Under The Number

Brent Peus
  • 5.0 (2)
  • Sports
  • Updated Weekly

Sports are serious business. On Under the Number, Brent Peus goes deep with the innovators driving the Sports Economy—from elite athletes and investors to visionary founders and executives. Get inside the deals, trends, and disruptions reshaping the industry. Whether you’re a fan, entrepreneur, investor, or industry insider, Under the Number offers cutting-edge insights into the world of sports business.

  1. 5h ago

    Optimization Hangover · Clubhouse 002 | Brent Peus Jr., Dominyck Bullard, Matthew Jester

    Brent Peus Jr. is the Founder & CEO of Skybox: https://www.skyboxmedia.com/ Dominyck Bullard is the CEO of Athletiverse, Inc.: https://athletiverse.io/ Matthew Jester is an Investor at CNC Partners: https://www.cncpartners.co/

    Optimization Hangover · Clubhouse 002 | Brent Peus Jr., Dominyck Bullard, Matthew Jester

  2. 1d ago

    The Youth Sports Economy · BASE Sports Group Co-Founders Mark Dvoroznak & Carrie Gamper

    Youth sports is a $40B+ market on its way to $70B, and for years it was too fragmented for national brands to touch. Mark Dvoroznak and Carrie Gamper built BASE Sports Group to fix that: one point of contact connecting brands to a network reaching 30 million consumers across 26 sports in 47 states. Fresh off a $2.5M raise led by Balius Partners, the BASE co-founders join Under the Number to explain why the youth sports family is the most coveted and hardest-to-reach demographic in the country, and how you commercialize it without wrecking the athlete experience. We get into the case for youth sports as an institutional asset class, why the average 5.5 hours of dwell time at an event is the most underpriced inventory in sports, and how BASE turned that into activations like Invisalign's on-site teeth-scan lead-gen play. Mark and Carrie break down which three categories of brands should be in this space yesterday, why the LA28 Olympic cycle is a grassroots land grab starting now, and what Capitol Hill keeps getting wrong about who actually runs youth sports. A conversation about fragmentation, data, and the quiet institutionalization of the games our kids play. In this episode: Why BASE raised, and what "building a strong base" actually bought themThe operator vs. brand education problem, and BASE's two-sided modelHousehold income by sport (lacrosse and volleyball lead at $200K+, roughly 2x the national average)The Invisalign activation: dwell time as a lead-gen engineDoing well by doing good: commercial dollars as a subsidy that lowers the barrier to entryNIL vs. the "allure of the scholarship" as the real driver of the travel-sports machineThe three brand categories that belong here now: CPG, finance, and auto/insuranceLA28: budget in '26, activate in '27, scale in '28Roll-ups, consolidators, and setting the price of the youth sports space Guests:Mark Dvoroznak, Co-Founder & CEO of BASE Sports Group Carrie Gamper, Co-Founder & COO of BASE Sports Group BASE Sports Group: https://basesportsgroup.com/ Substack: https://underthenumber.substack.com/ Spotify: https://open.spotify.com/show/4mj9Z1n... Apple: https://podcasts.apple.com/us/podcast... Check out Skybox: https://www.skyboxmedia.com #SportsBusiness #YouthSports #Sponsorships #youth #SportsEconomy #UnderTheNumber

    The Youth Sports Economy · BASE Sports Group Co-Founders Mark Dvoroznak & Carrie Gamper

  3. Jul 8

    Clubhouse 001: Nothing New Under The Sun · Brent Peus Jr., Dominyck Bullard, and Matthew Jester

    Brent Peus Jr. is the Founder & CEO of Skybox: www.skyboxmedia.com Dominyck Bullard is the CEO of Athletiverse, Inc.: https://athletiverse.io/ Matthew Jester is an Investor at CNC Partners: https://www.cncpartners.co/

    Clubhouse 001: Nothing New Under The Sun · Brent Peus Jr., Dominyck Bullard, and Matthew Jester

  4. Jul 7

    Bulls Legend John Paxson · Playing with Jordan, Coaching with Jackson, Leading as GM

    For more than 40 years John Paxson has been a cornerstone of the Chicago Bulls across nearly every role in the game, winning three titles as a clutch point guard in Chicago's first dynasty, hitting the game-winning three that clinched the 1993 Finals, and adding a fourth ring as an assistant coach on the record-setting 1995-96 staff. He went on to spend seven seasons as a broadcaster before running the front office as general manager, drafting cornerstones like Luol Deng, Joakim Noah, and Derrick Rose and returning the Bulls to playoff contention with the grit and team-first identity that defined his playing days. Substack: https://underthenumber.substack.com/Spotify: https://open.spotify.com/show/4mj9Z1n...Apple: https://podcasts.apple.com/us/podcast/under-the-number/id1730764733Check out Skybox: https://www.skyboxmedia.com

    Bulls Legend John Paxson · Playing with Jordan, Coaching with Jackson, Leading as GM

  5. Jun 30

    The Network Aggregating Bryson DeChambeau, Grant Horvat, and The Bryan Bros · Source Golf Co-Managing Partner Ethan Rosenbaum

    Ethan Rosenbaum spent his career in media before arriving at a conviction that's now reshaping how golf gets watched: YouTube is the new premium TV, and creators are the network. In this conversation he traces the path that led him to Source Golf, the first premium year-round YouTube golf network, and makes the case for why aggregating creators is a "cable 2.0" moment for sports. We get into: · The media career that built his conviction around YouTube and creators· Why Source Golf is starting with golf, and why the timing works now· How the YouTube golf boom actually got started· The "cable 2.0" thesis · packaging fragmented creator inventory into a single television-style media buy· What it takes to build a network anchored by Bryson DeChambeau, Grant Horvat, and The Bryan Bros Source Golf sits under Source Media Group and is backed by David Blitzer's Bolt Ventures. The pitch is simple: golf has one of the most valuable audiences in sports, but it has never been buyable at scale. With more than 14 million de-duplicated monthly viewers, an audience that skews 82% aged 18 to 49, and over 100 million hours streamed on U.S. TVs a year, Source Golf is betting the living room screen is where the next era of golf gets won. Under the Number goes inside the sports economy with the founders, investors, and operators building it. New episodes every week. Check out Skybox: https://www.skyboxmedia.com/ Substack: https://underthenumber.substack.com/ YouTube: https://www.youtube.com/@underthenumberpod Spotify: https://open.spotify.com/show/4mj9Z1nJZabBH88AZr2lBp Apple: https://podcasts.apple.com/us/podcast/under-the-number/id1730764733 #UnderTheNumber #SourceGolf #YouTubeGolf #CreatorEconomy #SportsMedia #SportsBusiness #Golf #BrysonDeChambeau #GrantHorvat #BryanBros #ConnectedTV #SportsEconomy

    The Network Aggregating Bryson DeChambeau, Grant Horvat, and The Bryan Bros · Source Golf Co-Managing Partner Ethan Rosenbaum

  6. Jun 26

    The CEO of "Death Diving" · Paul Rigault, CEO of Døds Diving League

    Paul Rigault is the Co-Founder and CEO of the Døds Diving League, the competitive home of death diving, a freestyle aquatic sport where athletes launch off 33 to 43 foot towers, throw tricks in the air, and land for the biggest possible splash. What started as a 1970s pool subculture in Oslo is now a professional league pulling divers from over 30 countries, with a first full season on ESPN 2. I sat down with Paul to understand how you build a sport from scratch. We get into the music-festival production model, the athlete profile that blends traditional divers with skaters and parkour athletes, the host-city funding playbook, and the IP strategy that makes the whole thing look more like UFC than a dive meet. Paul also breaks down the organic distribution engine, the Monster Energy sponsorship base, and the 2027 collegiate tour that could put this on a hundred campuses. A clinic in turning culture into a category. Watch on Spotify, YouTube and Apple. → How a 1970s Oslo pool subculture became a 30-country professional league → Why they registered as a culture company instead of a sports company → The athlete profile pulled from diving, snowboarding, skate, surf, and parkour → The Monster Energy base and the first full season on ESPN 2 → 17 to 20 million organic views per event and why two-thirds come from athletes → Owning the trademark, the federation, and the rankings, and why the model resembles UFC → The host-city funding model and the 2027 US collegiate tour Substack: https://underthenumber.substack.com/ Spotify: https://open.spotify.com/show/4mj9Z1nJZabBH88AZr2lBp Apple: https://podcasts.apple.com/us/podcast/under-the-number/id1730764733 Check out Skybox: https://www.skyboxmedia.com #SportsBusiness #ActionSports #DeathDiving #SportsMedia #SportsEconomy #UnderTheNumber

    The CEO of "Death Diving" · Paul Rigault, CEO of Døds Diving League

  7. Jun 23

    How Experts Bet on Sports · DubClub Co-Founder & CEO Lewis Burik

    Lewis Burik is the co-founder and CEO of DubClub, a content marketplace that connects sports betting experts, known as cappers, with the millions of bettors who want to follow their picks. https://dubclub.win/ In his second appearance on Under the Number, and the first repeat guest in show history, Lewis breaks down how prediction markets like Kalshi and Polymarket have reshaped sports betting, why 97% of bettors lose over the long run, and how DubClub turns the rare 3% who win into seven-figure subscription businesses. → The emergence of prediction markets and why 85% of Kalshi and Polymarket volume is sports → Why sportsbooks limit and ban winning bettors, and how that pain point created DubClub → The capper spectrum, from UFC tape junkies to model builders to correlation and expected-value hunters → The three fundamentals of sustainable betting: price shopping, bankroll management, and tailing the right expert → DCTV, why video converts better than anything, and the road toward a DubClub network → Kevin Roth the weather capper, KBO, esports, and the niche markets that quietly print → The regulatory picture, Minnesota's Kalshi crackdown, and why DubClub sits insulated from it → Billy Walters, Phil Mickelson, and the discipline that separates long-term winners Check out Skybox: www.skyboxmedia.com Substack: www.underthenumber.substack.com YouTube: www.youtube.com/@underthenumberpod Spotify: https://open.spotify.com/show/4mj9Z1nJZabBH88AZr2lBp 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/under-the-number/id1730764733 #SportsBetting #PredictionMarkets #DubClub #SportsBusiness #CreatorEconomy #Kalshi #Polymarket #UnderTheNumber #Skybox

    How Experts Bet on Sports · DubClub Co-Founder & CEO Lewis Burik

  8. Jun 16

    Why Creators Will Own The Next Era of Live Sports · Creator Sports Network Co-Founder Barrick Prince

    Barrick Prince is the Co-Founder of Creator Sports Network, a network of live digital content creators broadcasting live sports the way NBC, ABC, and Fox once built national reach through hundreds of local affiliate stations. A 20-year television veteran who was inside Twitch when COVID hit, Barrick breaks down the "Live Social Creator Window", a brand new category of broadcast rights his team legally defined and is currently the only company in the world licensing. On this episode of Under the Number, we cover: → Why creators are the new affiliate stations, and how that makes a TV network infinitely scalable without FCC geography → The Live Social Creator Window: inventing a broadcast rights category from scratch and writing it into league contracts → How CSN turns off-the-books young viewers into a brand new revenue line for leagues and rights holders → The Samsung activation that makes a YouTube stream look like you are watching on a Samsung TV → Why Mr. Beast, iShowSpeed, and xQc replaced Tom Cruise and Julia Roberts as the new superstars → Periscope, Justin.tv, and the timing that finally made IRL live streaming work → The 15-year-old math problem every league is quietly ignoring Get off the sidelines—subscribe to Under the Number on Substack: Watch on YouTube → https://youtu.be/6jU5WWHB9b0 Watch on Spotify → https://open.spotify.com/show/4mj9Z1nJZabBH88AZr2lBp Listen on Apple Podcasts → https://podcasts.apple.com/us/podcast/under-the-number/id1730764733 Check out Skybox → https://www.skyboxmedia.com/ #CreatorSportsNetwork #LiveStreaming #UnderTheNumber #SportsBusiness #CreatorEconomy

    Why Creators Will Own The Next Era of Live Sports · Creator Sports Network Co-Founder Barrick Prince
See All (68)

Ratings & Reviews

5
out of 5
2 Ratings

About

Sports are serious business. On Under the Number, Brent Peus goes deep with the innovators driving the Sports Economy—from elite athletes and investors to visionary founders and executives. Get inside the deals, trends, and disruptions reshaping the industry. Whether you’re a fan, entrepreneur, investor, or industry insider, Under the Number offers cutting-edge insights into the world of sports business.

Information

  • Creator
    Brent Peus
  • Years Active
    2024 - 2026
  • Episodes
    68
  • Rating
    Explicit
  • Copyright
    © Brent Peus
  • Show Website
    Under The Number

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