36 episodes

Good advice is often like fruitcake - we’ve all been given some but do we want it? Join us as we challenge seemingly good theories that lead to bad decisions in business, faith and family. We are Adrian Parker and Daryl Calfee, 40-year-old marketers fueled by a passion for humble, honest storytelling and recipients of master’s degrees in really dumb ideas. Luckily, we’ve worked with and for really amazing brands – Foot Locker, Nike, Moore & Giles Leather, Patrón Tequila, Kate Spade – while learning to embrace unconventional lessons. Normal ain’t working.

We’ll expose our scars and share stories on tough topics like making (and losing) money, juggling work and family, handling racial injustice, raising future adults and confronting Christianity’s hard questions. You’ll journey with us as we lead our teams, our businesses and ourselves by design, not default.

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    • Business
    • 5.0 • 33 Ratings

Good advice is often like fruitcake - we’ve all been given some but do we want it? Join us as we challenge seemingly good theories that lead to bad decisions in business, faith and family. We are Adrian Parker and Daryl Calfee, 40-year-old marketers fueled by a passion for humble, honest storytelling and recipients of master’s degrees in really dumb ideas. Luckily, we’ve worked with and for really amazing brands – Foot Locker, Nike, Moore & Giles Leather, Patrón Tequila, Kate Spade – while learning to embrace unconventional lessons. Normal ain’t working.

We’ll expose our scars and share stories on tough topics like making (and losing) money, juggling work and family, handling racial injustice, raising future adults and confronting Christianity’s hard questions. You’ll journey with us as we lead our teams, our businesses and ourselves by design, not default.

    Lessons in Life Long Friendships

    Lessons in Life Long Friendships

    A man's wealth is often measured in the quality of his friendships, but making friends is hard and building great lifelong one's is a rare gift. AP & DC have been just that for twenty years now. They start this season with fellow friend and host, Billy Hansen, during visit to Mimosa Hill Farm on one of AP's many journeys to Lynchburg. Join the boys as they openly unpack what friendship really means to them at this point in their lives, careers and important moments of life.

    • 49 min
    Why Didn't God Protect Them - In His Own Words

    Why Didn't God Protect Them - In His Own Words

    On May 24, 2022, a mass shooting occurred at Robb Elementary School in Uvalde, Texas, where 19 students and 2 teachers were fatally shot, and seventeen others were wounded. As I attempted to talk about this tragedy with my 3 kids, one of them asked a simple question: Why didn't God protect them?

    My feeble attempts to answer the answerable led to another question. Have we ever really cared about other people’s children?

    *This is an audio reading of Adrian's blog post, "Why Didn't God Protect Them?"

    • 9 min
    How to Become a Token - In His Own Words

    How to Become a Token - In His Own Words

    What does it mean to be a "token" hire and how do you prevent diversity & inclusion efforts from becoming corporate theater? When we replace the fight for equality with the desire for respect and admiration, who does it really benefit? Adrian (AP) shares raw, honest words from his recent blog post, "How To Become a Token."

    • 17 min
    10 Reasons You Can't Find Black Talent - In His Own Words

    10 Reasons You Can't Find Black Talent - In His Own Words

    Racism is a system, not an event. And corporate racism isn’t a problem to solve for Black people. It’s an organizational epidemic to address for everyone. Adrian (AP) reads an audio version of his recent blog post and speaks the hard truth: The Black talent you don’t see is a direct reflection of what you don’t do.

    Here are 10 reasons you can't find Black talent... that have nothing to do with the talent of Black people.

    • 12 min
    Season 2 - How Courage Works

    Season 2 - How Courage Works

    Courage changes everything. How & who we love, where we work, and what we do all depend on our ability to fight fear. In the final episode of Season 2, Daryl and AP share what they’ve learned during one of the most courageous years of their lives. Courage is transferable, renewable and it compounds over time as we use it for others. How can courage become a weapon for change, a safe house for love, and an accelerant for truth in a world where fear seems to be in surplus?

    • 35 min
    Season 2 - Why Our Social Media Addictions Aren't Accidents

    Season 2 - Why Our Social Media Addictions Aren't Accidents

    After spending 30 days on digital detox away from social media, Adrian returns to share his reflections and revelations with Daryl. They discuss how their marketing careers were focused on using and investing in social media businesses without much thought for the impact on consumers. As more research becomes available, it’s time for us to understand how Facebook, Google, Twitter, LinkedIn, and other mobile apps profit from our attention (addiction), information (disinformation), and content (discontentment). Is this a paradox to manage or a problem to solve? What does healthy social media usage even look like?

    • 53 min

Customer Reviews

5.0 out of 5
33 Ratings

33 Ratings

Tarheels 4 Life ,

Great chemistry between friends and great info too!

Loved it

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