Undisputed Authority

Liam Curley
  • ٥٫٠ (٥)
  • ريادة الأعمال

How does an invisible expert become an Undisputed Authority? Each episode tells the story of how one expert became THE voice in their field. It's a deep investigation into how they developed insight, packaged IP, gathered a community, and built their business model. I read their books and articles, watch their keynotes, and listen to their podcasts to find the threads. Then we sit down for a conversation to fill in the gaps. This is not your standard interview style podcast. It's a narrative built from dozens of sources that reveal the real story of how they built business. I'm gathering strategies and patterns that you can apply to your expertise-driven business.

الحلقات

  1. David C. Baker

    ١٤ أبريل

    David C. Baker

    Across three decades, David C. Baker has become the leading authority on positioning and lead generation in the creative services space. That stature is driven by a phenomenal body of work. He has several books, one of which, The Business of Expertise, is in my opinion the best book you'll find on positioning. And his podcast with Blair Enns, 2 Bobs, is the most listened to podcast in the space. But he built that body of work at a time when there was less competing content. People were more likely to read emails, and readers determined what showed up in their feed rather than social media companies. If David was starting today, would his deep and thoughtful content style rise to the top in a crowded marketplace of, mostly, shallow, easy-to-consume clickbait? That's the question I'm asking in Episode 9 of Undisputed Authority. Get the 10 Patterns of Disruptive Wisdom There are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible. Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe Chapters: [00:00] Intro[00:54] Chapter 1 - Borrow[17:07] Chapter 2 - Insight, not content[30:29] Chapter 3 - Mind Your Own Business Resources: Website: https://punctuation.com/Books: Financial Management of a Marketing Firm, The Business of Expertise, Secret Tradecraft of Elite Advisors, Selling your Professional Service FirmPodcast: 2BobsSources used in this episode: 2BobsRecognised Authority PodcastConsulting SuccessSharpSpringThe Visible ExpertThe Soloist LifeAbout Liam Curley Liam Curley helps experts identify what makes them uniquely valuable, then develop the positioning, frameworks, and insights that differentiate them from everyone else in their field. These are people who lead businesses where their expertise is the product. Work with Liam: liamcurley.co.ukLinkedIn: linkedin.com/liamcurley33

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  2. Marty Neumeier

    ١٦ مارس

    Marty Neumeier

    Marty Neumeier is one of the world's most influential voices on brand. His book 'The Brand Gap' has sold more than 500,000 copies, and when Google wanted to create the Dictionary of Brand, they commissioned Marty. But before he worked in brand, Marty ran an award-winning software packaging design agency. At the peak of its success, he launched a magazine called Critique and poured his agency's resources into funding it. After 5 years of losing money, he had to shut it down. And when a recession hit in the early 2000s, he had to close down his agency, too. And yet, launching the magazine was the best business decision that Marty ever made. Get the 10 Patterns of Disruptive Wisdom There are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible. Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe Chapters: [00:00] Intro[01:11] Chapter 1 - Where The Money Is[10:10] Chapter 2 - Not Specialised Enough[26:30] Chapter 3 - Critique Resources: Website: https://www.martyneumeier.com/Books mentioned: The Brand Gap, Zag, Brand A-ZLinkedIn: Marty NeumeierSources used in the episode: The Creative Shit ShowThe Futur with Chris DoBrand Design Masters with Philip VanDusenEveryone Hates Marketers with Louis GrenierBehind The Brand The Sleeping Barber Marketing PodcastThe 2pt5Just a Chat WithAbout Liam Curley Liam Curley helps experts identify what makes them uniquely valuable, then develop the positioning, frameworks, and insights that differentiate them from everyone else in their field. These are people who lead businesses where their expertise is the product. Work with Liam: liamcurley.co.ukLinkedIn: linkedin.com/liamcurley33

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  3. Rory Sutherland

    ١٦ فبراير

    Rory Sutherland

    Rory Sutherland is one of the most influential voices in advertising. He's a best-selling author, a sought after keynote speaker, and his views on advertising psychology regularly find an audience of millions. For almost 40 years, Rory has worked at Ogilvy, one of the world's most prestigious advertising agencies. But it wasn't his status at Ogilvy that turned a respected ad man into an undisputed authority.  It's his method of finding and articulating ideas that others overlook. And that method is available to anyone. So how did he do it? That's the story I'm telling in Episode 7 of Undisputed Authority. Get the 10 Patterns of Disruptive Wisdom There are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible. Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe Chapters: [00:00] Intro[00:58] Chapter 1 - The R&D Lab[15:40] Chapter 2 - Fat Tailed[29:28] Chapter 3 - Noticing what others only see Resources: Book: Alchemy: The Surprising Power of Ideas That Don't Make SenseSources used in the episode: Jake Humphreys on The Room Where it HappenedScratch: CMO InterviewsPatrick O’Shaughnessy on Invest Like The BestThe Louis Theroux Podcast  Darren LeeTED Talk, Life Lessons of an Ad ManInfinite Loops PodcastOne One OneContentUKAbout Undisputed Authority Each episode tells the story of how one expert became THE voice in their field – through deep research, conversation, and a three-chapter narrative structure. Not hacks. Strategies and patterns you can apply to your expertise-driven business.  About Liam Curley Liam Curley helps experts identify what makes them uniquely valuable, then develop the positioning, frameworks, and insights that differentiate them from everyone else in their field. These are people who lead businesses where their expertise is the product. Work with Liam: liamcurley.co.ukLinkedIn: linkedin.com/liamcurley33

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  4. Dorie Clark

    ٢ فبراير

    Dorie Clark

    In 2006, Dorie Clark was a consultant working with local clients in the Boston area.  She didn't have a national platform, unfair advantages, or, to start with, differentiated positioning. Fast forward to today, Dorie runs a high-margin 7-figure, 1-person business.  She's also a best-selling author, a writer for Harvard Business Review, and has taught at Duke and Columbia for over a decade. So, how did she do it? Dorie figured out how to navigate 'the Dip'. When she wasn't making progress, when other people weren't noticing her work, and other consultants would have quit - she figured out a way to get through. That's the story I'm telling in Episode 6 of Undisputed Authority. Get the 10 Patterns of Disruptive Wisdom There are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible. Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe Chapters:  [00:00] Intro [01:03] Chapter 1 - 500 Articles[17:16] Chapter 2 - The Dip[25:33] Chapter 3 - The Academic Edge Resources: Website: https://dorieclark.com/Books: https://dorieclark.com/books/Sources used in the episode: The Nathan Barry ShowTerry RiceThe Anxious Achiever with Morra Aarons-MeleSuswati BasuFree Time with Jenny BlakeHow to be a Better HumanDorie at the Alan Weiss Million Dollar ConventionAbout Undisputed Authority Each episode tells the story of how one expert became THE voice in their field – through deep research, conversation, and a three-chapter narrative structure. Not hacks. Strategies and patterns you can apply to your expertise-driven business.  About Liam Curley Liam Curley helps experts identify what makes them uniquely valuable, then develop the positioning, frameworks, and insights that differentiate them from everyone else in their field. These are people who lead businesses where their expertise is the product. Work with Liam: liamcurley.co.ukLinkedIn: linkedin.com/liamcurley33

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  5. Ryan Hawk

    ١٩ يناير

    Ryan Hawk

    Ryan Hawk launched The Learning Leader Show in 2015, an interview style podcast with no social media presence, email list, or prior podcasting experience. Today, that show is the basis for a phenomenal business, best-selling books, and a leadership development programme delivered to Fortune 500 companies. What exactly did Ryan do so differently that led to these outcomes? He conducted his professional development in public. Get the 10 Patterns of Disruptive Wisdom There are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible. Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe Chapters:  [00:00] Intro [01:00] Chapter 1 - Cold Start [13:44] Chapter 2 - Doors Open [24:23] Chapter 3 - Optimising for cool things Resources: Website: https://learningleader.com/Books: Welcome to Management, The Pursuit of Excellence, and The Score that Matters.Podcast: The Learning Leader ShowSources used in the episode: Game Changers podcast with Molly FletcherThe Learning Leader Show with Ryan HawkCreator ScienceHow to be awesome at your job podcastUncensored CMOCharlie Munger’s USC Law Commencement SpeechAbout Undisputed Authority Each episode tells the story of how one expert became THE voice in their field – through deep research, conversation, and a three-chapter narrative structure. Not hacks. Strategies and patterns you can apply to your expertise-driven business.  About Liam Curley Liam Curley helps experts identify what makes them uniquely valuable, then develop the positioning, frameworks, and insights that differentiate them from everyone else in their field. These are people who lead businesses where their expertise is the product. Work with Liam: liamcurley.co.ukLinkedIn: linkedin.com/liamcurley33

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  6. Nancy Duarte

    ٧ يناير

    Nancy Duarte

    Nancy and her husband Mark started their business in their apartment in 1988 with no formal business training, no design training, and no public presenting experience. And yet together, they built the world's leading firm specialising in strategic communication, Duarte Inc. Nancy became THE undisputed authority on storytelling and presentations. Her TED talk has 3.7 million views, and her books are foundational texts in the field. How did she achieve all this? She focused on the one thing that moved the needle, not the many that nudge it. Get the 10 Patterns of Disruptive Wisdom There are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible. Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe Chapters:  [00:00] Intro [00:51] Chapter 1 - An 18 Month Window of Opportunity [14:39] Chapter 2 - Moving Upstream [22:23] Chapter 3 - G-Force Growth Resources: Duarte Inc. website: duarte.comBooks: Slide:ology, Resonate, Illuminate, DataStoryTED Talk: The Secret Structure of Great TalksSources used in the episode: Alice HeimanConsulting SuccessLenny's NewsletterNancy's LinkedInAmantha ImberLearning Leader ShowCharlie RoseAbout Undisputed Authority Each episode tells the story of how one expert became THE voice in their field – through deep research, conversation, and a three-chapter narrative structure. Not hacks. Strategies and patterns you can apply to your expertise-driven business.  About Liam Curley Liam Curley helps expert consultants and entrepreneurs build authority through content strategy and thought leadership. He identifies the unique, counterintuitive insights that set experts apart and helps them develop the defining body of work that cements their place at the top of their field. Work with Liam: liamcurley.co.ukLinkedIn: linkedin.com/liamcurley33

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  7. Ryan Deiss

    ٢٣‏/١٢‏/٢٠٢٥

    Ryan Deiss

    Ryan Deiss is one of the godfathers of internet marketing. He co-founded DigitalMarketer, one of the largest marketing education platforms in the world, and used that platform to launch The Scalable Company. He launched The Scalable Company with an existing audience, a validated problem, and a solution people loved – and the business almost failed. Get the 10 Patterns of Disruptive Wisdom There are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible. Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe Chapters:  [00:00] Intro [01:19] Chapter 1 - Good Marketing Is Everything, Until It's not. [07:39] Chapter 2 - The Idea Resonates, The Offer Does Not [17:44] Chapter 3 - Building The Machine Resources:  The Scalable Company website: scalable.coBook: Get ScalableDigitalMarketer: digitalmarketer.comSources used in the episode: Self-Publishing School podcastThe Rise Up Kings PodcastLearning Leader Show with Ryan HawkBilly Broas interviewSmart Author with Chris BenettiAbout Undisputed Authority Each episode tells the story of how one expert became THE voice in their field – through deep research, conversation, and a three-chapter narrative structure. Not hacks. Strategies and patterns you can apply to your expertise-driven business.  About Liam Curley Liam Curley helps expert consultants and entrepreneurs build authority through content strategy and thought leadership. He identifies the unique, counterintuitive insights that set experts apart and helps them develop the defining body of work that cements their place at the top of their field. Work with Liam: liamcurley.co.ukLinkedIn: linkedin.com/liamcurley33

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  8. Blair Enns

    ١٠‏/١٢‏/٢٠٢٥

    Blair Enns

    Blair Enns is a consultant and author who helps creative firms win business without pitching. He's the founder of Win Without Pitching, author of The Win Without Pitching Manifesto, Pricing Creativity, The Four Conversations and co-host of The 2Bobs podcast. He's known for challenging the conventional sales process in the creative industry and building a luxury brand through scarce, high-quality work. In this episode, you'll discover: The meeting where Blair declined to pitch (with his boss sitting next to him)How he made the positioning claim before he had the methodologyWhat "Oops" meant when David C. Baker emailed two days before his own seminarThe blog post Blair was most nervous to publish—then people mounted it on their wallsWhy he got sick four times on three continents and what it forced him to changeHow a friend's offhand comment ("your clients will never read those books") led to a $1M productWhy one book costs $320 and another costs $30What Blair means by "the method you scale is the method you commodify"Why not being "so good" at most content types on the lead generation ladder is a strengthGet the 10 Patterns of Disruptive Wisdom There are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible. Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe Chapters:  [00:00] Intro  [01:21] Chapter 1 - Win Without Pitching [09:34] Chapter 2 - Manifesto [22:32] Chapter 3 - Get Creative Resources:  Win Without Pitching website: winwithoutpitching.comBooks: The Four Conversations, Pricing Creativity, The Win Without Pitching ManifestoPodcast: 2BobsSources used in the episode: Kamp VuurThe Agency CollectiveAnneli HanssonDesign DominationThe Futur2BobsConsulting SuccessModern Sales - B2B SellingRise25 (Smart Business Revolution)Cal Newport, TedX TysonTalk about TalkAbout Undisputed Authority Each episode tells the story of how one expert became THE voice in their field – through deep research, conversation, and a three-chapter narrative structure. Not hacks. Strategies and patterns you can apply to your expertise-driven business.  About Liam Curley Liam Curley helps expert consultants and entrepreneurs build authority through content strategy and thought leadership. He identifies the unique, counterintuitive insights that set experts apart and helps them develop the defining body of work that cements their place at the top of their field. Work with Liam: liamcurley.co.ukLinkedIn: linkedin.com/liamcurley33

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  9. Carl Richards

    ٢٥‏/١١‏/٢٠٢٥

    Carl Richards

    Carl Richards is a certified financial planner, bestselling author, and creator of The Sketch Guy column which ran in the New York Times for 10 years. He's known for simplifying complex financial concepts through hand-drawn illustrations and is the founder of the Society of Advice.  In this episode, you'll discover How two blank stares from smart clients led Carl to draw his first sketchWhy he emailed weekly to "just my mom" and kept going anywayHow a forwarded email reached a New York Times editorWhat Carl means by "playing in traffic" and why it compoundsHow he wrote his book by curating what already resonated with readersWhy he scrapped his online course business even though it was profitableWhat the Society of Advice does differently (and why courses don't create outcomes)Get the 10 Patterns of Disruptive Wisdom There are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible. Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe Chapters:  [00:00] Intro  [00:58] Chapter 1 - A Problem You're Interested in Solving  [12:55] Chapter 2 - Playing in Traffic  [25:09] Chapter 3 - Consulting at Scale  Resources:  Carl's website: behaviorgap.com Books: The Behavior Gap, The One-Page Financial Plan, Your MoneySociety of Advice: societyofadvice.com Sources used in the episode: The Diamond Podcast for Financial AdvisorsThe Society of Advice YouTube ChannelWork Life Play with Aaron McHughBreakthrough Advisor PodcastAdvisor Marketing Made SimpleLex Friedman PodcastOn Being with Krista TippettLex Writer's SeriesAbout Undisputed Authority Each episode tells the story of how one expert became THE voice in their field – through deep research, conversation, and three-chapter narrative storytelling. Not hacks. Strategies and patterns you can apply to your expertise-driven business.  About Liam Curley Liam Curley helps expert consultants and entrepreneurs build authority through content strategy and thought leadership. He identifies the unique, counterintuitive insights that set experts apart and helps them develop the defining body of work that cements their place at the top of their field. Work with Liam: liamcurley.co.ukLinkedIn: linkedin.com/liamcurley33

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How does an invisible expert become an Undisputed Authority? Each episode tells the story of how one expert became THE voice in their field. It's a deep investigation into how they developed insight, packaged IP, gathered a community, and built their business model. I read their books and articles, watch their keynotes, and listen to their podcasts to find the threads. Then we sit down for a conversation to fill in the gaps. This is not your standard interview style podcast. It's a narrative built from dozens of sources that reveal the real story of how they built business. I'm gathering strategies and patterns that you can apply to your expertise-driven business.

المعلومات

  • صناع العمل
    Liam Curley
  • سنوات النشاط
    ٢٠٢٥ - ٢٠٢٦
  • الحلقات
    ٩
  • التقييم
    فاضح
  • حقوق النشر
    © 2025 Curley Thirty Three Limited
  • موقع البرنامج على الويب
    Undisputed Authority

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