unDUBBED

Fiona Crocker & Sarah Burnett | co-founders, dub dub data

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Unscripted. Uncensored. Undeniably data! The podcast where data dreams get real! We're breaking down the secrets of data brilliance, diving into the messy & magical moments of data life, from AI to simple reporting, sales and data careers. Nothings off the table! Join us for stories, insights & a few laughs with innovators from around the world. If you're ready to unmask the data game, this one’s for you!

2D AGO

D27 Tableau Next: A New Mindset for Analytics

Summary In this episode of Undubbed, Fiona and Sarah explore Tableau Next, a revolutionary analytics platform from Salesforce. They discuss its new features, including a complete redesign of the analytics experience, the introduction of agentic analytics, and the importance of a human-centered approach to technology. The conversation delves into the four layers of Tableau Next, the role of AI in analytics, and strategies for building a data-driven culture within organizations. The hosts also share insights from a recent hackathon, highlighting innovative use cases and the potential ROI for businesses adopting Tableau Next. Takeaways Tableau Next represents a significant evolution in analytics. The platform integrates seamlessly with Salesforce, enhancing user experience. Agentic analytics allows for deeper insights without overwhelming users. The semantic layer provides business context to data, making it more accessible. Organizations should focus on building a data-driven culture to maximize analytics adoption. Starting small with proof of concepts can lead to greater success. Continuous analytics will shift the focus from static reports to real-time insights. The human element is crucial in leveraging AI for analytics effectively. Collaboration across departments is essential for a unified data strategy. Investing in training and change management is key to successful analytics implementation. Chapters 00:00 Introduction to Tableau Next 01:18 Overview of Tableau Next Features 03:55 Understanding the Four Layers of Tableau Next 05:37 The Role of Agentic Analytics 17:18 Data 360 and Semantic Layer Insights 21:19 The Human Angle in AI Integration 23:08 Shifting Work Dynamics with AI 26:43 Building a Culture of Adoption 30:25 Creating Trust through Data Visibility 31:36 Maximizing ROI with Tableau Next 34:50 The Future of Continuous Analytics 39:05 Advice for Chief Data Officers 40:50 Conclusion: A New Mindset for Analytics Links Tableau Tim's Tableau Next Channel Kirk Munroe: So What is Tableau Next? Kirk Munroe: Tableau Next Part 2: Data Cloud & Tableau Semantics Learn Tableau Next on Trailblazer Tableau Next Hackathon Grand Prize Winners: (Tableau) Next Question Tableau Next Hackathon Most Creative Winners: team-bratwurst Tableau Next Hackathon Most Impactful Winners: Agentic Analytics Readiness Tableau Next Hackathon Best Design Winners: Transparency in Treatment Keywords Tableau Next, analytics, data visualization, agentic analytics, data culture, ROI, continuous analytics, Tableau Hackathon

42 min
NOV 2

D26 One Year In: The Real Lessons Behind Building a Data Consultancy

In this special anniversary episode of unDUBBED, Fiona and Sarah celebrate one year of running their data consultancy, Dub Dub Data. They pull back the curtain on the real journey of entrepreneurship - from perfectionism and self-doubt to building a trusted partnership and managing clients with confidence. The conversation dives deep into business growth, data consulting, and the personal transformations that come with leaving corporate life to build something from scratch. Fiona and Sarah share candid reflections on the early decisions that shaped their business, the power of feedback, and how open communication has helped them navigate challenges and strengthen their partnership. They also unpack what it really takes to succeed in consultancy - from setting boundaries with clients to embracing imperfection, redefining success, and learning when to say no. Whether you’re dreaming of launching your own data consultancy or looking to refine your approach to client management and business growth, this episode is packed with practical lessons and real talk from two entrepreneurs who’ve lived it. 💡 Key Takeaways ● Build trust through open communication in partnerships. ● Perfectionism kills momentum - focus on progress over polish. ● Adapting from corporate to consultancy life requires a mindset shift. ● Set and adjust goals regularly to stay aligned and agile. ● Know when to say no - not every client is the right fit. ● Navigating setbacks can unlock powerful growth and resilience. ● Define clear client boundaries from the start. ● Celebrate milestones and the relationships that fuel your journey. ● Feedback drives both personal and professional growth. ● Success is built on authenticity, community, and purpose. 🕒 Chapters 00:00 — Celebrating One Year of Dub Dub Data 02:00 — Foundational Decisions and Early Lessons 05:19 — The Pursuit of Perfection 08:39 — Mental Shifts in Consulting Life 13:16 — Goal Setting and Prioritisation 16:25 — Knowing When to Say No 19:20 — Our Biggest ‘Oh Shit’ Moments 21:34 — Building Success Through Challenges 23:21 — Managing Client Relationships and Expectations 26:02 — Moments of Validation in Business 28:16 — Reflections on Podcasting and Community 32:26 — Personal Growth and Sacrifices 35:12 — Learning Through Feedback 37:48 — Looking Ahead: Growth and Gratitude TL;DR: Join Fiona and Sarah from Dub Dub Data as they celebrate one year of building their data consultancy. From perfectionism and client management to business growth and feedback, this honest conversation reveals what it really takes to succeed in consultancy and entrepreneurship.

42 min
OCT 24

D25 Strategic Career Loops: Creating Value Beyond Certifications with Genevieve Hayes

Summary In this episode of unDUBBED, hosts Fiona and Sarah engage with Dr. Genevieve Hayes, a data scientist and entrepreneur, to discuss the evolving landscape of careers in data science. They explore the shift from traditional career paths to strategic career loops, emphasizing the importance of creating value beyond mere technical skills. Genevieve shares her journey from academia to industry, the significance of expanding roles within organizations, and the necessity of effective communication between technical and business stakeholders. The conversation also highlights the value of micro-credentials, the importance of lifelong learning, and practical advice for navigating career pivots in the data field. Takeaways The shift from traditional career paths to strategic career loops is essential. Creating value in data roles goes beyond collecting certifications. Expanding your role can create new opportunities within your organization. Effective communication is crucial for bridging the gap between technical and business stakeholders. Quick win projects can help identify opportunities and build momentum. Lifelong learning is vital for career advancement in data science. Micro-credentials can provide targeted skills without the need for extensive degrees. Positioning yourself as a solution to future problems can enhance career prospects. Celebrating successes and communicating value is important for data professionals. Focusing on business skills is more beneficial than solely pursuing technical skills. Chapters 00:00 Introduction to Data Career Evolution 01:51 Genevieve's Journey: From Academia to Data Science 06:13 Expanding Roles: Navigating Corporate Structures 08:29 Overcoming Hurdles: Pitching New Ideas 11:41 Creating Value: The Role of Data Professionals 14:07 Becoming a Strategic Contributor 18:04 Identifying Opportunities in Data Science 19:49 Understanding Client Needs vs. Wants 23:58 Developing Systems for Ordinary Data Scientists 26:01 Navigating Career Transitions in Data Science 26:24 The Power of Micro-Credentials 29:48 Identifying Future Opportunities in AI 35:58 The Evolution of Career Roles 37:55 The Importance of Communication Skills 40:06 Making Career Pivots 42:19 Common Career Development Mistakes 45:05 Rapid Fire Insights Links Genevieve Hayes LinkedIn https://www.linkedin.com/in/gkhayes/ Value Drive Data Science Podcast https://valuedrivendatascience.com/ Keywords data science, career loops, value creation, micro-credentials, AI opportunities, lifelong learning, communication skills, career pivots, data professionals, strategic contributor

48 min
OCT 5

D24 Why Founders Say No A$$hole Policy Works + Other Startup Lessons - Hosted by Matthew Miller

Summary In this episode of unDUBBED, the tables are turned! Matthew Miller - Vice President of Product Management at Salesforce and long-time champion of the Tableau community - takes over as guest host to interview Sarah Burnett and Fiona Crocker, the co-founders of Dub Dub Data. Together, they explore their entrepreneurial roots, early business lessons, and the defining moments that shaped their careers. Expect stories of selling chocolate bars at boarding school, running nightclubs, and rediscovering your superpower in business. The conversation dives deep into: Cultural contrasts between New Zealand, Australia, and the U.S. - and how they shape communication and collaboration. Client relationships that thrive on trust, transparency, and shared problem-solving. The evolution of the data analyst - from dashboard designer to semantic-layer strategist. How AI, Tableau Next, and Model Context Protocol (MCP) are reshaping the future of data visualisation. The no-asshole policy behind Dub Dub Data’s culture - and what happens when values truly drive growth. Dream hires, lessons from corporate life, and how they’d spend a $5M seed fund. Matthew draws out the personal and professional threads that make Dub Dub Data tick - from Fiona’s unrelenting problem-solving and deal-making to Sarah’s people-first storytelling superpower. It’s part origin story, part strategy masterclass, and 100% heart. Takeaways Matthew Miller hosts the episode, flipping the script on the usual format. Sarah and Fiona share their entrepreneurial backgrounds and influences. Fiona's early experiences include selling chocolate bars and tinting eyelashes. Sarah's entrepreneurial journey began later in life, inspired by conversations with Fiona. Both co-founders identify their superpowers in business and how they complement each other. They discuss the importance of client relationships and the type of clients they seek. The conversation touches on the evolution of the analyst role in data analytics. Cultural differences between New Zealand and Australia are explored. Fiona shares lessons learned from her childhood entrepreneurial experiences. The duo discusses their vision for Dub Dub Data and their approach to funding. Links Tableau Medium Data - https://youtu.be/fEyrlgcBGzQ?si=O0LP_WjU4zN6GUub Tableau Next Hackathon Entry - Craig Bloodworth - https://youtu.be/j-ie_FPH6OM?si=gCZpLQcJgTbaqIo_ Model Context Protocol in Tableau - Darragh Murray - https://youtu.be/N1qPGS3vkxc?si=1tfI6teJqE1msVF7 LinkedIn - Follow Geoffrey Smolders, CEO Biztory - https://www.linkedin.com/in/geoffreysmolders/ Biztory - https://www.biztory.com/ Chapters 00:00 Introduction and Backgrounds 02:01 Entrepreneurial Roots and Early Experiences 04:13 Identifying Superpowers in Business 06:53 Client Relationships and Business Philosophy 08:50 Navigating Change and Market Adaptation 10:41 The Role of Analysts in Evolving Data Landscape 13:31 Cultural Differences and Personal Insights 28:20 Cultural Nuances in Problem-Solving 30:18 Lessons from International Experiences 30:36 Entrepreneurial Fears and Family Impact 35:03 Building the Dream Team 43:44 Funding Decisions and Company Ethos 49:07 R&D Focus and Future of Tableau 53:00 Data Visualization Insights Keywords unDUBBED, entrepreneurship, data analytics, Tableau, business philosophy, client relationships, cultural differences, funding, data visualization

57 min
SEP 21

D23 Cloud-Ready, Stress-Free: Why TabMove is the Fastest Way to Migrate Tableau

TL;DR: Migrating from Tableau Server to Tableau Cloud is complex, risky, and costly when done manually. TabMove automates up to 90% of migration tasks - cutting timelines, reducing errors, and lowering costs. With Dub Dub Data and Biztory, organisations in Australia, New Zealand, and Singapore gain a proven three-step migration model, local expertise, and fixed-price peace of mind. Summary Migrating to Tableau Cloud doesn’t have to mean chaos, broken permissions, or endless IT tickets. In this episode of unDUBBED, Fi and Sarah sit down with Timothy Vermeiren - Tableau Iron Viz Champion, consultant, and architect at Biztory - to unpack how TabMove is changing the game for organisations moving from Tableau Server to Tableau Cloud. From automating 90% of the migration work (think users, permissions, schedules, favourites) to cutting timelines from weeks down to days (for smaller migrations), TabMove takes the pain out of replatforming. Timothy shares the biggest blockers companies face, why legacy server setups are holding teams back, and real-world stories like Veygo’s lightning-fast migration. You’ll also hear how Dub Dub Data and Biztory have partnered to bring TabMove to APAC - giving Australia, New Zealand, and Singapore customers local expertise with global best practice. If you’ve ever dreaded the thought of “not another migration,” this episode is your roadmap to a faster, cleaner, and smarter move to the cloud. Takeaways Manual Tableau migrations are complex, risky, and costly. Tableau Cloud offers lower TCO, better scalability, and access to the newest features. TabMove automates up to 90% of the migration workload, including content, users, groups, and permissions. Timothy’s three-step delivery model - scoping, workshop, delivery - de-risks projects and ensures success. Dub Dub Data and Biztory are partnering to deliver TabMove migrations across Australia, New Zealand and Singapore. Chapters: 00:00 Introduction to Migration Challenges 01:18 Meet Timothy Vermeiren and TabMove 02:56 The Case for Migration to Tableau Cloud 04:58 Understanding the Benefits of Tableau Cloud 06:43 Challenges of Manual Migration 08:44 Hidden Costs of Legacy On-Prem Solutions 10:11 Automation with TabMove 12:43 Managing Permissions and User Access 23:56 Automating Migration Processes 26:54 Understanding Migration Challenges 28:45 Comparing Migration Tools 35:46 Case Study: Veygo's Rapid Migration 38:29 The Role of Tableau Administrators 41:27 Customer Outcomes Post-Migration 44:37 Three-Step Delivery Model 51:00 Ongoing Support After Migration

56 min
AUG 23

D21 AI Anxiety and Human Psychology with Dr Mark Powell

Summary In this thought-provoking episode of unDUBBED, hosts Fiona Crocker and Sarah Burnett sit down with Dr. Mark Powell - psychologist, bestselling author of The Mind Beyond the Machine, global keynote speaker, and Head of Private Cloud Data Delivery at Standard Chartered Bank - to explore the powerful intersection of AI, psychology, human behaviour, and leadership. Mark brings a rare blend of cutting-edge technology strategy and human-first leadership, shaped by decades of leading billion-dollar tech transformations and a deep understanding of how mindset and behaviour influence success. Together, we unpack how AI reflects human consciousness, why our fears often say more about us than the technology, and how leaders can adapt, evolve, and thrive in a rapidly changing world. Takeaways AI and human behaviour: Why AI is a mirror to our own thinking - and why unexamined mindsets may be a bigger risk than the technology itself Mindset in the age of AI: How reframing fear into opportunity can fuel personal growth and professional innovation Authenticity and leadership: Why authentic human contribution still matters - and how to protect it in an AI-saturated world Ethics and accountability: The role of governance, design principles, and human oversight in ensuring AI is used responsibly The growth mindset in action: How to use AI as an ally to enhance creativity, productivity, and learning, not replace them Practical change management for yourself: Why you need to be your own coach, set tangible goals, and reward your progress Chapters 00:00 Introduction to Undubbed Podcast 01:25 Mark Powell's Journey: From Psychology to Tech Transformation 08:53 The Writing Process: A Human Perspective on AI 13:14 Navigating Anxiety in the Age of AI 25:59 Authenticity and Human Contribution in a Tech-Driven World 33:14 The Importance of Listening and Communication 34:13 Navigating the Chaos of Learning 36:49 Change Management and Self-Improvement 38:44 The Power of Mindset and Reframing 42:31 Ethics and Accountability in AI 48:47 Teaching Machines: Understanding vs. Remixing Noise 58:28 Building AI: Escaping Limits or Understanding Them? 01:01:18 Embracing Opportunity in a Messy World Links Connect with Mark: https://www.linkedin.com/in/markpowellpsy/ Mark’s website: https://www.markpowellonline.com/ Buy Mark’s Book: The Mind Beyond the Machine Dub Dub Data - Helping leaders make sense of data, AI and change without losing the human part. Website | LinkedIn Keywords AI, psychology, technology transformation, human behavior, ethics, leadership, change management, authenticity, data, growth mindset

1h 4m
AUG 11

D20 Neurodiversity & ADHD in the Workplace: Insights for Managers & Teams with Brian Tancock

In this episode of unDUBBED, hosts Sarah Burnett and Fi Crocker sit down with Brian Tancock, Partner at Neurodiverse You, for a powerful and eye-opening conversation about neurodiversity in the workplace. Brian shares his personal journey from international banking across London, Singapore, and Hong Kong to becoming a leading neurodiversity advocate and mental health supporter. Drawing from his lived experience with ADHD, Brian unpacks the challenges neurodivergent professionals face in today’s work environments - from rigid hiring processes and communication barriers to leadership blind spots that impact team performance. You’ll learn practical, actionable strategies for inclusive leadership, creating supportive workplace cultures, and tailoring recruitment and management practices to unlock the potential of diverse minds. This discussion is a must-listen for leaders, managers, HR professionals, and anyone in the data and analytics community committed to building truly inclusive teams. If you value workplace inclusion, mental health awareness, and neurodiversity advocacy, hit LIKE, SUBSCRIBE, and share this episode with colleagues. To explore how Dub Dub Data can help your organisation build an inclusive, data-driven culture, visit us at https://www.dubdubdata.com/ Takeaways Neurodiversity is relevant in various professional fields. Personal experiences shape our understanding of workplace dynamics. Transitioning careers can lead to new opportunities for growth. Empathy and understanding are crucial in workplace interactions. Communication styles must be adapted for neurodiverse individuals. Inclusive hiring practices benefit organizations as a whole. Leaders should foster open communication and trust with their teams. Mental health support is essential for all employees. Recognizing individual backstories can enhance workplace culture. Small accommodations can lead to significant improvements in productivity. Links Neurodiverse You: https://neurodiverseyou.com Connect with Brian: https://www.linkedin.com/in/briantancock/ Chapters 00:00 Introduction to Neurodiversity in Business 01:08 Brian Tancock's Journey from Banking to Neurodiversity 04:01 Transitioning to a Supportive Environment 06:27 Understanding Neurodiversity and Its Impact 08:36 Navigating Workplace Challenges 11:33 The Role of Organizations in Supporting Neurodiversity 13:12 The Importance of Communication and Support 15:55 Addressing Undiagnosed Neurodiversity 17:53 Creating Inclusive Workplaces 20:21 The Future of Neurodiversity in Business 31:27 Building a Culture of Listening 33:07 Inclusive Hiring Practices 36:14 Flexibility in the Workplace 40:06 Communication and Leadership 43:10 Understanding Employee Needs 45:54 Creating Safe Spaces for Conversations 49:43 Cultural Sensitivity in Neurodiversity 53:09 The Impact of Leadership on Neurodiverse Employees 57:30 Adapting Communication Styles 01:02:00 Reflection and Growth in Leadership 01:03:21 The Importance of Inquiring About Backstories Keywords neurodiversity, workplace, mental health, inclusivity, leadership, hiring practices, communication, support strategies

1h 5m
JUL 28

D19 Not A Numbers or Data Person? Good. Start Here with Dr Selena Fisk

In this episode of unDUBBED, hosts Sarah and Fiona sit down with Dr Selena Fisk, author of I Am Not a Numbers Person, to unpack the widespread issue of data anxiety and the growing need for data literacy and data fluency in today’s data-saturated world. Together, they explore how societal beliefs around numbers and maths anxiety can undermine data-informed decision-making, and why building confidence with data is essential for individuals at every level. The conversation dives into key concepts like curiosity in data, the dangers of confirmation bias, and the power of triangulating multiple data sources to uncover reliable insights. Selena also highlights the importance of developing a data culture and fostering data conversations that bridge the gap between data analysts and business stakeholders. Through the lens of data democratisation, the trio discuss practical strategies for making data accessible, understandable, and actionable across organisations. They emphasise the role of data storytelling, critical thinking, and the shift from being data-driven to being truly data-informed. The episode wraps up with a forward-looking discussion on the evolution of data literacy programs, and how teams can build habits around using pre-decision and post-decision data to evaluate impact and drive continuous improvement. Takeaways Data anxiety is a widespread issue that can impact how decisions are made. Challenging the mindset of being “not a numbers person” is key to building confidence with data. Actively engaging with data leads to stronger, more informed decisions. Triangulating data helps cut through noise and reduces the impact of bias. Confirmation bias can distort how data is interpreted, often reinforcing pre-held beliefs. A sense of curiosity is critical for building data capability and staying open to insights. Democratising data is essential for empowering people and driving success across organisations. Being data-informed – not just data-driven – supports more thoughtful, balanced decision-making. Data storytelling is a crucial skill for analysts to translate complexity into clarity. Post-decision analysis is gaining traction as a key component of data literacy and growth. Links Website - https://www.selenafisk.com/ LinkedIn - https://www.linkedin.com/in/selenafisk/ Podcast - https://podfollow.com/makedatatalk/view Data Cards - https://shop.selenafisk.com/product-details/product/talkingdata Chapters 00:00 Introduction to Data Anxiety and Literacy 01:57 Challenging the 'Not a Numbers Person' Mindset 04:32 Understanding Data in Everyday Life 05:18 The Importance of Active Data Engagement 07:21 Triangulating Data for Better Decision Making 15:23 Overcoming Confirmation Bias in Data Analysis 19:22 The Role of Givers in Data Education 21:18 Fostering Data Democracy in Organisations 24:35 Aligning Organisational Goals with Data Metrics 26:26 The Importance of Being Data Informed 31:51 Navigating Data Literacy Challenges 32:06 Examples of Successful Data Transformation 42:34 The Role of Post-Decision Data 44:20 Quick Fire Insights on Data Practices Keywords data literacy, data anxiety, decision making, triangulating data, confirmation bias, data democratisation, data informed, data driven, data storytelling, financial literacy

47 min

Unscripted. Uncensored. Undeniably data! The podcast where data dreams get real! We're breaking down the secrets of data brilliance, diving into the messy & magical moments of data life, from AI to simple reporting, sales and data careers. Nothings off the table! Join us for stories, insights & a few laughs with innovators from around the world. If you're ready to unmask the data game, this one’s for you!

Creator

Fiona Crocker & Sarah Burnett | co-founders, dub dub data
Years Active

2024 - 2025
Episodes

26
Rating

Explicit
Copyright

© 2025 dub dub data
Show Website

unDUBBED

Technology

Technology

Updated Semimonthly