS EPISODE Rob Matzkin dives deep into the mental game of entrepreneurship—why thinking like an investor can change how you build, lead, and scale. We explore why solo founders often struggle, how burnout blindsides even the best teams, and the underestimated power of asking the right questions at the right time. If you’re looking to raise money, grow smarter, or just stay sane, this one’s for you. ► SUBSCRIBE:https://bit.ly/3GTPmc4 ► Listen on Spotify: https://spoti.fi/4irDUSp ► Listen on Apple Podcasts: https://apple.co/3YenqFU ► RSS Feed: https://feeds.captivate.fm/uncoded/ --- 👤 HOST & CREW Host: Maurizio Grassi LinkedIn: https://linkedin.com/in/mauriziograssi Voice‑over & Editing: Riccardo Grassi Produced by Zero2Stars --- 💌 CONNECT & COMMUNITY Subscribe to LinkedIn newsletter: https://bit.ly/lnkd-newsletter Book a discovery call with me: https://bit.ly/40j2yP0 --- 📧 CONTACT / SPONSORSHIP Leave your details at https://bit.ly/4iIcKXg I will call you back --- #TechPodcast #Entrepreneurship #UncodedPodcast

    27 min
  5. 06/03/2025

    Performance starts in the mind - With Nino Fincher - Ep. 2

    In this episode, Nino Fincher, a therapist and peak performance coach, discusses the concept of mindset, emphasizing the importance of understanding it as a dynamic process rather than a static state. She explores the roles of the brain and mind in decision-making and performance, the significance of the subconscious mind, and the impact of mental health in the workplace. Nino also highlights the importance of purpose and clarity in personal and professional settings, offers insights on recognizing signs of mental distress, and shares her perspective on the relationship between AI and the human experience. 🎧 OUR GUEST Nino Fincher is a Rapid Transformational Therapist (RTT) and coach specializing in helping individuals overcome anxiety, post-traumatic stress (PTS), insomnia, and emotional stagnation. She is the founder of NinoFIT, a practice that integrates therapy, coaching, and wellness strategies to promote holistic healing. Her approach combines elements of cognitive-behavioral therapy, neurolinguistic programming, and hypnotherapy to address the root causes of her clients’ challenges ► SUBSCRIBE: https://bit.ly/3GTPmc4 ► Listen on Spotify: https://spoti.fi/4irDUSp ► Listen on Apple Podcasts: https://apple.co/3YenqFU ► RSS Feed: https://feeds.captivate.fm/uncoded/ --- 👤 HOST & CREW Host: Maurizio Grassi LinkedIn: https://linkedin.com/in/mauriziograssi Voice‑over & Editing: Riccardo Grassi Produced by Zero2Stars --- 💌 CONNECT & COMMUNITY Subscribe to LinkedIn newsletter: https://bit.ly/lnkd-newsletter Book a discovery call with me: https://bit.ly/40j2yP0 --- 📧 CONTACT / SPONSORSHIP Leave your details at https://bit.ly/4iIcKXg I will call you back --- #mindset, #mindflow, #subconscious, #mentalhealth, #workplaceperformance, #purpose, #clarity, #AI, #humanexperience, #mentaldistress

    31 min

About

What if technology wasn’t the answer—but the question? In a world flooded with hype, Uncoded is the podcast where tech entrepreneurs learn to think clearly, act intentionally, and grow on their own terms. Hosted by entrepreneur and coach Maurizio Grassi, this podcast cuts past the buzzwords to explore what really works when building, promoting, and scaling technology-driven businesses. This isn’t about lines of code or technical specs. It’s about navigating the messy, human, often uncomfortable path of turning powerful ideas into real-world impact—and sustainable profit. Through open, unconventional conversations with founders, creatives, and bold thinkers, Maurizio dives into the strategies, mindset shifts, and quiet disciplines that fuel lasting success. No hacks. No hype. Just clear thinking, honest reflection, and a little challenge when you need it. If you’re a tech entrepreneur seeking clarity, connection, and a deeper way to grow, you’re in the right place. Because technology doesn’t change the world. You do.