Unicorn Builders

FrontLines.io

Learn from GTM journeys of B2B tech founders who’ve built companies worth more than $1 billion. This show is brought to you by FrontLines.io

  1. Building StackAdapt: how three founders turned failure into a 1,600-person company | Vitaly Pecherskiy

    JAN 28

    Building StackAdapt: how three founders turned failure into a 1,600-person company | Vitaly Pecherskiy

    StackAdapt scaled from three co-founders in a studio apartment kitchen to a 1,600-person organization operating across 20 markets. In this episode of BUILDERS, Vitaly Pecherskiy, CEO and Co-Founder of StackAdapt, walks through the reality of building a programmatic advertising platform over ten years—including a payroll crisis that came down to emergency collections, the four-year grind from launch to true product-market fit, and the decision to go global during COVID that grew the team from 170 to 900 people in three years. Topics Discussed: The moment credit cards maxed out two days before payroll and the emergency collection calls that followed Why product-market fit took until 2018 despite launching in 2014 and understanding the industry problem Scaling from 170 people in one Toronto office to 900 globally in three years during COVID The transition from COO to CEO after nine years and rejecting the idea of "playing the role" Hiring a full-time videographer at 50 people in 2016—years before it became standard practice The "hot buttons" framework that's driven consistent messaging since 2015 Why leaders at 1,600 people still need to go "toe to toe" with individual contributors GTM Lessons For B2B Founders: Product-market fit takes longer than problem validation: StackAdapt launched in 2014 with deep industry knowledge—Vitaly and his co-founder had worked in programmatic advertising and felt the pain firsthand. But they didn't achieve product-market fit until 2018. The gap wasn't product quality; it was "figuring out how do we predictably and profitably acquire customers" and "where does our product need to go, how should we arrange our organization around key drivers behind our business." Domain expertise validates the problem exists, but GTM economics, organizational structure, and precise positioning require years of iteration. Don't confuse problem validation with PMF. Receivables management is a survival skill, not finance hygiene: When StackAdapt's credit cards maxed and payroll hit in two days, Vitaly looked at receivables and realized they had enough—if collected immediately. He called customers directly: "We need to collect today. Please wire us the money." It worked. The lesson wasn't just about cash flow—it fundamentally changed how they thought about the business. Vitaly noted this was "the first lesson in let's make sure that we're good at not just closing business, actually collecting the money." For founders: revenue doesn't exist until it's in the bank. Build collection velocity into your sales process from day one, not as a finance function downstream. Invest in creative infrastructure before it's "efficient": At 50-60 people in 2016, StackAdapt hired a full-time videographer—capturing behind-the-scenes footage, customer stories, and marketing content. Vitaly acknowledged "this was way before a lot of the trends today" but the decision created speed and depth. Later, they built an internal creative studio that serves customers but also powers their own marketing, shortening "timelines from idea to execution because it's all done in-house." The strategic insight: they weren't buying video production capacity; they were building institutional knowledge about their customers and product that an external agency could never develop. Bring creative in-house when speed-to-market and product understanding matter more than unit economics. Message consistency beats message innovation: StackAdapt identified 8-10 "hot buttons"—themes that resonated deeply with customers—and built all sales playbooks and marketing around them. The themes identified in 2015-16 are "still relevant" nearly a decade later. This runs counter to the instinct to constantly refresh positioning. The discipline wasn't finding new messages; it was "hammering that messaging basically for years." For founders: once you identify what truly resonates (not what sounds clever), commit to it. Consistency compounds in ways that constant repositioning never will. Geographic expansion during crisis unlocks talent arbitrage: COVID forced StackAdapt fully remote, which Vitaly reframed as "wait, we're stuck at home, we're fully virtual, let's go global." They grew from 170 people in Toronto to 900 globally across 20 markets between 2020 and 2023. This wasn't just headcount growth—it was access to talent pools that didn't exist when limited to one geography. Remote-first became a strategic advantage for both velocity and cost structure. The lesson: don't view distributed teams as accommodation; view them as competitive infrastructure for accessing global talent markets at scale. Leaders must maintain technical depth at scale: At 1,600 people, Vitaly still maintains he needs to "go down to individual contributor level and go toe to toe with them" on critical parts of the business. He pushes this philosophy company-wide: "If you're living in a culture where as a leader, sitting in a high chair, trying to just order people around... how do you know what's grounded into the reality?" This isn't about micromanagement—it's about maintaining technical credibility and understanding ground truth. He still joins customer calls and makes prospect connections. For founders scaling past 100+ people: the risk isn't that you'll stay too close to details; it's that you'll retreat into abstraction and lose your ability to make good calls. CEO transitions require rejecting borrowed playbooks: When Vitaly moved from COO to CEO after nine years, he initially tried to model himself on what a CEO "should" be. The breakthrough came six months in: "I don't need to play a role of a CEO. I just need to be the CEO." He realized every successful CEO brings different strengths—there's no universal profile. The job became simpler: "Are we building the best version of our company that will be successful long term?" For founders facing role transitions: stop optimizing for the role's expectations and start optimizing for the company's needs using your actual strengths. // Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

    28 min
  2. How Zocdoc survived near death, increased prices up to 100x, and turned around the company | Oliver Kharraz

    JAN 16

    How Zocdoc survived near death, increased prices up to 100x, and turned around the company | Oliver Kharraz

    Zocdoc has transformed healthcare access in America, powering one in three new doctor-patient relationships in New York City alone. Founded 18 years ago by physician Oliver Kharraz, the company nearly died 10 years in when it was growing just 1% annually and losing money on every customer. The pivot from subscription to pay-per-booking required raising prices 10-100x for existing customers, changing federal and state laws, and rebuilding core infrastructure - all while the sales team stopped acquiring new business to convert the existing base. Oliver shares the brutal mechanics of that turnaround, why nearly all churned doctors eventually returned, and how Zocdoc is now expanding beyond its marketplace with AI-powered tools like Zo, their voice assistant that eliminates hold times by handling unlimited simultaneous calls. Topics Discussed: The near-death experience 10 years in: barely 1% growth, negative unit economics, months of runway remaining Managing thousands of emotionally charged conversations with doctors facing 10-100x price increases Why Oliver paused the New York rollout mid-execution after creating a burning platform with employees The strategic decision to target hardest-to-book specialties (primary care, OBGYN, dermatology) over acquisition-hungry cosmetic surgeons Managing tens of millions of sub-markets defined by neighborhood, specialty, and insurance combinations Transitioning from founder-led sales to enterprise motion while maintaining founder involvement 18 years later Going on offense: powering insurance directories, embedding in Google and Apple Maps, launching Zo AI voice assistant

    31 min
  3. How Augment Code achieved 80%+ win rates | Matt McClernan

    JAN 12

    How Augment Code achieved 80%+ win rates | Matt McClernan

    Augment Code is pioneering AI tooling for professional software developers in enterprise environments. The company has built infrastructure that understands complex codebases better than individual developers, targeting a massive market undergoing fundamental transformation. In this episode of Unicorn Builders, I sat down with Matt McClernan, CEO of Augment Code, who joined as CRO in November 2024 and transitioned to CEO in July. Matt shares how Augment carved out differentiation in an explosively hyped market, achieved an 80%+ competitive win rate, and why the biggest competitors might actually be validating their market opportunity. Topics Discussed The decision to join Augment as CRO in a crowded, hype-filled AI coding market  Building ICP definition and sales process from scratch in the first 90 days  Achieving 80%+ win rates in competitive scenarios by focusing on complex codebases  Navigating "coopetition" with frontier labs (Anthropic, OpenAI) similar to hyperscaler dynamics  Hiring mission-driven sellers willing to embrace risk and uncertainty Understanding enterprise  AI adoption phases across Fortune 100 to tech startups  Transitioning from CRO to CEO and the personal growth required //  Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role.  Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

    21 min
  4. How Fireflies to Scaled to 700K organizations without touching any Series A Money | Krish Ramineni

    JAN 12

    How Fireflies to Scaled to 700K organizations without touching any Series A Money | Krish Ramineni

    Fireflies.ai reached unicorn status through a tender offer in 2024 — without raising primary capital since their Series A five years earlier. The company serves 700,000 organizations and reaches tens of millions of users monthly through meeting bot distribution. In this episode of Unicorn Builders, I sat down with Krish Ramineni, Co-founder & CEO of Fireflies.ai, to explore how the company rebuilt their entire product around LLMs in eight weeks, the brutal economics behind scaling PLG infrastructure, and why they're hiring TikTok creators over traditional B2B marketers as they prepare to expand beyond the meeting assistant category. Topics Discussed: The November 2022 inflection point when early GPT-3.5 access transformed product quality overnight Building to unicorn status without touching Series A capital—funding entirely from seed round revenue The infrastructure costs of supporting millions of users across AI processing, speech-to-text, and voice at PLG scale Vertical product strategy: deploying domain-specific speech models, summaries, and integrations for healthcare, finance, and VC use cases Marketing evolution from four years of zero spend to founder-led content and hiring consumer creators instead of B2B marketers Distribution mechanics: viral loops from bots joining tens of millions of meetings monthly across 100+ countries Category expansion beyond "AI note taker" into a 5x larger addressable market in 2026 // Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

    32 min
  5. How Octane scaled to $400M revenue using small marketing teams that support partner brands instead of building their own

    JAN 7

    How Octane scaled to $400M revenue using small marketing teams that support partner brands instead of building their own

    Octane Lending operates in what most VCs would consider an "unfundable" market - powersports financing for motorcycles, ATVs, and UTVs. Yet Jason Guss and his team have built a profitable unicorn that originated over $6.5 billion since inception, is on pace for $2.2 billion in originations this year, and generated $400+ million in revenue with $29 million in GAAP net income. In this episode of Unicorn Builders, Jason Guss shares how Octane leveraged being dismissed by 95% of investors as a competitive advantage, evolved from a failed marketplace to a successful lender, and is now pioneering "Captive as a Service" to reach their ambitious goal of $10 billion in annual originations by 2030.   Topics Discussed: Octane's pivot from failed lending aggregator to successful direct lender Building profitably in a VC-unfriendly market category (fintech lending) The strategic advantage of competing against financial institutions rather than venture-backed startups Evolving from speed and credit advantages to comprehensive end-to-end solutions Launching "Captive as a Service" to white-label lending infrastructure for merchants and manufacturers Navigating the 2021-2023 market correction while maintaining profitability Long-term strategy for market expansion beyond powersports into auto and other recreational verticals   GTM Lessons For B2B Founders: Embrace being in an "unfundable" market as a competitive moat: Jason intentionally chose a market that 95% of VCs dismiss, explaining "I compete primarily against financial institution incumbents. I don't have to compete with other venture backed businesses." While this meant less access to capital and higher bars for fundraising, it eliminated the "race to the bottom" competition common in hot VC markets. B2B founders should consider that being in an overlooked market can provide sustainable competitive advantages if the TAM is large enough to support venture outcomes. Build for profitability from early stages when capital access is limited: Octane maintained profitability plans from Series B onward, with Jason noting "we always had a plan that would work since our Series B, that if we never raise a dime again, we'd be fine." This wasn't about never raising again, but ensuring they could "control their own destiny." B2B founders in less popular markets should prioritize unit economics and profitability early to reduce dependency on external funding cycles. Expand value proposition beyond core product to create switching costs: Octane evolved from just offering faster credit decisions to providing "lead management tools, content strategy, workflow tools, to the financing and lifecycle marketing." Jason emphasized that "the SaaS product is much weaker without the lending attached to it" and vice versa. B2B founders should look for adjacent problems in their customers' workflows that they can solve to create a more comprehensive, harder-to-replace solution. Partner with distribution channels that have aligned incentives: Rather than building direct-to-consumer, Octane focused on B2B2C through manufacturer partnerships. Jason explained they partnered with manufacturers "who knew that they were losing sales" and saw Octane as driving "extra sales." B2B founders should identify channel partners who have clear, aligned incentives for their success rather than trying to convince neutral parties. Use early product criticism as competitive fuel: Jason candidly shared "originally, our product was awful and we got tons and tons of negative feedback. But guess what, that negative feedback was absolute gold because we listened to it and we just kept making our product better." The key was having distribution partners (merchants and manufacturers) who were incentivized to provide honest feedback because Octane's success drove their sales. B2B founders should structure early partnerships where customers have skin in the game and will provide brutal, actionable feedback. Plan strategic evolution in 2-3 year waves rather than 10-year master plans: Jason described their approach as finding "something that's really underserved or an opportunity that we think is exciting" and riding "that wave as long as we can. And as we see the wave is petering out, we try to find the next mountain to climb." Their waves included: 1) speed and superior credit (2016-2018), 2) end-to-end purchasing tools (2018-2022), and 3) Captive as a Service (2022+). B2B founders should focus on medium-term strategic planning while remaining flexible about long-term direction.   //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io   The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co

    32 min
  6. How Dataiku serves 700+ enterprise customers by becoming the AI governance layer | Florian Douetteau

    11/26/2025

    How Dataiku serves 700+ enterprise customers by becoming the AI governance layer | Florian Douetteau

    Florian Douetteau founded Dataiku in 2013 with a contrarian thesis: enterprise AI transformation must come from business operators, not centralized data science teams. While Silicon Valley built for tech companies, Dataiku built the translation layer between fragmented IT infrastructure and the business users who understand actual enterprise processes. With over $850 million raised, $350 million in ARR, and 700+ enterprise customers including 25% of the Fortune 500, Dataiku positioned itself as the permanent infrastructure layer—the glue that remains stable while data platforms churn every 2-3 years. In this episode of Unicorn Builders, Florian explains why retention comes from AI project velocity rather than platform stickiness, how they compete by sitting above infrastructure vendors like Snowflake and Databricks, and why the "GPT-8 will solve everything" worldview fundamentally misunderstands enterprise requirements. Topics Discussed: Why democratizing AI for business operators beats centralized data science teams in enterprises Dataiku's buyer persona: the "in-between" leader managing AI strategy between IT and business How avoiding professional services enabled platform-led growth to Fortune 500 scale Competing with Snowflake, Databricks, and Microsoft Fabric by positioning as the translation layer Why enterprise IT infrastructure changes every 2-3 years—and how that creates permanent demand for glue Measuring retention through AI project velocity instead of platform usage metrics Building from France while recruiting experienced executives from US public companies The workforce shift: from 80% transacting to 80% inspecting automated systems Why enterprises need "reasoning layers" that encode business logic into automated systems The Faustian bargain of agents: uncoordinated AI creating organizational chaos at machine speed Data sovereignty vs. EU AI Act: two fundamentally different regulatory challenges Why governance must be built into AI projects from inception, not bolted on at the end Florian's 12-year relationship with the same buyer persona and why founder-market fit spans decades GTM Lessons For B2B Founders: Target the structural "in-between" role that bridges technical and business worlds: Dataiku's buyers aren't CTOs managing infrastructure or business leaders focused purely on outcomes—they're "people sitting most of the time in IT, but very much business focused" who run AI strategy, analytics, and data initiatives. These leaders face a permanent structural problem: fragmented infrastructure that changes every 2-3 years on one side, business users demanding project delivery on the other. Most vendors optimize for one side; nobody built for the translation layer as the primary product. B2B founders should identify these permanent structural gaps that exist regardless of which specific technologies are in vogue. Platform architecture beats professional services for enterprise scale: When business users couldn't apply AI, the obvious path was high-margin consulting. Dataiku rejected this explicitly: "We actually managed very well to avoid, I would say this consulting trap" by building training, partner ecosystems, and self-service capabilities instead. Two years later, this enabled them to sell to US Fortune 500 companies—a jump requiring platform sophistication for customer independence, not dependency. The strategic bet: self-service drives faster adoption and better retention than services. Founders should design for customer capability-building from day one, even in complex domains. Retention through output velocity, not platform stickiness: Most enterprise software tracks NRR or feature adoption. Dataiku measures "the acceleration and the multiplication of AI projects"—how many production deployments business teams deliver. Florian was explicit this differs fundamentally from traditional retention: "Retention is not built out of thin air or being just a virtue of being perceived as indispensable...retention is derived from the business value you generate." Each successful project creates organizational capability for the next one—teams delivering five projects become equipped to deliver ten, then twenty. The platform becomes valuable through accumulated competency, not technical lock-in. Founders should define success metrics that create compounding customer capability rather than switching costs. Position as infrastructure that outlasts technology churn: Rather than competing feature-for-feature with Snowflake and Databricks, Dataiku positioned as the stable layer above constantly-evolving infrastructure. Enterprise data ecosystems "very candidly change every two or three years"—Hadoop to cloud to Snowflake to Databricks, with new platforms constantly emerging. Infrastructure vendors will "always optimize for technical capabilities, not business user experience." That permanent gap between infrastructure sophistication and business accessibility is Dataiku's sustainable position. Every platform shift reinforces the need for translation infrastructure. Founders should find the layer that remains stable while underlying technologies fragment. Build global leadership for scale while maintaining technical centers of excellence: Dataiku kept product and engineering in France but recruited experienced executives globally from proven US public companies. "A lot of the people with the experience of scale and the experience of speed have got this experience in the largest U.S. companies," Florian explained, noting their team includes leaders from Zoom, ServiceNow, and Twitter—companies that successfully navigated public markets at scale. This hybrid model maintained technical excellence in their original base while accessing operational expertise required to sell enterprise software where Fortune 500 buying decisions happen. European founders shouldn't choose between staying local or relocating entirely—build hybrid structures that capture both advantages. Choose customer personas for decade-long relationships, not quick wins: Before starting Dataiku, Florian received advice that if he succeeded, he'd "be there for 10 years or 15 years or 20 years," meaning "you really need to love this persona because it's a very long relationship." Twelve years later, he still serves the same buyers: "I love the person I'm serving, meaning the AI, data, science, data people, the people that are in between in the business." This wasn't sentimentality—building enterprise infrastructure means decade-long customer relationships that become exhausting if you don't genuinely connect with your persona. Founders should select buyers they can authentically engage with long-term, as the relationship will define their career trajectory. Let category positioning evolve through customer feedback rather than forcing premature definition: Dataiku's positioning evolved organically from "data science platform" to "enterprise AI reasoning layer" as customer needs clarified over years. They didn't force category creation upfront—it emerged from solving actual problems at scale. The key was staying close enough to customers that positioning refined naturally rather than remaining locked into initial positioning that missed the market. Founders should prioritize solving real customer problems and allow category language to develop through operational insights rather than predetermined marketing frameworks. // Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

    1h 8m
  7. Inside the Race to Build AI Infrastructure w/ Sheldon Kimber

    11/25/2025

    Inside the Race to Build AI Infrastructure w/ Sheldon Kimber

    Intersect is solving AI's fundamental constraint: gigawatt-scale power delivered outside traditional grid infrastructure. The company builds behind-the-meter renewable and gas generation paired directly with data centers in locations like West Texas, bypassing the Balkanized regulatory system that makes grid expansion nearly impossible. Currently constructing $9 billion in assets across multiple sites and breaking ground on $10 billion more in 2025, Intersect represents the emerging infrastructure layer that neither traditional utilities nor digital REITs can address. In this episode, I sat down with Sheldon Kimber, CEO and Founder of Intersect, to unpack how his finance-heavy background enabled a contrarian approach to the AI infrastructure buildout. Topics Discussed: Why the US grid's Balkanization across state, federal, and regional system operators makes it structurally unfixable The business model shift from utility PPAs to operating in deregulated commodity energy markets Intersect's hybrid model: flexible reciprocating engines and aeroderivative turbines paired with renewables Why AI reasoning models and larger context windows guarantee sustained electricity demand growth despite efficiency gains The capital formation playbook: hundreds of thousands for early development, billions in non-dilutive project finance post-contract How single gigawatt data centers translate to $50-60 billion all-in infrastructure when accounting for power, shell, turnkey, and chips The AI infrastructure stack battle: Neo clouds pushing down, power companies pushing up, and who owns the constraint GTM Lessons For B2B Founders: Design around regulatory arbitrage, not reform: Intersect's entire business model targets unregulated spaces. Sheldon rejected the conventional utility PPA path, stating: "We built a business model that is not go right at something." Their behind-the-meter, off-grid approach operates outside state public utility commissions, FERC jurisdiction overlaps, and ISO/RTO coordination failures. When entering regulated markets, map the jurisdictional gaps and build your product to live in those spaces rather than fighting for reform that won't come. Bet on technological disruption of calcified systems: Sheldon explicitly compared the grid to the Bell System, which wasn't reformed but rendered irrelevant by cellular, fiber, and digital infrastructure. He observed: "Nobody inside the regulated telecom industry said, let's fix this. Brand new technologies just completely gutted it from the inside out." When facing entrenched infrastructure with misaligned incentives across fragmented stakeholders, identify the technological bypass rather than incremental improvements. The constraint that makes reform impossible also creates the asymmetric opportunity. Optimize for project scale, not team expansion: Intersect maintains radical efficiency by building only gigawatt-scale projects with lean teams. Sheldon's framework: "It takes the same number of people in contracts to build a gigawatt plant as it does to build a hundred megawatt plant, so you might as well build the bigger one." This isn't generic "do more with less"—it's identifying which costs are fixed regardless of project size (legal, interconnection applications, permitting) versus variable (construction materials). B2B founders should analyze their own cost structure to find similar leverage points where deal size scales independent of resource requirements. Lock major contracts before infrastructure deployment: Intersect's capital strategy starts with hundreds of thousands for land options and interconnection applications, uses early reputation to secure anchor contracts, then raises billions in non-dilutive project financing against those contracts. Sheldon described it as: "Making enterprise software where your first sale was to 10 Fortune 500s and they took everything you could possibly build for the next five years." The contract becomes the collateral for low-cost debt financing. For capital-intensive B2B models, structure early sales to de-risk the bulk of your capital deployment. Identify where constraints migrate in your value chain: Sheldon analyzed the AI infrastructure stack from dirt to chips and concluded: "For the next decade, there'll be a constraint in the physical infrastructure. It'll need cloud providers that have access and expertise to build infrastructure and achieve capital formation around infrastructure." Value accumulates at bottlenecks. Neo clouds like CoreWeave started at the model layer and are pushing down; Intersect started at power and is pushing up. Position your product where the constraint is moving, not where it currently sits. This requires continuously modeling your industry's supply chain physics. Let unit economics override industry narratives: While energy policy debates favor nuclear and central-scale combined cycle gas plants, Intersect's math shows their hybrid approach—flexible reciprocating engines and aeroderivative turbines with renewables and batteries—delivers power at a fraction of the cost. Sheldon noted alternatives run "$120-150 a megawatt hour versus most people paying $30-40." He emphasized: "It's just math and it's not hard math." Strip away conference circuit consensus and regulatory capture. Model actual delivered unit economics, then let superior economics compound into strategic advantage while competitors chase policy-driven narratives. // Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here:  https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

    45 min
  8. Why Cart.com spent $5 million on a domain name as their first marketing strategy | Omair Tariq

    11/05/2025

    Why Cart.com spent $5 million on a domain name as their first marketing strategy | Omair Tariq

    Cart.com achieved unicorn status in less than three years by pioneering a radically different approach to building a commerce enablement company. Rather than starting from scratch, founder Omair Tariq began with strategic acquisitions - nine companies in the first 14 months - to rapidly assemble the technological and operational infrastructure needed to help mid-market brands sell across multiple channels globally. With a current valuation exceeding $1 billion and revenue approaching half a billion dollars just four years in, Cart.com has created an entirely new category of vertically integrated commerce enablement that bridges venture capital growth with private equity acquisition strategies. Topics Discussed: Cart.com's unconventional founding strategy: acquiring companies before building organically The challenge of assembling nine acquisitions in 14 months while building a cohesive company culture Evolution of go-to-market strategy from end-to-end messaging to problem-specific approaches The talent evolution challenge: transitioning from M&A specialists to company builders Marketing strategy evolution from viral brand campaigns to targeted content and education Revenue growth from $30M to $180M in year two through combined inorganic and organic growth The decision to invest $5M in the Cart.com domain name as a credibility-building marketing strategy GTM Lessons For B2B Founders: Start with the customer's decision-making reality, not your product vision: Cart.com initially pitched their end-to-end commerce solution to CEOs, but discovered that mid-market companies have specialized decision makers. The CMO buys marketing services, the CLO buys logistics, and the CTO buys technology platforms. Omair learned to lead with specific problems for specific decision makers, then cross-sell the broader vision. As he explained: "When we came out with this end-to-end journey, the mid-market was just confused in terms of who would make that decision." B2B founders should map their solution to existing organizational buying patterns rather than expecting customers to change their decision-making structure. Perfect your core offering before attempting cross-sells: Cart.com's biggest mistake was trying to cross-sell immature products to existing customers. When they sold Amazon marketplace services before the capability was fully developed, it damaged credibility for their core fulfillment offering. Omair spent months on "apology tours" to repair relationships. The lesson: "Our product and capabilities always have to catch up to our go-to-market motion... you oversell a little bit, but if you do too much of it, then you don't convince them." B2B founders should establish world-class performance in their initial offering before expanding the relationship. Reinvent marketing when you're creating a new category: Traditional marketing tactics didn't work for Cart.com's unprecedented value proposition. Trade show booths and paid search ads couldn't communicate their vertical integration story. Instead, they hired marketers who could "invent the playbook" rather than apply existing frameworks. Their head of marketing succeeds because "he doesn't have a playbook, he invents the playbook." B2B founders building novel solutions need marketing talent comfortable with experimentation over expertise. Use cross-sell timing as a competitive moat: Cart.com's current strategy involves spending 6-12 months delivering exceptional service in one area before introducing additional capabilities. This patience allows customers to organically request expanded services during strategic business reviews. Omair notes: "When you do the world's best job helping your customers, and they in the back of their mind know there's more you can do, they approach you themselves." This approach creates stronger customer relationships and higher success rates than aggressive early cross-selling. Choose investors based on capital, terms, and understanding - not brand: Despite access to tier-one VCs, Cart.com prioritized three factors: maximum capital, best terms, and investor comprehension of their unique model. Omair was skeptical of young associates from large funds: "Do I really want this 26-year-old Stanford grad telling me how to build my company when he or she has never done that before?" For experienced founders, investor brand recognition matters less than practical support and strategic alignment.   //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io   The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co

    36 min
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Learn from GTM journeys of B2B tech founders who’ve built companies worth more than $1 billion. This show is brought to you by FrontLines.io

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  • Creator
    FrontLines.io
  • Years Active
    2023 - 2026
  • Episodes
    78
  • Rating
    Explicit
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    © Copyright 2023 All rights reserved.
  • Show Website
    Unicorn Builders

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