Under the Number

Brent Peus
  • 5.0 (1)
  • SPORTS
  • UPDATED WEEKLY

Sports are serious business. On Under the Number, Brent Peus goes deep with the innovators driving the Sports Economy—from elite athletes and investors to visionary founders and executives. Get inside the deals, trends, and disruptions reshaping the industry. Whether you’re a fan, entrepreneur, investor, or industry insider, Under the Number offers cutting-edge insights into the world of sports business.

  1. MAR 27

    He Exited for $250M. Now He's Building Youth Sports' Super App · John Stewart, CEO & Co-Founder of Fastbreak AI

    🏟️ Get off the sidelines ➡️ https://underthenumber.substack.com/ 🎥 Watch on YouTube: https://youtu.be/1hE13HJyx_k 🎥 Watch on Spotify: 🎧 Listen on Apple Podcasts: John Stewart is the CEO & Co-Founder of Fastbreak AI. John is a serial entrepreneur who began his career by founding an engineering services firm in 2003. After successfully exiting that business in 2009, he co-founded Saber Business Solutions, which evolved into MapAnything, a geospatial mapping and scheduling software company that was acquired by Salesforce in 2019. John has co-founded or invested in multiple SaaS startups, serves on several boards, and advises CEOs on business development and strategy. He holds a B.S. in Mechanical Engineering from Worcester Polytechnic Institute. ​ Bio via Fastbreak AI

    23 min

  2. MAR 13

    Inside the $56 Billion Youth Sports Gold Rush · Cameron Korab, Founder of Youth Sports Business Report

    🏟️ Get off the sidelines ➡️ https://underthenumber.substack.com/ 🎥 Watch on YouTube: https://youtu.be/xdJTDwskI8Y 🎥 Watch on Spotify: 🎧 Listen on Apple Podcasts: Cameron Korab is Founder of Youth Sports Business Report and Co-Founder of Play Up Partners. Youth Sports Business Report is the largest and most trusted source for youth sports industry news, insights, and analysis.Trusted by over 50,000 followers including industry executives, investors, youth sports parents and sports business professionals, it is the premier destination for comprehensive youth sports business intelligence. The core mission: Make Youth Sports Better. As the leading authority in youth sports business reporting, we deliver unparalleled coverage of sports business trends, youth athletics, and emerging opportunities across the youth sports ecosystem. YSBR’s expert editorial team provides authoritative, in-depth reporting on key youth sports industry verticals including: Sports sponsorship and institutional capital (Private Equity, Venture Capital) Youth Sports events and tournament management NIL (Name, Image, Likeness) developments and compliance Youth sports coaching and sports recruitment strategies Sports technology and data analytics innovationYouth sports facilities development and management Sports content creation and digital media monetization Whether you’re a sports industry executive, institutional investor, youth sports parent, coach, or sports business enthusiast, Youth Sports Business Report is your most reliable source for the actionable sports business insights you need to stay ahead of youth athletics trends and make informed decisions in the rapidly evolving youth sports landscape. Bio via YSBR ( https://youthsportsbusinessreport.com/ )

    34 min

  3. MAR 6

    Redefining How Athletes Give Back · Kyle Rudolph, Founder & CEO of Alltroo

    🏟️ Get off the sidelines ➡️ https://underthenumber.substack.com/ 🎥 Watch on YouTube: https://youtu.be/xU0paT6HniQ?si=AWcgZySVIIA5Ouv2 🎥 Watch on Spotify: https://open.spotify.com/episode/3mcJr0BCvI0trDA12qSLYy?si=hS40ospGSV27685zg8TNtg 🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/redefining-how-athletes-give-back-kyle-rudolph-founder/id1730764733?i=1000753666019 Kyle Rudolph is a 12-year NFL veteran, a 2x Pro Bowler, and the co-founder & CEO of Alltroo. Alltroo is a trusted professional fundraiser that helps charities supercharge their fundraising efforts and gain access to a new community of donors through custom giveaways, called Rallies. Rallies offer prizes with the biggest names in sports, music and entertainment. Fans can donate to a worthy cause or enter without donating and get entries for the chance to win. https://alltroo.com/

    40 min

  4. FEB 27

    Unlocking the Olympic Edge in NIL · Canopy Co-Founder & CEO Jack Liechtung

    🏟️ Get off the sidelines ➡️ https://underthenumber.substack.com/ 🎥 Watch on YouTube: https://youtu.be/tH3eTHUNPeA 🎧 Listen on Apple Podcasts: Jack Liechtung is a sports media operator, entertainment attorney, and co-founder/CEO of Canopy Talent, where they build NIL infrastructure for Olympic sports programs nationwide. Through Canopy, he helps universities and brands unlock new partnership opportunities by activating student-athletes as authentic creators, delivering compliant, team-wide campaigns that drive engagement and incremental revenue. www.canopytalent.com

    33 min

  5. FEB 20

    The Untapped Tech Layer in a $100B Sport · CourseCast Founder & CEO Will Johnson

    🏟️ Get off the sidelines ➡️ https://underthenumber.substack.com/ 🎥 Watch on YouTube: https://youtu.be/7AiTsAwzXMI 🎧 Listen on Apple Podcasts: Will Johnson is the Founder & CEO of CourseCast, the first digital platform built into the golf course. CourseCast’s AI autonomously delivers Tour-quality video and statistics of everyday golf using hidden, solar-powered cameras —transforming any course into a lucrative engagement platform where golfers can watch, learn, and compete like never before. If Toptracer Range digitized practice, CourseCast is digitizing play.

    50 min

  6. FEB 6

    She Shocked the Tennis World at 15. Now She's a $50M Investor · CiCi Bellis, Founder of Cartan Capital

    🏟️ Get off the sidelines ➡️ https://underthenumber.substack.com/ 🎥 Watch on YouTube: https://www.youtube.com/watch?v=j7qzNordlwE 🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/she-shocked-the-tennis-world-at-15-now-shes-a/id1730764733?i=1000748538913 CiCi Bellis leads the firm with a background that uniquely blends professional sports and venture capital. As a former professional tennis player who reached a career-high ranking of WTA #35, CiCi understands the demands and nuances of high-performance sports. After retiring from tennis, she spent four years working at a sports tech-focused venture capital firm, where she managed all deal flow operations, while also completing her MBA. In 2023, she leveraged this expertise to launch Cartan Capital, aiming to drive and shape innovation in sports and health tech. Bio via Cartan Capital

    42 min

  7. JAN 30

    Inside the NFL's Billion-Dollar Playbooks · Ryan Petkoff, Founder of Petkoff Strategies

    🏟️ Get off the sidelines ➡️ https://underthenumber.substack.com/ 🎥 Watch on YouTube: https://youtu.be/50-9naPS2mU 🎧 Listen on Apple Podcasts: P. Ryan Petkoff is a dynamic leader, strategic advisor and consultant who partners with startups and legacy businesses to build solutions that create meaningful value. Ryan’s expertise as an operator and an advisor ranges from strategy development and execution to high-level marketing, communications and storytelling, capital raise and allocation, change management, crisis mitigation and executive coaching. With a rare combination of skills, Ryan’s “unicorn experience” means organizations can solve a variety of challenges with a single consultant. He excels in environments where he can wear multiple hats, driving impact across various functions, making him a perfect fit for startups or legacy businesses navigating growth, change or transformation. Most of all, Ryan cares deeply for people and connects well with what matters. Ryan is passionate about working with entrepreneurs because he thrives on building things. Whether it’s launching a new marketing initiative, managing a capital raise, or guiding a company through a crisis, he is energized by the opportunity to create something meaningful. He works with a select group of clients, prioritizing quality over quantity, where he can build deep and authentic relationships. Before launching his consulting practice, Ryan spent almost 20 years in the world of professional sports, where he helped transform the Kansas City Chiefs into one of the most successful franchises in global sports. As a top executive at Hunt Sports Group (the parent company of the Lamar Hunt family’s sports franchises), Ryan was “one of the driving leadership forces behind the Chiefs’ ascent to the top of the NFL” (Sports Business Journal). He spearheaded the Chiefs’ first international marketing initiative and led the team’s entry into the NFL’s global marketing program. By 2021, the Chiefs earned marketing rights to both Germany and Mexico, helping the team become one of the fastest-growing sports brands worldwide. He also was the primary advisor to Chiefs Chairman and CEO throughout the construction of the Chiefs dynasty. Now, Ryan channels his expertise, extensive network, and passion for building into helping innovative companies thrive and scale. Bio via Petkoff Strategies

    34 min

  8. JAN 23

    College Sports Going Public? · Parker Graham, Founder & CEO of Vestible

    🏟️ Get off the sidelines ➡️ https://underthenumber.substack.com/ 🎥 Watch on YouTube: https://youtu.be/8zHCw2ff4WA 🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/college-sports-going-public-parker-graham-founder-ceo/id1730764733?i=1000746374770 Parker Graham is the Founder & CEO of Vestible, a company that enables sports organizations to access global investment capital while allowing investors worldwide to participate in the future of sports. For more on Vestible, visit https://vestible.co/

    22 min
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About

Sports are serious business. On Under the Number, Brent Peus goes deep with the innovators driving the Sports Economy—from elite athletes and investors to visionary founders and executives. Get inside the deals, trends, and disruptions reshaping the industry. Whether you’re a fan, entrepreneur, investor, or industry insider, Under the Number offers cutting-edge insights into the world of sports business.

Information

  • Creator
    Brent Peus
  • Years Active
    2024 - 2026
  • Episodes
    50
  • Rating
    Clean
  • Copyright
    © Brent Peus
  • Show Website
    Under the Number