Underserved Economy

Courtnee Scott
  • 5.0 (2)
  • Entrepreneurship

The Underserved Economy is a podcast for small business owners building without a safety net. Small business owners building without generational wealth, institutional access, or emotional safety around money—who want stability before scale. Hosted by Courtnee Scott, this show centers entrepreneurs who are undercapitalized, over-responsible, and often invisible in mainstream business spaces. Each episode explores: The emotional and historical realities of building without generational wealthPractical business stability for companies under $100K–$500KFinancial trauma, shame, and survival entrepreneurshipRest, boundaries, and sustainable growth as resistanceThis is not hustle culture. This is business for people who had to be resilient before they could be strategic.

Episodes

  1. Jan 29

    Your Money Story: Why It Matters for Your Business & How to Change It

    Discover how your money story—shaped by upbringing, culture, and financial experiences—impacts your business decisions and growth. In this episode, we explore financial trauma, behavioral money patterns, and the psychology of money to show why many entrepreneurs struggle with pricing, budgeting, and investing in their businesses. Using real U.S. data on income, wealth gaps, and economic status, we uncover how your beliefs about money influence your financial behavior—often subconsciously. Learn practical, trauma-informed strategies to rewrite your money story, make better financial decisions, and create lasting financial behavior change that grows your business. Perfect for small business owners, Black-owned businesses, and anyone ready to take control of their finances and entrepreneurial success.

    15 min

  2. Jan 25

    Clarify Your WHY & Vision | Build a Business That Supports Your Life

    In Week 4 of 52 Weeks to Launch, we slow down and get clear on one of the most important foundations of sustainable business: your WHY and your vision. If you’re building a business while navigating financial stress, burnout, or uncertainty—this episode is for you. Inspired by Start With Why and grounded in real-world financial realities, this session helps entrepreneurs: Clarify their deeper purpose for building a businessConnect their WHY to money, lifestyle, and valuesCreate a vision that supports rest, stability, and long-term wealthAvoid building a business that recreates survival modelThis episode is especially helpful for entrepreneurs of color, marginalized business owners, people starting over, and those launching later in life. You don’t need a perfect plan—you need clarity. ✨ Key Topics Covered: What “Start With Why” really means for small business ownersHow your money story impacts your visionWhy clarity matters before scaling or investingSimple prompts to uncover your WHY🔔 Subscribe for the full 52 Weeks to Launch journey—from idea to income, at a pace that honors your life, respecting where you are now.

    10 min

  3. Jan 18

    How To Use the Business Model Canvas

    Are you starting or rebuilding a business and feeling overwhelmed by where to begin? In this long-form lesson, I break down the Business Model Canvas in a way that’s trauma-informed, culturally relevant, and accessible for the underserved economy. The Business Model Canvas is a one-page tool that helps you clearly see: • Who you serve • What you offer • How money flows into your business • What you actually need to operate sustainably In this video, we walk through each section of the Business Model Canvas step-by-step, using a real-life example: A 60-year-old widowed Black educator who is returning to work and launching a tutoring business while raising her grandson. This lesson is for you if: ✔️ You’ve been told business “wasn’t for people like you” ✔️ You’re rebuilding after loss, burnout, incarceration, migration, or caregiving ✔️ You want structure without shame ✔️ You want a business that supports your life — not one that drains it. 📥 Download the free Business Model Canvas Worksheet https://4952096.fs1.hubspotusercontent-na1.net/hubfs/4952096/Insights%20-%20Gated%20-%20Content%20to%20Download/Business%20Model%20Canvas%20-%20Strategyzer.pdf 🧠 Topics covered in this video: • What the Business Model Canvas is (in plain language) • Business planning • Culture-relevant entrepreneurship • Customer trust and community relationships • Pricing, revenue, and financial sustainability • Turning lived experience into income • Business planning for older entrepreneurs and caregivers

    18 min

  4. Jan 11

    5 Types of Business Ownership Explained

    Thinking about starting a business but not sure where to begin? In this video, we explain the different types of business ownership including entrepreneur, sole proprietor, partnership, small business owner, and startup founder. You’ll learn: How to become a business ownerThe difference between entrepreneur vs small business ownerWhich business type fits your life and goals This video is beginner-friendly and designed for anyone exploring business ownership for the first time.

    9 min

  5. Jan 2

    The Real Reason You're Behind

    This episode delves into the concept of the underserved economy, focusing on the inherited economic trauma faced by marginalized communities. It discusses the historical context of economic instability, the impact of systemic inequality, and the potential of entrepreneurship as a means of healing and liberation. The speaker emphasizes that individuals are not to blame for their financial struggles and encourages listeners to view entrepreneurship as a path to reclaiming control over their financial futures. hosted by @ CourtneeScott

    8 min
  • 5 Episodes

Ratings & Reviews

5
out of 5
2 Ratings

About

The Underserved Economy is a podcast for small business owners building without a safety net. Small business owners building without generational wealth, institutional access, or emotional safety around money—who want stability before scale. Hosted by Courtnee Scott, this show centers entrepreneurs who are undercapitalized, over-responsible, and often invisible in mainstream business spaces. Each episode explores: The emotional and historical realities of building without generational wealthPractical business stability for companies under $100K–$500KFinancial trauma, shame, and survival entrepreneurshipRest, boundaries, and sustainable growth as resistanceThis is not hustle culture. This is business for people who had to be resilient before they could be strategic.

Information

  • Creator
    Courtnee Scott
  • Years Active
    2K
  • Episodes
    5
  • Rating
    Clean
  • Copyright
    © 2025 Courtnee Scott
  • Show Website
    Underserved Economy