Unlike Marketing

Giuseppe Quarata
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Unlike Marketing: Ditch the Dreary, Embrace the Daring Marketing from the eyes of entrepreneurs, and from the eyes of God. We explore how to build a business that thrives not just in the marketplace, but also aligns with your higher purpose. Join us as we chat with marketing rebels, challenge marketing norms, and explore fresh ideas to help you stand out from the crowd. This podcast is for business owners, entrepreneurs, and marketing maverick.

  1. MAR 11

    How Risk, Luck, and Confidence Shape Your Business Acquisition Success w/ Elliott Holland

    Most entrepreneurs are secretly scared of the risks involved in buying a business—even when it could transform their lives. In this eye-opening episode, Elliott Holland, a seasoned deal-maker with over 15 years of experience in private equity and business acquisition, shares the counterintuitive mindset that separates successful buyers from the rest. Discover why the biggest hurdle is often your own mindset—and how embracing risk, scrappiness, and imperfect progress can lead to extraordinary rewards. Elliott reveals the real story behind his first deal, the lessons learned from a messy SBA transaction, and why luck still plays a starring role in business success. You'll uncover concrete strategies like leveraging SBA loans, thinking creatively about deal risks, and how to avoid falling into W2 employee traps that keep most from ever buying their first business. Plus, he breaks down the surprising mindset shift necessary: risking less can sometimes mean winning bigger. You'll learn why most people miss out on lucrative opportunities because they approach business buying like a job—playing by rules that work only in employment, not entrepreneurship. Elliott emphasizes that resilience, curiosity, and a willingness to make imperfect decisions often outperform the smartest tactics. If you’re contemplating your first acquisition or trying to build a life of freedom through business ownership, this episode is your wake-up call. Perfect for aspiring buyers, seasoned entrepreneurs, or anyone tired of the status quo—this episode inspires practical action and mindset adjustments that can make the difference between staying stuck and winning big. Dive in to understand how to operate in the gray, embrace the messiness of deals, and truly leverage the power of risk, effort, and excellence. Guest Credibility: Elliott Holland is an expert in small and mid-sized business acquisitions and private equity, known for helping first-time buyers avoid costly mistakes and execute deals with confidence. His experience spans private equity, independent sponsorship, and self-funded search strategies, making him a trusted voice in the entrepreneurial acquisition space. Elliott Holland LinkedIn: https://www.linkedin.com/in/elliottholland/ Hire Elliott Team at Guardian Due Diligence: https://www.guardianduediligence.com/

    58 min

  2. FEB 10

    Start the Year with Praise, Not Pressure | Think On These Things

    Why do we rush to set new goals without first reflecting on what God has already done? In this episode of Think On These Things, we discuss the importance of starting the year with gratitude and praise, rooted in Philippians 4:8. Instead of focusing only on what went wrong or what still needs to happen, we reflect on God’s faithfulness through both the good and the difficult moments. From personal growth and patience to marriage, expectations, and learning to trust God’s timing, this conversation highlights why remembrance and gratitude are essential for spiritual and emotional growth. If you’ve ever felt discouraged because your goals didn’t fully come to pass, this episode offers encouragement, perspective, and hope for the year ahead.

    25 min

  3. JAN 2

    Why Most Agency Owners Get Stuck (And the Framework That Breaks the Cycle) w/ Jesse P. Gilmore

    Most agency owners don’t fail because they aren’t working hard.They fail because they’re building the wrong things at the wrong time. In this episode, we sit down with Jesse P. Gilmore, founder of Niche Control and creator of the Leverage of Growth Framework, to unpack why so many agency owners get stuck — and how to break through without burning out. Jesse has coached 500+ agency owners, and in this conversation he shares real, practical insights on: • Why hustle culture eventually breaks agencies• The first systems founders must build to scale• How thinking must change at each revenue stage ($0 → $1M+)• Why sales clarity beats marketing in the early stages• When (and who) to hire as your first key team members• How to build an agency that doesn’t depend entirely on you This episode is especially valuable for agency owners, consultants, freelancers, and service-based entrepreneurs who feel stuck, overwhelmed, or unsure what to focus on next. If you want better systems, clearer offers, stronger leverage, and less chaos, this conversation will give you direction you can actually apply. 👇 Drop your questions in the comments👇 Tell us what topic you want covered next

    55 min
  4. BIBLICAL DATING? Rejection, Clarity, and Kindness | THINK ON THESE THINGS

    12/06/2025

    BIBLICAL DATING? Rejection, Clarity, and Kindness | THINK ON THESE THINGS

    House of David: https://www.primevideo.com/detail/House-of-David/0FDRQYNQWZ8H8H1YL6G9P4N0G9The Promised Land: https://www.youtube.com/@ThePromisedLandSeriesPart 1: Dating After 30, Singleness, and Other Questions Answered: https://www.youtube.com/watch?v=ac-TrYUD8R4&t=113sPart 2: Dating After 30, Singleness, and Other Questions Answered: https://www.youtube.com/watch?v=d1Kb6HHPYowThis episode of the "Think on These Things" series discusses deep themes found in Christian media, focusing on the new TV series The House of David and a podcast on singleness and dating after 30 by The Perrys. The hosts draw parallels between King Saul's disobedience, fear of man, and its generational impact on his family, emphasizing the biblical principle that obedience is better than sacrifice. They also delve into the complexities of Christian dating, specifically addressing how to reject someone kindly and clearly without gossiping, using their own intentional dating and marriage experience as a framework for seeking God's wisdom in every stage of a relationship.Key Discussion Points1. The House of David and the story of Saul’s disobedience.2. Saul's fear of the people versus David's desire for God's Spirit.3. The principle: Obedience is better than sacrifice.4. How Saul's sin impacted his son, Jonathan, and daughter, Michal.5. The importance of seeking God to clean up toxic generational patterns.6. Podcast on singleness, dating, and rejection (The Perrys with Jackie Hill Perry).Timestamp,Title00:00 - Intro: God, Take Everything Except This02:11 - The House of David TV Series on Amazon Prime 03:58 - Saul's Disobedience: Obedience is Better than Sacrifice 06:00 - Saul's Fear of People vs. God's Wrath 07:12 - Saul's Pride and Protecting His Image as King 08:43 - Saul's Problem with Identity (Hiding to King) 10:26 - Saul vs. David's Repentance 12:46 - Saul's Sin Affected Jonathan and Michal 15:57 - Michal's Rebuking of David: Learned from Family 16:32 - Cleaning Up Toxic Generational Things 22:15 - Podcast: Dating After 30 / Singleness (The Perrys) 23:21 - Rejecting Someone: Being Clear and Kind 27:28 - Nice vs. Kind: Be Straightforward in Rejection 41:24 - Conclusion: Seek God First for the Best Solution

    42 min
  5. Stop Suppressing Your Emotions Now | THINK ON THESE THINGS

    11/28/2025

    Stop Suppressing Your Emotions Now | THINK ON THESE THINGS

    In this episode of Think On These Things, we dive deep into the powerful conversation between Cam Newton and Jason Wilson regarding manhood, vulnerability, and the misconceptions of strength. We explore why men often mask their emotions with anger, the fine line between God's grace and willful sin, and how our childhood upbringing shapes our relationship with God and others. Join us as we unpack the importance of listening to understand rather than just to reply, and why it is biblically okay to feel sadness and seek comfort. Keypoints discussed: - Healthy Disagreement: How to have respectful conversations and "reset" when tensions rise. - Grace vs. Abuse: Understanding the difference between falling into sin and abusing God's grace. - Emotional Intelligence: Why anger is often a cover for fear and how to express emotions healthily. - Parenting & Faith: The balance of gentle parenting and how we view authority figures in the church. - Biblical Vulnerability: Examining how King David and Jesus expressed deep emotions without losing their strength. 00:00 - Intro : The Art of Listening 2:42 - Reviewing Cam & Jason 04:36 - Listen to Understand 05:35 - The Power of "Reset" 11:03 - Abusing God's Grace 15:42 - Surroundings Affect Faith 17:47 - Blind Trust in Elders 19:11 - Gentle Parenting Balance 23:24 - The Bearded Girl Story 26:42 - Zachariah vs Mary 34:37 - Anger vs Real Emotion 40:16 - Toxic "Be A Man" Culture 44:54 - God Comforts the Sad 55:00 - Conclusion: It's Okay to Feel Cam & Jason Wilson on Manhood, Faith, and Overcoming Temptation: https://www.youtube.com/watch?v=0MIDFm1mGZI&t=1s

    56 min
  6. Oola Bowls: How Relationships Built a Franchise Empire with Phil Dobinson

    11/16/2025

    Oola Bowls: How Relationships Built a Franchise Empire with Phil Dobinson

    For those seeking to integrate more AI into their business but feel overwhelmed, a call can be scheduled with me here: https://calendly.com/giuseppe-ofw/introductory-call.QUARATA CONSULTING INSTAGRAM: https://www.instagram.com/quarataconsulting/CONTACT ME:🔹 quarataconsulting.com🔹 info@quarataconsulting.com---------------------------------------------------------------------Phil Dobinson, co-owner of Oola Bowls , joins the podcast to share the incredible journey of growing his brand from a single food truck in Lancaster, PA , to a multi-state franchise. He emphasizes that the core of their success isn't traditional advertising, but a relentless focus on building genuine relationships. Phil details the "boots-on-the-ground" strategy of getting "bowls in bellies" , the importance of empowering the right people , and how maintaining a "mom-and-pop" culture is critical, even as they scale. He also shares the personal side of the journey, including the leap of faith required to move to Tampa and launch the brand in a new market where he knew no one.Key Learnings:The Oola Bowls origin story: From a food truck to a franchise.The Hershey Park deal: How one simple conversation sparked a major opportunity.Why relationships are the most important part of marketing.The "Bowls in Bellies" strategy: Using free samples effectively.Maintaining a "mom-and-pop" vibe in a growing franchise.The power of finding the right people for the right "seat on the bus".Phil's advice on seeking opportunities and persistence.Chapters00:00 - Intro: The Hershey Park Connection 02:58 - How Oola Bowls Started in Lancaster05:15 - From Food Truck to Full-Time Job 06:55 - Finding The Right Team & Culture07:51 - The Legal & Financial Hurdles of Franchising09:14 - Expanding Oola Bowls Across the US 10:29 - Why You Can't Do It All By Yourself14:03 - Relationships vs. Running Ads17:46 - "Boots on the Ground" Marketing 21:58 - The ROI of Giving Free Samples26:42 - Partnering with Local Social Media33:16 - Facing Imposter Syndrome & Moving to Tampa41:40 - Conclusion: Phil's Advice for Entrepreneurs Connect with Phil Dobinson ( Owner of Oola Bowls )http://instagram.com/@oolabowlstampahttps://www.oolabowls.com

    46 min
  7. Fired for DUI, Now Runs 8-Figure AV Empire with Ben Barkley

    11/14/2025

    Fired for DUI, Now Runs 8-Figure AV Empire with Ben Barkley

    For those seeking to integrate more AI into their business but feel overwhelmed, a call can be scheduled with me here: https://calendly.com/giuseppe-ofw/introductory-call.QUARATA CONSULTING INSTAGRAM: https://www.instagram.com/quarataconsulting/CONTACT ME:🔹 quarataconsulting.com🔹 info@quarataconsulting.com---------------------------------------------------------------------Ben Barkley, owner of Digital Dreams , shares his incredible 20-year journey from working a "big boy job" at Dish Network to building an 8-figure commercial AV integration enterprise. Ben details the exact moment his life changed—getting a DUI that led to being fired —and how that "pebble" forced him into entrepreneurship. He discusses the critical pivot from chasing 10,000 residential customers to focusing on high-ticket commercial projects , the struggle (and eventual success) of building recurring revenue , and landing massive clients like Salesforce , Madison Square Garden , and BART.Key Takeaways:1. The life-changing DUI that launched his business.2. Why he pivoted from residential to commercial (and the headaches he left behind).3. The 20-year journey to build an 8-figure business.4. His strategy for building Annual Recurring Revenue (ARR) with Verkada.5. How he landed massive projects with Salesforce, MSG, and Penn Station.6. The health scare that forced him to stop expanding nationally.7. The importance of joining groups like Entrepreneurs' Organization (EO) to "skip levels".00:00 - Intro: How to Skip Levels in Business 00:37 - Welcome Ben Barkley, Owner of Digital Dreams01:33 - Starting 20 Years Ago at Dish Network03:08 - The DUI That Changed My Entire Life 03:57 - Doubling Pay with a Side Hustle04:42 - The Pivot: Residential vs. Commercial Clients07:28 - Why Residential Customers Were a Nightmare 10:13 - The Different Levels of Commercial AV11:00 - The Search for Recurring Revenue (ARR)16:46 - Hiring Strategy: 1099s vs. W2 Project Managers 20:00 - My Sales Strategy: 0% Marketing, 100% Referrals23:32 - Landing Massive Clients: Salesforce & MSG28:28 - Why I Stopped Expanding (Health Over Hustle) 41:40 - Conclusion: My Most Important Lesson as a "Late Bloomer"Connect with Ben Buckley (Founder of Digital Dreams)https://www.linkedin.com/in/ben-buckley-67907750/https://digitaldreams.com/

    51 min

  8. 11/07/2025

    From Critique to Christlike: Reacting Without Tearing Down | THINK ON THESE THINGS

    Why do so many Christian conversations focus on criticism rather than reflection? In this first episode of Think On These Things, we explore what it means to fix our thoughts on what is true, honorable, and worthy of praise (Philippians 4:8). Here are the podcasts we mentioned in this episode: Den of Kings | KevOnStage, Ray J, Dr. Jay Barnett, Jonathan Majors & NLE The Great on Mental Wealth - https://www.youtube.com/watch?v=NeX11CYxq9w MIKE TODD on SEXUALITY, Fake GOSPEL & CHARLIE KIRK - https://www.youtube.com/watch?v=trVgjWYZVyA From mental health and marriage to grace and growth, we discuss the importance of focusing on the good — even when life and faith get complicated. Watch. Reflect. Think on these things.

    41 min
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About

Unlike Marketing: Ditch the Dreary, Embrace the Daring Marketing from the eyes of entrepreneurs, and from the eyes of God. We explore how to build a business that thrives not just in the marketplace, but also aligns with your higher purpose. Join us as we chat with marketing rebels, challenge marketing norms, and explore fresh ideas to help you stand out from the crowd. This podcast is for business owners, entrepreneurs, and marketing maverick.

Information

  • Creator
    Giuseppe Quarata
  • Years Active
    2024 - 2026
  • Episodes
    66
  • Rating
    Clean
  • Copyright
    © Giuseppe Quarata
  • Show Website
    Unlike Marketing