Underscore

The Chicago Graphic Design Club

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Design
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Underscore is a podcast by the Chicago Graphic Design Club that brings you conversations with Chicago’s creative community. On this podcast, host, Christian Solorzano, explores the craft, theory, and practice of graphic design, plus discusses ideas that cultivate a more inclusive and thoughtful creative community.

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113 • COBY REGEHR

Our guest is Coby Regehr, son of Carl Regehr (1919–1983)— a graphic designer, educator, and community builder who helped shape Chicago's visual identity. In this episode, Coby speaks with host Christian Solorzano about his father's life, work, and philosophy — from a Mennonite upbringing in Kansas to building a design practice in Chicago rooted in ethics, relationships, and an unrelenting drive to create. Coby shares what it was like to grow up inside that world — weekends spent in his father's studio, Summers at the Indiana Dunes alongside the designers who defined an era, and a father who was up at four every morning with Coltrane on the stereo. The conversation explores Carl's role in reframing Chicago's image through the 1963 Chicago magazine — his uncompromising ethics in business, his teaching philosophy at the University of Illinois, and his participation in the 1971 Aspen Design Conference. Coby also reflects on the boxes of journals, collages, and unfinished work he continues to discover — and what it means to be the keeper of a legacy still unfolding. Music by the band Eighties Slang.
3 août

112 • DANA ARNETT

Our guest is Dana Arnett, Co-Founder and Chairman of VSA Partners — one of Chicago's most celebrated and enduring design firms. In this episode, Dana speaks with host Christian Solorzano about a career that began in the cornfields of Morton, Illinois and grew into four decades of work with some of the world's most iconic brands. He reflects on the sophomore portfolio rejection that redirected everything, and the three serendipitous mentors — Robert Vogele, Rick Valicenti, and April Greiman — who each shaped his creative courage in a different way. Dana traces the building of VSA from a storefront on South Dearborn to a firm of 375 people, and the landmark client relationships — including the Chicago Board of Trade and Harley-Davidson — that defined an era of Chicago design. He speaks candidly about what it means to lead without getting in the way, the fragmentation happening across the design industry today, and the questions he still asks every time he picks up a pencil. The conversation closes with a genuine reckoning with AI — not as a technology conversation, but as a craft and labor conversation — and VSA's three-word design philosophy that has guided the firm from the beginning: empathy, optimism, and intent. Music by the band Eighties Slang.
20 juil.

111 • JARRETT FULLER

Our guest is Jarrett Fuller, a designer, writer, educator, and host of the long-running podcast Scratching the Surface, based in Raleigh, North Carolina. In this episode, Jarrett speaks with host Christian Solorzano about how conversation became the organizing principle of his creative life — from growing up surrounded by a large, talkative extended family, to a journalist grandfather who taught him the difference between a closed question and an open one. He reflects on ten years and nearly 300 episodes of Scratching the Surface, what he's learned about listening, and why the questions keep multiplying rather than resolving. Jarrett shares his evolving relationship to graphic design — how he still claims the title even as the work has shifted toward writing, teaching, and podcasting — and why he believes the field has always been more expansive than the industry gives it credit for. He talks about the tension between design as a commercial discipline and design as a cultural practice, the homogenization of aesthetics in the age of AI, and what it means to make work that actually moves someone. The conversation also explores Jarrett's photography — his interest in the friction between the natural world and the built environment, returning to the same places over time, and the design sensibility that shapes how he frames an image. And he gives a preview of his forthcoming book, Graphic Designers After Graphic Design, a celebration of designers around the world redefining what the field can be — due out September 29th. Music by the band Eighties Slang.
6 juil.

110 • JO-NELL SIEREN

Our guest is Jo-Nell Sieren, a photographer, designer, and educator who spent fifteen years at Columbia College Chicago before moving into her current role at Northwestern, where she focuses on industry strategy and connecting design and engineering students to employers. In this episode, Jo-Nell speaks with host Christian Solorzano about her path from studying photography at the School of Visual Arts in New York to building one of Columbia's most ambitious student programs — Agency Columbia, a studio that placed students in real client engagements with real deadlines. She shares how that experience of learning through doing, not just observing, shaped her entire philosophy as an educator. Jo-Nell talks candidly about what it actually takes to build confidence in students who don't yet believe in their own work, why she considers networking a design skill in its own right, and what a cohort of exhausted, overcommitted, fully present students taught her about resilience. She also reflects on the anxiety she feels watching AI reshape both the creative landscape and the job search — and what she hopes the next generation of designers holds onto. Music by the band Eighties Slang.
22 juin

109 • DANIEL SWARTZ

Our guest is ⁠Daniel Swartz⁠ — a letterpress designer, printer, and writer based in rural northern Indiana, where he runs Hoosier Type Company out of the back of his garage using antique wood type, vintage presses, and hand-mixed inks. This episode, Daniel sits down with host ⁠Christian Solorzano⁠ for a conversation that moves between his winding path from aspiring illustrator to graphic design educator to letterpress printmaker, the serendipitous gift of a printing press that started it all, and what it took to rebuild a creative practice from scratch after 2020. They talk about the relationship between digital and analog, the beauty of working within constraints, faith and humility as creative foundations, and what it means to make something that lasts beyond a file in the cloud. Music by Eighties Slang.
8 juin

108 • CASS POKORA

Our guest is Cass Pokora — a photographer, artist, and designer who has been a familiar face in our community for years. Cass recently exhibited at Typeforce in Bridgeport, currently has work showing at New Wave Coffee in Logan Square, is featured in our upcoming issue of Faculty 3, and recently co-designed a poster for the Chicago Paper Show at the Chicago Cultural Center. This episode is a little different. Cass sat down with host Christian Solorzano on a Saturday afternoon for a conversation recorded in the car, between the Chicago Pottery Market in Wicker Park and David Byrne's Theater of the Mind at the Goodman. The conversation moves between Cass's design practice, her process and return to working with her hands, her childhood obsession with sharks, the imaginary city she's built in her head, and her dream of someday designing a corn maze. Music by Eighties Slang.
25 mai

107 • MATTHEW HOFFMAN

Our guest is Matthew Hoffman, the artist and custodian behind You Are Beautiful — the Chicago-born project that has placed over 10 million stickers and more than 100 public installations around the world since 2002. In this episode, Matthew speaks with host Christian Solorzano about the long, unplanned path that led him here. He traces his story from taking apart radios in the basement as a kid and falling in love with making things by hand in middle school wood shop, to a final-year high school graphic arts class that opened the door to photography and design, to moving to Chicago in 2002 with no network of family or friends — and turning the feeling of being lost in the city into a message that now lives in over 100 languages. Matthew shares his philosophy of being a "slow builder," why he prefers the word custodian to founder, and how the community has carried this project far beyond anything he could have on his own. He talks about mental health as an undercurrent in the work and the wall of letters in his space that people have been sending in since 2003. The conversation also explores how he finds his voice by simply putting things out into the world, why he believes that "over perfection is procrastination," and his guiding mission statement for designers entering the field: make things that matter.
11 mai

106 • DEREK DESORMEAUX

Our guest is Derek Desormeaux, president of AIGA Chicago, who moved to Chicago from a small town in Northern Michigan after studying graphic design at Kendall College of Art and Design. In this episode, Derek speaks with host Christian Solorzano about his path into design — from wanting to be a concept artist and comic book artist to discovering graphic design through a typography class. He shares how he started volunteering at AIGA Chicago events almost as soon as he arrived in the city, eventually launching Coffee and Crits, a free monthly group critique event he's now run for three years. Derek discusses the moment the previous president offered him the role, his first instinct to turn it down, and the reasoning that led him to say yes anyway. He opens up about what leadership looks like in practice — checking tickets and bringing in food at events run by his board members — and his belief that one person can't meet everybody's needs in a community. The conversation explores Derek's conviction that design deserves the same respect as any other form of labor, his thoughts on what keeps him up at night about the sustainability of a creative career, and what gives him hope in a moment that feels uncertain. He also talks about the AIGA Chicago Paper Show, his love of print and his nearly 500-book collection, and why he stopped posting his illustration work on Instagram. Music by the band Eighties Slang.

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Underscore is a podcast by the Chicago Graphic Design Club that brings you conversations with Chicago’s creative community. On this podcast, host, Christian Solorzano, explores the craft, theory, and practice of graphic design, plus discusses ideas that cultivate a more inclusive and thoughtful creative community.

Création

The Chicago Graphic Design Club
Années d’activité

2022 - 2026
Épisodes

113
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© The Chicago Graphic Design Club
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