Adam Roach had the franchises, the SaaS company, and the income. Then he stood at his father's funeral, looked out at 500 people whose lives his dad had shaped, and realized he had been chasing the wrong scoreboard. Within months he sold every business he owned. In this episode of Unpack with Ron Harvey, Adam joins Ron for an honest conversation about trust, influence, and what it actually costs to lead people instead of just running a company. In this episode: Why Adam walked into three franchises on the same day and told his partners to buy him out or be bought outThe moment at his father's funeral that redefined what legacy means to himWhy leadership is nothing more complicated than influence, and influence is getting people to take actionHow Adam uses AI as a leadership tool, and why we are in an implementation age instead of an information ageThe four levels of audience every leader moves people through: unknown, known, like, and trustThe seven trust mechanisms ranked from paid ads up to the keynote stage, and why it takes 48 minutes to turn a stranger into someone who trusts youThe trust ledger: how to make deposits through presence and recognition long before you ask for a withdrawalHow Adam turned an unprofitable office of 80 agents around in eight months using the appreciative inquiry 4D model and framed magazine coversWhy walking your halls and knowing everyone beats everyone knowing youThe values and beliefs test that makes a leader trustworthy, and why being neutral on everything makes people doubt youThe wound, lie, and vow equation that exposes the pose most leaders are standing inTwo pieces of advice for new leaders: stop making it about you, and stop modifying behavior when you should be going after heartsAdam Roach is the founder of the I Love Coaching Community, a coaching organization serving coaches across four continents. A longtime friend and student of John Maxwell, he is a former collegiate tennis player, tennis pro, and real estate franchise owner based in Charleston, South Carolina. Find Adam: @AdamRoach on Instagram, LinkedIn, YouTube, and Facebook Free tools for coaches: ilovecoachingcode.com Connect with Ron Just Make A Difference: Leading Under Pressure by Ron Harvey “If you don’t have something to measure your growth, you won’t be self-aware or intentional about your growth.” Learn more about Global Core Strategies . . . . . Disclaimer: The views and opinions expressed in this podcast are those of the speakers and guests and do not necessarily reflect the official policy or position of any organization or entity. The information provided in this podcast is intended for educational and informational purposes only and should not be considered as professional advice. Listeners should consult with their own professional advisors before implementing any suggestions or recommendations made in this podcast. The speakers and guests are not responsible for any actions taken by listeners based on the information presented in this podcast. The podcast is not intended to be a substitute for professional advice or services. The speakers and guests make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the information, products, services, or related graphics contained in this podc...