UNMET NEED Jeff Smith

Edward Liou
Chief Operating Officer
Ed Liou has worked with Providence for over 14 years. He is a highly regarded serial entrepreneur and engineer with experience in all aspects of medical device design, development, manufacturing, regulatory compliance and commercialization. Ed began his career as a co-founder of Alter-G. He then went on to hold various technical and leadership roles at Speck Design and Thayer, as well as co-founding NovaMed Systems, Prospect Health, Kolum, and Greenlight Medical. At Providence, Ed plans and directs all aspects of the R&D, Operations, Compliance, Quality and Regulatory organizations.
Throughout his career, Ed has devoted his talents to improving the human condition by developing elegant solutions to complex health problems. He is a named inventor on over 20 issued patents, including several proprietary technologies that have been incorporated into Providence products. Ed received a BS in Mechanical Engineering from California Polytechnic State University.

As we transition to the new norm, the power of social media strengthens. In his episode, Samuel Adeyinka continues to discuss the opportunities in using social media as an avenue for promoting services and products. And in this episode, he shares how choosing a specific audience and focused content can jumpstart your following and enable you to take your message to the general audience. Whether your goal is to get into a medical sales role or improve performance, tune in to find out how you can Evolve Your Success and take your career to the next level. 

Businesses learned to adjust to the changes when the pandemic happened. And selling on social media has been the way to instantly reach your target audience. Join Jeff Smith as he dives deep into a conversation with Samuel Adeyinka about healthcare's emerging commercial model through social selling. Samuel is the host of The Medical Sales Podcast, and he helps professionals utilize social media to their advantage to grow, connect, and provide value to people. In this episode, he explains how he got interested in the business side of medicine. He discusses how you can build solutions through platforms and enable technology that gets exponentially better over time. It's time to take your professional career to the next level of personal development. Tune in to learn how to conquer your life and make things happen despite setbacks!

There is currently a problem with access in the healthcare and MedTech space. It is getting harder to get products in front of the main customers—the physicians. The solution? Content creation. In this episode, Jeff Smith explains content marketing and why it’s the model that works and will work for years. With historical examples and parallels to different industries, Jeff illustrates why switching to creating content is necessary to reach your target market as physician entrepreneurs. There are a lot of valuable insights in this episode so tune in to learn all about them. 

Every new organization needs an organizational design. Knowing how your organization is structured. What is your core competency? What are you good at? How will you compete with all your competition? What is your differentiator. All of these things are part of your organizational design. Join Jeff Smith as he goes in-depth on why you need an organizational design for your small organization. Learn why you need to identify your core competencies before you start to hire. Find out more about the process today! 

 In this episode, Jeff Smith discusses the importance of the co-founder and deciding whether to have one or even more. He talks about some of the successful patterns in cofounding and the expectations you need to set. Join Jeff as he provides great insights to physician entrepreneurs out there.