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Conversations with B2B marketing leaders of unicorn tech startups.

  1. S2: E13: How (and Why) Virta Health scaled direct mail | Colin Daw

    2일 전

    S2: E13: How (and Why) Virta Health scaled direct mail | Colin Daw

    Virta Health is on a mission to reverse metabolic disease — the underlying condition behind more than 10 chronic diseases, affecting more than 93% of US adults — using individualized, AI-powered nutrition therapy. The company launched with a five-year prospective clinical trial and spent a decade proving that type 2 diabetes reversal was possible, achieving 13% one-year weight loss without drugs and 60-70%+ first-year retention for a behavior change product in a category where most interventions fail inside 90 days. In a recent episode of Unicorn Builders, we sat down with Colin Daw, VP of Growth at Virta Health, to learn how he rebuilt a plateaued member acquisition engine into a compounding, multi-channel growth machine — and the specific channel decisions, org design moves, and competitive repositioning that drove it. Topics Discussed: Why Virta moved growth out of the commercial org and under operations — and what it unlocked How Virta defines "access" internally and why half the growth team exists to sell it to clients The direct mail playbook: format testing, attribution mechanics, and how mail went from nothing to the largest line item in the budget Why Virta cut paid Meta to near zero and the structural HIPAA constraint that made it the right call Positioning in the GLP-1 era: how Virta turned a perceived competitive threat into its largest B2B tailwind The shift from a few massive channel bets to a portfolio-of-experiments model heading into 2026 GTM Lessons For B2B Founders: Define "access" as a resource your team actively manages and sells. In Virta's B2B2C model, "access" is the internal term for the data and permissions needed to reach end users — member email addresses, mailing addresses, and approval to contact them. Roughly half of Colin's 20-person growth team is client-facing, and their primary job is acquiring that access from employer and health plan clients. For B2B2C founders, the growth ceiling isn't always channel performance — it's often how much of your eligible audience you're actually permitted to reach. Building a dedicated function around unlocking access is what makes every downstream channel work. Test mail format economics before drawing conclusions on the channel. When Colin took over growth in mid-2023, direct mail had barely been touched. Early testing revealed the obvious formats — color brochures — performed worst, hitting the junk pile. What worked in healthcare: a legal-size windowed envelope framed around "important benefits information," with the actual content iterating from there. The critical operational wrinkle: unlike email, mail attribution is opaque. Recipients don't scan QR codes or enter vanity URLs at anywhere near full rates, so Virta uses time-based attribution to measure performance. Founders scaling a new channel should build the measurement model before declaring the channel dead — Virta nearly missed a channel that became 40-50% of their enrollment volume. //  Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role.  Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

    25분
  2. S2: E12: How Quantexa built the decision intelligence category from zero analyst coverage to Gartner Magic Quadrant leader | Matt Hooper, CMO at Quantexa

    5월 12일

    S2: E12: How Quantexa built the decision intelligence category from zero analyst coverage to Gartner Magic Quadrant leader | Matt Hooper, CMO at Quantexa

    Quantexa is a decision intelligence platform that helps enterprises connect, contextualize, and act on massive volumes of structured and unstructured data — solving problems across anti-money laundering, risk, supply chain, and customer intelligence. Founded in 2016, the company reached unicorn status and in January 2025 was named a Leader in Gartner's inaugural Magic Quadrant for Decision Intelligence. Matt Hooper joined as CMO in 2019 — when no analyst had published a single research note on the category, no Magic Quadrant existed, and the market hadn't yet formed a language for the problem Quantexa solved. This episode is the story of how you build a category from a whisper into a market. Topics Discussed: What made Quantexa's 2019 market opportunity compelling — and what required a calculated bet The state of positioning and narrative when Matt arrived, and how he approached the first six to twelve months How to read market signals that a new category is forming before analysts have named it The tradeoffs of category creation vs. entering an established market with existing budget GTM Lessons For B2B Founders: Read the market like a detective before you commit to a category. When Matt arrived, there was no positioning, no defined category, no external validation — just a strong technology and early signals in the market. His first move wasn't to write a positioning deck. It was to study: the tech, the team, the market trajectory, and — critically — what a handful of analysts and journalists were beginning to whisper about. The shift from BI (business intelligence) to DI (decision intelligence) wasn't in any report yet. It was in briefing conversations, in how clients talked about their boardroom problems — "how do we trust our decisions, how do we get more value from our data." That language is your clue. Category design starts outside-in. Category creation is a calculated bet, not a consensus decision. When Matt locked onto decision intelligence, there were no Magic Quadrants, no analyst frameworks, no competitive landscape to benchmark against. He ran lean qualitative research, stress-tested the narrative with founders and stakeholders, and made a reasoned call. The signal wasn't certainty — it was a convergence of technology capability, enterprise data complexity, and a problem that buyers were already trying to articulate. You don't wait for the market to confirm a new category. You make the bet and then build the validation infrastructure around it. Category, positioning, and messaging are a holy trinity — and collapsing them is a common, costly mistake. Matt is precise about the distinction: category defines the market you're creating or entering and is the foundation for your entire GTM strategy. Positioning defines how you differentiate within that category — not just that you're different, but why you're different. Messaging then layers in why you're better. Most early-stage teams treat these as interchangeable or skip straight to messaging. Matt's framework: nail category first, build positioning that aligns to it, then construct messaging that answers both "why different" and "why better" — in that order. None of these are marketing exercises in isolation. They are the kernel of your entire market strategy. //  Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role.  Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

    24분
  3. S2: E11: Why Handshake stopped leading with AI language in B2B messaging — and what they found when they tested it | Kerry Haring

    4월 27일

    S2: E11: Why Handshake stopped leading with AI language in B2B messaging — and what they found when they tested it | Kerry Haring

    Kerry Haring rebuilt Handshake's B2B messaging from scratch after joining in summer 2024 — and the first thing she found was a pitch deck that led with what Handshake does rather than what buyers care about. In this episode, she details the exact process she used to fix it: from structured win/loss analysis and Gong call reviews to building an internal AI chatbot trained on messaging feedback and applied copy, not just documentation. Topics Discussed Why assumptions about buyer pain are the default failure mode in B2B marketing The sequenced feedback loop Kerry uses to validate messaging before it ships Why leading with AI in messaging hurt conversion with HR personas at Handshake How Kerry built and trained Barb — and why docs alone aren't enough to make an internal AI tool useful Connecting thought leadership directly to demo attribution and pipeline The five narrative pillars structuring Handshake's B2B content strategy this year How to decide which messages to update frequently versus which to hold stable Why storytelling is the non-automatable core of any AI-augmented marketing function Key GTM Insights Buyer pain is not the same as product pain. The failure mode Kerry sees repeatedly: teams build a solution and then reverse-engineer the pain it must be solving. Real buyer insight requires understanding the decision triggers — what signals they trust, what tradeoffs they're making, what will actually move them to act. At Handshake, this meant learning that internship programs aren't a summer staffing play — they're the primary talent pipeline for future leadership in certain industries. That single insight changed the entire B2B messaging frame. "It's not just how they're using their product or it's not because they just requested a demo, but what is actually, you know, the story behind why they want to look for the solution and what is the pain it's going to solve." Sequence your feedback loops before you A/B test. Kerry's validation process runs in a specific order: GTM and sales gut-check first, then A/B testing via software, then live Gong call review, then website testing. Skipping to formal testing without the sales gut-check misses the fastest signal and the one that drives internal adoption. Bringing sales in early means they feel ownership over the messaging — which is the actual mechanism for getting field teams to use it. "If they're brought in, they feel heard they're going to use it more, most likely." "AI-powered" is a liability with certain personas. Kerry ran explicit message testing on AI-forward language with Handshake's core HR buyer and found it created friction. The persona is worried about legality, safety, and whether they even know how to use AI tools. Leaning into AI language in the headline drove them away rather than in. The fix was removing explicit AI claims from top-of-funnel messaging while keeping the capability present in the product story. "When we say we have an AI powered tool, that actually might be a turn off for some of them." Train your internal AI on applied work, not just documentation. Barb, Handshake's internal messaging chatbot, is trained on three things: core messaging docs, feedback Kerry has given other PMMs, and actual copy the team has written alongside how it was applied in context. This distinction matters — a bot trained only on documentation produces generic output. Training on applied decisions is what makes it produce on-brand, situationally appropriate copy across the full funnel. "She's also trained on the feedback that I've given, you know, other product marketers, the copy that we've written for different areas and like how we applied it." //  Sponsors: Front Lines — Silicon Valley's leading Podcast Production Studio. We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. Mention you are a listener and get a 10% discount. www.FrontLines.io/Podcast-as-a-Service

    21분
  4. S2: E10: How Automattic’s Newspack unlocks the power of community | Stephanie Lottridge

    4월 8일

    S2: E10: How Automattic’s Newspack unlocks the power of community | Stephanie Lottridge

    Newspack — Automattic's all-in-one CMS, audience engagement, and reader revenue platform for independent local news — operates in one of the more unusual GTM positions in B2B tech: their buyers are professional journalists and editors, people trained to interrogate every claim and catch every error. In this episode, Stephanie Lottridge, Head of Content & Comms at Newspack, breaks down how she built a content and community strategy nearly from scratch, how she turned monthly publisher calls into a compounding GTM asset, and why consistent repetition to a small, stretched-thin customer base works better than most sophisticated content plays. Topics Discussed: Selling to journalists: how scrutiny from your audience changes your content approach Building Newspack's content strategy from bare bones — no social presence, no blog, demo-only YouTube How monthly publisher calls evolved from a support function into a community and content flywheel Using Slack as a structured community channel, not just a support queue Repurposing a single customer story across newsletter, blog, video, LinkedIn, and event assets Why mission alignment eliminates the cross-functional resistance most marketers fight daily Newspack's 2026 content bets: newsletters, video production, and YouTube GTM Lessons For B2B Founders: Your existing customer touchpoints are an untapped content pipeline. When Stephanie joined, Newspack already had monthly publisher calls — but they were being run as a training and support function, not a content or community one. She reoriented them: publisher innovations surfaced on those calls became newsletter features, blog posts, customer story videos, LinkedIn content, and event booth material. Repetition to a small audience is a feature, not a liability. With a relatively small customer base, Stephanie was initially cautious about over-communicating — posting the same update across Slack, the newsletter, and publisher calls felt redundant. The reality: her audience of independent news publishers is stretched across multiple Slack channels, advertisers, community members, and their own editorial deadlines. Selling to sophisticated buyers means your content operation has zero margin for slop. Newspack's publishers are journalists. They will catch the typo. They will notice the imprecise claim. Stephanie's answer wasn't to slow down and over-polish — it was to build a culture of care while accepting that momentum matters more than perfection. Community infrastructure should be built before you need it, not after. Newspack's publisher community started in 2019 as a byproduct of onboarding — a Slack channel, a call cadence. By the time Stephanie joined, it had grown organically to the point where it became a selling point in its own right. The mechanism was simple: a bi-weekly newsletter, monthly publisher calls, and a Slack channel with consistent moderation and announcements. Mission-connected content strategies don't require internal selling. At most B2B companies, getting product, engineering, or sales to participate in content is a negotiation. Stephanie explicitly noted she has not had to pull teeth at Newspack — people share LinkedIn posts, contribute to customer stories, and support event strategy without resistance. // Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

    26분
  5. S2: E9: How Webflow is repositioning from a website builder to an agentic web marketing platform | Dave Steer

    4월 7일

    S2: E9: How Webflow is repositioning from a website builder to an agentic web marketing platform | Dave Steer

    Webflow has spent over a decade earning the loyalty of designers and freelancers. Now, with enterprise demand pulling the platform upmarket and AI reshaping the marketing function from the ground up, CMO Dave Steer is navigating one of the harder brand transitions in B2B: expanding your ICP without losing the community that got you here. In this episode, Dave gets specific about how Webflow is repositioning against legacy CMS incumbents, what co-hosting the first-ever AEO conference revealed about where enterprise marketing is heading, and why the most dangerous move a marketer can make right now is throwing out the old playbook entirely. Topics Discussed: Why developer marketing was the bridge from consumer (eBay, Facebook, Twitter) to B2B — and what consumer brand-building still teaches enterprise marketers The structural reason B2B marketing became a "sea of sameness" — and what it actually takes to break through when a buying committee is 18–20 people How Webflow is moving upmarket while protecting the designer and freelancer community that built the brand Co-hosting the first AEO Conf: what the 1,200-person waitlist signals about where enterprise marketing anxiety is concentrated right now Why AI is collapsing marketing's internal silos — and why Dave frames this as "marketing becoming a verb, not a department" The specific trade-offs of integrating AEO vs. abandoning SEO — and why the SEO is the most valuable player on the team right now Why first-touch and last-touch attribution are becoming relics — and what to replace them with Dave's take on category creation, April Dunford's positioning framework, and why "agentic web marketing platform" is the right umbrella for where Webflow is going // Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

    28분
  6. S2: E8: Small Teams, Big Outcomes: Workato's GTM Philosophy w/ Rishi Mallik

    4월 2일

    S2: E8: Small Teams, Big Outcomes: Workato's GTM Philosophy w/ Rishi Mallik

    Rishi Mallik joined Workato when it was fewer than 10 people. Today, as Chief Growth Officer at the $5.7B enterprise integration and automation platform, he leads the GTM strategy for a 1,000-person company that just raised $200M. In this episode, Rishi pulls back the curtain on how Workato combines B2C marketing principles with B2B pragmatism, rebuilt their SDR team for messaging consistency, and cracked the code on generative engine optimization (GEO) to increase organic attribution from under 10% to 25% in six months. Topics Discussed How B2C DNA changes B2B go-to-market strategyWhy Workato moved SDRs from sales to marketing (and why it works)The five-minute SLA that transformed inbound lead responseWarm outbound only: engaging prospects after they signal intentUsing AI for first-touch emails while humans handle nuanced responsesGenerative Engine Optimization: rewriting content for AI Overviews and ranking differentlyBuilding community ownership: the CIO Council Podcast and CIOsNews.comAttribution models for owned media in the age of generative engines Key GTM Insights B2C Principles, B2B Execution Rishi believes the best B2B marketing borrows directly from consumer playbooks. The foundational principle: "let's market how we would want to be marketed to. Let's sell how we would want to be sold to." This isn't just brand voice. It means respecting the buyer's time, being concise, and reaching out only when there's a genuine fit. The SDR Organization Hack Moving SDRs from the sales organization to marketing was a turning point. Rishi explained the logic: when SDRs report to sales, they optimize for volume and close rates within their own pipeline. When they report to marketing, they optimize for message consistency and inbound quality. This shifts SDRs from pure prospecting machines into a feedback loop that sharpens messaging across all touchpoints. Warm Outbound Only Cold outbound that ignores intent signals is a relic. At Workato, "we do what we call warm outbound, which is you've engaged with us in some way, shape or form." Rishi's team only reaches out after observing engagement: a content download, a website session, a search query, a social interaction.AI as a Composing Tool, Not a Decision Maker Rishi highlighted a critical mistake that leaders make: "the number one common mistake from go to market leaders in leveraging AI is that you use a stochastic model to make deterministic decisions." Translation: AI is great for drafting emails and suggestions, but humans must make the final call. At Workato, AI generates first-touch emails based on intent signals, but humans review, adjust, and handle all responses. Generative Engine Optimization Changed the Game Workato's Head of SEO changed his title to Head of GEO (Generative Engine Optimization) 1.5 years ago. The insight: AI Overviews in Google favor certain content formats. Rishi noted: "it seemed like AI Overviews was really into content that was written as bullet points, top five FAQs, really easy to decipher and really easy for the LLM to understand." Workato rewrote swaths of content to match these patterns. The result: "we leveraged AI to outsmart AI." Community as a Moat Workato invested in building a space where CIOs could convene and learn from peers. "one of the projects that Alex sort of took on was one is that we made sort of a CIO council podcast where CIOs actually would, one or two at a time would come and talk about some interesting challenges that they worked on. And it was like one of the top streamed podcasts on Apple podcast for a while, not just in tech, but in general." That community evolved.//  Sponsors: Front Lines — Silicon Valley's leading Podcast Production Studio. We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. Mention you are a listener and get a 10% discount. www.FrontLines.io/Podcast-as-a-Service

    32분
  7. S2: E7: The ecosystem-first GTM motion HUMAN uses to reach fragmented buyer personas | John Searby

    4월 2일

    S2: E7: The ecosystem-first GTM motion HUMAN uses to reach fragmented buyer personas | John Searby

    HUMAN Security processes 20 trillion interactions per week — a quadrillion per year — making them one of the most data-rich vantage points on how AI agents are reshaping the consumer journey. John Searby, Chief Strategy Officer, breaks down how HUMAN is evolving from bot detection to agentic trust, and what that means for security, commerce, and GTM teams accountable for growth in an automated buying environment. Topics Discussed: Why HUMAN is expanding bot detection into the category of "agentic trust" How AI agents are compressing the traditional consumer journey into a single interaction layer The new buyer personas (commerce, marketing, digital teams) now entering the security conversation A specific three-layer playbook: crawler visibility, data optimization, agent verification at transaction What 20 trillion weekly interactions reveals about agentic commerce in the wild How to build a partner ecosystem strategy when your buyer persona is fragmenting fast The signals that tell a founder it's time to hire a Chief Strategy Officer Key GTM Insights: Expand the category, don't replace it. HUMAN had a defensible position in bot detection. When agentic AI arrived, the temptation is to pivot. John's framing: it's an expansion, not a revolution. Existing customers still need bot mitigation. New buyers need agentic trust. Running both in parallel lets you grow into new personas without abandoning the base. "It is the natural evolution. It is expected from our customers that we give them insights into that automation. Your security buyer is now pulling you into the CMO's office. HUMAN didn't go looking for new personas — customers sent them there. Security buyers started saying the CMO needed this data immediately. That inbound pull is the signal to expand GTM motion before you've built the full story. The LLM optimization playbook has a specific mechanic. Most operators are talking about AEO/GEO at the content layer. HUMAN's product operates at the edge — meaning they can identify when an LLM crawler hits a customer's site, serve it optimized data, and then when an agent returns to transact, verify it, allow it, or gate it. That's a three-stage loop: crawl visibility, data presentation, transaction verification. In a noisy AI market, deployment is the differentiator. Everyone is claiming AI capability. The credibility signal that cuts through is live customer data. HUMAN prioritized getting to nearly 200 deployed customers before leaning into broader category messaging. The sequence matters: build, deploy, collect real signal, then amplify. "Let's actually build it, right. Let's deploy it." Integration strategy is the new distribution strategy. A standalone product requires behavior change. John's bet is inserting HUMAN's data as a trust layer into the tools customers already operate in — SIEMs for security buyers, web analytics for digital teams. The insight isn't just "meet buyers where they are" — it's that becoming embedded in existing workflows is what converts a point solution into infrastructure. Hire a CSO when no one owns the cross-functional view. The signal isn't headcount or revenue stage — it's when your product strategy, data strategy, GTM, partner ecosystem, and integration roadmap are being optimized in silos. The CSO role exists to hold that full picture simultaneously. "Who's able to look at it from our product strategy, our data strategy, how does that relate to our go to market and our partner ecosystems and our integration strategy? // Sponsors: Front Lines — Silicon Valley's leading Podcast Production Studio. We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. Mention you are a listener and get a 10% discount. www.FrontLines.io/Podcast-as-a-Service

    21분
  8. S2: E6: How Seismic's marketing team deployed 30+ AI agents | Evelyn Swaim

    3월 27일

    S2: E6: How Seismic's marketing team deployed 30+ AI agents | Evelyn Swaim

    Evelyn Swaim is Vice President of Global Growth Marketing at Seismic, leading a 65-person marketing organization that ditched MQL reporting entirely in favor of owning pipeline, velocity, and revenue. Since joining over two years ago, Evelyn transformed marketing from a service desk generating top-of-funnel noise into a full-funnel growth engine with shared ownership of revenue targets. With experience across eight tech companies spanning startups to billion-dollar enterprises, Evelyn brings a no-nonsense approach to modern B2B marketing. In this conversation, we dig into her 18-month framework for eliminating MQLs, how she's deployed 30+ AI agents that now sit in her org chart alongside human teammates, and why she killed content syndication despite initial resistance. Topics Discussed: The 18-month roadmap for transitioning from MQL reporting to pipeline ownership How to reverse-engineer bookings targets with RevOps to define pipeline requirements Why content syndication creates lead decay and wrong-persona noise (and what to do instead) Scaling back third-party trade shows in favor of curated first-party ABX programs Building 30+ AI agents starting with a custom GPT that eliminated thousands in monthly localization costs Assigning an "AI coefficient" role to systematically identify automation opportunities Measuring marketing on pipeline velocity, deal size growth, win rates, and sales cycle compression Why 21 touchpoints matter and how to instrument systems to track buyer committee engagement GTM Lessons For B2B Founders: Reverse-engineer pipeline from bookings, not MQLs from activity: Evelyn started by partnering with RevOps to work backwards from bookings targets: "What are our bookings targets? How do we reverse engineer that to understand what we need to bring in? How many deals do we need? What does the pipeline number need to look like?" This approach forces alignment on what actually matters—qualified pipeline that converts—rather than arbitrary activity metrics. The shift required changing instrumentation in their systems to track pipeline progression, velocity, and conversion rather than lead volume. Founders should demand their marketing leaders start planning from revenue backwards, not activity forwards. Use velocity and quality metrics to prove the MQL is dead: Evelyn didn't just declare MQLs dead—she measured throughput. She showed sales leadership that a wide funnel full of noise converts poorly, while tightly-filtered, ICP-fit, intent-qualified pipeline converts faster and at higher rates. "What if what we bring into the funnel are more sales ready, tightly fit to the ICP in the right Persona with market-ready intent—how fast is that throughput?" The data proved the point: velocity and quality beat volume. Founders should push marketing to instrument conversion velocity by source and persona fit, not just top-line volume. // Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM Topics Discussed:GTM Lessons For B2B Founders:

    28분
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Conversations with B2B marketing leaders of unicorn tech startups.

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