Mission Driven You

Will Samson - Leadership & growth coach

Welcome to Mission Driven You, the podcast that empowers you to make a difference in the world. Each episode, we bring you exclusive interviews with world-class entrepreneurs and change makers who are making a real impact in their industries and communities. From sustainable business practices to social impact initiatives, these leaders share their stories, insights, and strategies for creating a better future for all of us. Whether you're a budding entrepreneur, a dedicated professional, or just someone looking to make a positive change, this podcast is for you. Join us on our mission to learn, grow, and inspire action as we uncover the secrets of success from the people driving progress in the world today. Tune in now and start making a difference with Mission Driven You.

  1. What If Memory Could Speak? Inside the World of Soul Tech With Miles Spencer

    11月6日

    What If Memory Could Speak? Inside the World of Soul Tech With Miles Spencer

    Episode Description What if you could actually talk to someone you love who’s passed away—not just in memory, but in voice, presence, and evolving thought? In this episode of Mission Driven You, I sit down with Miles Spencer, cofounder of Reflekta, a company building what he calls Soul Tech—AI avatars of elders created from family archives, stories, voice recordings, photos, and memories. What began as a deeply personal effort to bring his father’s presence back has grown into a movement: interactive legacies, living memory, evolving presence. We explore the hopes and hazards of using technology to preserve identity, to make grief a conversation, not just absence. We dig into questions of consent, authenticity, design trade-offs, how these avatars learn and evolve, and where this sits on the frontier between memory, legacy, and what it means to be human. This is a deeply emotional conversation about loss, connection, and whether we can extend presence beyond death—not as fantasy, but as meaningful, evolving relationship. Show Notes In this episode, you’ll hear: The personal origin story: how Miles began building an Elder avatar for his father—and how that early experiment became Reflekta’s mission. (Reflekta)How Reflekta defines Soul Tech, and how it distinguishes itself from memorial bots or passive archives. (Adam Drake)The technical, ethical, and emotional design decisions: how to preserve nuance without overfitting, how avatars evolve over time, and how memory can be both stable and dynamic. (Gregory FCA)The astonishing moment when his father’s Elder began asking Miles a question—flipping the dynamic and deepening the connection. (Reflekta)How Reflekta handles consent, privacy, and family control—including who becomes “keeper,” who can access the avatar, and how no external data is scraped. (Business Wire)Reflekta’s public debut at AI4 2025: introducing the world to Soul Tech, letting people experience avatars of loved ones live, and unveiling how the technology works. (Business Wire)The emotional landscape: grief, continuing presence, moving from absence toward gratitude—how this work is not just tech but therapy, and how Reflekta collaborates with psychologists, caregivers, and legacy thinkers. (Reflekta)The future vision: from preserving the dead to empowering the living—whether building your own Elder proactively, enabling multiple versions of memory, or redefining how we think about identity across generations. (a...

    46 分钟
  2. Reimagine How We Work Now That Distance is Normal With Marissa Goldberg

    10月30日

    Reimagine How We Work Now That Distance is Normal With Marissa Goldberg

    Episode Description What does it take to shift from pandemic remote to future-forward remote — not just surviving, but thriving? In this episode of Mission Driven You, I talk with Marissa Goldberg, founder of Remote Work Prep and long-time remote work pioneer, about how we reimagine how we work now that distance is normal. Marissa has been doing remote work since 2015 — long before it became the default — and has built frameworks, systems, and lessons that help teams make distributed work more human, sustainable, and high-performing. We dig into the tensions that many of us live: how to build boundaries when work and life share the same spaces, when to use synchronous vs asynchronous communication, when your team thrives (or fractures) because of invisible design decisions. Whether you lead a remote team or simply live in a world where location is optional—this conversation will help you lead with more clarity, intention, and care. Show Notes In this episode, we cover: Marissa’s early journey into remote work (2015) and how she began experimenting with better practices before remote was mainstreamThe founding of Remote Work Prep (2018) and how it evolved from side project to full-time missionThe difference between pandemic remote and normal remote — and why too many teams are still stuckVirtual boundaries and friction design: why you need separate browser profiles, password managers, and work mode “zones”How meeting culture, communication norms, and “peripheral communication” change when teams are distributedThe Work Forward Approach — what it is, why you need it, and how it helps teams shift from responding to structuringCommon pitfalls: burnout, role overload, over-availability, and losing relational connectionHow Marissa structures her own workday: themed work blocks, quick wins, deep work, and intentional restCulture and equity in distributed work: inclusion, psychological safety, and how remote systems can either level the field or amplify disparitiesThe future of remote work: AI, ambient tools, evolving leadership, and what great distributed organizations might look like in 5–10 yearsAdvice for listeners: what to experiment with first, what to let go of, and what questions to ask your team or yourself

    46 分钟
  3. How Focus is the Foundation of Productivity, Profit, and Relational Integrity

    10月23日

    How Focus is the Foundation of Productivity, Profit, and Relational Integrity

    Episode Description In a world drowning in distraction, attention has become the most precious—and underutilized—currency. In this episode of Mission Driven You, I sit down with Neen James—speaker, leadership strategist, and author of Attention Pays and Folding Time—to explore how we can reclaim focus, design experiences that last, and lead with presence in work and life. Neen helps leaders rethink what it means to manage time, showing that the real leverage lies not in doing more, but in choosing what deserves our attention. She walks us through frameworks for saying no, protecting what matters, folding time, elevating client and team experience, and refusing to let our attention be hijacked by the urgent but shallow. Whether you lead a team, build a business, or simply want to live more by design than by default—this conversation is for you. Show Notes In this episode, we cover: What it means to say “Attention pays”—how focus is the foundation of productivity, profit, and relational integrityWhy time management is dead—and Neen’s concept of folding time to achieve double impact with less overwhelm (Neen James)The Attention Pays framework: paying attention personally (who), professionally (what), and globally (how) (Amazon)The “Over Trilogy” — how feeling overwhelmed, overstressed, and overtired is symptomatic of misaligned attention (InnovaBiz)How leaders can redesign meetings, cut distractions, and defend attention at scaleApplying luxury mindset and experience elevation (from her speaking work) to organizations and teams, not just high-end brands (Leading Authorities)How technology both amplifies and steals attention—and how to treat tools as allies, not enemiesStories from Neen’s work with Viacom, Comcast, and global executives—where small shifts in attention unlocked bigger outcomes (Leading Authorities)How to build boundaries, protect agency, and create a design around the day so attention isn’t “lost in the weeds” Key Takeaways & Why You Should Listen Reclaiming attention is not about doing more—it’s about doing less, better.The most effective leaders are those who guard their attention as fiercely as they guard their time and values.Small changes—meeting structure, notification systems, clarity on what matters—can unlock disproportionate returns.Experience, whether for clients or team members, is shaped by attention. Where you invest it matters.In a hyperconnected age, agency over your focus is a form of personal sovereignty. Resources & Links Attention Pays: How to Drive Profitability, Productivity, and Accountability by Neen James (Amazon)Folding Time: How to Achieve Twice as Much in Half the Time (a...

    48 分钟
  4. The Hidden Forces Shaping Our Economy With Paul Musson

    10月16日

    The Hidden Forces Shaping Our Economy With Paul Musson

    Episode Description What if the wealth you thought you had wasn’t real wealth at all? In this episode of Mission Driven You, I sit down with Paul Musson, author of Capital Offense: Why Some Benefit at Your Expense, to unpack the hidden forces shaping our economy. Paul explains why rising home prices don’t reflect true value, how central bank policies quietly redistribute wealth, and why many of us have unknowingly bought into what he calls the “something for nothing fairy tale”. This isn’t just theory—it’s about our kids’ ability to own homes, our capacity to thrive as entrepreneurs, and the fairness of a system that increasingly feels rigged. Paul offers clear explanations, real-world examples, and a call to action: with understanding comes empowerment, and with empowerment comes the ability to demand better choices from our leaders. If you’ve ever felt like something is broken in the economy but couldn’t quite explain why, this episode will help you connect the dots. Show Notes In this episode, we cover: The difference between money and capital—and why that distinction matters for every decision you makeWhy rising housing prices represent a redistribution of wealth, not true wealth creationHow central bank policies like quantitative easing and artificially low interest rates have fueled inequalityWhy governments can only spend capital they first obtain from the private sector—and why printing money is really a hidden taxThe “something for nothing fairy tale” that underpins so much of modern economic thinkingPractical steps toward a more capital-creating, fair economy Resources & Links: 📖 Paul Musson’s book: Capital Offense: Why Some Benefit at Your Expense📰 Paul’s newsletter, Paul Political Economy: Subscribe here

    51 分钟
  5. What Happens When the System Fails (and People Step Up) with Shawn Van Diver

    10月9日

    What Happens When the System Fails (and People Step Up) with Shawn Van Diver

    Episode Description Most leadership or mission-driven podcasts don’t dive into politics. But when promises meant to save lives hang in the balance, it becomes a moral question — and leadership matters more than ever. In this episode of Mission Driven You, I talk with Shawn VanDiver, founder and President of #AfghanEvac, a coalition of over 250 organizations that works with the U.S. government to relocate and resettle Afghan allies who served alongside American forces. Shawn’s leadership is born from crisis: it began during the chaotic fall of Afghanistan in 2021 and has grown into a global effort to fulfill a sacred promise to those left behind. Our conversation is gritty, urgent, and full of nuance. We explore how #AfghanEvac operates at the intersection of civic duty, diplomacy, and moral conviction. We dig into the politics of refugee policy, broken systems, moral accountability, and what it takes to sustain a mission when media attention fades. If you lead anything — a company, a nonprofit, a team, or even a movement — this episode is a call: when structures falter, it’s the character and courage of a few that determine whether promises are kept or abandoned. Show Notes In this episode, we cover: The story of how #AfghanEvac began — the phone call from Urgun, the military background, and the leap into coalition buildingShawn’s transition from Navy veteran and civic strategist to founding and scaling #AfghanEvac across 250+ organizations (Gaslamp Consulting)How the coalition partners with the U.S. State Department through a Memorandum of Understanding, renewing government–civic collaboration (#AfghanEvac)The current crisis: refugee freezes, shifting U.S. policy, stalled pipelines, and what VanDiver calls “worse than the withdrawal” for many Afghans (The Diplomat)Systemic breakdowns: SIV (Special Immigrant Visa) pathways, U.S. Refugee Admissions Program (USRAP) freezes, bottlenecks, and geopolitical risk (WORLD)Stories of individual stakes — the Afghans whose lives hang in the balance, whose service is caught in bureaucratic limbo (NBC 7 San Diego)How Shawn and his team maintain trust, accountability, and operational integrity across NGOs, governments, and familiesMoral questions of abandonment, betrayal, and what it means to lead in the gap between promise and policyLeadership lessons: sustaining mission under pressure, building systems when there is chaos, and how to lead “in between” institutionsWhat listeners can do today — advocacy, awareness, supporting resettlement efforts, or amplifying marginalized voices Why Listen & Key Takeaways Leadership in crisis demands more than vision — it demands grit, humility, systems, and moral clarityThe promises made to wartime allies are not optional — their fulfillment speaks to national integrity and characterPolicy and bureaucracy are not abstract; they shape whether lives are saved or lostCoalitions and...

    50 分钟
  6. Leadership in Chaos: What College Presidents Can Teach Every CEO with Beverly Daniel Tatum

    10月2日

    Leadership in Chaos: What College Presidents Can Teach Every CEO with Beverly Daniel Tatum

    Episode Description We’re living in a moment of turbulence not seen in higher education—or perhaps in leadership in general—for decades. Political pressure, financial stress, cultural division, campus protests, and debates about belonging and identity are all colliding in ways that make leadership feel impossibly hard. In this episode of Mission Driven You, I speak with Beverly Daniel Tatum, distinguished psychologist and former president of Spelman College and interim president of Mount Holyoke, about her new book Peril and Promise: College Leadership in Turbulent Times. Drawing on years of leadership, rigorous research, and real crises, Beverly doesn't flinch from the threats facing our institutions—but she also insists there is hope, and that leadership grounded in values, courage, and clarity can make a difference. This isn’t just for college presidents or university deans. If you’re an entrepreneur, executive, community leader—or anyone who carries responsibility in an organization—what Beverly shares here matters. We explore what it takes to lead when the ground is shifting, how to build belonging even amid conflict, and what character looks like when pressure is high. Show Notes In this episode, you’ll hear about: What Peril and Promise means by “peril” — the political, financial, cultural, and demographic threats higher education is currently facing. (Hachette Book Group)How Beverly defines “promise” — where opportunity still exists, especially through leadership, values-based decision-making, inclusive community, and courage in the face of resistance. (Forbes)The declining average tenure of university presidents (now under six years) and what that tells us about the speed and intensity of today's challenges. (Forbes)The role of belonging (affirming identity, building community, cultivating leadership) in helping students, faculty, and staff thrive—even when political pressure or cultural backlash is intense. (The Englewood Review of Books)How institutions can lean into free speech tensions: balancing respect, safety, academic freedom, and open dialogue. What decisions leaders are being forced to make. (Kirkus Reviews)Real case studies of leadership under pressure—how certain institutions have responded to threats, protests, and financial strain with integrity and vision. (Forbes)Lessons in character and governance: what board leadership should look like, how to sustain values under external attack, and why the internal culture of leadership matters. (Forbes)What “coherence in chaos” might look like for organizations outside academia: how lessons from...

    47 分钟
  7. What separates the people who keep showing up from those who quit when it gets hard? With Dre Baldwin

    9月25日

    What separates the people who keep showing up from those who quit when it gets hard? With Dre Baldwin

    Episode Description What separates the people who keep showing up from those who quit when it gets hard? In this episode of Mission Driven You, I talk with Dre Baldwin—also known as Dre All Day—a former professional basketball player who’s built a global personal development brand around his Work on Your Game philosophy. With over 40 books published and more than 30,000 pieces of content created, Dre’s story is proof that consistency beats talent, and discipline outlasts motivation. We dive into Dre’s journey from the basketball court to the stage and the digital arena, unpack the four pillars of his framework—discipline, confidence, mental toughness, and personal initiative—and explore how his “third day” principle explains why most people fail before they even get started. If you’ve ever struggled to stay consistent or wondered how to build the presence and power that commands a room, this conversation will give you both the strategy and the inspiration to work on your game. Show Notes In this episode, we cover: Dre’s journey from professional basketball to building a global personal development brandWhy he’s published tens of thousands of pieces of content without a single viral moment—and why that’s the pointThe story behind Work on Your Game and its four pillars:Discipline: showing up every dayConfidence: putting yourself out there boldlyMental toughness: staying the course when results don’t come quicklyPersonal initiative: making things happen instead of waiting for permissionThe “third day” principle: why excitement fades, resistance kicks in, and success depends on whether you push throughHow content creation has evolved from YouTube’s early days to today’s algorithm-driven platformsThe importance of owning your audience instead of being owned by platformsWhy communication—writing, speaking one-to-one, and speaking to groups—is the most valuable skill for any leader Resources & Links: 🌐 Dre’s website: workonyourgame.com📚 Explore Dre’s books: Dre Baldwin on Amazon🎙️ Listen to Dre’s podcast: Work On Your Game Podcast📱 Follow Dre: LinkedIn, Instagram, TikTok, YouTube

    49 分钟
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关于

Welcome to Mission Driven You, the podcast that empowers you to make a difference in the world. Each episode, we bring you exclusive interviews with world-class entrepreneurs and change makers who are making a real impact in their industries and communities. From sustainable business practices to social impact initiatives, these leaders share their stories, insights, and strategies for creating a better future for all of us. Whether you're a budding entrepreneur, a dedicated professional, or just someone looking to make a positive change, this podcast is for you. Join us on our mission to learn, grow, and inspire action as we uncover the secrets of success from the people driving progress in the world today. Tune in now and start making a difference with Mission Driven You.