Uncommon Brands

Parker Nash
  • 4.8 (22)
  • MARKETING
  • UPDATED WEEKLY
Uncommon Brands

How do you build a DTC brand that breaks out in a noisy world? The Uncommon Brands podcast interviews founders of fast-growing DTC, e-commerce, and consumer product brands with unique products and marketing strategies. In each episode, we dive into how these stand out brands built their business by going against the grain. This podcast is for any DTC brand founder, entrepreneur, and executive looking to build a stand out brand. Host Parker Nash spent more than a decade working at Nike where he learned first-hand how one of the greatest brands in the world develops product and marketing that turns customers into raving fans.

  1. APR 7

    Bye bye corporate, hello baby brand, Jeff Chisholm, Little Hometown

    In this episode, Parker sits down with Jeff Chisholm, president of Little Hometown, a baby brand that designs locally themed blankets, onesies, PJs, and bibs featuring over 200 unique regional designs across the U.S.. Unlike many e-commerce brands, Little Hometown has never been on Amazon or Walmart, choosing instead to partner with independent retailers to grow its business. After years in corporate America, working in strategy, sales, and consulting, he took a leap into entrepreneurship—first with an Amazon-based business that exploded, then collapsed. That experience shaped his approach to building Little Hometown, a brand that thrives by being different, staying off mass marketplaces, and focusing on quality, nostalgia, and strong retail partnerships. Tune in to hear Jeff’s practical tips on building a profitable, niche baby brand. SPECIAL BONUS FOR LISTENERS:Get 25% off with code uncommon25 What was covered: The rise and fall of his first e-commerce ventureWhy Little Hometown refuses to sell on Amazon and WalmartHow they’ve grown to over 2,000 independent retail partnersThe power of regional, nostalgia-driven product designHow seasonality impacts marketing spend and how they adjustJeff’s data-driven approach to ads and customer retention Little Hometown & Jeff Chisholm Links: Website: https://www.littlehometown.com/ Instagram: https://www.instagram.com/littlehometown/ Parker Links: Website: https://www.parkertnash.com LinkedIn: https://www.linkedin.com/in/-parkernash

    46 min

  2. MAR 31

    Shark Tank entrepreneur and bathing suit innovator, Hayley Segar, onewith swim

    In this episode, Parker sits down with Hayley Segar, the founder of onewith swim, a swimwear brand that’s redefining how swimsuits should feel and fit. Hayley has a background in social media, content creation, and the bridal industry, but her frustration with traditional swimwear led her to create something entirely new—swimsuits that fit like underwear. After struggling to find a comfortable swimsuit for a trip, Hayley had a lightbulb moment: why didn’t swimwear feel as comfortable as no-show underwear? That insight led to the launch of onewith swim in 2021. Today, the brand is a category creator, making dig-free, elastic-free, and edgeless swimsuits that have gone viral multiple times. What was covered: Hayley’s journey from content creator to fashion entrepreneurHow a frustrating shopping experience led to a product ideaThe challenges of launching a fashion brand with no design backgroundHow viral TikTok moments propelled onewith swim's successThe importance of customer education and brand transparencyWhy first-order profitability is key for bootstrapped businesses onewith swim's & Hayley Segar Links: Website: https://onewithswim.com/ Instagram: https://www.instagram.com/onewithswim/ Facebook: https://www.facebook.com/onewithswim TikTok: https://www.tiktok.com/@onewithswim Hayley on LinkedIn: https://www.linkedin.com/in/hayleysegar/ Parker Links: Website: https://www.parkertnash.com LinkedIn: https://www.linkedin.com/in/-parkernash

    40 min

  3. MAR 24

    Building a brand while traveling the world...with your family!

    In this episode, Parker sits down with Antje Pepper, the founder of Keep Going First Aid. Antje created Keep Going First Aid to bring beautifully designed, high-quality first aid products to families. As a full-time traveling mom, she saw the need for a compact, well-organized, and kid-friendly first aid kit. What started as a personal solution turned into a thriving brand that stands out in a crowded market. What was covered: How Keep Going First Aid was born out of a real-life parenting needThe power of branding, storytelling, and knowing your customerWhy selling a feeling is more powerful than selling a productHow Antje scaled her business using influencer marketingThe strategy behind working with agencies vs. in-house employeesHow Keep Going First Aid stands out on Amazon and e-commerce platformsHow to build a brand from anywhere in the world Antje Pepper & Keep Going First Aid Links:Website: https://www.keepgoingfirstaid.com/ Instagram: https://www.instagram.com/keepgoingfirstaid/ Facebook: https://www.facebook.com/keepgoingfirstaid/ Parker Links:Website: https://www.parkertnash.com LinkedIn: https://www.linkedin.com/in/-parkernash

    31 min

  4. MAR 17

    Building a no artificial anything supplement brand, Al Matheny, Promix

    In this episode, Parker sits down with Al Matheny, the founder of Promix Nutrition. Al has an extensive background in human performance and nutrition, holding a Master of Science in Human Performance and a Bachelor of Science in Exercise Physiology and Food Science & Human Nutrition. He’s also a former elite athlete at the University of Florida, where he competed in track and field and cross country. After college, Albert trained professionally and co-founded Soho Strength Lab in NYC, one of the top independent training gyms in the city. But his most well-known venture is Promix Nutrition, a brand dedicated to creating the cleanest, highest-quality supplements and snacks on the market. What was covered: Albert’s journey from elite athlete to entrepreneurThe science behind clean, high-quality protein and supplementsThe challenges of building a business in the supplement industryThe importance of transparency and quality in nutritional productsThe role of partnerships, marketing, and branding in growing ProMixHow Promix differentiates itself in a crowded market Al Matheny's & Promix's Links: Website: https://promixnutrition.com/Instagram: https://www.instagram.com/promix/Facebook: https://www.facebook.com/p/PROMIX-Nutrition-100052188322036/ Parker's Links:Website: https://www.parkertnash.comLinkedIn: https://www.linkedin.com/in/-parkernash

    47 min

  5. MAR 10

    Growing a non-toxic plant wellness brand, Vanessa Dawson, Arber

    In this episode, we sit down with Vanessa Dawson, the founder of Arber, a pioneering company in the organic plant wellness industry. Arber offers a range of non-toxic, highly effective gardening products for both indoor and outdoor plants.   Peek into Vanessa's entrepreneurial journey and learn how Arber is transforming gardening practices for a healthier home and world.   What was covered: Vanessa's background in startups and founding ArberThe innovative, non-toxic gardening products offered by ArberChallenges and strategies in scaling a retail businessThe importance of customer education and engagementHow Arber's membership model enhances customer loyalty and community building Arber's Links: Website: https://growarber.com/ Instagram: https://www.instagram.com/growarber/  Facebook: https://www.facebook.com/growarber    Parker's Links: Website: https://www.parkertnash.com  LinkedIn: https://www.linkedin.com/in/-parkernash

    35 min

  6. FEB 10

    Revolutionizing athletic recovery and manufacturing, Perry Kamel, DNA Vibe

    In this episode, Parker sits down with Perry Kamel, the founder of DNA Vibe.  DNA Vibe makes intelligent red light therapy products to help reduce pain and speed recovery for athletes and anybody with pain.  While their products are revolutionary, what’s arguably more revolutionary is Perry’s Local Advanced Manufacturing Pod (LAMP) approach. Perry has a bold vision for manufacturing innovative products and how they can be made locally and decentralized. Peek into the mind of a mad scientist (I mean mad in the best way possible ;) ) and listen to this episode.     What was covered The science behind red light therapy and recoveryThe unique Local Advanced Manufacturing Pod (LAMP) approach The benefits of local and decentralized manufacturing for community involvement…it’s not just a cost savings but that’s pretty amazing alreadyThe importance of a supportive and purpose-driven company cultureHow DNA Vibe products help with pain relief and recovery Perry Kamel Links: Website: https://dnavibe.com/  Instagram: https://www.instagram.com/dna.vibe  Facebook: https://www.facebook.com/dna.vibe/  Parker Links: Website: https://www.parkertnash.com  LinkedIn: https://www.linkedin.com/in/-parkernash

    46 min

  7. FEB 3

    A super cheesy business, Andrew Arbogast, Arbo's Cheese Dip

    In this episode, Parker sits down with Andrew Arbogast, an Apache helicopter pilot in the army for 10 years and corporate employee turned cheese entrepreneur. Andrew is the founder and commander in cheese of Arbo's Cheese Dip.  Inspired by his father’s cheese dip recipes, Arbo’s cheese dips are real-deal American-made cheese dips with bold flavors. Over a short period of time, they’ve reached 20 states and 2,000 stores and counting.   What was covered How Arbo's Cheese Dip startedFinding purpose post-militaryTaking a family recipe and turning it into a cheesy businessUsing product sampling for amazing word-of-mouth marketingDifferentiating your brand in a competitive food industryThe problems with growing too fastKnowing when to ask for help  Andrew Arbogast Links:   Website: https://www.arboscheesedip.com/ Instagram: https://www.instagram.com/arbosdip/ Facebook: https://www.facebook.com/arbosdip TikTok: https://www.tiktok.com/@arbosdip   Parker Links: Website: https://www.parkertnash.com  LinkedIn: https://www.linkedin.com/in/-parkernash

    39 min

  8. JAN 21

    A fresh stake on the fresh flower business Ty Hiss, Fresh Sends

    In this episode, Parker sits down with Ty Hiss, the co-founder of Fresh Sends, making the world a little less lonely, one gift at a time by shipping flowers and gifts nationwide. Ty shares her entrepreneurial journey, from the initial idea behind Fresh Sends to scaling it into a successful business. She opens up about the challenges she faced early on, how perseverance played a key role in her success, and the strategies she used to grow and market her business. Listen for inspiring stories of resilience and actionable business advice for aspiring entrepreneurs.   What was covered: How Fresh Sends startedThe power of product packaging and designThe importance of delivering unforgettable customer experiencesHow Fresh Sends uses unboxings for amazing word-of-mouth marketingDifferentiating your brand in an industry dominated by big brandsHow Ty’s team creates shareable, engaging social media contentTy Hiss Links: Website: https://freshsends.com/  Instagram: https://www.instagram.com/freshsends  TikTok: https://www.tiktok.com/@freshsends    Parker Links: Website: https://www.parkertnash.com  LinkedIn: https://www.linkedin.com/in/-parkernash

    36 min
See All (25)

Trailer

4.8
out of 5
22 Ratings

About

How do you build a DTC brand that breaks out in a noisy world? The Uncommon Brands podcast interviews founders of fast-growing DTC, e-commerce, and consumer product brands with unique products and marketing strategies. In each episode, we dive into how these stand out brands built their business by going against the grain. This podcast is for any DTC brand founder, entrepreneur, and executive looking to build a stand out brand. Host Parker Nash spent more than a decade working at Nike where he learned first-hand how one of the greatest brands in the world develops product and marketing that turns customers into raving fans.

Information

  • Creator
    Parker Nash
  • Years Active
    2024 - 2025
  • Episodes
    25
  • Rating
    Explicit
  • Copyright
    © Parkertnash.com
  • Show Website
    Uncommon Brands

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