UnNatural Selection

Nic Encina

~ Evolution by Design: Synthesizing Cross-Industry Innovation ~ – Curious about what innovation looks like in industries vastly different from yours? The UnNatural Selection Podcast applies ‘Survival of the Fittest’ to the world of business innovation. We explore how organizations adapt, evolve, and outcompete under the ruthless laws of evolution -- directly from the pioneers shaping their frontiers. – * This podcast is a living thesis on innovation strategy. The best place to start are the Synthesis Episodes (eg Episode 25)

  1. unNatural Signals v2: Synthesis Episode • unNatural Selection / Nic Encina

    12/09/2025

    unNatural Signals v2: Synthesis Episode • unNatural Selection / Nic Encina

    The Toilet Paper Thesis: How Innovation Creates a New Evolution What if you could take a crash course on innovation—one taught not in a classroom, but by the foremost pioneers across dozens of radically different domains? What might you learn? What patterns would emerge when the FBI, NASA, genomics leaders, policy architects, opera sopranos, and world-champion coaches all answered the same underlying question: How does innovation really work? What began as a simple observation about a roll of toilet paper quickly spiraled into a 46-episode expedition across wildly different fields. As we interviewed 45 pioneers, the patterns of a human-driven evolution—what we call unNatural Selection—became undeniable. In this Season 1 synthesis, we deliver The Evolution Playbook: the comprehensive framework distilled from these diverse experiences. We connect early signals into a clear map of how innovation behaves across two critical levels: Macro: The Four Evolutionary Patterns. The cross-industry forces—Adaptability, Asymmetry, Culture as Infrastructure, and Dual Time Horizons—that define how ideas compete, how systems adapt, and how cultural evolution unfolds across society. Micro: The Three Tactical Playbooks. The high-impact strategies you can implement today, built on the lessons of System Architecture, Trust-as-a-Moat, and the Mastery Mindset. If Natural Selection explains how species evolve, this finale decodes how society evolves by design. This is not a grand conclusion, but a living thesis—a map for tracing the forces that strengthen, disrupt, and define the future of human ingenuity.

    25 min
  2. Open Source Biotech: Platform Biotech • Alloy Therapeutics / Errik Anderson

    12/02/2025

    Open Source Biotech: Platform Biotech • Alloy Therapeutics / Errik Anderson

    The Coral Reef of Innovation: Building Symbiosis in the Biotech Ecosystem In this season finale, Nic sits down with Errik Anderson, founder and CEO of Alloy Therapeutics, for a deep dive into how collaboration—not competition—is redefining the future of drug discovery. Alloy isn’t a traditional biotech company chasing its own therapies. It’s building the plumbing—the shared infrastructure and ecosystem upon which others develop life-saving drugs. Much like Linux transformed software through open collaboration, Alloy is reimagining the business of innovation itself by making the tools of discovery accessible to all. Errik’s approach to strategy and innovation is a masterclass. He seamlessly pulls on the full spectrum of the Doblin Group’s Ten Types of Innovation—from product and experience to networks, structure, and business models—creating a moat that’s not only unique, but dizzying to potential competitors. Together, Nic and Errik unpack the principles of culture, incentive alignment, and systems design that allow openness to scale without losing coherence. This conversation goes beyond Alloy—it’s about how to think differently, build collaboratively, and redefine what it means to innovate in one of the world’s most complex industries. A perfect close to Season One of unNatural Selection, before Nic’s upcoming Season Synthesis episode that will connect the dots across all 45 interviews to reveal the broader patterns of innovation and survival.

    1h 17m
5
out of 5
13 Ratings

About

~ Evolution by Design: Synthesizing Cross-Industry Innovation ~ – Curious about what innovation looks like in industries vastly different from yours? The UnNatural Selection Podcast applies ‘Survival of the Fittest’ to the world of business innovation. We explore how organizations adapt, evolve, and outcompete under the ruthless laws of evolution -- directly from the pioneers shaping their frontiers. – * This podcast is a living thesis on innovation strategy. The best place to start are the Synthesis Episodes (eg Episode 25)