Under the Influence Podcast Whitney Eckis
-
- Business
-
Under the Influence Podcast dives into the power of influence. What is Influence? How does it impact our business community? And why do we let it affect our daily lives? Whitney Eckis, the founder of Eckis Marketing Agency, dives into the power of influence and aims to inspire and empower a positive impact. Between talking tips, tricks, latest trends and craft cocktails, Whitney uncovers the secrets of powerful individuals making serious money moves.
-
133. Eckis Edge: Getting Started with Pinterest for Business
Join Whitney in today's episode where she dives into the world of Pinterest, giving tips on how to get started with Pinterest for your business.
Sneak peak:
The Evolution of Pinterest: The journey from DIY crafts to a business powerhouse, and Pinterest as a visual search engine.
The Pinterest Audience: The diverse range of users pinning away. How a pin is more than just an image: it's a portal.
Business Profile Perks: Rich insights on audience behavior, the power of running ads and using rich pins, and of branding.
Keyword Magic: Integrating keywords throughout your profile for optimal searchability.
Crafting the Perfect Boards: To embodying your brand's essence, and the importance of clear, precise board names.
Pin Design Essentials
Driving Traffic and Conversions: The art of pin descriptions, collaborating with established pinners, and the power of clear CTAs.
For a comprehensive guide on leveraging Pinterest for your business, don't miss out on the accompanying blog post!
Eckis Edge is a series on the podcast, hosted by Whitney’s digital twin as an experiment to see the power of AI in full action!
🙋🏼♀️ Book a call with Whitney: https://beacons.ai/whitney.eckis
👀 Follow Whitney’s journey on social
Instagram: @whitneyeckisLinkedIn: @whitneyeckisTikTok: @whitneyeckis
This podcast is made by 52 Podcasts, and part of the 52 Podcasts network. Want one just like it? Reach out! -
132. Eckis Edge: Monetization Strategies for Your Podcast
In today's enlightening episode with Whitney, we take a deep dive into the diverse avenues to transform your podcast passion into a viable source of income. If you've ever pondered on ways to make your voice resonate not just with content but also with value, this is the episode for you!
Episode Highlights:
Embracing Your Worth:The journey and emotions of podcasting.Recognizing the value in your voice and content.Combatting the imposter syndrome and societal norms.
Sponsorships Uncovered:The definition and essence of podcast sponsorships.Tips on approaching potential sponsors - it's all in the strategy!Fostering long-term relationships: going beyond the paycheck.Importance of aligning with brands: Trust, vibes, and values.
Affiliate Marketing Demystified:Affiliate marketing in a nutshell for podcasters.Essential tools and platforms to get started.Strategies to ensure authentic product promotion.
Premium Content – A Deep Dive:The allure and essence of premium podcast content.Ensuring your content's worth and engaging listeners on a deeper level.
Merchandising Magic:Turning your podcast brand into tangible forms.Tips for high-quality goods, intuitive design, and sustainable choices.
Bonus Monetization Tips:Crowdfunding, events, workshops, and more!
Eckis Edge is a series on the podcast, hosted by Whitney’s digital twin as an experiment to see the power of AI in full action!
🙋🏼♀️ Book a call with Whitney: https://beacons.ai/whitney.eckis
👀 Follow Whitney’s journey on social
Instagram: @whitneyeckisLinkedIn: @whitneyeckisTikTok: @whitneyeckis
This podcast is made by 52 Podcasts, and part of the 52 Podcasts network. Want one just like it? Reach out! -
131. Eckis Edge: The Power of Your Voice & Building a Personal Brand
Hosted by Whitney’s digital AI twin, in this episode we dive into the power of crafting your personal brand, using your adversity to your strength, and finding that authentic voice within.
The sneak peak:
The Power of Authenticity in Personal Branding:
Going beyond visual aesthetics in a perfect-post digital era.Standing out with genuine storytelling and relatability.Why authenticity is the key differentiator for brands.
Evolution of Brand Narratives:
Shift from perfect beauty standards to craving real stories.Dangers of fake branding: greenwashing & empty social justice bandwagoning.Genuine connections vs. marketing tactics.
The Magnetic Pull of Unique Brand Voice:
Being different in a sea of similarities.The pitfall of mimicry and the power of genuine self-expression.
Crafting Your Personal Brand Story:
Reflect on your beginnings: what ignited your passion?Embrace challenges as golden threads of your brand tapestry.Celebrate every milestone, big and small.Paint a vivid picture of your brand's future.
The Rise of Podcasting:
A medium that amplifies the power of voice.Creating depth and diversity in content.Accessibility and intimacy of the podcast format.Networking opportunities through podcast collaborations.
Eckis Edge is a series on the podcast, hosted by Whitney’s digital twin as an experiment to see the power of AI in full action!
🙋🏼♀️ Book a call with Whitney: https://beacons.ai/whitney.eckis
👀 Follow Whitney’s journey on social
Instagram: @whitneyeckisLinkedIn: @whitneyeckisTikTok: @whitneyeckis
This podcast is made by 52 Podcasts, and part of the 52 Podcasts network. Want one just like it? Reach out! -
130. Eckis Edge: Meet My Digital Twin!
In this premier episode of the brand new series, Eckis Edge, Whitney introduces her digital twin! Whitney’s very own twin, who will be leading the charge on the Eckis Edge series on the podcast.
Highlights:
Embracing the new era of AI, Whitney introduces a groundbreaking addition to the Eckis Edge series: her Digital Twin.Diving into the concept of digital twins, their role in our modern era, and their fascinating intersection with podcasting.An exclusive behind-the-scenes look at how 52 Podcasts makes AI-powered podcasting a reality.A reflection on the evolutionary journey of "Under The Influence" and why it’s branching out with "Eckis Edge".Exploring the surge of AI in entrepreneurship and its transformative impact on daily operations. **
🙋🏼♀️ Book a call with Whitney: https://beacons.ai/whitney.eckis
👀 Follow Whitney’s journey on social
Instagram: https://www.instagram.com/whitneyeckisLinkedIn: https://www.linkedin.com/in/whitneyeckisTikTok: https://www.tiktok.com/@whitneyeckis
This podcast is made by 52 Podcasts, and part of the 52 Podcasts network. Want one just like it? Reach out! -
129. Inside the Acquisition of Eckis Marketing with PR Powerhouse Anna Crowe
Anna Crowe is the founder and CEO of Crowe PR, a recognized public relations expert, best-selling author, speaker, and marketing faculty. For over 20 years, she has represented iconic brands around the globe, pivoting from a Big 4 CPA track to founding and scaling a national public relations agency.
In addition to leading Crowe and ensuring client success, Anna is president elect (and first elected female president) of the San Diego Chapter of the Entrepreneurs Organization and is an active member of the PEERS Network and digital wellness non-profit Half The Story. She is also an adjunct marketing professor at the University of San Diego’s Knauss School of Business. Her focus on developing extraordinary leaders and helping organizations thrive has led to several notable recognitions, including CEO of the Year, Best Places to Work, Women Who Mean Business, PR Team of the Year, Inc. 5000, and more.
Today we chat:
The acquisition of Eckis MarketingAnna’s backgroundProving ROI in marketing and PRWhat is the Entrepreneurial Operating System?Anna’s favorite entrepreneurial practices
Connect with Anna:
Follow Anna on Instagram: @acroweprConnect with Anna on LinkedIn: @annacroweBuy Anna’s book Get Real: Shop on AmazonCheck out Crowe PR: crowepr.comFollow Crowe PR on Instagram: @crowepr
Connect with Whitney:
Follow Whitney on Instagram: @whitneyeckisFollow Whitney on TikTok: @whitneyeckisFollow Under the Influence on Instagram: @undertheinfluence.pod
More information about the show + businesses: whitneyeckis.com -
128. Holy Sh*t I Sold The Agency
Yep, you read that right. Eckis Marketing, my business of the last 6 years, has officially been sold. Holy shit! In today’s episode, I reflect on the ups, downs, and lessons I’ve learned while running the agency and chat about my vision for the future of Eckis Marketing, now in the hands of the esteemed Anna Crowe of Crowe PR. Stay tuned for my follow-up episode with Anna herself!
Connect with Whitney:
Follow Whitney on Instagram: @whitneyeckisFollow Whitney on TikTok: @whitneyeckisFollow Under the Influence on Instagram: @undertheinfluence.pod
More information about the show + businesses: whitneyeckis.com
Customer Reviews
Listen!
Whitney covers a lot of interesting topics that are great for entrepreneurs and makes it fun!
Great show
Great show to stay on top of all of the industry trends and keep you listening!
Best podcast.
My go to whenever I am not sure what to listen to but want to be thinking and productive. I love it so much and it gets me thinking. Whitney is an amazing host and is able to guide the audience through an aazing podcast that they want to come back time after time for. Super helpful and very informative! Thank you do all the podcast that have taught me so much.