Tenacity with Sonia C.

Sonia Couto
  • ٤٫٩ (٥٣)
  • ريادة الأعمال
  • يتم التحديث أسبوعيًا

Every Setback has a Comeback, The Founder's Journey Welcome to Tenacity with Sonia C., the podcast that dives into what it takes to survive the startup journey. Hosted by Sonia Couto, each episode unpacks the raw, unfiltered truth behind building and scaling a business. This isn’t another highlight reel podcast. It’s about the messy middle, the burnout, breakdowns, rebuilding moments, and the tenacity it takes to keep going. 🎙️ Founders who bootstrapped their way to multi-million-dollar exits 💥 Entrepreneurs who lost it all and came back stronger 💡 Real talk on mindset, failure, leadership, funding, growth, and founder mental health If you’re feeling stuck, overwhelmed, or questioning what’s next, this show is for you. No fluff. No formulas. Just real stories and hard-earned strategies to help you stay tenacious. New episodes every week on Spotify, Apple Podcasts, YouTube, and all major platforms.

  1. When Breast Cancer Tried to Steal Her Spotlight with Fitz Koehler

    قبل ٦ أيام

    When Breast Cancer Tried to Steal Her Spotlight with Fitz Koehler

    Fitz Koehler built her career as a fitness expert and race announcer, inspiring thousands with her energy and passion. But when she was diagnosed with breast cancer, her life took a turn that tested every ounce of her strength. In this candid conversation on Tenacity with Sonia C, Fitz opens up about the realities of treatment, the toll it took on her career, and the grit it took to keep showing up with a microphone in hand, even while battling cancer. She shares how humour, community, and unapologetic authenticity became her survival tools, and why she believes resilience is something we can all train for. We also delve into the lessons she now carries forward: redefining strength, rebuilding after loss, and finding purpose in helping others navigate life’s most challenging obstacles. 🎧 This is more than a cancer story; it’s about grit, joy, and refusing to let hardship steal your spotlight. #breastcancer https://www.instagram.com/tenacitywithsoniac https://www.instagram.com/techiesoniac Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations Advertising Inquiries: https://redcircle.com/brands

    ٣٩ من الدقائق
  2. The Mastectomy I Always Wanted with Survivor, Author & Advocate Erica Campbell

    ٢ أكتوبر

    The Mastectomy I Always Wanted with Survivor, Author & Advocate Erica Campbell

    When Erica Campbell answered the call from her doctor late on a Friday afternoon, her world stopped. A breast cancer diagnosis instantly brought back memories of losing her mother to the disease, and fears of history repeating itself. In this candid conversation, Erica opens up about the emotions of that moment, why she chose a double mastectomy, and how reconstruction shaped her relationship with her body. She and I dive into the raw, often unspoken truths about femininity, control, fear of recurrence, and the difficult decisions women face between lumpectomy and double mastectomy. Erica also shares the inspiration behind her influential book The Mastectomy I Always Wanted, her work leading the Pinky Swear Foundation for children with cancer, and the leadership lessons cancer taught her: vulnerability, compassion, and the power of trust. This isn’t just a breast cancer story. It’s about reclaiming choice, reframing struggle, and discovering freedom on the other side of fear. 🎧 Tune in to hear why Erica believes the most significant lesson is never to give up, and why no one has to go through this journey alone. #breastcancer https://www.instagram.com/tenacitywithsoniac/ Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations Advertising Inquiries: https://redcircle.com/brands

    ٣٣ من الدقائق
  3. Women in Tech Leadership: Listening Louder Than You Speak with Meeky Hwang

    ٢٥ سبتمبر

    Women in Tech Leadership: Listening Louder Than You Speak with Meeky Hwang

    What does it take to lead in tech, especially when you don’t fit the mould? In this episode, Sonia sits down with Meeky Hwang, co-founder and CEO of Ndevr, a WordPress development agency trusted by global brands like Bloomberg, Forbes, and Sony. But this isn’t a conversation about code, it’s about the quiet power of resilience, leadership, and building a business as a woman in a male-dominated industry. Meeky shares her real, raw story, from accidentally starting a company to buying out a co-founder and learning to let go (even when it hurts). You’ll hear how she built credibility with major clients not by being the loudest in the room but by being the most consistent. Plus, she opens up about burnout, journaling, impostor syndrome, and what founders can do when they feel stuck or alone. You’ll learn: Why being “quiet” can be a superpower in leadershipThe hardest decisions she’s had to make as a founderWhat to do when scaling feels impossibleHow community and honesty can fuel long-term resilienceWhether you’re an early-stage founder or deep in the trenches, this episode reminds you that you don’t have to have it all figured out, you have to keep showing up. Follow our host: @techiesoniac Follow our IG channel: @TenacitywithSoniac Listen or watch more episodes: https://soniacouto.com/podcast Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations Advertising Inquiries: https://redcircle.com/brands

    ٣٥ من الدقائق
  4. How This Founder Built a $30B AI Startup That’s Disrupting Finance with Alexander Harmsen

    ١٨ سبتمبر

    How This Founder Built a $30B AI Startup That’s Disrupting Finance with Alexander Harmsen

    What does it take to build an AI startup that manages over $30 billion in assets and challenges everything we know about investing? In this episode of Tenacity with Sonia C, Sonia sits down with Alexander Harmsen, founder of PortfolioPilot.com, a next-gen AI financial advisor transforming how we manage money, risk, and decision-making. A serial entrepreneur, YC alum, and Forbes 30 Under 30 honoree, Alexander previously founded and sold Iris Automation, worked on NASA’s Mars Helicopter, and raised over $30M in venture capital. You’ll learn: How AI is disrupting traditional financial advisingWhy founders struggle with financial decision-making, and how tech can helpLessons from scaling two AI startups, raising capital, and going through Y CombinatorThe psychology behind investor mistakes, and how PortfolioPilot corrects them Whether you’re building a startup, investing in tech, or looking to understand where AI in finance is headed next, this episode delivers actionable insights and founder wisdom. 🎧 Tune in to learn what it really takes to scale a high-impact AI company Follow our host: @techiesoniac Follow our IG channel: @TenacitywithSoniac Listen or watch more episodes: https://soniacouto.com/podcast Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations Advertising Inquiries: https://redcircle.com/brands

    ٣٥ من الدقائق
  5. Becoming AI-Literate: Why Every Professional Needs This Skill Now

    ١١ سبتمبر

    Becoming AI-Literate: Why Every Professional Needs This Skill Now

    AI isn’t here to replace you, it’s here to require more of you. In this conversation, I sit down with Nicole Hilgenkamp, an AI literacy advocate and people-first leader who made a mid-career pivot into AI while managing large teams and raising three daughters. We get honest about what “AI-literate” means, why prompting is a skill (not a hack), how to use agents to augment your team, and the guardrails every company needs before rolling out AI. We also talk about resistance at work, building internal champions, and the messy middle of change for leaders and schools that haven’t caught up yet. You’ll learn: How to move from “I tried ChatGPT once” to consistent, outcome-driven useSimple ways leaders can set AI policy, protect privacy, and keep a human in the loopHow to get your team to adopt AI (community of practice, super users, small wins)Why asking better questions beats copying other people’s promptsA people-first framework for piloting AI across your org If you’re a founder, manager, or creative trying to make AI a daily edge, not a threat, this one’s for you. Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations Advertising Inquiries: https://redcircle.com/brands

    ٣٥ من الدقائق
  6. Scaling a Franchise with Focus: The MADabolic Playbook with Brandon Cullen

    ٤ سبتمبر

    Scaling a Franchise with Focus: The MADabolic Playbook with Brandon Cullen

    After a career-ending concussion pushed him off the ice, former pro hockey player Brandon Cullen reinvented himself as the co-founder of MADaboli, the strength-driven interval training franchise built for high performers. What started as one studio has grown to 45+ locations nationwide, with a vision rooted in strength, structure, and accountability. In this episode of Tenacity with Sonia C, Brandon shares how the athlete mindset translates into entrepreneurship, the hard lessons of scaling a franchise, and why focusing on a clear niche beats chasing the masses. We dig into partnership dynamics, daily founder struggles, and the principle of “the disciplined pursuit of less” that keeps him focused through every growth stage. Whether you’re a founder hitting a wall or an entrepreneur trying to scale with intention, this conversation will challenge you to double down on clarity, consistency, and courage. This episode is brought to you by Konverge: https://www.konverge.com/ Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations Advertising Inquiries: https://redcircle.com/brands

    ٣٩ من الدقائق
  7. Autism, AI & Authenticity: Building a Superpower from Perceived Weakness with Founder Murielle Ungrich

    ٢٨ أغسطس

    Autism, AI & Authenticity: Building a Superpower from Perceived Weakness with Founder Murielle Ungrich

    In this powerful episode, Sonia sits down with Murielle Ungricht, an entrepreneur, TEDx speaker, and founder of the AI-powered coaching platform Nuumani, for a raw and inspiring conversation on turning perceived weaknesses into your greatest strengths. Murielle shares her journey from building web development businesses in the early 2000s to launching Nuumani, a startup merging AI and human connection to democratize coaching. She opens up about how autism has shaped her leadership style, startup strategies, and commitment to authenticity, even when it meant breaking from conventional paths. We dive deep into: How Murielle bootstrapped and validated her AI startupThe emotional and strategic hurdles of building in the AI eraWhy embracing neurodivergence became her superpowerThe mindset shifts needed to escape burnout and unlock momentumThe story behind her book Get Unstuck! and her 10 years of coaching Whether you’re an unconventional founder, stuck, or searching for the courage to lead differently, this conversation is a must-listen. Learn more or reach out to Murielle: https://www.muriellemarie.com This episode is brought to you by: Konverge Digital Solutions konverge.com Follow our host: @techiesoniac Follow our IG channel: @TenacitywithSoniac Listen or watch more episodes: https://soniacouto.com/podcast Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations Advertising Inquiries: https://redcircle.com/brands

    ٤٥ من الدقائق
  8. Each Level Has Its Own Devil: The Truth About Scaling Up with Devan Gonzalez

    ٢١ أغسطس

    Each Level Has Its Own Devil: The Truth About Scaling Up with Devan Gonzalez

    What does it really take to grow from solopreneur to CEO of a franchise? In this episode of Tenacity with Sonia C, fitness entrepreneur Devan Gonzalez breaks down the gritty, behind-the-scenes reality of scaling a business, without losing your sanity or your standards. Devan went from personal trainer to 6-figure business owner by 20, and now leads Strive 11 Fitness, a disruptive no-class-time fitness franchise. Sonia and Devan dive into the real challenges of building operational systems, hiring the right leadership team, and designing a business that can scale without the founder in every room. 🔑 In this episode, you’ll learn: How Devan validated a bold new fitness modelWhy most founders sabotage their own scaleWhat it really means to lead vs. micromanageDevan’s $8K CRM mistake, and the lesson behind it Whether you're leading a team, planning a franchise, or stuck in solopreneur mode, this episode delivers hard-won insights on leadership, process, and founder growth. Hit play and learn why every level of growth comes with new devils, and how to outsmart them. This episode is brought to you by: https://www.konverge.com Follow our host: @techiesoniac Follow our IG channel: @TenacitywithSoniac Listen or watch more episodes: https://soniacouto.com/podcast Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations Advertising Inquiries: https://redcircle.com/brands

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Every Setback has a Comeback, The Founder's Journey Welcome to Tenacity with Sonia C., the podcast that dives into what it takes to survive the startup journey. Hosted by Sonia Couto, each episode unpacks the raw, unfiltered truth behind building and scaling a business. This isn’t another highlight reel podcast. It’s about the messy middle, the burnout, breakdowns, rebuilding moments, and the tenacity it takes to keep going. 🎙️ Founders who bootstrapped their way to multi-million-dollar exits 💥 Entrepreneurs who lost it all and came back stronger 💡 Real talk on mindset, failure, leadership, funding, growth, and founder mental health If you’re feeling stuck, overwhelmed, or questioning what’s next, this show is for you. No fluff. No formulas. Just real stories and hard-earned strategies to help you stay tenacious. New episodes every week on Spotify, Apple Podcasts, YouTube, and all major platforms.

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    Sonia Couto
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  • الحلقات
    ١٠٠
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    Tenacity with Sonia C.