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Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.

  1. Hard Days & Golden Knights: The World of Brand Twins

    5 NGÀY TRƯỚC

    Hard Days & Golden Knights: The World of Brand Twins

    From our Season 12 Archives. Even though brand names are often protected by trademarks and copyrights, it’s remarkable how many times companies end up with the same names. And they either get along – or they sue each other into oblivion. This week, we look at “Brand Twins.” We’ll talk about when Guns N’ Roses sued Guns and Rosé. We’ll explain why there used to be the Saskatchewan Roughriders AND the Ottawa Rough Riders in the CFL. Hosted on Acast. See acast.com/privacy for more information.

    28 phút
  2. You Can Check In, But You Can't Check Out: Branded Hotel Rooms

    6 THG 9

    You Can Check In, But You Can't Check Out: Branded Hotel Rooms

    From our Season 12 Archives, one of our favourites. This week, we talk about hotel marketing.  Specifically, how some hotels attract guests by advertising specific rooms. Some of those rooms are decorated like TV shows, some are inspired by movies, and some hotels advertise the fact something famous – or infamous - happened in their rooms. Hosted on Acast. See acast.com/privacy for more information.

    28 phút
  3. Dish Night at the Movies: Marketing Motion Pictures

    30 THG 8

    Dish Night at the Movies: Marketing Motion Pictures

    From our Season 12 Archives, one of our favourites This week, we’re talking about the creative ways Hollywood markets films.   We’ll talk about how a low-budget horror movie got a ton of press just by asking people to smile. And we’ll examine the marketing of Top Gun: Maverick – the Tom Cruise sequel that Steven Spielberg says single-handedly saved the theatrical industry. Hosted on Acast. See acast.com/privacy for more information.

    27 phút
  4. The Very First Episode of "Backstage at the Vinyl Cafe" Podcast

    28 THG 8

    The Very First Episode of "Backstage at the Vinyl Cafe" Podcast

    People often tell me they love the storytelling in Under the Influence.  One of my favourite storytellers of all time is the late, great Stuart McLean. Which is why it’s been such a joy for our network to partner with Stuart’s long-time producer Jess Milton and the Vinyl Cafe team to bring you the podcast “Backstage at the Vinyl Cafe.” Today we are sharing the very first episode of the podcast released in 2023. Not only are there two hilarious Dave and Morley stories but it’s a great introduction to the show. We hope you enjoy this one as much as I do. Hosted on Acast. See acast.com/privacy for more information.

    43 phút
  5. When You've Got It, Flaunt It: The George Lois Story

    16 THG 8

    When You've Got It, Flaunt It: The George Lois Story

    From our Season 12 Archives, one of our favourites. In this episode, we talk about one of the legends of the advertising business – George Lois. Out-spoken and fearless, he launched Xerox, helped elect Robert F. Kennedy, designed famous Esquire magazine covers and even once climbed out onto a window ledge to convince a client to buy an idea.  Hosted on Acast. See acast.com/privacy for more information.

    28 phút
  6. Gold, Silver & Spinach: TV Shows As Marketing

    9 THG 8

    Gold, Silver & Spinach: TV Shows As Marketing

    From our Season 12 Archives.... one of our favourites. With multiple ways to skip commercials at our fingertips, advertisers have found a new way to reach the public. They’re jumping out of commercial breaks and into the storylines of television shows. This week, we look at a list of popular TV shows that aren’t just entertainment. They’re big marketing vehicles for companies.  Hosted on Acast. See acast.com/privacy for more information.

    30 phút
  7. History of the Goalie Mask

    2 THG 8

    History of the Goalie Mask

    We thought you might enjoy an episode from our sister podcast, “We Regret To Inform You: The Rejection Podcast” - this week it’s the history of the goalie mask. Coaches didn’t want them, managers rejected them, the NHL didn’t want them - but one goalie did. The rest is history. Hosted on Acast. See acast.com/privacy for more information.

    34 phút
  8. Long Overdue: The Creative Boom of Library Marketing

    26 THG 7

    Long Overdue: The Creative Boom of Library Marketing

    From our Season 11 Archives, one of our favourites. This week, we look at the ways libraries market themselves. If you think libraries are quiet, you’ve got another thing coming. We’ll talk about a library video series that played like a TV cop show - and - we’ll look at library wars - when libraries battle each other on social media. Hosted on Acast. See acast.com/privacy for more information.

    27 phút
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Giới Thiệu

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.

Thông Tin

  • Nhà sáng tạo
    Apostrophe Podcast Network
  • Năm hoạt động
    2012 - 2025
  • Tập
    395
  • Xếp hạng
    Sạch
  • Bản quyền
    © Apostrophe Podcast Network
  • Trang web chương trình
    Under the Influence with Terry O'Reilly
  • Nhà cung cấp
    Apostrophe Podcast Company Inc.

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