31 episodes

Terser Adamu, who is an Africa Business Strategist, International Trade Adviser, and Director at ETK Group, shares his thoughts on how to unlock Africa’s economic potential in the 21st century. This is delivered through engaging and thought provoking discussions with innovators, entrepreneurs, investors, policy makers and business leaders who are unlocking Africa’s economic potential. Whether you're a business leader, aspiring entrepreneur, have a comfortable side hustle, or want to take your business to the next level, each episode is jam-packed with information and insight that will enable you to take immediate action and implement key strategies to successfully launch and grow your business in Africa.

Unlocking Africa Terser Adamu

    • Business
    • 5.0 • 3 Ratings

Terser Adamu, who is an Africa Business Strategist, International Trade Adviser, and Director at ETK Group, shares his thoughts on how to unlock Africa’s economic potential in the 21st century. This is delivered through engaging and thought provoking discussions with innovators, entrepreneurs, investors, policy makers and business leaders who are unlocking Africa’s economic potential. Whether you're a business leader, aspiring entrepreneur, have a comfortable side hustle, or want to take your business to the next level, each episode is jam-packed with information and insight that will enable you to take immediate action and implement key strategies to successfully launch and grow your business in Africa.

    How Entrepreneurship Can Play a Critical Role in Africa’s Transformation and Future Development with York Zucchi

    How Entrepreneurship Can Play a Critical Role in Africa’s Transformation and Future Development with York Zucchi

    Episode #30 with York Zucchi who is a serial entrepreneur and Founder of The StartUp, an initiative to support Municipalities, Governments and Corporates in helping people to start and grow their businesses. As of Feb 2022 they are active in 27 countries assisting over 312 cities & municipalities.

    In a career spanning 28 years across over 11 countries, York has created projects & businesses that have impacted people's lives in over 83 countries. Starting businesses across various sectors such as healthcare, IT, tourism, academia, and  so on. Some succeeded, while others failed. His work has been featured in the Wall Street Journal, Financial Times, MIT, Harvard and even the space agency NASA.

    What We Discuss With York Zucchi
    What are some of the things you've noticed about African entrepreneurship that you won't find anywhere else?What are some of the real challenges that African businesses experience in scaling?What works and what doesn't in encouraging entrepreneurship on the continent?Can entrepreneurship create the jobs that are required to absorb the 20m people entering Africa's labour force each year?And much more...Full show notes and resources can be found here: Unlocking Africa show notes

    Did you miss my previous episode where I discuss How Telling the African Story Can Empower and Contribute to the Economic Development of Africa with Lanre Aina? Make sure to check out it out!
    Like this show? Please leave us a review here -- even one sentence helps!

    Connect with Terser on LinkedIn at TerserAdamu, and Twitter @TerserAdamu

    Connect with York on LinkedIn at YorkZucchi, and Twitter @YZP

    • 50 min
    How Telling the African Story Can Empower and Contribute to the Economic Development of Africa with Lanre Aina

    How Telling the African Story Can Empower and Contribute to the Economic Development of Africa with Lanre Aina

    Episode #29 with Lanre Aina who is Co-founder and CEO of ATHLST, a digital sports news and content studio. AHLST works closely with African athletes to transform their personal stories into immersive and impactful content that resonate with sports fans worldwide.

    In an era where there’s a convergence of entertainment, sports, and culture, the African athlete is 62-65% less likely than his/her American or European counterpart to have their stories told by way of op-ed, documentary or film. ATHLST intends to change that, and in the process meet the news and branding needs of African athletes ensuring that they take control of their own narrative, and by extension, expand their presence and deepen their relevance in sports.

    What We Discuss With Lanre Aina
    What are the risks of allowing others to tell Africa's story, and why is it important for Africa to tell its own?What is driving the rise in the number of Africans wanting to tell the African story?What are some of the challenges in licencing an African documentary to streaming giants such as Netflix and Amazon?How did you go about creating a value chain and ecosystem that allows you to create high-quality African content?And much more...Full show notes and resources can be found here: Unlocking Africa show notes

    Did you miss my previous episode where I discuss Changing the Financial Landscape of Africa by Creating a New Microfinance Model for the Continent with Viola Llewellyn? Make sure to check out it out!
    Like this show? Please leave us a review here -- even one sentence helps!

    Connect with Terser on LinkedIn at TerserAdamu, and Twitter @TerserAdamu

    Connect with Lanre on LinkedIn at LanreAina, and Twitter @lanreaina

    • 1 hr 15 min
    Changing the Financial Landscape of Africa by Creating a New Microfinance Model for the Continent with Viola Llewellyn

    Changing the Financial Landscape of Africa by Creating a New Microfinance Model for the Continent with Viola Llewellyn

    Episode #28 with Viola Llewellyn who is president and co-founder of Ovamba Solutions, which is an award winning African “TradeTech” company that creates culturally attuned technologies for Banks and Central Banks so that they can serve emerging market SMEs with innovative Sharia compliant trade finance products.

    Ovamba's "BankPartner Innovations" combine ERP & CRM with, eCommerce, logistics services, and proprietary algorithms and short term capital to drive financial inclusion and promote growth.

    What We Discuss With Viola Llewellyn
    What is the importance of the TradeTech industry in Africa? What role can it play in the development of African economies?Despite a clear need, not enough businesses in Africa use banks to gain access to capital, particularly SMEs. What is the reasoning behind this?How can we remove systemic barriers for African SMEs and contribute to the creation of a wealth-creating ecosystem?How is Ovamba bridging Africa's trade finance gap?And much more...Full show notes and resources can be found here: Unlocking Africa show notes

    Did you miss my previous episode where I discuss How Africa Can Leverage the Diaspora's Untapped Wealth and Power for Future Development with Charles Sekwalor? Make sure to check out it out!
    Like this show? Please leave us a review here -- even one sentence helps!

    Connect with Terser on LinkedIn at TerserAdamu, and Twitter @TerserAdamu

    Connect with Viola on LinkedIn at ViolaLlewellyn, and Twitter @Ovamba4SMEs

    • 1 hr 6 min
    How Africa Can Leverage the Diaspora's Untapped Wealth and Power for Future Development. MoveMeBack with Charles Sekwalor

    How Africa Can Leverage the Diaspora's Untapped Wealth and Power for Future Development. MoveMeBack with Charles Sekwalor

    Episode #27 with Charles Sekwalor who is a serial entrepreneur, advisor, and investor who focuses on developing startups and private equity transactions that drive change and positively influence people's lives. Dedicated to projects that span the African continent.

    Charles is the CEO and Founder of Movemeback, a members community connecting talented professionals, entrepreneurs, students and influencers with exciting job and entrepreneurial opportunities in Africa. Movemeback aspires to drive positive economic and social growth in Africa by providing an international platform through which individuals, organisations and institutions across the world interact and partner with Africa.

    What We Discuss With Charles Sekwalor
    How have people's perceptions of doing business in Africa changed in the last eight years, in your opinion?What opportunities does Africa currently provide to people in the diaspora, and why should they consider returning to Africa or contributing to Africa's future?Moving back is much easier said than done, so what advice would you give to people thinking about returning or moving to Africa?How do you believe AfCFTA will affect how you do business in Africa or how people access opportunities on the continent?And much more...Full show notes and resources can be found here: Unlocking Africa show notes

    Did you miss my previous episode where I discuss Why Africa Is the Future of the Fashion Industry. Now Is the Time to Trade and Invest with Jacqueline Shaw? Make sure to check out it out!
    Like this show? Please leave us a review here -- even one sentence helps!

    Connect with Terser on LinkedIn at TerserAdamu, and Twitter @TerserAdamu

    Connect with Charles on LinkedIn at CharlesSekwalor, and Twitter @csekwalor

    • 1 hr 14 min
    Why Africa Is the Future of the Fashion Industry. Now Is the Time to Trade and Invest with Jacqueline Shaw

    Why Africa Is the Future of the Fashion Industry. Now Is the Time to Trade and Invest with Jacqueline Shaw

    Episode #26 with Jacqueline Shaw who is an African fashion sourcing consultant, Director at Africa Fashion Guide which is an information based platform with the focus to promote the African fashion and textile industry and create an awareness campaign that promotes the full supply chain of the African fashion and textile industry with an ethical perspective to the greater global textile industry.

    It is a one stop shop for fashion professionals, students, retailers, magazines, bloggers and all those interested in African fashion and textiles as a way to promote this industry and bring links between African designers, craftspeople, manufacturers and textile designers with UK and EU fashion design companies and consumer markets, as well as with retailers worldwide.
    What We Discuss With Jacqueline Shaw
    How would you describe Africa’s fashion industry?Can you tell us about the current opportunities and challenges in Africa's fashion industry?What role do the creative industries play in the African economy?What role does the fashion industry play in promoting African regional integration and identity for a more resilient continent?And much more...Full show notes and resources can be found here: Unlocking Africa show notes

    Did you miss my previous episode where I discuss How to Win Customers in Africa’s Unstructured Market. Africa’s Goldmine with Uchenna Uzo?  Make sure to check out it out!
    Like this show? Please leave us a review here -- even one sentence helps!

    Connect with Terser on LinkedIn at TerserAdamu, and Twitter @TerserAdamu

    Connect with Jacqueline on LinkedIn at JacquelineShaw, and Twitter @JacquelineMShaw

    • 43 min
    How to Win Customers in Africa’s Unstructured Market. Africa’s Goldmine with Uchenna Uzo

    How to Win Customers in Africa’s Unstructured Market. Africa’s Goldmine with Uchenna Uzo

    Episode #25 with Dr. Uchenna Uzo who is the current Faculty Director at Lagos Business School, and teaches marketing management, personal selling, sales, and channel management courses. His research and consulting projects span several industries focusing mainly on indigenous sales and marketing strategies, retailing and consumer behaviour trends in Africa.

    He currently serves on the board of a retail marketing firm and is the author of several business case studies, blogs via Afritail, and books, the most recent of which is Africa's Goldmine: A Guide to Winning Customers in an Unstructured Market. His academic articles have been published in the Strategic Entrepreneurship Journal and the Journal of Personal Selling and Sales Management.
    What We Discuss With Uchenna Uzo
    What are your top tips for business owners looking to win African customers?The informal market in Africa is frequently described as chaotic and unstructured. How would you describe Africa’s informal market and why?How would you describe the interaction of economics, supply chain, consumer preferences, and local culture that drives Africa's informal market?What are some of the most notable changes in the behaviours of African customers?And much more...Full show notes and resources can be found here: Unlocking Africa show notes

    Did you miss my previous episode where I discuss Using Blockchain for Social Impact in Africa: The Good, Bad, and in Between with Pretty Kubyane?  Make sure to check out it out!
    Like this show? Please leave us a review here -- even one sentence helps!

    Connect with Terser on LinkedIn at TerserAdamu, and Twitter @TerserAdamu

    Connect with Uchenna on LinkedIn at UchennaUzo, and Twitter @LBSNigeria

    • 41 min

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