In this episode of Unconventional Wisdom About Conventional Wisdom, i sit down with Kerri Burns CEO of Santa Barbara Humane and a nationally recognized animal welfare leader with more than 27 years of experience transforming how communities care for animals and the people who love them. Kerri shares a grounded, deeply honest, and highly practical perspective on leadership in the nonprofit world, opening up about what it really takes to scale an organization, build infrastructure from scratch, and lead through uncertainty, burnout, and rapid growth. From starting her role at Santa Barbara Humane with no systems, no software, and minimal structure, to helping transform the organization into a countywide leader in animal welfare, Kerri’s journey is a case study in vision, execution, and relentless adaptability. She also reflects on the emotional and operational complexity of rebuilding teams, leading through COVID, and launching a multi-million-dollar capital campaign to build a new state-of-the-art campus. At the heart of the conversation is Kerri’s unconventional leadership philosophy one that rejects rigid “boss culture” in favor of empowerment, trust, and shared ownership. She explains why traditional rules like “be early, stay late” don’t align with sustainable performance, and why understanding energy, communication, and human capacity matters far more than hours worked. Beyond systems and strategy, she brings a deeply human perspective to leadership discussing imposter syndrome, the pressure leaders feel to have all the answers, and the strength it takes to say “I don’t know” or “this isn’t mine to solve.” We explore: - Why “be early, stay late” is outdated leadership advice - How to build high performance around energy, not hours - The importance of trust, communication, and team empowerment - Why leaders should not be the center of every decision - Rebuilding an organization from zero systems to full infrastructure - Scaling Santa Barbara Humane through mergers, COVID, and rapid growth - What it really takes to lead a multi-million-dollar capital campaign Kerri’s story is a powerful reminder that modern leadership is not about control it’s about clarity, trust, and building systems that allow people and missions to thrive without dependence on a single leader. By staying connected to the work, empowering others to lead, and continuously aligning decisions with mission and community needs, she shows that sustainable impact comes from building organizations that can run and grow without ego at the center. Connect with me here: Website: https://www.kimmillerhershon.com LinkedIn: https://www.linkedin.com/in/kmillerhershon Newsletter: https://link.kimmillerhershon.com/widget/form/aEdmdA1W5MhoMCMfy5O8 Webinar: https://webinar.kimmillerhershon.com/?utm_source=Podcast Guest Details: Kerri Burns is CEO of Santa Barbara Humane and a nationally recognized animal welfare leader with more than 27 years of experience advancing the well-being of animals and the people who love them. Since joining Santa Barbara Humane in 2018, she has transformed the organization into a countywide leader in animal welfare, driving growth, leading a major merger, and expanding access to veterinary care, training, and essential services for thousands of pets and families across Santa Barbara County. She has held senior leadership roles across major humane organizations in the United States, including Tree House Humane Society in Chicago, Pet Alliance of Greater Orlando, and American Humane’s animal emergency response programs. Her work spans disaster response, nonprofit transformation, and large-scale organizational leadership. Her leadership has earned national recognition, including the American Humane Dennis White Award, and she was named one of Pacific Coast Business Times’ Top 50 Women in Business in 2025. Beyond her professional work, Kerri is passionate about the natural world and enjoys sailing, hiking, traveling with her family, golfing, and fostering shelter animals. Links: Santa Barbara Humane: https://sbhumane.org Gala: https://sbhumane.org/gala2026/ Donations: http://sbhumane.org/give LinkedIn: https://www.linkedin.com/in/kerrib/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.