40 episodes

Your View on the Live Events Industry

Unobstructed AudienceView

    • Arts
    • 5.0 • 3 Ratings

Your View on the Live Events Industry

    EP 40: Collecting Squirrels with Laurie B. Squire

    EP 40: Collecting Squirrels with Laurie B. Squire

    Laurie B. Squire, Director of Ticketing & Business Insights at Imagine Exhibitions Inc., joined Mike Evenson on episode 40 of the Unobstructed podcast. Laurie is a collaborative, results-driven sales and guest experience professional with over two decades of expertise generating revenue in live entertainment venues, museums and attractions.
    They discussed the importance of data-driven decision making, storytelling, looking outside of your core industry to meet revenue goals, pricing strategies, things live events professionals can learn from attractions & exhibitions, optimizing per capita spending, and much more!
    Quick links:
    Laurie Squire on LinkedIn Imagine Exhibitions, Inc. Dino Safari USA Downton Abbey: The Exhibition Box Office Ticketing Software

    • 43 min
    EP 39: Maximizing Revenue with Matt DiFebo

    EP 39: Maximizing Revenue with Matt DiFebo

    Matt DiFebo, a highly respected industry leader and visionary in #SportsBiz, joined Mike Evenson on episode 39 of the Unobstructed podcast. Matt has become known as the nation's leading expert in collegiate ticket sales and has been recognized as a pioneer who has revolutionized the industry in regards to how college athletic departments can maximize revenue from ticket sales.
    They discussed the need for greater sophistication in college sports, breaking down silos within athletics departments (and on campus), the growing need to diversify offerings, the importance of pricing analytics, the changing landscape of fan engagement, maximizing revenue, retention risks as we reopen, sales culture, the psyche of the customer and much more!
    Quick links:
    TheFanSummit.com Matt DiFebo on LinkedIn

    • 38 min
    EP 38: Into the Future with Garry Golden

    EP 38: Into the Future with Garry Golden

    Garry Golden, an academically trained Futurist that helps organizations explore implications of long term change, joined Mike Evenson on episode 38 of the Unobstructed podcast. Garry is also the founder of Into the Future, a Brooklyn-based learning space that has a mission to help the world anticipate and lead change.
    They discussed futurology, the slow pace to fast change, trends vs. fads, cryptocurrency, TikTok, spatial computing, the intersection of social and technological change, the empowered athlete / actor / entertainer and much more!

    • 55 min
    EP 37: Experience Economy with Jim Gilmore

    EP 37: Experience Economy with Jim Gilmore

    Jim Gilmore, an Assistant Professor of Innovation and Design within the Weatherhead School of Management at Case Western Reserve University, joined Mike Evenson on episode 37 of the Unobstructed podcast. Jim is a co-author of The Experience Economy: Competing for Customer Time, Attention, and Money – the book that spawned worldwide interest in experience design, customer experience management and experiential marketing. 
    They discussed all aspects of the experience economy – a subject that Jim Gilmore literally wrote the book on! Topics included ‘thrice in a lifetime’ experiences, integrating virtual events with physical goods, curating audiences, seating people by interest, failing small (and often), events inside of events, economy of scale versus economy of scope, money value of time and much more!

    • 43 min
    EP 36: Gena Buhler and Scott Crossfield from Theatre Projects

    EP 36: Gena Buhler and Scott Crossfield from Theatre Projects

    Gena Buhler and Scott Crossfield from Theatre Projects joined Mike Evenson on episode 36 of the Unobstructed podcast. Gena is Head of New Business Development for North America, while Scott is the organization’s principal theatre designer.
    They discussed the accelerated adoption of technology by theater-goers, the future of the hybrid event model, the need to remove “excuse barriers” in the arts, the ray of hope as arts organizations begin to put tickets on sale and much more!
    They also examined parallels that highlight the similarities between the years after the 1918 influenza pandemic and our current environment as we begin to reopen.

    • 46 min
    EP 35: Reduced Capacity, Increased Creativity with Bret McCormick

    EP 35: Reduced Capacity, Increased Creativity with Bret McCormick

    Bret McCormick, facilities and ticketing beat reporter at the Sports Business Journal (SBJ), joined Mike Evenson on episode 35 of the Unobstructed podcast. Bret has been a sports reporter, writer and editor for more than 15 years, focusing on creative storytelling, investigative journalism and using social media to interact with readers.
    They discussed the increase in mobile adoption across all age segments, creative tactics being used by sports organizations to make up for revenue shortfalls, re-entry into large crowds of people, the challenges associated with monetizing “stay at home fans,” spending in college athletics, hygiene theater and much more!

    • 46 min

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3 Ratings